The Storykit blog

If we asked your HR department, "How well do employees understand your handbook, internal policies, or even company values?" most would probably admit, "Not well."

And when it comes to recruiting new employees through social media, the typical response might be, "We usually ask the marketing team to post something via the company channel."

These responses highlight three common challenges HR teams face when it comes to content creation:

• Dependence on external teams: Imagine needing to communicate new internal policies. You want these messages to be clear, engaging, and memorable. Video is a proven way to achieve this, yet the typical route involves seeking approval from an external agency or submitting a request to the marketing department. These processes are slow and often place HR needs at the bottom of the priority list making it hard for HR to act fast and get information out in a desired time.

• Perceived lack of skills: Consider recruitment. Attracting top talent through social media requires content that showcases your company culture and clearly describes open positions. While HR professionals may wish to create this content themselves, they often believe they lack the skills to ensure it aligns with brand standards, which typically necessitates a lengthy approval process with marketing.

• Lack of awareness: Many HR professionals haven't considered transforming onboarding materials or job ads into more engaging content like videos. They may not realize how these formats can significantly enhance communication effectiveness and engagement by making the message clearer and easier to remember.

The solution is simple: HR needs the ability to create their own content independently, with the confidence that it is on-brand and effective.

In this article, we'll:

• Explain why video is the ideal medium for effective communication and engagement for all roles under the HR umbrella.

• Share real-world examples of companies transforming their HR operations through independent content creation.

• Show you how HR can become a content powerhouse using video.

Read on to discover the tools and strategies your HR team needs to make content creation efficient, scalable, and seamlessly integrated into daily operations.

Why video is the game-changer for HR

When was the last time a PDF really grabbed your attention? Now think about how often a video has made you pause, reflect, or even smile.

Videos are not just another medium; they're game-changers for HR departments looking to communicate more effectively.

Key benefits of video in HR:

• Superior retention and engagement: Videos are incredibly effective at capturing attention and making information stick. Studies show that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text. This makes video an ideal tool for communicating complex information, like internal policies or company values, in a way that’s both memorable and engaging.

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• Accessibility and ease of creation: You might think creating videos requires technical skills and a lot of time, but that's no longer the case. With today's technology, anyone can produce high-quality videos. Platforms like Storykit make it even easier by locking in your branding and tone of voice and automating the production process, so even those without experience can create professional-looking content. Trust us—we will explore this creative magic later in the article.

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• Repurposing existing content: HR doesn’t have to start from scratch when creating video content. Your HR department already has a treasure trove of valuable resources, from policy documents to training manuals. Video breathes new life into these materials, transforming them into accessible content that resonates with employees, whether they prefer to watch or listen. By turning text-based content into text-based videos, HR can communicate important information more effectively, boosting engagement and retention—and AI does all the heavy lifting for them.

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Takeaway: Video content is easy to create and dramatically enhances HR's ability to communicate effectively and engage employees.

HR video use cases and real-world examples

In the introduction, we touched upon a couple of use cases for HR: communicating internal policies and recruitment. However, the potential for video in HR goes far beyond these examples.

Under the HR umbrella, roles such as HR Manager, Recruiter, Learning and Development, Talent Acquisition, and Engagement and Inclusion all have unique needs that can be effectively addressed through video content.

Incorporating video into HR functions opens up a wealth of opportunities across various roles.

Learning and Development

Video transforms traditional training materials into engaging modules that significantly boost learning retention and engagement.

Employees are more likely to absorb and remember text presented in a visual format, making training more effective and enjoyable. For instance, video tutorials can break down complex concepts into digestible pieces, catering to different learning styles and improving overall comprehension.

This is especially critical in industries like construction, where workers must stay up-to-date with constantly changing safety information.

Here is one of our own videos, showing how to add talking head clips to a video in Storykit:

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Recruitment

Recruitment videos can make job postings more dynamic and appealing by showcasing your company culture, employer branding, and highlighting open positions.

This approach not only helps attract top talent but also gives candidates a better understanding of what it's like to work at your company. For example, a video tour of your office, testimonials from current employees, or a day-in-the-life series can provide candidates with an authentic glimpse into your workplace, helping them connect with your brand and values.

Here is a recruitment ad Listgrove created for one of their many clients:

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Engagement and Inclusion

Videos that promote a transparent workplace culture can foster inclusivity and unity, motivating and inspiring teams across the organization.

By sharing real stories and experiences through video, HR can create a sense of belonging and community among employees. This might include spotlighting employee achievements, celebrating diversity and inclusion initiatives, or highlighting team-building activities.

Video content can also be used to address sensitive topics within minutes, providing a safe space for discussion and encouraging open dialogue.

Peab wants to create a more inclusive workforce and found that the most effective way to attract the women candidates they want, is to promote the presence of women within their workforce through video. Here is an examples of one of their videos:

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HR Management and Internal Communications

HR Managers can use video to streamline internal communications, ensuring important messages are delivered consistently across the organization. From policy updates to company news, video keeps everyone informed and aligned. Leadership messages via video can reinforce company values, build trust, and foster transparency.

Additionally, making these communications accessible by adapting them to different learning preferences ensures that all employees clearly understand the information.

Here is a video that PostNord created to remind all internal staff to take their employee survey:

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Real-world success stories

Many companies have successfully used video to transform their HR operations. Here are a few that we have chatted with:

PostNord - Automating brand communication and recruitment

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PostNord, a leading logistics provider in the Nordic region, needed to strengthen their employer brand and manage recruitment efficiently across diverse markets.

With over 20,000 employees and the need to recruit 1,000 new hires during peak summer months, they faced challenges in reaching diverse audiences and maintaining effective internal communications.

By implementing Storykit, PostNord automated video production, enabling them to create up to 40 recruitment videos by using their job descriptions and enhance their internal communications by transforming articles, company updates, and more into engaging video content.

Key achievements:

• Improved recruitment: Produced customized, on-brand videos from job descriptions, increasing recruitment efficiency and visibility across platforms like Meta, Facebook, Instagram, and TikTok, helping attract the right candidates for various roles.

• Enhanced internal communications: Transformed articles, company updates, and announcements into engaging videos, effectively reaching their large workforce through channels like office screens and coffee machines.

• Cohesive brand identity: Maintained brand consistency across multiple markets with custom templates and animations, ensuring a unified visual identity for over eight PostNord companies across the Nordics.

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"Using Storykit doesn’t just help us attract better candidates; it also raises our profile as a vibrant place to work," says Petra Almert, Employer Branding Specialist at PostNord.

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PostNord's use of video automation with Storykit led to significant improvements in recruitment and internal communications, strengthening their employer brand and operational efficiency.

→ Explore the full case study and watch video examples

Einar Mattsson - Boosting HR strategy with video

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Einar Mattsson, a family-owned real estate company in Stockholm, enhanced its HR strategy by using video as a primary communication tool. With over 350 employees, including nearly 200 at construction sites, they needed an effective way to engage both employees and potential recruits.

By implementing Storykit, Einar Mattsson automated video production, allowing them to efficiently create high-quality content for recruitment and internal communications.

Key achievements:

• Increased engagement and reach: Videos consistently receive more views than traditional formats, boosting visibility on platforms like Facebook and LinkedIn and helping attract top talent.

• Improved recruitment outcomes: Candidates frequently see company videos before applying, helping attract individuals who are already familiar with the company’s culture and keeping our company top of mind when they are searching for new opportunities down the road.

• Enhanced internal communications: Short, engaging videos effectively communicate important updates to all employees, especially those on construction sites, ensuring better information retention.

• Strengthened employer branding: Videos showcase the company’s commitment to values like equality and diversity, attracting skilled individuals and maintaining a strong employer brand.

• Empowered employee participation: Storykit’s ease of use encourages employee involvement in video creation, increasing engagement and fostering a sense of ownership.

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"We see significant results: our videos get more views than the news, blog posts, images, and other material that we publish onto our other digital platforms," says Katarina Lorenz, Digital Project Manager at Einar Mattsson.

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Einar Mattsson’s use of video automation with Storykit has improved HR operations, resulting in better communication, stronger recruitment outcomes, and a more cohesive employer brand.

→ Explore the full case study and watch video examples

Listgrove - Growing social media presence with video

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Listgrove, a global recruitment and HR specialist, sought to enhance its social media presence and incorporate video into its marketing strategy. With Storykit, Listgrove was able to create high-quality videos in-house, leading to significant growth in their social media following.

Key achievements:

• Increased LinkedIn followers: Listgrove achieved a 28% increase in LinkedIn followers, growing from 58,000 to 78,000 in just one year by consistently posting engaging video content.

• Enhanced brand visibility: By promoting their services, sharing client testimonials, announcing job vacancies, and updating followers on the latest news and events through video, Listgrove improved brand awareness and engagement and made a significant impact on both clients and candidates.

• Streamlined video creation: Storykit enabled Listgrove's marketing team to easily produce and adapt videos for various platforms, including Twitter and Instagram, without any prior video experience.

• Empowered marketing team: The ability to create and share high-quality videos quickly and efficiently empowered Listgrove’s marketing team to explore new creative opportunities and enjoy the process.

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"When we started using Storykit we had 58,000 followers on LinkedIn, and now we have 78,000," says Airelle Charra, Director of Marketing at Listgrove.

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Listgrove’s use of Storykit for video production transformed their social media strategy, resulting in substantial growth in their online presence and increased engagement with their audience.

→ Explore the full case study and watch video examples

Conclusion: Turn your HR department into a content powerhouse with Storykit

As HR professionals, we know the unique challenges that come with keeping employees engaged, communicating key messages effectively, and attracting the right talent. We also understand the frustration of relying on external teams for content creation. With Storykit, you can turn those challenges into opportunities.

• ‍Take control and collaborate: Storykit gives you the power to create your own video content, freeing you from the delays of waiting for marketing or agencies. It’s a platform built for collaboration, allowing your entire HR team to work together effortlessly. Whether you’re crafting onboarding videos, recruitment ads, or internal announcements, everyone can contribute and access the same projects, ensuring consistency and efficiency.

• Create with confidence: You don’t need to be a tech wizard to make great videos. Storykit’s intuitive design means anyone in HR can produce professional, on-brand videos without stress. Plus, our dedicated customer success team is always here to help, so you can be confident that your content looks great and aligns with your brand standards and accessibility.

• Expand your reach quickly: With just a click, Storykit allows you to tailor your videos for different platforms, and save the same video in various formats, ensuring you reach your audience wherever they are. This means you can communicate important messages faster and more effectively, making your HR department more agile and responsive. 

By using Storykit, your HR team can transform into a content powerhouse, driving better engagement, fostering a strong workplace culture, and attracting the talent that fits your organization. Embrace the power of video, and watch your HR initiatives come to life like never before.

'sIn this article, we’ll explore some of the best internal communication tools that can help streamline your processes and enhance collaboration within your organization.

We’ll focus on popular platforms like Slack and Storykit, highlight how companies like PostNord utilize these tools, and discuss the benefits of using video conferencing solutions like Google Meet.

1. Slack: Seamless team communication

Overview

Slack is a powerful messaging platform designed for teams. It offers real-time messaging, file sharing, and integrations with a wide range of other tools, making it a central hub for team communication.

Why you should use Slack

Slack simplifies team communication by organizing conversations into channels, allowing for focused discussions on specific topics or projects. It supports direct messaging, group chats, and video calls, ensuring that your team stays connected no matter where they are. Slack’s integration capabilities mean you can connect it with other tools you use daily, creating a streamlined workflow.

Pricing

Slack offers a free plan with basic features, with premium plans starting at $6.67 per user per month.

2. Storykit: For big company updates and sharing content

Overview

Storykit is a versatile platform that uses AI to create engaging video content from text. It’s perfect for creating and sharing important company updates, policies, and other internal communications in a format that’s easy to consume.

Why you should use Storykit

Communicating major updates and policies can be challenging, especially in large organizations. Storykit simplifies this process by allowing you to create professional-quality videos that can be shared across your company. This ensures that your messages are not only seen but also understood and remembered.

Companies like PostNord use Storykit to keep their teams informed and engaged. Helen Ridger, Communicator at Group Level at PostNord, explains how Storykit’s process automation has drastically improved their ability to share information:

"They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time."

Pricing

Storykit offers customized pricing plans based on specific business needs and usage.

3. Google Meet: Reliable video conferencing

Overview

Google Meet is a robust video conferencing tool that integrates seamlessly with Google Workspace. It’s ideal for live meetings, webinars, and remote team collaborations.

Why you should use Google Meet

With many teams working remotely, having a reliable video conferencing tool is crucial. Google Meet provides high-quality video and audio, along with features like screen sharing, real-time captions, and integration with Google Calendar. This makes scheduling and joining meetings straightforward and efficient.

Pricing

Google Meet is included with Google Workspace plans, which start at $6 per user per month.

4. Trello: Visual project management

Overview

Trello is a visual project management tool that helps teams organize tasks and collaborate on projects. It uses boards, lists, and cards to create an intuitive workflow.

Why you should use Trello

Trello’s visual approach to project management makes it easy for teams to see what needs to be done and who is responsible for each task. It supports file attachments, comments, and checklists, allowing for detailed task management. Trello’s flexibility means it can be adapted to a variety of workflows, from simple to complex projects.

Pricing

Trello offers a free plan with basic features, with premium plans starting at $5 per user per month.

5. Microsoft Teams: Comprehensive collaboration platform

Overview

Microsoft Teams is a collaboration platform that combines chat, video meetings, file storage, and application integration. It’s part of the Microsoft 365 suite.

Why you should use Microsoft Teams

Microsoft Teams offers a comprehensive solution for internal communication and collaboration. It integrates with Office 365, allowing seamless access to Word, Excel, and other Microsoft applications. Teams supports persistent chat, video conferencing, and file sharing, making it a versatile

Conclusion

Having the right tools doesn't automatically guarantee internal communication success. It’s about finding the right ones that align with your strategy and business goals. Tools like Slack, Storykit, Google Meet, Trello, and Microsoft Teams offer unique features that cater to different communication needs. Whether it’s for daily team chats, important company updates, live meetings, or project management, these tools can help streamline your processes and enhance collaboration. Explore these options to find the ones that best fit your organization’s requirements and improve your internal communication strategy.

Diving into corporate video production can be a bit intimidating. Whether you’re already working with an agency or have an in-house team, the process can sometimes feel like a lot to manage.

Maybe you’re searching for a smoother workflow or just a better way to get things done.

The good news? You’re not alone.

In this guide, we’re here to give you the full scoop on corporate video production for 2024. From understanding the basics to exploring more efficient ways to create great content, we’ll share insights that will make the whole process easier.

What is corporate video production? 

Corporate video production is the process of creating professional video content specifically designed for businesses or organizations. It involves everything from planning and filming to editing and post-production.

What is a corporate video?

There is not a single definition for a corporate video, since a corporate video can serve a variety of purposes, such as conveying specific messages, promoting products or services, showcasing company culture, delivering training, and supporting other communication goals.

Why do videos matter for your business?

People prefer video. It’s as simple as that. In today’s fast-paced digital world, where attention spans are short, video content helps you stand out and grab your audience’s attention.

Internally, videos make it easy to keep your team informed, whether it’s for updates, training, or celebrating wins. They help everyone stay connected and aligned.

Externally, videos give potential customers and partners an inside look at your business. Whether you’re showcasing products or telling your brand’s story, videos help build trust and inspire people to take action

Don’t believe us, here are a few facts to back it up:

• 96% of people turn to videos to learn about a product or service.
• 66% of consumers find short-form videos to be the most engaging type of content on social media.
• Viewers retain 95% or a message when they watch it in a video, compared to 10% when reading it in text.

Case Study: How BKS Bank embraced video for every communication need

BKS Bank, a well-established institution headquartered in Austria with over 1,100 employees across six countries, has embraced video as an essential part of its communication strategy. Facing growing demand for video content both internally and externally, BKS Bank turned to Storykit for a solution. They now use video for everything—from employer branding and product marketing to corporate social responsibility and even fun holiday content.

By using Storykit, BKS Bank was able to significantly streamline its video production process. Previously, they found external video production costly and time-consuming. Now, they can create videos quickly, ensuring brand consistency with minimal effort. The result? A notable increase in engagement on platforms like Facebook, Instagram, and LinkedIn, as well as more effective internal communication with employees.

Marion Jester, Head of Communications at BKS Bank, says, “My team uses video for everything. I honestly don’t think that we could live without it anymore.”

→ Read the full BKS Bank case study here

What is the best way to make a corporate video?

When it comes to creating corporate videos, there’s no one-size-fits-all approach.

Companies want to ensure their videos are high-quality, visually engaging, and a direct reflection of their brand. There are different ways to go about it, depending on your goals, budget, and timeline.

Below, we’ll explore a few common approaches and their costs.

Hiring an external agency

One of the most traditional ways to create a corporate video is by hiring an external agency. These agencies offer end-to-end production services, handling everything from scriptwriting and filming to editing and final delivery.

• Cost: $500 to $10,000 per minute of video content.
• Pros: High production value, professional expertise, full-service experience.
• Cons: Extremely expensive and time-consuming to create, less flexibility during production.

Using professional video editing software

If you have some in-house video skills, you can opt to create your video internally using professional editing software like Adobe Premiere Pro or Final Cut Pro. This approach gives you a lot of creative freedom, but it requires time, skills, and resources to execute.

• Cost: $20 to $300 per month for software, unlimited video creation.
• Pros: Total creative freedom, control over the entire process.
• Cons: Steep learning curve, no built-in branding support, editing skills required, time-consuming.

Using an AI video creation platform

A more modern and efficient option is using an AI video creation platform like Storykit. These platforms allow you to create branded, professional-quality videos quickly without the need for any editing skills. It’s ideal for businesses that want to create high-quality videos quickly and at a lower cost.

• Cost: $0 to $500 per month for unlimited videos.
• Pros: Instant video creation, full branding control, no editing skills required, fast turnaround.
• Cons: Not suited for larger, highly cinematic productions.

9 types of corporate videos you can create

To help you begin your corporate video journey, here are a few examples of the types of videos you can make to spark your imagination.

1. Leadership messages

‍Videos featuring executives or leaders addressing important topics, announcements, or insights can foster transparency and leadership communication.

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2. Testimonial and case study videos

‍Featuring satisfied customers or clients, these videos provide real-world evidence of your products or services' effectiveness, building trust and credibility.

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3. Internal communication videos

‍Used for sharing company news, updates, or training, these videos keep employees informed, aligned, and engaged.

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4. Product/service information videos

‍These videos showcase how your products work and their key features, helping potential buyers understand their value.

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5. Brand storytelling videos

‍These videos narrate the story behind your brand, its values, mission, and journey. They help build a strong emotional connection with your audience.

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6. Company culture videos

‍Highlight your workplace atmosphere, values, and employee experiences to attract talent and connect with your audience on a personal level.

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7. Event highlight videos

Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights.

8. Recruitment videos

‍Showcase your company culture, work environment, and employee experiences to attract potential candidates and enhance recruitment efforts.

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9. Content marketing videos

‍Educate and engage your audience by providing valuable information, insights, or entertainment related to your industry or niche.

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See 99 corporate videos to inspire you >

Important factors to consider before creating videos

Before diving into the specifics of creating corporate videos, it’s important to understand some essential best practices. You might have noticed that the examples above are primarily text-based, and that's no accident. Your observation is spot-on!

While it can be tempting to go all out with big-budget productions to get that “wow-factor,” it’s crucial to evaluate whether such an investment truly enhances your message or helps you achieve your goals.

It’s a bit like chasing vanity metrics—something we’ve all been guilty of at one time or another.

The good news? These videos are easy and fast to create and adjust. If something doesn’t resonate with your audience, you can quickly tweak it or try something new, without the high threshold or cost of traditional production. This flexibility allows you to experiment and refine your message as you go, which is typically what most companies need.

Before you start any project, always ask yourself:

• Will this video amplify my message?
• Is the cost justified?
• How frequently will it be utilized?

Best practices for creating effective corporate videos

• Simplicity matters: The most impactful videos zero in on a single focal point. Multiple concise, targeted videos are more effective than attempting to cover everything in a lengthy one.

• Silence speaks volumes: Given that many social media platforms play videos without sound, prioritizing text-based content ensures your message isn't lost.

• Brand consistency counts: When venturing into corporate video production and nurturing brand growth, maintaining a consistent brand image throughout your videos is pivotal.

• You need more than one video: One video alone won’t create lasting magic. To succeed, especially on social media, you need a steady stream of content.

How to produce your own corporate videos

Now, if you want to spend your entire marketing budget on one high-end video, or invest in expensive cameras and software, be my guest. But if you’d rather create 200% more videos with 95% less budget, then the Storykit method is for you.

Follow these steps to get started:

Step 1: Clarify your objectives

At the very start, ask yourself a fundamental question: Who are you making these corporate videos for and what do you want to achieve? Are you looking to attract exceptional talent? Boost brand recognition? Make your products or services clearer to your audience? Or maybe you're aiming to captivate potential investors?

Remember, you're not limited to just one goal. It's likely you have a range of ambitions, but this will help you pinpoint different types of videos that you can be making.

Step 2: Choose your video types

For this example, let's focus on two objectives: recruiting and building your brand. You want to allure top-notch candidates and establish your organization as an appealing workplace.

Start brainstorming a list like this:

• Showcasing the available job positions
• Detailing the responsibilities for each role
• Highlighting the perks of working with your company
• Providing insights into your company's culture
• Introducing your team members
• A message from your CEO

Step 3: Leverage existing resources

Now that you've determined your video goals, gather the resources at your disposal to help you achieve them. Utilize materials like job descriptions, the "About Us" page on your website, employee benefits information, and more.

If your organization already has videos and images, be sure to gather those, too. Don't stress if you don't currently have any—it's perfectly fine. High-quality stock images and photos are more than enough for most videos. 

However, if you want to add a personal touch, consider capturing footage using your smartphone in and around your office premises.

You can learn how to do that here: Turn smartphone videos into employer branding content in 3 steps

Step 4: Harness the power of AI

Utilize a platform such as Storykit AI to craft a series of videos using the text resources you gathered. 

Simply copy the text from step 3 and paste it into the system. The AI will condense the text into different scripts depending on what you want and create complete videos with stock assets or assets from your personal libraries that you can set up. 

If you want to incorporate your own footage, the AI ensures it seamlessly blends for a professional finish, much like the videos shown earlier.

Why choose AI? 

• The process is faster, enabling you to generate a multitude of ideas and videos in a short span. 
• Your branding remains consistent without requiring manual customization for each video; it's already embedded in the system. 
• This applies to the text too – the AI works with the content you provide and doesn't invent things.
• You get more for your money. The time saved and quality that comes out can be replicated. 
• No bottlenecks. Anyone in your company can create on-brand corporate video content.

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Step 5: Utilize your videos

Distribute the videos across platforms or embed them on your website. Export them in precise dimensions without the need for additional editing. 

If you need more information on how to distribute your videos then check out our article here: Distributing 101: Turn one text into an endless stream of posts.

Step 6: Repeat for various concepts

Transform your blog posts into videos that resonate with your target audience using the AI. Convert product descriptions into videos that cater to each stage of the marketing funnel. Capture a quote and pair it with an image of the speaker. Upload a webinar recording and turn the transcription into a video. The possibilities are endless.

Embrace the potential of corporate video production

Corporate video production doesn’t have to be complicated or costly. With tools like Storykit AI, creating professional, impactful videos is easier and more efficient than ever. So, take the leap, streamline your video creation process, and start using the power of video to drive your business forward.

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Join our upcoming webinar: 2025 content planning made easy: From concepts to calendar

• Date: Thursday, November 21st
• ‍Time: 11:00 AM (CEST)

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In this article, we’ll explore the magic behind listicles—those simple yet effective tools that turn information into engaging, bite-sized pieces.

We’ll unpack why they work so well, share practical tips, and offer real-life examples to help you use them effectively, whether you’re writing, presenting, or posting on social media.

What is a Listicle?

So, what’s a listicle? It’s not just any list; it’s more like telling a story in list form.

A listicle has a clear structure with bullets or numbers to organize information, but it goes a step further by adding explanations or comments for each item. This format not only organizes details but also gives context, making complex topics much easier to digest.

That’s why listicles have become so popular—they make information quick to read, easy to scan, and fun to follow.

The origin story

Listicles originated in the early 2000s when the words "list" and "article" were combined to create this catchy term. Traditional articles with long paragraphs lost some of their appeal as the internet became more popular and listicles became a solution because they are short, reader-friendly, and visually appealing.

Websites like BuzzFeed and Cracked gained fame by creating entertaining lists on various subjects, such as "10 Ways to Boost Your Productivity" or "15 Funny Cat Memes to Brighten Your Day."

However, today, the term "listicle" isn't limited to just articles. It can be applied to a wide range of formats. Whether you're writing an article, making a presentation, or crafting a social media post, they can be a versatile and effective tool for getting your message across.

Why our brains love lists

Ever wondered why lists have such a strong hold on our brains? 

Well, it's not just chance—it's science! Our brains have an innate love for order and categorization, and lists deliver exactly that. This fascination with lists goes way back, deep into our evolutionary past, making them a natural fit for our cognitive processes.

Here’s why:

• Lists provide chunking for easy grasping: Get this – when we come across a list, our brains automatically break down the information into neat, digestible chunks. It's like making complex ideas bite-sized, and it helps us understand and remember things much better. This clever mental process is called "chunking," and it's why lists are a memory superstar.

• Lists offer a sense of accomplishment: As we journey through each item, we feel a growing sense of achievement and satisfaction. It's not just in your head – it's in your brain chemistry too! The more items we check off, the more dopamine, the brain's pleasure and reward transmitter, flows, creating an addictive loop that keeps us engaged.

• Lists help you acquire information faster: But wait, there's more! Lists cater to our modern need for speed and efficiency. In today's whirlwind world, lists are like the express lane to information. They help us organize and access data with lightning speed, saving us precious time and mental energy.

Examples of listicles in different mediums

Listicles aren’t just for articles; they’re flexible enough to be used across different platforms and formats. Here’s how we use them in various contexts:

1. Blog post

We often dedicate entire blog posts to listicles, like our recent one "11 reasons why you should be creating more video." Sometimes, we even use lists within longer articles to break down complex details. If something feels unclear, turning it into a structured list can instantly make it easier to understand.

Our rule of thumb? If something seems unclear, we transform it into a structured list – it's that straightforward.

2. Social media

Listicles also work well on social media, where short, punchy content grabs attention. We use lists to share key ideas or repurpose parts of articles in engaging formats, like videos.

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Here's a tip: try reversing your list for better engagement. Starting with the highest number (like 5) instead of 1 can hook viewers, as they’re curious to find out what ranks at the top.

3. Email newsletter

‍In a crowded inbox, readers appreciate concise content. That's why we include lists in our newsletters, like this one: How to fuel your content engine: Give your content a second life using video. It helps readers get the essentials quickly, without wading through too much text.

4. Website

‍Listicles find their place on our website too. For instance, on our Why Storykit? page, we've presented the main reasons you should use Storykit in a list format, ensuring clarity for our visitors.

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Conclusion

There you have it—from simplifying complex ideas to tapping into the psychology of how we process information, listicles are a powerful tool for communication. Next time you’re aiming to convey ideas in an engaging, easy-to-read format, consider using a listicle. Your audience will thank you for it!

To make preparing for the summer break as stress-free as possible, I'm sharing my top tips for creating plenty of social media content ahead of time, ensuring your audience stays engaged when the sun is shining.

Why is it important to stay active on social media over the summer?

• Your audience is still active: Even though many people are on vacation or taking breaks from work, they are often more active on social media, using their free time to scroll through feeds, share experiences, and engage with content. This activity presents a valuable opportunity to capture their attention and keep your brand top of mind.

• Summer is a great time to experiment with new content types and strategies: With potentially less competition and a different audience dynamic, you can test out creative ideas and refine your approach. This can provide valuable insights that will benefit your social media strategy in the fall and beyond.

• Staying active on social media helps you build and sustain momentum: Instead of having to regain lost ground in the fall, a continuous presence ensures that you keep working the algorithm, growing your audience, and driving engagement year-round. This consistent activity can lead to higher engagement rates, increased follower growth, and stronger brand loyalty.

How can you efficiently create a lot of content in advance for summer?

Planning in advance does take effort, but it pays off. Here is how I fill an entire content calendar before summer begins.

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1. Repost content from the past two months

Not everyone sees everything you post, and if they do, then seeing it multiple times is still beneficial. In addition, recycling past posts keeps your feed active without extra effort.

Here is how to do it efficiently:

• Choose some of your best-performing posts from the past two months and even some under-performers to give them a second chance and just share the exact same content again.

2. Repurpose your written content into videos

Last year, I created a majority of my summer content by taking articles written in the past six months, putting them into Storykit AI, and transforming them into short videos.

This approach not only ensures all your new content gets properly distributed, but it's also a highly effective way to create engaging, on-brand content at scale.

Here is how to do it efficiently:

• Take 10 articles or other content pieces you published in the past six months.

• Use Storykit AI to create 5 videos from each piece, giving you 50 snackable content pieces.

• Spend just 20 minutes per article (that's 20 x 10 = 200 minutes, or about 3 hours for 50 videos).

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Further reading: 22 ways to repurpose your existing content for social media with video

3. Use formats to produce

One of the most effective ways to create content is to work with formats. And this applies to all content, including video. It’s a simple, classic, editorial trick to create a base of content that is quickly produced. 

Here are 5 formats you can use to add variation to your summer content plan:

• Testimonials: Share a quote from one of your users or customers every now and then. Ask the customer for a photo and a short description of why they love your brand.

• Present a colleague: Snap some photos of some of your colleagues and ask them a few questions. Create a template and easily add the assets and text. Voila!

• Share some interesting facts about your company: Share your company’s story, how it started and how it’s going.

• Themed days and holidays: The summer season is packed with themed days and special events. These are perfect to make a series of “Did you know…” videos. We can guarantee you’ll find a few days that align with your business!

• Go behind the scenes: Stay authentic and transparent and let your audience know what happens behind the scenes. 

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Bonus tip: Make your videos in portrait format since many of your customers and users will be scrolling on the beach, in the hammock, or from the couch. :) Also, make sure to optimize your content for mobile devices. 

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Further reading: Turn smartphone videos into employer branding content in 3 steps

Final thoughts...

Even though social media activity dips during the summer, staying consistent and working with the algorithms will not only ensure you stay visible but will also help you gather insights you can use in the fall. Use my tips to batch out a bunch of content, test different strategies, and give your audience something to enjoy even when you're not actively online.

As technology continues to advance, the intricacy of software systems grows, making it essential for IT (informational technology) companies to find innovative ways to convey their value propositions to clients. 

One powerful tool that has emerged in this context is video. 

By leveraging video, IT companies can:

• Simplify complex information
• Enhance customer understanding
• And drive sales

This article explores why video is important in the IT industry and how companies can use it effectively, drawing inspiration from successful case studies.

How video can be used in the IT industry

The importance of video in the IT industry cannot be overstated. Here are a few ways it can benefit IT companies:

Marketing and customer engagement

Videos are a powerful tool for marketing IT products and services. They can demonstrate product features, showcase client testimonials, and explain technical concepts in a user-friendly manner. Engaging video content can attract potential clients, enhance customer understanding, and build trust in the company’s offerings.

Technical support and troubleshooting

Video content is invaluable for providing technical support. IT companies can develop a library of troubleshooting videos that address common issues faced by users. These videos can reduce the load on support teams, provide quick resolutions for customers, and improve overall user satisfaction.

Training and development

Videos serve as an effective medium for training and development. IT companies can create detailed tutorials and instructional videos that help employees understand complex systems and technologies. This visual approach to learning accelerates the training process, ensures consistency in knowledge dissemination, and can be accessed anytime for refresher courses.

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Effective use of video in IT: Lessons from Advenica

Simplifying technical content with video

Advenica, a leading cybersecurity company, recognized the advantages of using video in their marketing and communication strategies. Their work is highly technical and dense, with texts that are specific and complex. To address this challenge, Advenica decided to use video to break down these intricate concepts into more accessible content.

• Efficient communication: Video allowed Advenica to explain their complex cybersecurity solutions in a more straightforward and engaging manner. This approach made it easier for clients to understand the nuances of their products.

• Enhanced reach: By producing videos, Advenica could engage a broader audience on social media platforms, significantly expanding their reach and improving their ability to communicate their messages effectively.

• Digestible content: Splitting complex information into a series of videos made their content more digestible for their audience. This not only improved customer understanding but also increased engagement on their website and social media channels.

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Example of video from Advenica: 

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Using video helped Advenica demystify their highly technical content, making it more accessible and engaging for their target audience. This approach enhanced their communication strategy and contributed to better customer understanding and engagement.

Full case study: Advenica gets more videos for less with Storykit

How Storykit enables the IT industry to create videos

You’re now aware of the many benefits that video can bring to your IT business. However, you probably don't want to spend time learning how to create videos or actually making them. This is where Storykit comes in. Storykit makes it incredibly easy for anyone to create professional videos without needing any editing experience.

With Storykit, you can take a text, such as a security update or a product description, and effortlessly transform it into a video. You can also add screen recordings and product pictures or stock images from our extensive stock library to enhance the storytelling.

Here’s how IT companies leverage Storykit:

1. Comprehensive onboarding videos
   • Create thorough onboarding videos that improve knowledge retention and compliance among staff. These videos can cover company policies, security protocols, and essential job functions, making it easier for new employees to get up to speed.  
2. Tutorials and security protocol updates
   • Develop clear and engaging tutorials and security protocol updates. This ensures that all team members are informed about the latest practices and procedures, enhancing overall security and efficiency.
3. Service guides and product demos
   • Transform service guides and product demos into visually appealing videos. By doing this, IT companies can elevate customer understanding and satisfaction, making it easier to communicate with both non-technical audiences and industry specialists.
4. Effective training and development
   • Use Storykit for effective onboarding, training, and development processes. Training videos can cover a wide range of topics, from software usage to troubleshooting techniques, ensuring that your team is well-equipped to handle various IT challenges. This approach makes complicated IT concepts more accessible to employees and stakeholders.

Storykit simplifies the video creation process, allowing IT departments to produce high-quality content without needing specialized skills or extensive time investment. By integrating videos into your IT operations, you can enhance communication, training, and customer satisfaction effortlessly.

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Conclusion

In the IT industry, where complexity is the norm, video serves as an invaluable tool for simplifying information and enhancing communication. By adopting video strategies, IT companies like Advenica have successfully improved client understanding and driven sales. As technology continues to evolve, the importance of clear and engaging communication will only grow, making video an essential component of any IT company's toolkit.

By embracing video, IT companies can not only demystify their complex software solutions but also build stronger relationships with their clients, ultimately leading to greater success in a competitive market.