So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
October 2, 2023
October 2, 2023
Case studies are more than just tales of triumph; they're a goldmine for generating leads. While several top marketers are tapping into their potential, many brands miss out on truly harnessing their power.
It's not just about having great case studies; it's about leveraging them effectively.
Ready to turn your success stories into lead magnets? Keep reading and we’ll show you how.
Explore our webinar, 'Steal our strategy to double the reach of your case studies',featured below. It delves into the article's key points and guides you through the process of making case study videos.
Case studies provide concrete examples of how a product or service has been successfully implemented. Instead of just making claims, businesses can show real-world applications, demonstrating their solution's effectiveness and reliability.
Through case studies, potential clients get to see the human side of a business. They read stories about real challenges faced by real people and how those challenges were overcome. This creates an emotional connection and trust between the brand and the potential client.
Every industry or client has unique challenges. Case studies can be tailored to address these specific pain points, showing potential clients that a business understands their needs and has previously solved similar problems.
Publishing multiple case studies over time establishes a business as an authority in its field. It shows that the business doesn't just have one-off successes but consistently delivers results for its clients.
Case studies are a powerful tool in a business's arsenal, bridging the gap between claims and proof, and fostering trust with potential clients. Keep reading to learn why your case studies might not be capturing the spotlight they truly deserve.
Your case studies are impressive, but they might not be hitting the mark due to ineffective distribution. Here's what could be tripping you up:
To amplify the impact of your case study and generate leads, having a strategic distribution plan can be a big help.
Here's a tailored strategy that not only maximizes the reach of your current case study but also serves as a blueprint for future ones. The best part? You can craft this plan in just 30 minutes and then use it over and over again.
While the overarching goal is lead generation, it's crucial to pinpoint specific objectives. Are you aiming to drive traffic to your website, educate potential clients on the platform, or nudge those on the verge of conversion to take action?
For this exercise, hone in on one or two primary goals:
Example: We've developed a case study for our customer Listgrove. They are a recruitment company that was able to grow their LinkedIn followers from 58,000 to 78,000 in a year. Our goal is to drive more people to the case study so that they read it but also hopefully explore more of our site and learn more about our product.
Who stands to gain the most from your case study? Pinpointing your audience ensures your content resonates.
Example: For our example, our primary focus is on marketers, mainly those into social media.
We want to show two things with our case study:
(Alternatively, for a different campaign, we could target recruiters and recruitment agencies, and show how video can be a game changer in their work.)
Where does your target audience congregate? Whether it's LinkedIn, Facebook, or somewhere else, identify the platforms where they're most active and engaged.
Example: We'll utilize LinkedIn since this case study shows specifically how companies can achieve better results on LinkedIn. It’s very relevant.
Think about engaging content formats. Depending on the distribution channels you've chosen, adapt your case study into carousel posts, image posts, emails, videos, and other engaging formats.
Example: As a video marketing software company, video is our forte, it stands out from other content in the feed and makes your message more memorable. To entice our audience to visit our page, we'll focus on short-form videos, experimenting with teasers, listicles, and summaries.
Case studies are rich in valuable insights. Consider innovative ways to present this information to capture your audience's attention.
Some strategies include:
Example: We'll produce a video teaser titled, "How Listgrove gained 20,000 LinkedIn followers in a year with video," complemented by a call-to-action inviting viewers to delve into the full content.
Your case study as a whole contains a wealth of information but there are so many ways that you can split it up and target it toward different audiences to really get your message / multiple messages across. Here are three video examples that we made out of our Listgrove case study that you can copy to make your own case study irresistible:
People connect with people. A brief, impactful quote video effectively grabs attention, enticing viewers to click through and discover the full story.
Hook viewers seeking similar success. A case study video that leads with the achieved results not only captivates attention but also resonates with those aspiring for the same outcomes, encouraging complete viewing and future exploration of your product.
Many people don't like to leave social platforms, especially when scrolling on their phones. Transform your case study into a full video summary and take your audience on a full narrative journey with no-click-content. Those who stay for the entire tale are not just viewers; they're your keenly interested future customers.
While there are numerous platforms that allow you to quickly create videos, none have specifically designed features for transforming your case study into a video. Storykit AI stands out as the quickest route to crafting professional highlights from your case studies (or any other piece of content you have!). All it takes is a simple copy and paste of the text.
Here is a video of us turning a report into a video in 2 minutes!
In an era where authenticity and social proof reign supreme, case studies stand as a testament to a brand's value
By harnessing the influence of satisfied customers, businesses can not only enhance their brand's credibility but also pave the way for meaningful connections and conversions. Embrace the power of case studies and let them be the driving force behind your lead generation efforts.
September 28, 2023
September 28, 2023
Contrary to popular belief, internal communications isn't just about passing messages within the organization; it's also about building strong relationships between employees, enhancing teamwork, and creating a healthy organizational culture.
In this article, we will take a closer look at the importance of effective internal communications, its benefits, and strategies for implementation.
At its core, internal communication refers to the exchange of information within an organization. It can take many forms, such as emails, newsletters, team meetings, one-on-one conversations, and company-wide announcements.
Internal communication is crucial to the smooth operation of any organization, as it enables employees to understand their roles and responsibilities, share ideas, and stay aligned with company objectives.
It also helps to create a sense of community within the organization. When employees feel connected to one another and to the company as a whole, they are more likely to be invested in their work and committed to the company's success. This, in turn, can lead to increased productivity and better business outcomes.
Here are some of the key benefits of effective internal communication and how it can positively impact an organization's growth and success.
One of the most significant benefits of effective internal communication is improved employee engagement. When employees feel informed and connected to the organization's mission, they are more likely to be motivated and contribute to the company's growth. Regular communication can also help build trust and a sense of community, which is vital for employee retention and job satisfaction.
39% of employees think people in their organization don’t collaborate enough. (Source: Queens University)
Effective internal communications is a crucial factor in promoting teamwork and collaboration. Regular updates on projects, sharing of ideas, and feedback helps break down silos and ensure that everyone is on the same page and can align their efforts towards the organization's goals.
It can also help identify and resolve conflicts before they become major issues, ensuring that everyone is working towards the same objectives.
Effective team communication increases employee retention by 4.5 times, compared to businesses that lack effective communication in the workplace. (Source: ZenHR)
If you want to give your companies a good reputation and keep your employees satisfied and feeling valued in their roles, then having a culture that values open communication is key. When employees feel heard, understood, and communicated with, they are more likely to stay in their jobs, reducing recruitment costs and employee turnover.
Employee productivity increases by 20-25% in organisations where employees are connected through strong communications in a business. (Source: CSG)
Effective internal communication can also make a significant impact on an organization's productivity.
When everyone is on the same page and has the relevant information, there is less time wasted on miscommunication or working on tasks that are not aligned with the company's objectives.
Additionally, if communication channels are open, employees are better able to ask for help or offer feedback, reducing the time it takes to solve issues.
74% of employees feel they are missing out on company information and news. (Source: EveryoneSocial)
Effective internal communication is vital to making better decisions and problem-solving. When employees are well-informed about processes, changes, and company information, they are better equipped to make decisions that align with the company's objectives.
Additionally, if an issue arises, having open communication channels can help employees collaborate and find solutions more quickly.
33% of employees say a lack of open, honest communication negatively impacts morale. (Source: Accountemps)
Effective internal communication is crucial to building a strong organizational culture. When communication is open and transparent, employees feel empowered and engaged, which fosters a healthy workplace environment. Additionally, communication can help communicate company values and goals, align employee behavior, and create a sense of belonging.
Now that you know the key benefits of using internal communications, here are 3 steps you can take to implement it in your organization.
When planning your internal communication strategy, it's essential to set clear goals and objectives that align with company values. Your goals should be specific, measurable, achievable, relevant, and time-bound. Setting clear goals and objectives can help keep the communication channels focused and ensure the right message is delivered to the right audience at the right time.
Example: If your company's goal is to increase sales by 10% in the next quarter, your internal communications strategy should focus on how employees can contribute to achieving this goal. You can communicate the target sales figures, provide updates on progress, and recognize employees who make significant contributions towards achieving the goal.
There are many channels that you can use for internal communications. These could be:
The key to selecting the right communication channels is to determine the purpose of the message, the audience, and the context. Personalizing your message based on the audience's preferences and needs can help increase engagement and keep employees connected.
Example: If you want to communicate a new company policy, you may choose to send an email to all employees, post the policy on the company intranet, create a video explaining the policy and share it on Slack and even hold a meeting explaining it. This approach ensures that all employees receive the message and have an opportunity to ask questions and provide feedback.
Here is an example of a policy video that we made to explain how our wellness allowance works:
For more inspiration on how you can use video for internal communications, check out these articles:
One of the essential aspects of effective internal communication is to encourage open and honest feedback. Employees should feel comfortable sharing their opinions and ideas without fear of retribution.
Feedback can take many forms, such as regular surveys, one-on-one meetings, and team meetings. When employees feel heard, they're more likely to engage and contribute positively towards the organization.
Example: You can conduct regular employee surveys to gather feedback on company culture, work environment, and job satisfaction. You can also hold one-on-one meetings with employees or have a well-defined procedure of grievance in place. When employees have concerns, questions, or suggestions, they need a clear and accessible process to voice them. This procedure should ensure that employees can communicate their grievances in a safe and confidential manner
Effective internal communication is a critical component of any organization's success. It has the power to improve employee engagement, enhance teamwork, increase productivity, reduce employee turnover, and create a healthier workplace culture.
By employing the right communication strategies and tools, organizations can achieve these benefits and create a more connected, engaged, and successful workforce.
September 27, 2023
September 27, 2023
Video has emerged as an unparalleled tool for businesses to communicate complex ideas, engage audiences, and drive brand awareness. Azelio, a pioneer in renewable energy storage, stands as a testament to the transformative power of video in marketing.
Want to elevate your video marketing game? Take a chapter out of Azelio's playbook with these 5 standout strategies they're using to reach their brand further.
Check out the full case study here: How Azelio is using video to promote renewable energy storage
Renewable energy can be hard to get your head around, especially when talking about storing it for a long time. Azelio uses videos to break down these big ideas. For example, they made a video called 'Everybody's talking about renewable energy' to remind people that storing energy is a big part of the conversation.
A lot of companies have good content that gets forgotten far too quickly. Azelio brings this content back to life by turning it into videos.
When there's new news or content updates, Azelio is quick to share it with videos. Like when the UN announced the release of an important climate report in a press conference in the afternoon, Azelio made a video about it right away.
Videos are a fun way to show what a company is up to and build your brand. When Azelio went to the World Future Energy Summit in Dubai, they made videos to share their experience.
A website is like a company's online home, the primary destination for those seeking to understand more about what you offer. Azelio makes their website content clearer more engaging by adding videos.
Azelio shows that videos can make a big difference in modern marketing, especially if you are addressing a complex subject. It's not just about creating content; it's about crafting experiences, telling stories, and building connections.
As Azelio has demonstrated, with the right strategy and tools, video can elevate a brand's message, making it resonate louder and clearer. After all, in the world of marketing, seeing is believing.
September 20, 2023
September 20, 2023
In today's digital age, content is king.
But while written content has traditionally dominated the web, there's a new contender in town: video.
As the consumption of video content continues to rise, many website owners and marketers are beginning to realize the potential of integrating videos into their SEO strategy.
For example, Lemonlight sees that almost all of their pages bringing in the most organic traffic include video content, and they typically see boosts in organic traffic ranging between 10% to a whopping 250% when they add content to existing posts.
Keep reading to discover the reasons behind the ranking boost from embedded videos and the best practices to implement them effectively.
Before we delve deeper, it's essential to address a common point of confusion we often encounter: the distinction between 'Video for SEO' and 'Video SEO'.
While both "Video for SEO" and "Video SEO" aim to optimize online visibility, they target different outcomes.
In this article, we are focusing purely on “Video for SEO” and how to use video to rank your website pages higher on search engines.
If you want to learn more about “Video SEO” and mastering YouTube then you can check out this guide Video SEO the Definitive Guide.
When Google and other search engines evaluate your content, they look at numerous factors to decide your ranking.
Integrating videos into your pages can positively influence these factors and here's how:
While it's a given that incorporating videos into your web pages can boost SEO rankings, the specifics — like video management, embedding techniques, and hosting choices — often slow marketers down.
We're here to demystify it all and give you the lowdown on what you really need to know with answers to the most common questions we get about video for SEO.
We have two approaches to this answer.
According to Google’s John Mueller, there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.
He says that in the end, the main concerns here are getting the content indexed properly and ensuring users are happy with the experience. If both of those concerns are satisfied then everything is fine from Google’s point of view.
If you want a blog page to rank higher, then your primary objective should be crafting videos that enrich your content, boosting elements like user engagement and time spent on the page.
So, for this, don’t fret over the hosting platform; the key is its presence to elevate your content quality.
Here is why WE think that hosting location does matter. Through our experiments with embedding videos on our blog, we've observed that while Vimeo-hosted videos can enhance our page rankings, they don't appear as video snippets in Google's search results, potentially leading to missed traffic opportunities.
For instance, even if we position a Vimeo video at the top of our page — following Wistia's guidelines for Google snippet appearance — Google prioritizes a YouTube video located further down on the same page, even if it's not our primary content.
A case in point is our article, " Employee onboarding videos: 20 examples, tips & templates for 2023." The top-positioned Vimeo video on employee onboarding is overshadowed in search results by a YouTube video from Dropbox, which we've embedded further down in the article."
Keep reading to learn more about video snippet in the next section and incorporating video's that aren't your own.
A heads-up on self-hosting: Thinking of hosting videos on your own turf? Cool, but remember, big video files can make your pages slow, which isn't great for SEO. That's why a bunch of people often lean on external platforms like Vimeo and YouTube.
Okay the question you have been waiting for. How do you get your webpage to appear as a video snippet in search results?
For your reference, a video snippet is an organic Google search result that appears with the following video metadata:
A video can appear on Google in the following places:
Sometimes it’s enough to just have a video on your page (But remember to host the video on YouTube if you can for reasons mentioned in the last section) like the example we posted above — especially if you’re looking to rank in the “Videos” section. This is because Google is still using all of the information you provided on your blog post to answer the search query and not just scanning the video metadata.
When Google identifies a video on a page, it tries to understand what the video is about so they can serve it to users who are looking for that topic.
The information that Google gathers about your video comes from:
However, if it is a competitive subject and you want a specific video to compete in general search, then what you need to do is make the video the main content of your page. This way, when someone clicks on a snippet they can easily find and watch the video.
According to Wistia, here is how you make your video the main part of the page:
If you want to learn more about optimizing your videos to appear on google you can check out Google’s video SEO best practices.
Unfortunately, there is no perfect answer to this question.
According to Google’s John Mueller, Google could either return the YouTube landing page in search results or return the web page where the video is embedded. If the page where the video is embedded contains more information then Google may serve it over the YouTube page as it would be considered more useful to searchers.
On the other hand, if the YouTube landing page has more ranking signals and more relevant information for people, then that’s the one that will be shown in the search.
It all depends on the quality of the content and the search intent.
You've likely heard that search engines can't "watch" videos. So, the more textual info you provide about your video, the better search engines can grasp its content and relevance to the page.
Think of it like giving a movie synopsis; it helps set expectations.
While more details are always a plus, remember you are not JUST trying to get your videos to rank, you are using video to boost your content's SEO. It's the same as embedding an image — you want to provide enough context so that when Google crawls your page, it gets the gist and knows that the video is adding value to the content on the page.
Here's a quick checklist of text you can include with a video, but remember, the most important thing is that it is there:
The key takeaway? Don’t fall into a trap by focusing too much on all the information “you think you should add” about the video you want to include. Create good videos and put them in your content.
Keep reading for insights on how you can create videos to boost your on-page SEO.
Yes! We use videos we find on YouTube all the time to elevate our content’s performance and so do a ton of other businesses. The goal is to complement your stellar text with engaging media - it doesn’t mean it has to be your own.
Let's break it down with an example:
SE Ranking has an article titled “How videos impact your SEO rankings”.
This ranks for keywords like “video content seo” and “videos and SEO”. They offer a list of details to include for optimal video indexing — super useful for Video SEO — but if you peek at their article, you'll notice a mix of media that they are using to get their content to rank:
In essence, they've packed in a variety of elements that boost on-page SEO, making the article more digestible and engaging (which equals better ranking).
Also, like we mentioned above, the YouTube video that we featured in our onboarding article made it possible for us to rank first on Google’s “video search”.
By now, you should recognize the significant impact videos can have on enhancing your on-page SEO.
While leveraging existing content from platforms like YouTube has its merits, producing original videos is equally crucial. However, diving into video creation can be daunting, especially without prior experience. The thought of spending time and money on high-end equipment and intricate editing software can be discouraging for many.
Enter Storykit AI: a tool designed to swiftly transform your existing text content into engaging text-based videos. These videos not only enrich your content but also make it more accessible and engaging for your audience. For instance, we've used Storykit AI to craft the video at the start of this article, illustrating the concept of "Video for SEO."
To begin, simply extract text from your existing pages and input it into Storykit AI. The result? Compelling videos that elevate your content without the hefty production time or costs.
See how it works below.
Hopefully, you're motivated and prepared to integrate valuable videos into your web pages.
But remember, although video is just one element of on-page SEO that can score your content points and grow those rankings, don’t forget that there are a lot of elements that go into on-page and off-page SEO that you need to check off to be successful.
September 19, 2023
September 19, 2023
This article will delve into the benefits of introducing video into your enterprise level company. Learn how you can drive results by empowering employees to produce videos without seeking approval at every step and discover the barriers that hinder video success at the enterprise level and pinpoint the must-have features any large company needs in a business video maker.
These statistics reveal the undeniable power of video for enterprise:
Given these figures, the question isn't whether enterprises should use video, but how they can do so most effectively.
The demand for video content has never been higher, yet many enterprise-level companies find themselves struggling to produce the volume they truly need.
Let's delve into the reasons behind this conundrum:
If you are a larger enterprise level business then you probably have used expensive external agencies or in-house experts for your video creation needs. But here is why you shouldn't do that.
Enterprises need video for many different departments and purposes: effective marketing, hiring, training, communication. Given their size and the demand, if they want to successfully utilize video they need to enable anyone internally to do it, and not rely on a specific team or agency (this leads to inefficient bottle necks).
By getting an enterprise video platform, you can enable all of your internal teams to create and distribute content more quickly, such as:
An enterprise video platform is a comprehensive solution tailored for medium to large companies, enabling them to create, organize, and distribute on-brand video content for both internal and external communication.
While there are many options out there, it's essential to note that not all platforms are created equal and that many have a different purpose.
For example, some like Vimeo Enterprise and Panopto primarily focus on secure storage for live streams and pre-recorded content for in-house or external knowledge sharing. On the other hand, platforms like Storykit Enterprise prioritize content creation, ensuring your entire organization can effortlessly produce, manage, and share branded videos.
The latter definition that empowers creation, is what we are referring to in this article.
They boast a range of features including customizable templates, easy-to-use editing interfaces, options for branding, and brand-controlled AI. This AI technology ensures consistency in branding and style across all video content, aligning with the company’s image and messaging.
These aspects make them invaluable in the current digital era, where video content is a key player in audience engagement and effective corporate communication.
When considering video creation, many businesses initially think of self-filmed videos or professionally produced ones with voiceovers. However, these options can be costly, and often, internal staff aren't at ease creating such videos.
That's why text-based videos are a more favorable choice.
Further reading: 11 reasons why you should be making more videos
Text-based videos transform existing textual content into engaging visual formats, making them perfect for conveying information. Video is not just about flashy visuals; they're about effective communication.
Given that enterprises are already equipped with a wealth of textual content, leveraging text to video AI allows for the swift transformation of this text into digestible video content, giving anyone the power to create video when they need it. In addition, creating videos out of existing content also guarantees that the messaging will be on brand — no need to worry about people in different departments saying the wrong things.
When choosing an in-house video platfm, these are the criteria that you should be looking for to enable more in-house video creation for all departments.
Storykit stands out as a unique video platform for enterprises since it emphasizes the power of text-based videos.
By leveraging Storykit text to video AI, anyone transform existing textual content into high-performing video. Simply input your source text, and instantly produce a variety of branded videos, eliminating the complexities of traditional video production.
Basically, Storykit checks off all the key criteria listed above:
This ensures that, even at an enterprise scale, teams across departments — from HR crafting recruitment videos, to sales developing social selling content, to marketing producing product videos — can confidently create content aligned with the brand's identity (no approval needed).
Don’t believe us? Discover how Dun & Bradstreet transformed their video strategy, saved over 1.2 million EUR, and produced 119 videos in 17 languages in just one year using Storykit.
Getting started with video can revolutionize the way a company communicates, both internally and externally. By prioritizing text-based video content, repurposing existing resources, and ensuring brand consistency, companies can harness the full power of video without unnecessary expenditures or complications.
September 14, 2023
September 14, 2023
Consider this:
And yet, 48% of content marketers feel that their organization isn’t using video to its fullest potential.
Why is this the case?
The reasons are various. A lack of initial know-how, time constraints, and a host of other excuses that hinder marketers — excuses that I too have made in the past. But not anymore.
If you're facing hurdles in video marketing and are tired of generic "ULTIMATE GUIDES" that don’t give any actionable insights, you're in the right place. This is the guide I yearned for when I embarked on my video marketing journey — crafted entirely from my personal experience.
In it, I'll share actionable solutions to every challenge and tell you all the things I wish I knew when I got started. By the time you finish reading, you should be 100% certain that you can implement video marketing into your business — no excuses.
Let's admit it — excuses come easily, especially when faced with unfamiliar terrain. I've been there too.
As a solo marketer for a niche product, I was swamped with a million questions about video marketing. How to start? Which videos to create? Stock or original footage? Voice-over or silent? Video length? Posting frequency? Editing?
The list was endless, and so was my anxiety.
And then there were the tools. Why opt for specialized video platforms when Adobe and Canva seemed enough for a solo act like me?
In that role, I managed to produce six product videos and ten short brand-building clips. They were decent, but time-consuming, lacked branding consistency, and were highly underutilized on social media.
Now, at Storykit where I currently work, I've gained the insights I sorely missed in my previous role: not only how to make videos, but also what to make and how to distribute them.
So now, I'm here to enlighten you so that you don’t miss out on the opportunities that I did.
In this next section, I will explain how you can overcome the video marketing challenges that Wyzowl and HubSpot have identified based on my personal experience and a Storykit point of view.
There's never enough time. It's a common feeling.
As marketers, we juggle multiple responsibilities. I was once in your shoes, managing ad campaigns, social media posts, website maintenance, and article writing.
The prospect of adding videos to that mix seemed daunting, pushing me to stick with tasks that felt more familiar and comfortable.
However, the truth is, my perception of not having enough time stemmed from not grasping how I could and should be approaching video creation and utilization.
The problem: Many marketers view video as an entirely separate realm from their existing job roles.
Some assume they need to craft scripts, brainstorm concepts, locate assets, and master video editing software. Others believe they must learn to record themselves or others speaking and then edit the footage. Then, there's a final group that leans towards involving an agency or freelancer and investing time in project management.
Yes, you can opt for these routes, or you can seamlessly integrate video into your ongoing tasks.
For example, I am a content producer. My best skill is producing articles. But I didn’t understand that I could use those articles to create 'spin-off videos' instantly.
When I refer to 'spin-off videos', I mean:
In my previous role, I would put aside time to create videos that were completely separate from the other content that I was making. Now, whenever I finish an article, I just copy and paste the text into Storykit AI, specify the type of video I want, and the AI will take me 99% of the way.
It summarizes my text and generates a complete video with visuals, music, and all the elements I need, in a matter of seconds. This means you can transform anything into video almost instantly.
I am using blog articles as my example since that is what I work with primarily, but you can also use any other type of source text: product descriptions, case studies, reports, etc.
Here is an example of a video that I made just from pasting the text from this article into AI.
Pretty cool huh?
If you want more inspiration on how to work off your on content, check out these articles that include webinar recordings explaining our step by step approach and video examples:
Raise your hand if you've NEVER made a video before, or if you were a rookie at one point at least... been there.
There were two types of videos that I was making in my last role and here were my processes:
The key takeaway: my video creation process was chaotic.
As I mentioned earlier in my story, I didn’t understand that there were huge differences between different video platforms. It hadn't dawned on me that producing, filming, and editing weren't prerequisites for crafting impactful videos.
Then I learned about text-based videos.
These videos are a marketer's dream. They thrive on social platforms, cater to silent scrolling, simplify complex information, and don’t require editing. While integrating top-notch stock imagery or clips enhances their appeal, I realized that the imagery doesn't have to align perfectly with the message to make an impact. Alternatively, a simple backdrop of your brand colors can be just as effective.
For instance, we created a video showcasing a case study with a business development client. In this video, you'll notice how we've utilized nature-themed stock imagery to amplify the message:
And when it comes to crafting employer branding content, there's no need for intricate recordings or the elaborate editing I once attempted.
Simply capture footage on your iPhone, upload it to Storykit, and add text. It makes your footage look so professional and believe me, a video like this delivers just as much value as a "voice recorded interview".
Here's an example of iPhone footage turned into Storykit branding content:
This is one of the reasons why our clients love using Storykit as well.
" I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective." Kristian Flanagan, Azelio.
You can learn how we turn smartphone videos into awesome employer branding content here.
I used to believe that video was only suitable for showcasing products. But let's reconsider that notion — what can't be transformed into a video?
For example, here is a screenshot of some text from our website homepage:
And here it is in a video (that I made by the way):
Here's the revelation: if you have text, you have the potential for video.
Whether it's a paragraph extracted from a blog post, a quote like the one I shared earlier, or even a recruitment advertisement — video can amplify it all.
Also, thanks to AI, you can now get tons of ideas from just one piece of text.
For example, with Storykit's AI, you just put in the text, like a blog article, pick a prompt like 'key points' or 'use the title', and it gives you lots of different content options.
It's almost like you have to try to run out of ideas now.
As I mentioned earlier, back in my last job, when I was creating other forms of content, I kept thinking: do I really need to add video into the mix?
Well let’s revisit the stats:
The truth is that video outperforms... well everything.
It doesn't matter whether you're selling shoes, computer software, or providing consulting services. Video captures attention and makes complex information easy to understand.
But here's the key: integrating video doesn't necessitate the abandonment of your blog or other content strategies. Instead, it enhances them. You can channel more attention toward the valuable information you're already sharing and seamlessly complement it; using videos to reinforce your message and engage your audience even further.
In this scenario, it was me that needed the convincing. How could video really help us? What could I track?
1. KPIs: What matters most to decision-makers? It's achieving objectives. Whether it's about boosting social media followers or elevating engagement levels, video has the power to make it happen. Here are two real-world instances where different companies, not only met but exceeded their KPIs by leveraging video:
2. ROIs: Who doesn't love seeing a return on their investment? In a world where every penny counts, reluctance to invest often stems from a fear of squandering resources. Presenting a few compelling examples can quickly help those concerns:
The bottom line is, demonstrating these tangible successes can transform skepticism into enthusiastic support, making it clear that video investment is not just a valuable addition but a necessary strategic move.
This point often resonates with companies envisioning high-production hollywood style videos. Riverside reports that corporate videos can carry costs ranging from $500 to $10,000 per minute of content—a hefty price tag, especially for small businesses like mine was.
Consider the alternative: hiring a video expert, investing in top-tier equipment, and dedicating countless hours to the project. The costs, both in time and money, can skyrocket.
And that's not even factoring in the learning curve if you decide to go the DIY route. In my head I was saving us money by not investing in easier software, but really it was costing more in time.
Enter AI video software like Storykit.
Not only does it churn out professional-grade videos in a snap, but the cost per video is a fraction of traditional methods. When you weigh the benefits against the costs, opting for an AI-driven solution like Storykit is, quite frankly, a no-brainer.
It's efficient, cost-effective, and delivers quality — making it a win-win for businesses of all sizes (Yes, I'm biased, but once you try it, I bet you'll feel the same way.).
Have a look at how it works in the video below:
This was undoubtedly one of my biggest roadblocks. Crafting a video strategy seemed as complex as rocket science.
I was apprehensive about bombarding our audience with too many videos and potentially driving them away. I fretted over the types of videos to make and how often I could repost them. Honestly, I was scared of everything.
Then came the revelation: the secret to a successful video strategy is to stop overthinking.
Share videos frequently — once a day, even twice if you wish. Don't worry about scaring off your audience, especially when you are first getting started.
The most important thing is to post a lot. Then look carefully at what works/resonates, and what doesn’t, so you learn what your audience likes.
For example, we know that our audience loves when we give them advice on running paid campaigns on LinkedIn.
If you post something that is a bit off base now and again, they'll simply scroll past. It’s not the end of the world.
And then there's the content planning puzzle.
Here's the truth: you don't necessarily need a rigid plan. You can work day to day and generate videos from the content you already possess: blog articles, case studies, your web pages, industry stats (don’t forget to cite your sources).
And then as you learn what your audience likes, you can start batching out videos using topics that you see resonating and schedule their release. Our Community Manager, Heidi, has had different approaches when doing this.
During the summer she maintained a spreadsheet with article links and four videos she had crafted from them. She then scheduled these out for daily posts across our platforms while she was on vacation.
In the past, she followed two-week cycles using one article, and before that, she approached it more intuitively. The result? She successfully grew our follower count to over 10,000 on LinkedIn.
You can learn more about her approach here:
'How to get more LinkedIn followers (we reached 10,000 by doing this)'
Remember, you can indeed formulate an intricate strategy if you wish. However, if you're already armed with a content strategy, you essentially possess a video strategy too. You're merely repackaging existing content in a fresh format.
Yes, it truly can be that straightforward.
It took me a while to grasp all of this because I used to approach video marketing in a complex way. But here's the truth — it's not.
Anyone can step into the role of a video creator. Your video strategy can seamlessly align with your existing content plan. And the need for a specialized agency to achieve a professional look is unnecessary.
My journey has been a learning curve, and I hope my experiences can ignite your enthusiasm for video and empower you to believe that you're fully capable of mastering it.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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