So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
September 19, 2023
September 19, 2023
This article will delve into the benefits of introducing video into your enterprise level company. Learn how you can drive results by empowering employees to produce videos without seeking approval at every step and discover the barriers that hinder video success at the enterprise level and pinpoint the must-have features any large company needs in a business video maker.
These statistics reveal the undeniable power of video for enterprise:
Given these figures, the question isn't whether enterprises should use video, but how they can do so most effectively.
The demand for video content has never been higher, yet many enterprise-level companies find themselves struggling to produce the volume they truly need.
Let's delve into the reasons behind this conundrum:
If you are a larger enterprise level business then you probably have used expensive external agencies or in-house experts for your video creation needs. But here is why you shouldn't do that.
Enterprises need video for many different departments and purposes: effective marketing, hiring, training, communication. Given their size and the demand, if they want to successfully utilize video they need to enable anyone internally to do it, and not rely on a specific team or agency (this leads to inefficient bottle necks).
By getting an enterprise video platform, you can enable all of your internal teams to create and distribute content more quickly, such as:
An enterprise video platform is a comprehensive solution tailored for medium to large companies, enabling them to create, organize, and distribute on-brand video content for both internal and external communication.
While there are many options out there, it's essential to note that not all platforms are created equal and that many have a different purpose.
For example, some like Vimeo Enterprise and Panopto primarily focus on secure storage for live streams and pre-recorded content for in-house or external knowledge sharing. On the other hand, platforms like Storykit Enterprise prioritize content creation, ensuring your entire organization can effortlessly produce, manage, and share branded videos.
The latter definition that empowers creation, is what we are referring to in this article.
They boast a range of features including customizable templates, easy-to-use editing interfaces, options for branding, and brand-controlled AI. This AI technology ensures consistency in branding and style across all video content, aligning with the company’s image and messaging.
These aspects make them invaluable in the current digital era, where video content is a key player in audience engagement and effective corporate communication.
When considering video creation, many businesses initially think of self-filmed videos or professionally produced ones with voiceovers. However, these options can be costly, and often, internal staff aren't at ease creating such videos.
That's why text-based videos are a more favorable choice.
Further reading: 11 reasons why you should be making more videos
Text-based videos transform existing textual content into engaging visual formats, making them perfect for conveying information. Video is not just about flashy visuals; they're about effective communication.
Given that enterprises are already equipped with a wealth of textual content, leveraging text to video AI allows for the swift transformation of this text into digestible video content, giving anyone the power to create video when they need it. In addition, creating videos out of existing content also guarantees that the messaging will be on brand — no need to worry about people in different departments saying the wrong things.
When choosing an in-house video platfm, these are the criteria that you should be looking for to enable more in-house video creation for all departments.
Storykit stands out as a unique video platform for enterprises since it emphasizes the power of text-based videos.
By leveraging Storykit text to video AI, anyone transform existing textual content into high-performing video. Simply input your source text, and instantly produce a variety of branded videos, eliminating the complexities of traditional video production.
Basically, Storykit checks off all the key criteria listed above:
This ensures that, even at an enterprise scale, teams across departments — from HR crafting recruitment videos, to sales developing social selling content, to marketing producing product videos — can confidently create content aligned with the brand's identity (no approval needed).
Don’t believe us? Discover how Dun & Bradstreet transformed their video strategy, saved over 1.2 million EUR, and produced 119 videos in 17 languages in just one year using Storykit.
Getting started with video can revolutionize the way a company communicates, both internally and externally. By prioritizing text-based video content, repurposing existing resources, and ensuring brand consistency, companies can harness the full power of video without unnecessary expenditures or complications.
September 14, 2023
September 14, 2023
Consider this:
And yet, 48% of content marketers feel that their organization isn’t using video to its fullest potential.
Why is this the case?
The reasons are various. A lack of initial know-how, time constraints, and a host of other excuses that hinder marketers — excuses that I too have made in the past. But not anymore.
If you're facing hurdles in video marketing and are tired of generic "ULTIMATE GUIDES" that don’t give any actionable insights, you're in the right place. This is the guide I yearned for when I embarked on my video marketing journey — crafted entirely from my personal experience.
In it, I'll share actionable solutions to every challenge and tell you all the things I wish I knew when I got started. By the time you finish reading, you should be 100% certain that you can implement video marketing into your business — no excuses.
Let's admit it — excuses come easily, especially when faced with unfamiliar terrain. I've been there too.
As a solo marketer for a niche product, I was swamped with a million questions about video marketing. How to start? Which videos to create? Stock or original footage? Voice-over or silent? Video length? Posting frequency? Editing?
The list was endless, and so was my anxiety.
And then there were the tools. Why opt for specialized video platforms when Adobe and Canva seemed enough for a solo act like me?
In that role, I managed to produce six product videos and ten short brand-building clips. They were decent, but time-consuming, lacked branding consistency, and were highly underutilized on social media.
Now, at Storykit where I currently work, I've gained the insights I sorely missed in my previous role: not only how to make videos, but also what to make and how to distribute them.
So now, I'm here to enlighten you so that you don’t miss out on the opportunities that I did.
In this next section, I will explain how you can overcome the video marketing challenges that Wyzowl and HubSpot have identified based on my personal experience and a Storykit point of view.
There's never enough time. It's a common feeling.
As marketers, we juggle multiple responsibilities. I was once in your shoes, managing ad campaigns, social media posts, website maintenance, and article writing.
The prospect of adding videos to that mix seemed daunting, pushing me to stick with tasks that felt more familiar and comfortable.
However, the truth is, my perception of not having enough time stemmed from not grasping how I could and should be approaching video creation and utilization.
The problem: Many marketers view video as an entirely separate realm from their existing job roles.
Some assume they need to craft scripts, brainstorm concepts, locate assets, and master video editing software. Others believe they must learn to record themselves or others speaking and then edit the footage. Then, there's a final group that leans towards involving an agency or freelancer and investing time in project management.
Yes, you can opt for these routes, or you can seamlessly integrate video into your ongoing tasks.
For example, I am a content producer. My best skill is producing articles. But I didn’t understand that I could use those articles to create 'spin-off videos' instantly.
When I refer to 'spin-off videos', I mean:
In my previous role, I would put aside time to create videos that were completely separate from the other content that I was making. Now, whenever I finish an article, I just copy and paste the text into Storykit AI, specify the type of video I want, and the AI will take me 99% of the way.
It summarizes my text and generates a complete video with visuals, music, and all the elements I need, in a matter of seconds. This means you can transform anything into video almost instantly.
I am using blog articles as my example since that is what I work with primarily, but you can also use any other type of source text: product descriptions, case studies, reports, etc.
Here is an example of a video that I made just from pasting the text from this article into AI.
Pretty cool huh?
If you want more inspiration on how to work off your on content, check out these articles that include webinar recordings explaining our step by step approach and video examples:
Raise your hand if you've NEVER made a video before, or if you were a rookie at one point at least... been there.
There were two types of videos that I was making in my last role and here were my processes:
The key takeaway: my video creation process was chaotic.
As I mentioned earlier in my story, I didn’t understand that there were huge differences between different video platforms. It hadn't dawned on me that producing, filming, and editing weren't prerequisites for crafting impactful videos.
Then I learned about text-based videos.
These videos are a marketer's dream. They thrive on social platforms, cater to silent scrolling, simplify complex information, and don’t require editing. While integrating top-notch stock imagery or clips enhances their appeal, I realized that the imagery doesn't have to align perfectly with the message to make an impact. Alternatively, a simple backdrop of your brand colors can be just as effective.
For instance, we created a video showcasing a case study with a business development client. In this video, you'll notice how we've utilized nature-themed stock imagery to amplify the message:
And when it comes to crafting employer branding content, there's no need for intricate recordings or the elaborate editing I once attempted.
Simply capture footage on your iPhone, upload it to Storykit, and add text. It makes your footage look so professional and believe me, a video like this delivers just as much value as a "voice recorded interview".
Here's an example of iPhone footage turned into Storykit branding content:
This is one of the reasons why our clients love using Storykit as well.
" I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective." Kristian Flanagan, Azelio.
You can learn how we turn smartphone videos into awesome employer branding content here.
I used to believe that video was only suitable for showcasing products. But let's reconsider that notion — what can't be transformed into a video?
For example, here is a screenshot of some text from our website homepage:
And here it is in a video (that I made by the way):
Here's the revelation: if you have text, you have the potential for video.
Whether it's a paragraph extracted from a blog post, a quote like the one I shared earlier, or even a recruitment advertisement — video can amplify it all.
Also, thanks to AI, you can now get tons of ideas from just one piece of text.
For example, with Storykit's AI, you just put in the text, like a blog article, pick a prompt like 'key points' or 'use the title', and it gives you lots of different content options.
It's almost like you have to try to run out of ideas now.
As I mentioned earlier, back in my last job, when I was creating other forms of content, I kept thinking: do I really need to add video into the mix?
Well let’s revisit the stats:
The truth is that video outperforms... well everything.
It doesn't matter whether you're selling shoes, computer software, or providing consulting services. Video captures attention and makes complex information easy to understand.
But here's the key: integrating video doesn't necessitate the abandonment of your blog or other content strategies. Instead, it enhances them. You can channel more attention toward the valuable information you're already sharing and seamlessly complement it; using videos to reinforce your message and engage your audience even further.
In this scenario, it was me that needed the convincing. How could video really help us? What could I track?
1. KPIs: What matters most to decision-makers? It's achieving objectives. Whether it's about boosting social media followers or elevating engagement levels, video has the power to make it happen. Here are two real-world instances where different companies, not only met but exceeded their KPIs by leveraging video:
2. ROIs: Who doesn't love seeing a return on their investment? In a world where every penny counts, reluctance to invest often stems from a fear of squandering resources. Presenting a few compelling examples can quickly help those concerns:
The bottom line is, demonstrating these tangible successes can transform skepticism into enthusiastic support, making it clear that video investment is not just a valuable addition but a necessary strategic move.
This point often resonates with companies envisioning high-production hollywood style videos. Riverside reports that corporate videos can carry costs ranging from $500 to $10,000 per minute of content—a hefty price tag, especially for small businesses like mine was.
Consider the alternative: hiring a video expert, investing in top-tier equipment, and dedicating countless hours to the project. The costs, both in time and money, can skyrocket.
And that's not even factoring in the learning curve if you decide to go the DIY route. In my head I was saving us money by not investing in easier software, but really it was costing more in time.
Enter AI video software like Storykit.
Not only does it churn out professional-grade videos in a snap, but the cost per video is a fraction of traditional methods. When you weigh the benefits against the costs, opting for an AI-driven solution like Storykit is, quite frankly, a no-brainer.
It's efficient, cost-effective, and delivers quality — making it a win-win for businesses of all sizes (Yes, I'm biased, but once you try it, I bet you'll feel the same way.).
Have a look at how it works in the video below:
This was undoubtedly one of my biggest roadblocks. Crafting a video strategy seemed as complex as rocket science.
I was apprehensive about bombarding our audience with too many videos and potentially driving them away. I fretted over the types of videos to make and how often I could repost them. Honestly, I was scared of everything.
Then came the revelation: the secret to a successful video strategy is to stop overthinking.
Share videos frequently — once a day, even twice if you wish. Don't worry about scaring off your audience, especially when you are first getting started.
The most important thing is to post a lot. Then look carefully at what works/resonates, and what doesn’t, so you learn what your audience likes.
For example, we know that our audience loves when we give them advice on running paid campaigns on LinkedIn.
If you post something that is a bit off base now and again, they'll simply scroll past. It’s not the end of the world.
And then there's the content planning puzzle.
Here's the truth: you don't necessarily need a rigid plan. You can work day to day and generate videos from the content you already possess: blog articles, case studies, your web pages, industry stats (don’t forget to cite your sources).
And then as you learn what your audience likes, you can start batching out videos using topics that you see resonating and schedule their release. Our Community Manager, Heidi, has had different approaches when doing this.
During the summer she maintained a spreadsheet with article links and four videos she had crafted from them. She then scheduled these out for daily posts across our platforms while she was on vacation.
In the past, she followed two-week cycles using one article, and before that, she approached it more intuitively. The result? She successfully grew our follower count to over 10,000 on LinkedIn.
You can learn more about her approach here:
'How to get more LinkedIn followers (we reached 10,000 by doing this)'
Remember, you can indeed formulate an intricate strategy if you wish. However, if you're already armed with a content strategy, you essentially possess a video strategy too. You're merely repackaging existing content in a fresh format.
Yes, it truly can be that straightforward.
It took me a while to grasp all of this because I used to approach video marketing in a complex way. But here's the truth — it's not.
Anyone can step into the role of a video creator. Your video strategy can seamlessly align with your existing content plan. And the need for a specialized agency to achieve a professional look is unnecessary.
My journey has been a learning curve, and I hope my experiences can ignite your enthusiasm for video and empower you to believe that you're fully capable of mastering it.
September 12, 2023
September 12, 2023
If you’ve been scratching your head about how to create more awareness and interest in your brand, product or service you’ve probably noticed that there’s a lot of talk about video marketing on social media.
I’m sure you’ve seen the stats.
But what isn’t talked about as much is using video as a central piece in a strategic content playbook.
Because here’s the thing, videos, like blog posts on your website or text posts on social media, should be a frequently used part of your content mix.
If you use video in the right way, it won’t be just be another cost centre like a lot of your content efforts might feel. Use video in the right way, and you’ll see ROI benefits across all your content, not just video.
Okay. If I were you, I’d be thinking, “Sure, that sounds exactly like every other company talking about whatever it is they’re selling”.
Fair enough. All I can say to that is: Read on.
There’s a lot of value to be gained by understanding how to think about the role of video in your content strategy on social media. AND you don’t actually have to buy Storykit to make use of it. Promise.
Before we go any further, I want to clear up some misconceptions about what video is, why it's important, and how you should use it on social media.
You’d be excused for thinking that video is something only a professional should produce. But, when we say video - we don’t only mean video with a capital V: beautifully produced, big-production film. Or even professionally designed animated sequences — like this:
Yes, these things are video. But these days video is a lot more.
Video is any content that moves.
Whether that’s a screen recording, a recording of yourself talking about something, or just some words put into motion. When it comes to video today, the most relevant distinguishing factor is that it moves.
When you use video you can successfully deliver information in bite-sized chunks that the viewer can take in, without being overwhelmed by the totality of the story. It’s why most people watch series or movies more often than they read books.
What we are saying is that it's important to understand that video is not just big productions, it's also what you can create in-house quickly and easily, and use often.
Let’s dig into why.
Winning in a media landscape, where your audience is being served content from every conceivable angle, means that you need to prioritize giving your audience information in a format that gets their attention and holds it.
Remember what we said about bite-sized chunks of information - this is why it’s important.
This is especially true when you have a complex or lengthy message that you want to be consumed on-platform or in-feed.
The biggest problem that companies make is that they create one long video, distribute it once and are surprised that they don't see any results. Your audience (especially on social media) want a lot of short videos they can consume in the feed.
Take a look at our LinkedIn feed here to see what we mean.
73% of people would rather watch a short video to learn about a product or service - (Wyzowl). And if that wasn’t reason enough to use a lot more video, don’t forget that variety is the spice of life, so the more formats you have to offer your audience, the less likely they are to tire of your content, so keep your content mix interesting with video.
It’s critical to be proactive and reactive across your digital & social functions to stay visible and relevant to audiences. You are operating in the attention economy and your audience is faced with an onslaught of content: so give them a reason to watch.
Using video wisely makes your content distinctive, increases audience stickiness and keeps you top of mind.
Video is prioritized by all social platform algorithms, so you’re making it easy for audiences new and old to interact, understand and get value from your brand, without a major time investment.
And if you fail to post?
Your competition will fill the space in your audience’s feed where you could have been.
Video is an extremely easy way to repackage larger content pieces into bite-sized message or audience-focused snippets. You’re producing more hyper-relevant content that’s easier for the audience to resonate with and consume in-feed, and it doesn’t need the initial upfront investment of brand new content.
Need an example?
Check out this article for the ultimate insights: Steal this hack to turn your articles into videos that get 5x the reach.
Wondering why that web page or blog post isn’t getting any traffic?
Maybe you’re just not building enough excitement to get your audience to click on the link in your social feeds.
You need to capture attention and incentivise your audience to engage with content trailers.
As the name suggests, a content trailer gives your audience a preview of what they can expect to get from your content by highlighting something valuable or interesting to them.
Here's an example of a content trailer:
Content trailers could be text, image or video-based. But video is far more effective when gaining and retaining attention – because it stands out in a feed, it’s prioritised by social media algorithms and often needs less effort from the viewer to consume more information.
The short answer? All of it. Everything.
Maybe you’ve seen our tagline? Before you throw your hands up in exasperation, let me explain. Video can help you lift anything you need to communicate.
That doesn’t mean that every piece of content should be a video. You still need articles and blog posts and podcasts… but when you add video to the mix you won't need as many of these labour-intensive pieces, and you definitely won’t have to work as hard to get them seen.
Video is a great way to get attention, keep attention, direct attention or motivate follow-up actions. Video for everything is about creating, repurposing and distributing content in a way that makes your audience want to engage, retain and react.
Keep reading to find out how to leverage video for the best results on a budget that won’t leave your eyes watering.
And they need very different approaches. Knowing how and when to change your tactics is going to give your marketing ROI a massive boost. But first, let’s look at what these two groups are.
Big-impact content
This is the kind of cornerstone or brand building content that gets produced infrequently and has a longer lifespan. It’s used for major brand and product moments but also for establishing the brand Point of View (POV) and positioning towards the market.
It can be both informative or emotional in nature. This kind of content typically requires a substantial investment of resources, as well as input from marketing, PR, leadership and sometimes even consulting specialists or agencies.
Examples of big-impact content:
Here is an example of big-impact content:
Daily content that captures your audience's interests
This is the day-in-day-out content and posts that keep you top of mind with your audience. It’s the recurring content formats you can plan ahead to drive awareness, generate demand and acquire and retain customers.
If you work smart, you can use footage and imagery from big brand campaigns or repurpose takeaways from an ebook or thought leadership article to get the most out of what you produce.
Ideally, each piece of content should form part of a connected set of touch points that help your target audience towards an end goal.
Unlike big-impact content, the collective value of these touch points is greater than the sum of the parts.
So make sure you have a good strategy in place and you’ll find that a little can go a long way.
Examples of daily content:
If you're uncertain about where to begin with social media video production, don't worry. Here's why.
Typically, when people think of video they think of the more expensive video production that is associated with big impact content.
What a few companies are starting to leverage in a very valuable way is
that gets produced and used frequently to get attention and engage their audiences across various digital channels.
In the past, daily content on social media was largely static text and images, because video production just wasn’t suitable from a budget or agility perspective.
But in the last few years, the rise of video tools for ‘laymen’ has made it possible to work with video in a far more strategic way.
A major reason these companies are seeing success is because of the ease and speed with which videos can be created and adjusted. If the video messaging or creative isn’t working they simply test something else to find what works.
This is something that just isn’t possible using traditional professional video production.
The key to setting yourself up for success is choosing the right video production method. Does it make more sense to use in-house or contracted professionals? Or should you use video tools that don’t require specialised skills?
The right answer here is: choose both.
Based on years of editorial, agency and publishing experience, we’ve boiled it down to the following:
High-impact video content usually needs agency or specialist support, the rest of your video content doesn’t.
In-house specialists or agencies - best suited to high-impact videos
Pros:
Cons:
Video creation tools - best suited to all other video content
Pros (all tools):
Pros (some tools):
Cons:
By using a video creation tool you’ll effectively decentralise the creation process and empower every team to produce content by themselves - which means more output, so you’ll take up more space on feeds while retaining control of your brand (and budget)!
You’ll be able to fill your content calendar, internal channels and office display screens without needing a major extra investment.
While taking video production in-house makes your production process a lot cheaper and faster, make sure you have guidelines in place for your teams, to ensure you secure the brand look and feel.
Some video tools, like Storykit, have built-in brand controls for this purpose.
Your brand needs a level of output that simply cannot be economically sustained or justified when using agency or in-house specialists.
There is a marginal economy of scale when it comes to video production. And it’s so marginal it may as well not exist.
For message-driven content, fancy production isn't a guarantee for engagement.
It doesn't ensure virality or retention either.
Maybe even the opposite. Because your message is doing the heavy lifting, if you get that right, you’re 90% there. Of course, the visuals help, but it’s crucial to ensure that you’re spending time and money wisely, relative to the return you can expect from a video.
If you’ve decided that you want to take your content strategy to the next level with a video creation tool here are the 4 most important things to consider:
This is what you’re paying for when it comes to using an agency or in-house specialist.
But if you need to produce more video than using a specialist allows for then you need to find a solution that supports your quality requirements. Providing guidance on composition and video script best practices is essential to ensure that you get good results from your video content.
On the more makeshift end of the spectrum, you could have a creative playbook or guidelines set up for all contributors to follow. Then there are video tools that provide a broad range of templates that have been put together by professional designers.
The drawback here is that if you need flexibility for the kinds of videos you’re creating or want branded video content you will be limited by the constraints of the templates.
Some video tools, like Storykit, have the option to build brand guidelines and design and script best practices into the workflow, as an alternative to templates, which allows contributors to create the video script, while the tool ensures that the video output looks good and is on brand.
Brand recognition is a central part of content packaging, and that’s no different when it comes to video. Your content should carry the right amount of branding. It needs to be easily recognisable to your audience.
Make sure you spend some time figuring out what your brand looks like in video - combining colours in the right way, choosing the font size(s), and making sure your logo is visible.
You should also consider the essence of the brand when it comes to how images, colours, graphic elements and animations are combined. Even copy plays a role in how your brand is perceived (because of silent feeds text is essential).
Again, different tools have different levels of control and customisation, so consider your needs and make sure to ask about the possibilities offered by the tools you’re evaluating.
You’ll want to be on the lookout for possibilities or features that will automate or remove certain tasks, minimise creative decision-making that slows processes, and offers workflows that help minimise content redundancies, as well as ways to support collaboration and finding, editing and updating or repurposing existing content.
If you’re serving multiple markets, audiences or product lines, localisation hacks for quickly adapting videos should also be on your radar.
You don’t have to use Storykit to implement or benefit from what you’ve just read. But we’d be lying if we didn’t say that Storykit makes these things easier.
Easier for your employees, who can quickly and confidently produce the everyday video content they need. And easier for you to ensure that your teams’ video production pace, volume and quality keep you top of mind with your audiences, and deliver a much healthier return on investment.
Storykit is designed to simplify the tricky parts of editing and animating videos so your teams can focus on what’s most important - the message. And now with Storykit AI, anyone can create videos from any source text instantly. When more people can produce content you minimise bottlenecks and increase output.
This isn’t just a traditional production process with a better price tag. This is video creation designed for fast-paced news feeds, trending topics and always-on consumption. With Storykit you know that repetitive and time-consuming tasks are minimised or automated with functionality that’s designed for modern content creation needs.
Not all videos are created equal, especially when we’re talking about video novices. Use Storykit to maximise the impact of your videos with features that build in video-design best practices that help your teams create content your audiences will love.
With Storykit you’ll be able to take the uncertainty out of interpreting brand guidelines and choosing the right creative so you can be confident the result is brand-safe every time, no matter who created the video.
You can rely on your service team and online resources to know what you want to achieve, understand your challenges and help you make Storykit work for your organisation. Whether it’s bespoke template creation, or video production tactics, or a good ol’ content brainstorm.
Have a look at how it works here:
Brace yourself for some serious superlative use…
Getting started with in-house video production doesn’t have to be a major commitment, start small and see where you land. Just remember that consistency is key, as with all other social media content!
If you’re not ready to get started just yet, check out our blog or podcast to learn about video strategy, production tactics and video for social media best practices.
September 5, 2023
September 5, 2023
Interviews, webinars, and podcasts are rich sources of highly engaging content that perform exceptionally well on social media. However, knowing how to effectively share and promote this content can be a challenge.
In this article, we will delve into the art of repurposing, guiding you through the process of creating compelling and accessible content for social media platforms out of your recordings. Discover the techniques and strategies that will allow you to extract maximum value from your content and engage a wider audience.
Explore our webinar, 'Turn one interview into social content for a month,' linked below. It delves deeper into the article's key points and guides you on creating these videos in real-time
Merely sharing content once greatly limits its visibility, potentially leaving it unseen by a significant number of people. Additionally, providing a link to the full interview, webinar, or podcast restricts consumption to only the most dedicated members of your audience, missing out on the opportunity to captivate a broader and less engaged audience.
Promoting sound in a silent feed presents its own set of challenges. No one will listen to your audio snippet, and manually listening and splitting up the text can be time-consuming.
So, how can you overcome these obstacles and create a substantial amount of engaging content?
The answer lies in repurposing.
In simple terms, it involves transforming the original material into multiple pieces of content tailored for different topics, audience segments, and channels.
When it comes to interviews, one effective approach is to share short insights or highlights from them, enabling people to extract value directly on the platform they are using. This reduces the effort required to consume the whole recording and increases the chances of your key messages being heard.
It's important to view social media not just as a means to drive traffic to external sources, but also as a platform to engage your audience directly. This content is perfect for keeping your audience captivated within the platform itself, which is favored by algorithms and increases the likelihood of your message being consumed without the need for additional clicks (aka zero-click content).
By repurposing your audio files in this way, you can:
Here’s a framework you can use to create a whole list of great content ideas in under 15 minutes. Once you've gone through this process a few times, you’ll find favorites you can use as go–to repurposing formats. Follow these steps and you’ll be on your way to compelling content in no time.
Set specific goals for the new content you're creating. Are you looking to drive traffic to a specific page, capture email addresses through downloads, increase engagement on various channels, or simply distribute valuable information? Jot down those goals and keep them in mind for the next two steps.
Quickly think about the kind of people you are trying to reach. This doesn’t have to be a long process, you just want to make sure that you have their problems, needs, and the value you can provide them fresh in your mind. Use this information to think about which parts of your content you should repackage into something new.
Identify the channels that will allow you to reach your audience most efficiently. What’s the best place to deliver the message you want to deliver at each stage of the buyer’s journey? By selecting the right platforms, you can ensure that your target audience is in the right frame of mind to receive your message.
Think of formats as the way you package your message or information. Listicles, short-fire Q&As, carousels, and content teasers are all examples of formats. Different formats work better for different channels and different goals, so draw inspiration from what you see working on the channels you use.
Quick tip: Choosing formats
If you’re sharing on most social platforms then text-based video should be your go-to format. Video is easy to consume in the feed and is way more receptive than static text or talking heads. In addition, since social feeds are primarily silent, converting your webinar to text is more likely to get your message consumed.
Prepare to be inspired by the possibilities of repurposing audio content into captivating videos. Here are some examples of videos that we created promoting a previous webinar that we hosted called Maximize the performance of your blog post: 5 video ideas and how to create them.
Creating curiosity by asking a question and then inviting viewers to watch your webinar to find the answer is a compelling strategy. Utilizing a video like this can help drive traffic to your pre-recorded webinar, encouraging more people to tune in and discover the answer.
Using a quote is an easy and effective way to grab people's attention. People enjoy hearing what others have to say. So, include some inspiring quotes from your webinar to attract more viewers and motivate them to listen to your message.
In your webinar, you've discussed many topics, but there are usually a few key points that stand out. Take those important points and create a video summarizing them. This will effectively convey your key messages and help boost brand awareness.
Don't let your webinars and podcasts gather dust in a folder.
By mastering the art of repurposing and extracting essential segments from your interviews to create videos, you can unlock the full potential of your content and transform it into valuable assets for your social media strategy.
September 1, 2023
September 1, 2023
In this article, we'll start with the basics of what corporate communications is and then dive into how to build a strong strategy for it.
Whether you're new to the topic or looking to refine your approach, this guide has something for you.
Corporate communications is the strategic management of communication processes within and outside an organization. It's all about making sure the company's message is clear, consistent, and builds trust with everyone who hears it.
Corporate communications can be:
Why is it Important?
In short, effective corporate communications plays a key role in a company's success.
Here are some different types of corporate communications that businesses put energy into:
1. External communications: This encompasses interactions with the outside world, such as customers, stakeholders, and the public. It's about understanding the audience and delivering impactful messages through channels like social media, email, and traditional media. For instance, an organic food brand might leverage Instagram and collaborate with health influencers to amplify its reach.
2. Internal communications: Focused on employees, this ensures everyone is aligned with the company's vision. It fosters a positive work culture and can be executed through newsletters and emails. A company might use newsletters to share updates or emails for open discussions.
3. Investor relations: This is about building trust with financial stakeholders. It involves clear communication about financial health, strategies, and market positioning, often through earnings reports, press releases, and investor conferences. A publicly-traded firm, for example, might release quarterly earnings to update its investors.
4. Public & media relations: Managing the company's image in the media landscape is crucial. This involves crafting press releases, handling media queries, and nurturing relationships with journalists. A company might collaborate with a PR agency for media strategies, product launch announcements, or to offer insights on industry trends.
Effective corporate communications involve a variety of key components, including messaging, storytelling, branding, and marketing.
These components work together to create a cohesive and compelling message that resonates with audiences both inside and outside of an organization.
The world of corporate communications is constantly evolving. As new technologies emerge and the business environment changes, organizations need to adapt their communication strategies to stay relevant.
Many organizations are now using social media and online platforms to communicate with their employees and customers in real-time. This allows for more immediate feedback and can help to build stronger relationships with stakeholders.
Other organizations are leveraging advanced data analytics and artificial intelligence to monitor and improve their communications strategies. By analyzing data on customer behavior and engagement, organizations can better understand what messages and channels are most effective, and adjust their strategies accordingly.
The rise of remote work and virtual communication has also had a significant impact on corporate communications. Organizations need to find new ways to engage and motivate employees who may be working from home or in different locations. This has led to the development of new communication tools and strategies, such as virtual team-building activities, online training programs and using video for corporate communications.
In essence, as the world changes, so does the art and science of corporate communications.
One of the best way's to succeed with corporate communications in the digital world is by using video. Learn what it takes to master corporate video production here.
Here are the ways corporate communications can be used as a strategically to propel a company toward it's goals:
One of the key benefits of effective corporate communications is its ability to align with an organization's business goals. By creating a cohesive and integrated approach to communication, organizations can ensure that their messaging is consistent and focused on achieving specific objectives.
For example, if an organization is looking to increase brand awareness and attract new clients, its corporate communications strategy should focus on developing a strong and consistent brand identity. This can involve developing a brand style guide, creating a brand messaging platform, and leveraging social media and other online platforms to reach a wider audience.
Additionally, organizations can create engaging and informative content to showcase their expertise and value proposition. This can include thought leadership articles, case studies, and whitepapers that demonstrate the organization's unique capabilities and competitive advantage.
For example, communicating sustainability in real estate is really important for attracting investors. Therefore this topic should be a main part of your communications.
In today's hyper-connected world, reputation management is more important than ever. Negative news can travel fast, and one bad press release or social media post can damage an organization's reputation and erode stakeholder trust.
Corporate communications can help to mitigate this risk by developing proactive strategies to monitor and respond to potential risks. This can involve media monitoring, crisis management planning, and training employees to respond quickly and effectively to potential issues.
By taking a proactive approach to reputation management, organizations can build trust with stakeholders and protect their brand reputation — especially during a recession.
Effective communication during a crisis can be the key to minimizing damage and restoring trust. Crisis communications involve developing a strategic and coordinated approach to managing a crisis situation, including messaging, media relations, and stakeholder engagement.
By responding quickly and transparently to a crisis, organizations can demonstrate their commitment to accountability and responsibility, and preserve stakeholder trust.
Effective corporate communications are not just about communicating with external stakeholders. Internal communications and employee engagement are equally important in creating a positive workplace culture and driving organizational success.
By providing employees with clear and consistent messaging, engaging them in the organization's strategic goals, and creating an open and transparent culture, organizations can build a loyal and committed workforce that is passionate about achieving success.
Furthermore, effective internal communications can help to improve employee morale, reduce turnover, and increase productivity. This can include regular employee newsletters and other communication channels that keep employees informed and engaged.
Create a successful corporate communications strategy in 5 steps
To truly harness the power of corporate communications, organizations must be willing to innovate and adapt. Exploring diverse channels and formats can uncover new avenues to resonate with your audience.
But remember, communication is a two-way street. Actively seek feedback from those you're reaching out to; their insights can be invaluable in refining your approach. By staying dynamic and responsive, you not only build trust but also pave the way for enduring organizational success.
Dive in, experiment, and let your communications drive your growth.
August 30, 2023
August 30, 2023
In this ultimate guide to LinkedIn ads, we'll show you how to:
Get ready to elevate your LinkedIn advertising game with these essential best practices and expert insights.
LinkedIn Ads can be a powerful tool for businesses looking to increase their online presence and generate leads. Before diving into the details, it's important to understand the how LinkedIn ads work.
There are three main campaign objectives to consider on LinkedIn: brand awareness, consideration, and conversion. Each objective has its own set of ad formats that can be used to achieve specific goals.
Objective = impressions (reach and visibility)
The Awareness objective is all about increasing visibility and making your target audience aware of your brand, product, or service. This objective doesn't necessarily drive immediate action from the audience but focuses on expanding your reach and ensuring that as many people as possible recognize your brand. Ads optimized for awareness are measured by impressions, aiming to maximize the number of times your ad is seen. This is ideal for new brands or for launching new products.
Objective = clicks, video views, likes, comments, etc. (content engagement)
Consideration ads are designed to engage users who are already aware of your brand and to encourage them to seek more information. This objective covers several goals, including getting more website visits, increasing video views, or promoting engagement with your content. The key here is to target users who have shown some interest in your brand or similar products and to nurture that interest into a desire to learn more. These ads are crafted to be more engaging and interactive, encouraging clicks and content consumption.
Objective = form fills, signups, purchases (conversions)
The Conversions objective is focused on prompting specific actions from the audience, such as filling out a lead form, signing up for a webinar, or making a purchase. This objective is for audiences at the bottom of the funnel who are already considering your offering and need that final nudge to convert. Conversion ads are highly targeted and often involve retargeting strategies to re-engage users who have shown interest. The success of these ads is measured by the conversion rate, reflecting the percentage of ad interactions that result in the desired action.
Each type leverages LinkedIn's robust targeting capabilities but is optimized for different stages of the customer journey.
Many marketers love LinkedIn because it allows for precise targeting when it comes to their ads.
You can narrow down your audience by job title, company size, industry, location, education, and more. You can also retarget users who have visited your website or engaged with your content. The more specific your targeting is, the more likely you are to reach qualified leads and generate conversions.
For example, if you're a B2B software company targeting HR professionals, you can target users who have HR-related job titles, work in companies of a certain size, and are located in specific regions. This level of targeting ensures that your ads are seen by the right people, increasing the likelihood of conversions.
LinkedIn offers a variety of ad formats to cater to different marketing objectives and content styles. Understanding these formats can help you choose the best way to convey your message and engage with your target audience.
Here's an overview of the main LinkedIn ad formats:
Sponsored Content ads appear directly in the LinkedIn feed, blending in with organic posts.
This format is great for promoting articles, blog posts, company updates, or videos, offering a native advertising experience. Sponsored Content can be used to increase brand awareness, drive traffic to your website, or generate leads by encouraging users to fill out a form with their LinkedIn profile information.
Under the Sponsored Content umbrella on LinkedIn, the types of ads include:
Sponsored Messaging (previously known as InMail) allows you to send personalized messages directly to the LinkedIn inboxes of your target audience.
This format is ideal for delivering personalized, relevant content and offers to users, encouraging higher engagement rates. Sponsored Messaging is particularly effective for B2B campaigns and event promotions or for reaching out to potential leads in a more direct and personal way.
Within Sponsored Messaging, there are two main types:
Text Ads appear on the right-hand side or at the top of the LinkedIn desktop feed.
They are simple yet effective, consisting of a headline, a brief description, and an optional small image. Text Ads are pay-per-click (PPC) or cost-per-impression (CPM) and are best used for driving traffic to your website or landing page. They're a good option for businesses just starting with LinkedIn advertising due to their simplicity and lower cost.
Dynamic Ads automatically personalize ad content for each member based on their LinkedIn profile data, such as their photo, company name, or job title.
This format is highly effective for personalized advertising campaigns, as it catches the user's eye with tailored content.
The key types of Dynamic Ads include:
LinkedIn is a powerful platform for businesses to reach their target audience through advertising. With over 700 million members, it offers a unique opportunity to connect with professionals and decision-makers. Now that you know the different types of LinkedIn ads, let's dive into the process of setting up your campaign.
Before you create your ad, it's important to define your objective. What are you hoping to achieve with your campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Your objective will guide your ad format, messaging, and targeting. For example, if your objective is to generate leads, you may want to use a lead generation form ad format.
Once you've defined your objective, it's time to select the appropriate targeting options. Consider your audience's job function, industry, company size, location, and seniority, among other factors. You can also choose to exclude certain criteria to ensure that your ads are shown only to the most relevant users. For example, if you're targeting a specific industry, you may want to exclude users who work in a different industry.
It's important to keep in mind that targeting too narrowly may limit the reach of your ads. Experiment with different targeting options to find the right balance.
Determine how much you want to spend on your campaign and allocate your budget accordingly. LinkedIn offers both cost per click (CPC) and cost per impression (CPM) bidding. Depending on your objective, one may be more suitable than the other. For example, if you're looking to increase brand awareness, you may want to use CPM bidding to reach as many users as possible.
Experiment with different bidding strategies to find what works best for you. Keep in mind that bidding too low may limit the reach of your ads, while bidding too high may result in overspending. Check this article to learn how LinkedIn advertising costs work.
Your ad creative should be tailored to your audience and objective. Use clear and concise language to convey your message. Use high-quality visuals that capture attention. Test different ad variations to see what resonates best with your audience.
It's also important to keep your ad creative up-to-date and relevant. Refresh your ad creative periodically to avoid ad fatigue and maintain engagement.
By following these steps, you'll be well on your way to setting up a successful LinkedIn ad campaign. Remember to monitor your campaign closely and make adjustments as needed to optimize performance.
Creating effective ads on LinkedIn requires a strategic approach. Following these best practices will help you create ads that stand out and drive conversions:
The first step to creating effective LinkedIn ads is to write clear and concise ad copy. Avoid industry jargon and unnecessary details that can confuse or overwhelm your audience.
Instead, be straightforward and clear in your messaging. Focus on the benefits of your product or service, and compel users to take action. Use strong calls-to-action (CTAs) to encourage users to click on your ad and learn more about your business.
For example, if you are promoting a new software tool for project management, your ad copy could read: "Streamline Your Project Management with Our Powerful Software Tool. Try it Today!" This copy is clear, concise, and highlights the benefits of your product.
Visual content is a powerful tool for capturing attention and conveying your message. When creating LinkedIn ads, it's important to use high-quality visuals that are eye-catching and professional. Use images that align with your brand identity and reflect your message or videos if you really want to stand out and make an impact.
For example, if you are promoting a new line of fashion accessories, you could use high-quality images of your products being worn by models. These images should be visually appealing and showcase the unique features of your products.
One of the biggest advantages of advertising on LinkedIn is the platform's precise targeting options. You can target users based on their job title, industry, company size, location, and more. This allows you to reach the most relevant users for your business.
When creating your ad campaign, take the time to experiment with different targeting criteria to find what works best for your campaign. For example, if you are promoting a B2B software tool, you may want to target users in specific industries or job titles that are most likely to be interested in your product.
Creating your ad is only the first step. To achieve optimal results, you need to continuously optimize your campaign. Here are some best practices to follow:
Test different ad variations to see what performs best. Experiment with different visuals, headlines, and messaging. Use your findings to optimize your campaign and drive better results.
A/B testing is a crucial aspect of any successful ad campaign. By testing different variations of your ad, you can identify what resonates best with your audience and adjust your campaign accordingly.
Consider testing different visuals, such as images versus videos, or different headlines to see what captures your audience's attention best. You can also experiment with different messaging to see what drives the most engagement and conversions.
Keep track of your campaign's performance metrics, such as click-through rates, engagement rates, and conversion rates. Use this data to identify areas of improvement and adjust your campaign accordingly.
Monitoring your campaign's performance metrics is essential to understanding how well your ads are performing. By tracking metrics such as click-through rates, engagement rates, and conversion rates, you can identify areas of your campaign that may need improvement. For example, if your click-through rates are low, you may need to adjust your ad's messaging or visuals to make it more compelling.
If your conversion rates are low, you may need to adjust your landing page to make it more user-friendly and persuasive.
Creating effective LinkedIn ads requires ongoing testing and optimization. Regularly test different ad variations and adjust your campaign accordingly. Use performance metrics such as click-through rates (CTR) and conversion rates to guide your decisions and optimize your campaign for maximum impact.
For example, if you notice that one ad variation is performing better than others, you may want to allocate more budget to that ad or adjust your targeting to reach more users who are similar to those who have already clicked on your ad.
LinkedIn ads can be a powerful tool for reaching an engaged and targeted audience.
By following these best practices, you can create LinkedIn ads that stand out and drive conversions for your business. Remember to always keep your target audience in mind and focus on the benefits of your product or service. With the right approach, LinkedIn advertising can be a powerful tool for growing your business.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
