So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
June 18, 2019
June 18, 2019
We've all heard that Instagram "Stories" are all the rage. But where to begin? Here are all the arguments and tips you need to publish your first 15-second story.
The use of Instagram Stories has exploded and for us marketers, there is just one thing we can do: dive right into it. Are you not convinced? Let’s have a look at some numbers.
Ok, so if we all agree that Instagram Stories is worth a try, our next step is to understand that there are some fundamental differences in how Stories work, versus other types of social media storytelling and social media posts.
Sure, we’ve been talking vertical video on social media for years, but in Stories it’s not just an option, it’s more or less mandatory.
As an advertiser, you have 15 seconds to tell your story if you don't split the video in different Story parts. This means, of course, that all stories do not fit here and that you have to be fast-paced in your communication. (In addition, viewers often drop off after about four seconds, so we mean really fast.)
Insta stories disappear after 24 hours, so your storytelling is truly NOW. If you don't save your story in "Highlights" on your profile.
On most social platforms, users keep the sound turned off. On Facebook, about 85% of the videos are watched without sound. In Stories, on the other hand, 60% of viewers choose to have the sound ON.
So, now it’s time to actually produce your first story. Feeling a little bit hesitant about this? Don’t! Trying stuff out is the only way to learn new things, and nothing is perfect the first time, so just get on with it.
When Hootsuite created their first ads in Instagram Stories, they chose to use material they already had. And this is a great idea: it’s probably the very best place to start, in order to quickly get the material out and test what works.
We’re not just saying this because we love video, but rather because surveys show that users engage in video material 5x longer than in still images.
The Stories format is ideal for authentic material. Let your users have a look behind the scenes when you do something interesting. For example, an event, a product release or something else you want to talk about.
Can you do a quick tutorial? Of course you can! This is a great way to create real value for your users. Find inspiration on content in your content strategy.
In Stories it’s more ok than usual to show your product and your brand in a way that you might otherwise avoid in social media. Remember to add links, tags and a clear call to action and see what happens!
Take the opportunity to do a Q&A in Stories. Quick questions, quick answers, high value.
Of course you can tell a story in 15 seconds. It requires only a little creativity and some focus. Try it out!
Read our guide "Marketing on Instagram – everything you need to know" for more inspiration!
June 18, 2019
June 18, 2019
Back in the days, the most common thing for a marketer was to buy print ads, tv-ads, or to do outdoor advertising. The campaigns were planned well in advance with quite some lead time. However, that has completely changed.
In the digital world of today the choices and possibilities are endless, which can be quite a headache when it’s time to plan your campaign and create your marketing videos.
In this article we'll show you how you can create a kickass Facebook video strategy that will give you the results you're after.
Natalie Eriksson.
– The problem is that you often want to do too much of different things at the same time. It’s hard to prioritize when you try to accomplish everything at once, says Natalie Eriksson, marketing consultant, author, and speaker focusing on social media.
The risk is that your message becomes sparse and unclear. Also, trying to say everything at once makes it more challenging to reach the customers you want. One way to solve this problem is to start making some tough decisions.
– The best thing is to decide what you want to say, to make a plan and stick to it. In our job, we collect a lot of data, and that often leads to marketers poking around in their content too quickly, says Natalie Eriksson.
Sticking to your plan is a good rule since there are some pitfalls when setting up a content strategy on Facebook.
One advantage when working online is that you immediately see the audience reactions and video performance. However, it’s easy to start making changes a bit too fast.
Instead: try waiting a day or two to see if your original plan might have been the best after all.
You also need to know which target group you are trying to reach with your video marketing and what to talk about with them. An excellent place to start is to ask yourself what your audience know about your company and products. For example: a well-known company can probably create another type of content than an unknown organisation.
So, if your company or organisation have a plan, a goal, and a target audience, and you want to start creating video content for them – How do you make sure your video is reaching through to that audience?
– Catch their attention immediately! You must put the most engaging and exciting things first in your video. You also need to make it very clear who the sender is, don’t just put your logo in the end: very few people will see it there, says Natalie Eriksson.
She also raises a warning flag for trying to cram as much as possible into your video content.
– Your content must be coherent. Say your company starts a competition on social media to get the audience engaged. But then you also want them to follow your page and like your content. Also, you urge them to subscribe to a newsletter. This kind of content often seems spammy and unserious. Decide what you want to do, says Natalie Eriksson.
You also need to keep an eye on the algorithms. In the past, it was much easier to get organic reach with your content. It’s still possible to get your content out there without spending money on it, but it’s much more difficult. Natalie Eriksson believes that the basic rule is to have a continuous strategy where you consistently publish content. Publishing one or two bigger pieces per year won’t do the job. Also: don’t start spending your money too fast.
– Post your video content and let it live in the feed organically for a day. After that, you can sponsor it. Then you reach both those who would see it anyway and those who would have missed it. You put your money where it is needed, says Natalie Eriksson.
However, as always, your primary focus has to be on the content you are creating.
– The most important thing is to create good content. Consider the length of the video and the quality of the pictures. Also, remember to create relevant content, then you’ve already come a long way, says Natalie Eriksson.
In this guide, we’ll show you why video automation is a game-changer for your business and how others are already seeing incredible results with minimal effort.
Video automation is the process of using technology to streamline and simplify the creation of videos, enabling businesses to produce high-quality, customized videos quickly and efficiently with minimal human involvement.
This technology allows for consistent, on-brand video output tailored to specific business needs.
Get all the insights into how this company applied video automation to their organization.
Audiences, prospects, stakeholders, and employees all have shorter attention spans in today’s digital world, making video one of the most effective ways to capture and hold their attention.
However, the traditional methods of video creation—whether done in-house with specialized teams or through agencies—are often slow, expensive, and unable to meet the fast-paced demands of modern video production.
Here’s why businesses need video automation:
Further reading: What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of Storykit
Aspia, a leading management consulting firm with over 1,300 employees, revolutionized its video creation process using Storykit. By empowering employees across various departments, from marketing to payroll, to create their own videos, Aspia was able to significantly increase internal engagement and external content production. This led to faster, more efficient promotion of their solutions, saving the company millions of Euros annually.
With Storykit, Aspia’s teams create everything from webinar teasers and event videos to trend report trailers and social media content—all while maintaining brand consistency. By eliminating the need for external agencies, they produce around 30 videos per month, saving significant time and reducing production costs by approximately 1.6 million EUR annually.
Aspia’s success on LinkedIn, including a 30% follower growth and high engagement rates, is directly linked to their consistent video output. The company continues to expand its video strategy across its Nordic offices, further leveraging Storykit's automation features to stay ahead in the digital landscape.
Watch Aspia's case study:
PostNord, a leading logistics and parcel services provider in the Nordic region, transformed its employer branding and internal communication through video automation using Storykit. Faced with the challenge of recruiting over 1,000 employees and maintaining strong internal communication across 20,000+ staff, PostNord needed a solution that could scale video production efficiently.
By leveraging Storykit’s custom templates, brand rules, and multi-output features, PostNord was able to produce 40 unique recruitment videos in just one month and turn internal policies into multiple videos suited for different platforms. For internal communications, Storykit enabled the company to distribute tailored messages through diverse channels—from intranet and large screens to coffee machine displays—all while maintaining brand consistency across their Nordic operations.
This automation not only boosted PostNord’s brand visibility and recruitment success, but also strengthened internal engagement by delivering more dynamic, easily accessible content. As a result, PostNord enhanced both external recruitment efforts and internal communications, saving time and resources while keeping employees informed and engaged.
Watch PostNord's case study:
NTM, one of Sweden’s largest local media groups, integrated Storykit’s API into their publishing system, enabling 320 reporters to create videos with just 2-3 clicks. This automation allows journalists to quickly turn news articles into engaging video content, boosting both subscriber engagement and news reach across digital and social platforms.
By automating video production directly within their publishing tool, NTM saves significant time while maintaining control over content quality. In a summer test run, over 150 video projects were created, helping NTM exceed their viewership goals. With Storykit’s streamlined process, NTM can now produce concise, visually appealing news videos at scale, making their stories more accessible—particularly to younger audiences.
This integration will be rolled out across all 18 local news companies, ensuring that NTM remains at the forefront of digital news delivery in Sweden.
Watch NTM's case study:
Skanska Sweden, one of the world’s leading construction companies, uses Storykit to keep the public informed about complex, large-scale projects like the Slussen redevelopment in Stockholm. With a wide range of stakeholders—including city planners, commuters, and the general public—Skanska needed an efficient way to communicate project updates clearly and effectively.
Video has become Skanska’s key tool for breaking down complicated construction processes into easy-to-understand segments. By using Storykit, they can create multiple short videos that explain different aspects of major projects, such as infrastructure improvements, sustainability efforts, or project milestones. For example, Skanska produced videos on the use of historical materials and the environmental benefits of their work at Slussen, making complex topics more accessible to the public.
This approach ensures that everyone affected by the projects, from local residents to government officials, remains informed in a clear and engaging way. By creating videos quickly and in-house, Skanska is able to maintain regular communication without relying on costly external production agencies.
Watch Skanka's case study:
Majority, a U.S.-based mobile banking app designed for immigrants, faced the challenge of explaining complex financial concepts to non-English speaking customers. With a diverse user base unfamiliar with U.S. banking, Majority needed an efficient way to deliver clear, multilingual content.
Using Storykit, Majority created engaging educational videos that simplify complicated topics like pending transactions and recurring subscriptions. With Storykit’s AI-powered translation and voiceover capabilities, Majority easily produced videos in both English and Spanish, allowing them to reach a wider audience. This localized content helps break down language barriers, making banking concepts more accessible for immigrants.
The switch to video content has boosted engagement across platforms like YouTube, Instagram, and Facebook, resulting in significantly more views and interactions compared to static posts. Additionally, Majority has embedded these videos into their customer service materials, providing clear, concise answers to common questions.
By bringing video production in-house, Majority saved time and resources, while ensuring full control over their brand messaging. The company continues to explore new ways to leverage Storykit for internal training, product videos, and recruitment efforts.
Video automation can do so much for your business—from scaling content creation to reaching new audiences and simplifying complex communications.
Ready to see how video automation can make a difference for you? Talk to one of our experts and find out how it can help your business save time, cut costs, and communicate more effectively.
Here are the best AI marketing automation tools you should be using to scale your marketing efforts.
First, a quick reminder: AI marketing automation refers to the use of AI-driven tools to automate repetitive tasks in marketing processes.
The goal is not just to assist with certain activities but to streamline entire workflows with minimal human intervention. From data-driven content creation to managing complex ad campaigns, AI marketing automation handles these tasks autonomously, freeing up marketers to focus on strategy rather than execution.
This differs from simply using AI tools for individual tasks—it's about automating the entire marketing funnel, optimizing campaigns, generating content, and more, all without the constant need for manual input.
Storykit is a powerful AI-driven tool that automates video creation based on text inputs.
Simply feed it the script or text you want, and Storykit will turn it into an engaging, branded video optimized for your social channels or other marketing purposes. It gives you full control over your video’s look and feel, ensuring brand consistency across your content.
An excellent example of Storykit's capabilities is the NTM Case, where each time they publish a piece of content, Storykit automatically creates a video version ready to be shared on social media.
This allows companies to continuously produce high-quality video content without needing a dedicated video team.
Managing Google Ads campaigns can be time-consuming, but Amanda AI takes care of everything for you—from keyword research to real-time budget optimization.
Amanda AI continuously analyzes real-time data signals and adapts ad copy, targeting, and bid strategies 24/7, ensuring that your campaigns remain effective without manual intervention.
By letting Amanda AI manage these intricate tasks, marketers can focus on broader strategic goals, knowing their campaigns are always running at peak efficiency.
Drift is one of the best AI-powered tools for automating customer interactions. Its conversational marketing platform uses AI-driven chatbots to engage website visitors in real-time, answer questions, schedule meetings, or guide them down the sales funnel based on their behavior.
Drift ensures your customers get the information they need immediately, improving lead capture and customer satisfaction, all while reducing manual effort from your sales and customer support teams.
Plus, Drift’s chatbots can be customized to reflect your brand’s tone and messaging, ensuring a consistent experience across all touchpoints.
For marketers seeking an all-in-one solution, HubSpot’s AI tools come integrated with their marketing automation suite.
From predictive lead scoring to automated email campaigns, HubSpot uses AI to help you understand your customer’s behavior, personalize interactions, and automate repetitive tasks.
HubSpot's tools enable businesses to automate workflows across channels, creating a seamless experience for both marketers and their audience.
With HubSpot’s AI capabilities, you can deliver hyper-relevant content at the right moment, using insights from customer data to fine-tune your campaigns for better results.
AI marketing automation tools like Storykit, Amanda AI, Drift, and HubSpot are game-changers for scaling your marketing efforts.
They not only handle time-consuming tasks but also optimize them in real-time, allowing you to focus on what matters most—strategy and growth.
By integrating these tools into your marketing toolbox, you'll streamline processes, boost efficiency, and deliver more personalized, impactful campaigns.
In this article, we'll dive deep into the core concepts of marketing automation, answer key questions, and highlight specific tools that can help you streamline various processes and optimize your marketing strategy for better efficiency, engagement, and results.
At its core, marketing automation refers to the use of software and technology to automate repetitive marketing tasks. This includes tasks like sending emails, posting on social media, nurturing leads, and even segmenting customers.
The main goal of marketing automation is to increase efficiency, boost engagement, and generate more sales by optimizing marketing efforts with minimal human intervention. And now AI marketing automation has taken this one step further.
By automating these processes, businesses can save time, reduce errors, and focus on more strategic tasks such as creating innovative campaigns and refining their overall marketing strategy.
Marketing automation offers several key benefits for businesses:
Marketing automation works by setting up workflows, or sequences of automated actions, that are triggered by certain behaviors or conditions.
For instance, if a user visits a specific product page on your website, the system can automatically send a follow-up email with product recommendations. Or if you publish an article, then you can automate the creation of videos based off of it to be shared on social media.
Learn how NTM is using video automation to fuel news distribution.
Marketing automation is a powerful tool, but it doesn't fully replace human creativity and strategy.
It takes care of repetitive and time-consuming tasks, but businesses still need a solid strategy in place, as well as human oversight to ensure that the automation aligns with their goals.
Marketing automation can be used by businesses of all sizes—from startups to large enterprises.
E-commerce companies, B2B organizations, and even non-profits can all benefit from automation, as it helps to streamline processes, improve personalization, and increase engagement.
Companies using Storykit for social video creation, for example, can maintain a steady stream of engaging content that nurtures leads and drives conversions without the need for extensive production resources.
There are many tools available, each tailored to different aspects of marketing. Some of the most popular include:
Marketing automation can be used in so many different ways, from streamlining your daily tasks to creating personalized experiences that resonate with your audience.
The real trick is figuring out how it can benefit your unique business.
Whether it's automating emails, personalizing customer journeys, or using tools like Storykit to effortlessly create video content, automation gives you the freedom to focus on what matters most—growing your brand and connecting with your customers.
With Storykit, you can take control of your video production, create high-quality branded content at scale, and never worry about wasting time or money on traditional video production services again.
Traditional corporate video production can’t keep up with today’s demands. You pay for every video, wait weeks for revisions, and lose valuable time that could be spent actually using your videos to drive business results.
That’s where we come in.
At Storykit, we’ve flipped the script. Instead of relying on agencies for every single video, our platform puts the power in your hands.
You get access to a video creation machine that produces as many videos as you need, fully aligned with your branding—at a fraction of the cost and time it used to take. Learn more about video automation here.
Imagine having a system that churns out professional, on-brand videos whenever you need them. With Storykit, you don’t have to imagine—it’s real.
One of the key features that makes Storykit so powerful is its text-to-video AI. This technology allows you to turn any written content—from blog posts and articles to social media updates and internal communications—into compelling, fully-branded videos with just a few clicks.
Simply input your text, and the AI automatically creates a video that matches your brand’s design and messaging, saving time and resources.
Here’s what we offer:
Whether you’re creating:
Our platform handles it all with ease. Instead of paying per video or going through the slow agency process, you can create a consistent stream of high-quality content that suits each of your specific needs—all while staying on-brand.
→ See how companies use Storykit
A perfect example of how Storykit is transforming corporate video production is BKS Bank, a major financial institution with over 1,100 employees across six countries. They needed a faster, more cost-effective way to meet the rising demand for video content. Traditional video production was slow and expensive, limiting them to only a few videos per year.
After adopting Storykit, BKS Bank transformed its video strategy. Now, they create dozens of videos weekly for everything from social media marketing to internal communications—all while maintaining full brand consistency.
“We use video for everything now,” says Marion Jester, Head of Communications. “I don’t think we could live without it anymore.” With Storykit, BKS Bank scaled its video production effortlessly and efficiently, proving that video can be used for every aspect of business communication.
Here’s an example of a product video from BKS Bank, highlighting the features of their app.
The choice is simple: why pay for slow, expensive, one-off videos when you could have a scalable, automated video production system that works for you?
Traditional corporate video production services might work for a single project, but if you’re looking to consistently create professional videos without the headaches, it’s time to switch to Storykit.
Stop waiting weeks for one video—start producing dozens in just days. Ready to revolutionize your corporate video production? Let’s make it happen with Storykit.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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