So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 3, 2024
June 3, 2024
In a time where relationships and authenticity play a significant role in the success of your communication, “talking head” clips, where one or more people are talking, have become increasingly popular.
However, due to the importance of subtitles in videos, using the filmed footage has been time-consuming and challenging.
“Transcribing, editing, and subtitling videos have always been one of the most dreaded tasks in video production, especially if you can’t rely on the playful tools provided by some social platforms. For our customers, a simple, trusted, and on-brand solution for talking head video has been on the wish list for quite some time,” says Peder Bonnier.
And now they’ve been heard. With the new AI-powered feature Transcribe & Edit, adding talking heads to your video is simple and quick. Instead of struggling with timecodes, you edit your subtitles and your clip at the same time, simply by editing the transcribed text.
This opens up possibilities for creating even more brand-building, ROI-making videos.
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“For Storykit, the story is always the core and center of video creation. When making a video, your talking head should often be a part of that overarching story rather than the sole ingredient. With Transcribe & Edit, it’s effortless to enhance your story with talking head clips, add B-rolls, and move seamlessly between the person speaking and your other storytelling,” says Fredrik Strömberg, CPO at Storykit.
Seamlessly adding talking heads allows the Storykit user to leverage their content further.
“Using your filmed thought leadership content, like podcasts, webinars, or interviews, is an unbeatable way to build your brand. And it’s never been easier than now,” says Peder Bonnier.
Further reading: Talking head videos: Your guide to effortless creation for social media
May 20, 2024
May 20, 2024
Do you have a blog?
Do you write press releases?
Do you create informative texts?
Manuals?
All of these can be made into videos. That’s why you should look at your own website, blog, or press releases, and imagine that you are looking at a gold mine. Then you’re ready to go!
Need proof? Here are 22 examples of how you can repurpose your existing content for social media.
→ Try it out now with our free text-to-video generator
You might begin to wonder: is anyone even interested in us? Let’s remember that everyone loves to get behind the scenes.
You want to hear about the people.
The problems.
The solutions.
The benefits.
Here are some employer branding video examples to help show the types of stories that you could be telling.
Making a customer case is naturally a given for most people. Showing off your customers is one of the best advertising tricks you can use for your products and services, so whenever there is the slightest reason to show off customers and tell their stories – do it.
We create multiple videos for every one of our customer cases. You can check them out on our LinkedIn feed or in the right-hand corner of all of our case studies.
When it comes to the company's vision and mission, you often talk about the feeling you want your audience to have. What subjects could you discuss that reinforce this?
Copying the message of the competition straight off is, of course, never a good idea. But letting yourself become inspired by the stories the competition is telling can give you great ideas.
What do they see that you have missed?
Which subjects does their audience love?
How do they formulate their problems and solutions?
If you only want to follow one piece of advice, follow this one.
What are the audience's biggest challenges right now?
What keeps them awake at night?
What are they dreaming of?
That’s where you’ll find your stories.
May 10, 2024
May 10, 2024
Posting a lot and sharing engaging written content, along with stock images and screenshots, is essential for growing your brand's presence on social media.
However, incorporating real, candid insights and experiences from the people who shape your brand can add a layer of authenticity.
And this isn’t just our opinion. It’s no secret that many successful companies on social media enhance their feeds with videos featuring actual people, alongside their core content types.
Are you ready to elevate your brand in a similar way? Keep reading to learn how.
In the fast-paced realm of business, platforms like LinkedIn and Facebook are more than networking sites—they're hubs for professionals seeking to elevate their careers and streamline their workflows.
The quest for valuable content has users digging for gold through the feeds—searching for insights from trusted brands and thought leaders, along with practical tools that promise career advancement and enhanced efficiency.
While traditional content forms like articles, PDFs, and ebooks are the base of your strategy, there's something uniquely compelling about real, face-to-face thought leadership content.
In fact, according to LinkedIn, video content gets 5x more reach, and live video gets 24x more engagement compared to other types of content. This suggests that showcasing real individuals associated with your brand could significantly enhance the efficacy of your marketing efforts, as people tend to connect more deeply with other people rather than with corporate messaging alone.
For example, here are two companies we've discovered on social media that are enhancing their feeds with added authenticity.
Refine Labs' LinkedIn feed has a variety of videos that showcase team members sharing nuggets of knowledge. These snippets, often derived from longer webinars or podcasts, are perfect for on-the-go consumption. With a following of over 40K, it is clear that many professionals like this genuine, human touch that they have added to their brand image.
Similarly, Chili Piper utilizes the expertise and unique personalities of their team members to build trust and credibility with their 66K+ followers. By sharing short clips where team members provide valuable insights about their products or effective strategies for their target audience, Chili Piper creates a more personal connection. This method highlights a key understanding: people form more genuine connections with individuals rather than with faceless corporate brands.
So, what makes these "face-first" formats so compelling? They come with a twofold advantage:
Now comes the fun part. Watching videos with real people is always inspiring, but creating them might seem daunting. Where do you even start?
Fortunately, we're here to simplify the process for you by introducing two effective methods for creating engaging videos with real people for social media using Storykit. Regardless of your comfort level with video, there's a strategy that can work for you.
Talking head videos, like the ones we've showcased above, are incredibly effective for boosting engagement, especially on professional networks like LinkedIn. These videos, featuring direct-to-camera dialogue, are a powerful way to humanize your brand and connect with your audience.
Many professionals create these videos using snippets from webinars or podcasts or by recording brief personal statements. While capturing the footage is straightforward, the real challenge is turning them into more engaging clips for social media. Tasks like accurate transcribing, intros, outros, and layover graphics are essential but can be challenging without editing experience.
That's where Storykit comes in. We make all this easy.
Example: Here is an example of a talking head video our Community Manager, Heidi Bordal, made to promote our webinar series.
For times when you lack talking-head footage or when team members are camera-shy, we have a creative solution: silent interviews. This technique, a favorite at Storykit, is ideal for presenting genuine personas without the need for them to speak on camera.
Consider the scenario where someone, like your CEO, shares a remarkable insight but is reluctant to appear on video or social media. Silent interviews are the perfect workaround.
You can film them in natural, unguarded moments and overlay the video with their meaningful quotes. For example, here we captured our CEO engaging in a casual conversation about poetry and we complemented it with a profound quote to make content that is authentic yet insightful.
Alternatively, if you're aiming to share key takeaways from a webinar without delving into complex editing, simply place a relevant webinar clip as the background and overlay it with the key quotes spoken during the session. This eliminates concerns about subtitling, syncing, or audio quality.
The silent interview format is versatile, suited for any situation where individuals prefer not to be on camera or when you want to capture candid moments without the pressure of a traditional interview setup.
Further reading: Create stress-free thought leadership videos: The power of silent interviews
By integrating real faces and stories into your social media strategy, you not only enhance your brand's narrative but also fosters a deeper, more meaningful connection with your audience. Embracing authenticity resonates strongly with today's consumers, and harnessing the compelling power of video allows you to authentically bring your brand's essence to life.
April 2, 2024
April 2, 2024
Got open job roles lurking on your careers page for a little too long? Let’s capture those recruitment leads.
The bad news: posting a link on LinkedIn isn’t enough to get people banging down the door for a job anymore (and it probably never was).
The good news?
We’ve got a full guide on how to optimize your recruitment marketing with video, including which types to use and how to create them. Let's fill those empty desk seats.
Spoiler alert: After reading this guide you'll never want to use anything BUT VIDEO for your recruitment strategy ever again.
Recruitment is often in a totally different part of the office to marketing, but we’ve never understood that.
After all, finding the right recruit is a huge marketing job in itself;
And since candidates have more places than ever to find their new role, it’s the right time to adopt unique and creative ways to drive demand when advertising new roles—specifically, through video.
“How’s video going to help me with my recruiting?”, we hear your weary HR department ask.
We'll first off, 70% of job seekers will watch a video job post resulting in engagement rates that are 8X higher than traditional text job ads. But if that's not enough to convince you, here are a few more key reasons why recruitment and video are the perfect pair according to Stories Inc.:
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The stats don't lie. Video is proven to help attract the right candidates at the right time.
A one size fits all approach no longer works when marketing your open roles.
Social media and video platforms will only show audiences what they truly want to see, and your content needs to reflect this: today, you can’t assume your content will be seen—that is why you need to create a lot of videos that spark different emotions in your candidate pool.
Think outside the box and ask yourself, “What would convince the right hire to take this role?”.
Chances are you have a million awesome benefits written in your job description and in other places. The more you pull the curtain back, the more the right hire will get seriously excited about your role.
Now finally, the fun part! Hopefully by this point the wheels are starting to turn and you are getting exciting about the types of videos that you can make.
However, you may be thinking where do I even start?
The answer... Storykit. Why? Because Storykit has AI capabilities that enable you to turn any text into engaging video.
This means, once you have your job description ready, all you have to do is:
See exactly how easy it is to create recruitment videos in Storykit below.
As a recruiter we know you have a lot to do. So why work harder when you could work smarter?
Here are three reasons why using Storykit to craft your videos is a great idea…
Go post something about the job ad”. Sound familiar? Chances are your creative department or agency doesn't have time to help with recruiting content. Meaning that you need to be able to do it yourself, and now you can (thanks, Storykit!).
Stuck waiting for the green light again? Approval processes can really jam things up. But here’s the game-changer: with Storykit, you can let your HR or talent acquisition team take the reins on making the recruitment videos they need. No need to hover and double-check every frame. Why? Because your brand’s whole identity – we’re talking "visual branding" – it’s already locked and loaded in your account. And get this, Storykit’s AI? It crafts videos based on just the words you input. So you can relax, knowing your brand’s voice isn’t just being heard; it’s being amplified, all without you needing to peek over someone’s shoulder. Trust the process, trust the tech, and let the magic happen.
Remember when we talked about needing a ton of video content? Well now you can create it no problem. Use Storykit to create a bunch of videos so you can zero in on the good stuff - your unique culture, those great benefits, and all the cool reasons people are lining up to join your team. Storykit’s not just about making videos; it’s about spotlighting what makes your place the place to be.
Get ready to be wowed. Below, you'll find a collection of recruitment videos that we've conjured up using nothing more than a job description and the magic of Storykit's AI.
When it comes to recruitment specifically, Storykit offers four specialized AI templates, which means it can take your job description and transform it into videos using three unique angles. Now you have engaging content to market your job opening.
Want to create all three in just one go? Simply input the URL and utilize the multi-create functionality. With just one click, you can create all three videos at once. Check them out below.
→ Storykit's text-to-video AI is free to start using now.
This recruitment video lists the requirements and skills needed – and the benefits of the position. It’s an information-dense format but relatively light in its presentation.
This short recruitment video focuses on the characteristics of the position and makes it into an easy-to-digest question-based format. Short and effective.
This short recruitment video focuses on the applicant’s needs and wants and tries to address them directly with a question and three statements. Short, sweet, and nice to mix with other formats.
Today, even recruiters can step into the world of professional video creation without any special skills. So, why not take the leap and discover how easy it is to create engaging visual content for your brand and enhance your recruitment process just by turning text into polished videos.
March 21, 2024
March 21, 2024
Entering new territories without a localization strategy is a wasted effort. Keep reading to learn why translating your social media content is pivotal for global reach and how to make content translation swift and impactful, setting you up for success in the diverse and dynamic world of social media.
Social media localization involves tailoring your social media content and strategies to meet the cultural and linguistic preferences of different regions. This practice is crucial for brands striving for global reach, ensuring that your content resonates with people across various cultural contexts.
For example, a SaaS company selling email marketing software would benefit from translating their social media campaigns into Spanish to target Spanish-speaking markets. By providing content in the local language, they can effectively communicate the benefits of their product to a wider audience and increase engagement among Spanish-speaking users.
Localized content significantly boosts engagement, reach, and market effectiveness on a global scale. Here are key reasons why it's vital for businesses:
In summary, tailoring your content to different linguistic and cultural contexts is not just strategic; it's a necessity in today's global market.
For example, SKF, the world’s largest bearing manufacturer, localizes their social media content into over 12 languages for brand building purposes, to maintain a strong relationship with their customers, to attract new workforce, and to reach out to new potential customers.
Now that you understand the critical importance of translating your content for different markets, the next step is figuring out how to do this efficiently and in a way that maximizes value.
To make localization more effective, focus on the content that works best on social platforms, such as video. Video outperforms plain text on almost all social platforms. So, by putting resources into translating video content, you're concentrating on what works best, which makes your localization efforts more impactful.
However, localizing video content presents several challenges, including:
Achieving harmony between the visuals and the translated text can be particularly challenging, especially when using traditional editing software. This may result in the feeling of creating an entirely new video, which is not efficient.
This is why it is so important to have the right tools on hand to successfully navigate the localization process.
Enter Storykit, a game-changer in simplifying the localization of social media video content.
Here’s how it works.
Once you've crafted your video in your native language in Storykit, simply click on the "translate script" option.
Storykit instantly generates a new script in your target language, seamlessly integrating the translated text with the right timing, appropriate length assets, and correct formatting in the generated video.
It's a hassle-free process that eliminates the need for manual editing. See how easy it is below.
Understanding the importance of localizing social media content and achieving success is best illustrated through real-world examples, such as SKF's localization journey.
Faced with the challenge of making an impact across 130 markets in 10-12 languages, Sarah Larsson Bernhardt, Head of Social at SKF, realized the power of video to stand out on social media. However, the prospect of localizing this content seemed daunting.
“It used to be hard to localize our video content. It was just too difficult and tedious. We tried using agencies for translations, mainly for subtitles in different languages. It was both expensive and time-consuming, and therefore we only produced a few videos that could be used in several markets.” says Sarah.
Sarah and her team initially toyed with the idea of keeping all their social content in English, considering it an easier route. However, they quickly grasped the necessity of catering to local languages.
“In Latin America, for example, the audience is mainly Hispanic, and therefore the content needs to be in Spanish. The same goes for countries like France and the Czech Republic because they want videos in their native languages.”
Moreover, SKF understood the value of adapting visual assets to resonate with diverse cultural contexts. For instance, when creating a Christmas greeting for all markets, they noticed the Brazilian office swapping snowy images for more suitable visuals, given the lack of snow during Christmas in Brazil.
Customizing content in this manner significantly enhances engagement and with the adoption of Storykit, SKF can do this and more. In fact, with Storykit, SKF was able to churn out 300 localized videos in just a year.
This case study highlights the importance of adapting content to meet the linguistic and cultural preferences of diverse markets, showcasing how SKF's localization journey has led to enhanced engagement and global reach.
For more insights, dive into the full case study detailing SKF's localization success or book a demo with one of our experts and discover how easy it is to localize your own content.
March 15, 2024
March 15, 2024
In a world where attention is the currency, how do you capture those elusive eyeballs? The answer lies in the digital marketplace of our time: social media. And what's the golden key to social media's heart? Video.
In this article, we'll show you how to leverage the power of video to promote your event successfully in this new digital age, equipping you with the innovative tools and strategies needed to turn viewers into attendees and make your event the must-attend occasion of the season.
At its core, event promotion is all about generating excitement and building anticipation around your event with the goal of attracting attendees. Whether you're planning a music festival, a business conference, or a webinar, event promotion is about capturing people's attention and convincing them that your event is the place to be.
The best way to promote an event is through social media—no surprise there, especially considering that over 3.6 billion people use social media worldwide, offering unmatched reach and engagement opportunities.
The platform you choose can, however, vary based on the nature of your event: LinkedIn for a business webinar, Instagram for a music festival, and perhaps all of the above for a TED Talk-style event.
And, as mentioned before, the key to capturing attention on these platforms is through video content. Social media platforms have a big appetite for video, and for a good reason. Not only do social platforms boost videos because they keep users on the feeds for longer, but they also have the unique ability to convey emotion, information, and a call to action all within a few engaging moments.
Promoting an event effectively on social media can be approached through a multi-layered strategy, combining organic content with strategic paid ads to maximize reach and engagement.
Start by crafting and sharing a series of organic posts that highlight the unique aspects of your event. This content can range from teaser videos, speaker quotes, behind-the-scenes looks, or user-generated content from past events. The aim is to tell a compelling story about your event that resonates with your audience, making them interested in learning more. Organic content helps in building a community around your event, fostering engagement through likes, comments, and shares.
Expand your reach by crafting intriguing paid ads aimed at cold audiences who haven’t interacted with your brand yet. Utilize eye-catching visuals, compelling headlines, and a clear call-to-action to spark interest among potential attendees. Target these ads based on interests and demographics relevant to your event, ensuring your message reaches those most likely to be intrigued by what you have to offer.
Once you've captured the interest of your audience through organic and paid content, leverage retargeting ads to stay at the forefront of their minds. Retargeting ads are a powerful tool to re-engage individuals who have interacted with your content but haven't taken the next step of registering or expressing direct interest. By targeting these ads based on previous interactions, you ensure that your event remains visible to a warmed-up audience, increasing the likelihood of conversion.
Consistency is key in keeping your event top of mind. Regular updates, countdowns to the event date, and sneak peeks keep the momentum going. This approach ensures that your event stays relevant and continues to capture interest as the date approaches. Pairing consistent organic content with strategic retargeting ads creates a comprehensive promotion strategy that not only draws attention but also maintains it, guiding your audience from initial interest to actual attendance.
Now that you know how to promote an event on social media successfully, you need the videos to do it. Below, we've put together examples of event promotion videos using just event details and Storykit's AI templates.
Storykit has four AI video templates ready to turn your event info into engaging videos.
Want to make multiple videos quickly? Just enter your event information and use our multi-create feature. With one click, you can make all four videos simultaneously, each offering a unique angle to spotlight your event. Check out the examples below.
→ Storykit's text-to-video AI is free to start using now.
Dive into the heart of your event with an AI-crafted video that doesn't just list your agenda but brings it to life. This template smartly sifts through the entire program, spotlighting key themes, handpicking three standout speakers, and three engaging presentations or panels. But it doesn't stop there—it adds even more enticing details from your packed agenda to captivate your audience.
This succinct AI template shines the spotlight on the crème de la crème of your event—your main speakers. It delves into their unparalleled expertise, tying their insights directly to your audience's interests. Wrapped up with the essential when and where, and a clear call to action, this video is a beacon for those eager to learn from the best.
Zeroing in on the challenges your audience faces, this template speaks directly to their "pain-points", offering your event as the light at the end of the tunnel. It’s a focused narrative that bypasses the agenda specifics, instead emphasizing the where and when, and inviting action with a simple yet effective call to join.
Begin with the promise your event holds and let this template guide your audience to the heart of the matter with a captivating introduction to your keynote speaker. Highlighting the event's theme and the speaker's unique perspective, this video weaves in crucial event details and wraps up with a straightforward call to action, setting the stage for an event not to be missed.
Now that you have your social media promotion under control, here are some creative ideas to take your event sign-ups to the next level.
Encourage people to register early for your event by offering a discounted rate or other incentives. This not only helps you generate revenue early on, but it also creates a sense of urgency and excitement around your event.
Use a unique hashtag for your event to make it easy for attendees to share photos, updates, and feedback on social media. This helps increase engagement and can even attract new attendees.
Use social media or email to run a contest for a chance to win a free ticket or other prize related to your event. This can be a fun and interactive way to build excitement and engagement leading up to your event.
Partner with social media influencers, bloggers, or other relevant personalities to promote your event to their followers. This can help you reach a new audience and generate buzz around your event.
Build an email list and send your awesome content as well as regular updates and reminders about your event to keep it top of mind for potential attendees. You can also use email to share valuable content and resources related to your event's theme or industry.
Secure sponsorships from companies and organizations in your industry to help promote your event. This not only helps with promotion, but it can also provide additional resources and support to enhance the attendee experience.
If you have hosted events in the past, consider promoting positive feedback and testimonials from previous attendees. You can share these testimonials on your social media channels, website, and email campaigns.
Not sure how to format your testimonials? Don’t overthink it. Just use the “I Was There” video template.
To keep your event fresh, exciting, and packed with enthusiastic attendees, you need to create a promotion strategy that's just as awesome as your event itself! By constantly promoting your brand and building a loyal following of fans, you'll create a buzz that lasts long after the event is over, so people will be counting down the days until the next one.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
