So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
Storykit News
Preem leads with groundbreaking press release-to-video automation technologyDecember 11, 2024
Discover how Storykit's groundbreaking Feeds feature is revolutionizing video automation, with Preem, Sweden's largest fuel company.
Marketing Strategy
Create marketing videos in bulk—but why would you do that?December 17, 2024
October 3, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
And no, we did not just make these up.
This is real feedback we've received from our customers about why they love producing videos in bulk — essentially, generating multiple videos at once.
It’s not just a trend—it’s a smart, scalable strategy.
Let’s dive into the reasons.
The simple truth is: if you want to succeed on social, you need to keep your feed active with fresh content.
This applies to any form of media—whether it's advertising in a magazine or running TV commercials.
You can't place an ad in a magazine twice or air a TV spot three times and expect your message to stick.
Consistency is key.
Creating videos in bulk allows you to maintain a steady flow of posts.
Regular content is key to staying visible and relevant, and bulk video creation helps you meet that demand without scrambling at the last minute.
“The total number of views from multiple videos is more impactful than one powerful video, and with Storykit, I can create them in bulk."
-Agnes Asplund, CSM / Content Manager at Waybler
Whether you’re aiming for a very specific, creative video or just experimenting, the creative process can be unpredictable—sometimes quick, but often long and tedious.
What we’ve found with customers is that when they create multiple videos in bulk, they can refine their ideas faster.
By producing multiple versions, you get the chance to explore different directions quickly and identify what works best, saving you time and frustration.
“Having the AI features in the interface in Storykit can help you save even more time, especially if you don’t know where to start.”
-Per Almegård, Digital Editor at MIS
If you’re active across several platforms, you already know that you can’t always just copy-paste the same content everywhere. Bulk video creation gives you the flexibility to tailor content for each platform.
For example, you might produce a longer, more in-depth video for LinkedIn, while creating shorter teaser clips for Facebook or X (previously Twitter).
By producing everything in one go, you can have multiple formats ready for whatever platform you’re posting too and also have them in the right dimensions.
“We mainly use platforms like Meta, Facebook, Instagram, and TikTok for recruitment, targeting students on summer break. Storykit allows us to create three unique videos at one time and easily export videos with the right dimensions for each platform in one click.”
-Petra Almert, Employer Branding Specialist at PostNord
If you’re a global brand, this one’s a no-brainer. You’re likely serving customers from different regions, and bulk video production allows you to efficiently create videos in multiple languages.
This lets you connect with your diverse audience more effectively while maintaining brand consistency across different markets.
“In one year we created 119 videos in 17 languages saving us a significant amount of time and money.”
-Dominika Dzielak, Content Manager at Aspia, previously Group Content Strategist at Dun & Bradstreet
Creating videos in bulk might sound like a daunting task, but with the right tools and approach, it can be a game-changer for your marketing strategy.
At Storykit, we simplify this process by customizing the tool to meet your needs
With just one piece of text, you can generate a wide variety of videos tailored to your audience and platforms. It's all about efficiency and getting the output you want—without the hassle. One text in, many videos out.
Marketing Strategy
How to cut costs and stay efficient in enterprise content marketingDecember 12, 2024
September 19, 2024
You might be wondering, who am I to talk about the problems in enterprise content marketing? What makes me an expert?
Let me give you a little background. I’m a content manager, but a significant part of my role involves chatting with our large enterprise clients about why they seek out new solutions, what challenges they face, and most importantly, what results they expect from those solutions.
I also do the research—digging into trends, learning what’s working, and where companies are wasting their resources.
So, here’s what I’ve learned, and here’s what you need to know when it comes to streamlining your processes, cutting costs, and staying ahead of the trends in enterprise content marketing.
Before we dive into how to tackle these challenges, let’s take a step back and look at where content marketing is heading, and I’m not just guessing here.
Forbes Advisor recently shared some eye-opening data that paints a clear picture of where companies—whether B2B or B2C—need to focus their time and resources.
According to the report, the majority of content marketing budgets are being allocated to social media and community-building efforts, with a strong emphasis on improving content quality.
Businesses are investing heavily in spaces where conversation and engagement are active and immediate.
Why?
Because these are the platforms where customers are talking and brands can directly join the conversation, making it essential to be present and engaged.
If there’s one format dominating content marketing right now, it’s video.
Consumer preferences are clearly shifting towards visual and auditory storytelling, which does a much better job of capturing attention and driving engagement.
In fact, 73% of businesses are using organic social media to distribute their content, and here are the results they’re seeing:
But even though video and social media are where businesses should be focusing, enterprise companies often face serious challenges in fully taking advantage of them. These challenges are also evident in the report’s findings.
Now that we’ve solidified that the best place to focus your content marketing efforts is social media—and that video is the most effective format—the big question is: how do you actually keep up?
For enterprise companies, producing the volume of content needed to succeed on social, while maintaining strict brand standards, is a huge challenge.
I’ve spoken with many companies who struggle with this exact issue. The demand for fast, high-quality content can feel overwhelming, especially when every piece needs to go through rounds of approval.
If you want to succeed on social, one or two pieces of content won’t cut it. You need a consistent stream of high-quality content to build trust, engage your audience, and drive conversions.
So, how do you overcome these challenges and still meet the demands of social media? Let me tell you.
Okay, I’m going to cut straight to the chase. With the pressure to produce more content faster while maintaining brand integrity, video automation is the most efficient solution.
But I’m not talking about letting a machine do everything and losing creative control—far from it.
Automation can make the process of producing high-quality, on-brand videos faster and smoother, all while keeping you in the driver’s seat. At least, Storykit’s automation can.
We help all types of large companies reach their unique content goals by allowing them to turn their existing written content—whether it's a blog, case study, or report—into polished, fully customised videos in minutes, just the way they pictured it.
You stay in control of the creative process (from the copy to the visual output)—automation just speeds things up with presets already in place.
Here are two real-world examples of how a bank and a management consulting firm automated their video production, saving both time and money.
At Aspia, video production was once a time-consuming and costly process. However, after switching to Storykit, Aspia now creates around 30 videos a month—a volume that would be impossible if they relied on external agencies.
Dominika Dzielak, Content Manager at Aspia, crunched the numbers and found that they’re saving 19 million SEK (approximately 1.6 million EUR annually) by producing videos in-house. She adds: "Not to mention the priceless time we’ve saved."
Pia Törnqvist, Marketing Director at Aspia, highlights another benefit:
“By producing videos in-house, we avoid the lengthy briefing and debriefing processes with external agencies, as well as the back-and-forth editing. Storykit allows us to repurpose videos easily by adjusting elements like location, date/time, and call-to-actions. The ability to make these adjustments ourselves without extra time or costs is huge.”
→ Read the full Aspia case study
BKS Bank faced similar challenges. In 2020, they produced only one video for a marketing campaign due to bottlenecks in the production process. In 2021, their video production process continued to be slow and inefficient, requiring extensive briefings and time-consuming asset searches.
When BKS Bank turned to Storykit, their video production process transformed. They were able to produce more content efficiently and ensure every video reflected their strict corporate design standards.
Marion Jester, Head of Communications, PR, and Strategy at BKS Bank, sums it up:
“My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study
I get it—content marketing is challenging, and it’s hard to know what will really work for you. It’s a fast-paced world where you need to test, adapt, and keep evolving. But why not give Storykit a try and see if it could be the solution you’ve been looking for? You’ve seen how it’s helped other companies save time, money, and stress—all while staying true to their brand.
The future of content marketing is always changing, but one thing’s for sure: finding the right tools can make all the difference.
Storykit News
Storykit simplifies video production with new, innovative UXDecember 12, 2024
September 18, 2024
Storykit has long been paving the way for efficient video creation for enterprises like Tietoevry, KPMG, and BKS Bank. These companies use the groundbreaking text-to-video tool to produce videos with high pace, high volume, and high quality.
Now, Storykit is making video creation even more straightforward: By combining the power of Storykit with a much simpler workflow, the users are enabled to go from text to video in seconds.
– Increased productivity and automation are central to being competitive today. In a world where the best answer to the question "How can I succeed in social media?" is "Publish more, and preferably video," this is important not only for the single marketer or recruiter but for the business itself, says Peder Bonnier.
With a unique use of AI combined with deep, built-in editorial knowledge, Storykit now analyses your text, writes your script in your preferred manner, and adds images, animations, music, and styling with just a few clicks.
As always, Storykit is also built to safeguard the customer's messaging and brand.
– There are many ways to create fun and quirky videos out there – video creation has gone from an exclusive competence to something everyone can do. But we know how important quality, brand, and storytelling are for our customers, so we've ensured that the tool's speed and simplicity never compromise the end result, says Peder Bonnier.
With the new workflow, Storykit is also taking the opportunity to release a new offering for small and medium businesses: Storykit Lite.
– Now, nothing is stopping any company from creating tens, or even hundreds, of high-quality videos daily. We're looking forward to seeing even more of these thumb-stopping stories in our feeds now, says Peder Bonnier.
Marketing Strategy
Storykit’s video automation solution for university student recruitmentDecember 12, 2024
September 9, 2024
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
Today’s students—members of the TikTok, Instagram, and YouTube generation—have radically different expectations when it comes to consuming content.
With most of their time being spent on video first social platforms, like YouTube, TikTok and Instagram, this generation is more likely to engage with short-form, visually stimulating content that captures their attention quickly and communicates messages clearly.
In addition, a recent study found that teenagers spend 1-5 hours a day watching videos, mainly short video clips, as in TikTok, Instagram Reels, and YouTube shorts.
Not to mention, curriculum material can be dense and complicated, making video an ideal tool to simplify and convey complex information effectively.
But if the video is so effective, why aren’t all universities using it for their recruitment?
The answer lies in the traditional barriers of cost and time.
Producing high-quality video content has historically been expensive and resource-intensive.
For many universities, where budgets are tight and the demand for content is constant, creating a single video through an agency can cost around 50,000 SEK (approximately $4,800 USD). This price makes the widespread adoption of video content seem unrealistic for most institutions.
However, automation is revolutionising this landscape.
As Peder Bonnier, CEO of Storykit, explains, “When it comes to automation, you can dramatically cut both time and cost, making it possible to create videos for everything.”
By leveraging video automation, universities can produce high-quality, engaging content at scale, ensuring they meet the expectations of today’s students while keeping their marketing efforts both efficient and cost-effective.
This approach not only aligns with the preferences of today’s younger generations but also allows universities to maintain a strong presence in the increasingly competitive digital landscape.
Social media is where students connect, learn, and grow.
It’s the hub of their daily interactions and a key platform for universities to reach potential students.
However, success on these platforms requires more than just being present; it demands frequent, consistent posting.
The more frequently you post, the greater your chances of engaging your audience and making your university stand out—especially with video content, which can outperform other types of posts by up to 10x or more, depending on the platform.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
But here’s the challenge: Universities, like many organisations, often struggle with limited resources, particularly in their creative departments.
As Peder Bonnier, CEO of Storykit, puts it, “We’re all strapped for resources. Most universities can't just throw more money or people at the problem to create more content. Scaling video content creation the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution? According to Bonnier, the answer is simple: automation.
“Automation allows you to crank out way more video content with the resources you already have,” he explains.
By automating your content creation process, you can maintain a high posting frequency without stretching your budget, ensuring your university stays visible and competitive in the crowded social media landscape.
Universities are streamlining their marketing efforts with Storykit, making it easier than ever to create engaging video content for program promotion. Here's a typical workflow:
This streamlined approach empowers universities to effortlessly produce high-quality, consistent content, ensuring their programs reach the right audience across multiple platforms.
Don’t just keep up—lead the way in student recruitment. With Storykit, you can amplify your message, maximise engagement, and outshine the competition.
Marketing Strategy
What is process automation for video? A perspective from Peder Bonnier, CEO and co-founder of StorykitDecember 17, 2024
September 5, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
Process automation uses software and technology to take over complex processes and routine tasks. It’s all about making your business run more smoothly and efficiently, whether you’re creating content, hiring new employees, or delivering great customer service.
In simpler terms, process automation:
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Process automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
“All the video your organisation needs to make, made in the most efficient way possible—that’s what process automation in video creation is all about,” says Peder Bonnier.
In other words, video created from pre-existing material without requiring almost any work from a human.
Here’s what that entails:
While the process can be largely automated, Peder emphasizes that there’s always room for human involvement.
Whether it’s guiding the machine to produce the desired outcome or making final tweaks to perfect the output, human creativity and oversight remain essential.
Social media is where brands connect, learn, and grow. However, success on these platforms depends on posting frequently.
The more you post, the more likely you are to engage your audience and stand out.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
Okay, so you need to post a lot. But why post with mainly video?
Peder explains, “Video is simply unbeatable. It grabs attention, drives engagement, and communicates your message more effectively than any other format out there. And if you check any statistic, you’ll see just how much better it performs in the feeds.”
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But here’s the challenge: As a business owner himself, Peder understands that resources are often limited, especially in the creative department.
“We’re all strapped for resources,” he acknowledges. “Most businesses can't just throw more money or people at the problem to create more video content. Scaling video production the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution?
According to Peder Bonnier, the solution is simple: Automate it.
“Automation allows you to crank out way more content with the resources you already have.”
By automating your video creation process, you can keep up a high posting frequency without breaking the bank, making sure you stay visible and competitive in the crowded social media landscape.
Our social world has changed how people not only consume content but want to consume content.
"We’re so used to binge watching videos and learning through videos, that long articles and PDFs just don't have the same appeal they used to. If you take the same findings from a long report and share them through videos instead, I guarantee the videos will have a much bigger impact. And this goes for anything,” says Peder.
Here are a few studies to back this up: People process visual content 60,000 times faster than text, and viewers retain 95% of a video's message, compared to just 10% when reading the text version.
This makes video the ideal format for everything from marketing to internal communications and more.
If video is so effective, why isn’t everyone using it for all their communication needs?
The biggest hurdles have always been the cost and time involved in video production. After all, when a single video from an agency can cost around 50,000 SEK (4,800 USD), it’s just not realistic for most businesses.
“But when it comes to automation,” Peder explains, “you can dramatically cut both time and cost, making it possible to create videos for everything—from SEO-boosting YouTube content to recruitment ads and help desk videos.”
Peder’s favourite use cases for video automation are all tied to the everyday tasks that keep businesses running.
“It's in those routine activities where consistency and communication are key that automation truly shines,” says Peder.
1. Recruitment ads: Many of the customers at Storykit, are constantly recruiting on a large scale. Being able to turn every job posting from their ATS into a video not only makes their recruitment efforts more engaging but also helps them reach a wider audience.
As Peder describes, this means "attracting top talent with minimal effort."
2. Content marketing: Peder emphasizes that content marketing is one of Storykit's strongest in-house use cases. For the marketing team, a blog post or case study isn’t considered fully utilized until they’ve created and distributed at least 10 videos from it.
“It’s about taking that content and really amplifying its reach,” Peder explains, “ensuring your message gets the attention it deserves.”
3. Newsletter promotion: Peder highlights newsletters as a perfect example of a routine task where video automation can bring unexpected value. "Picture this," he says. "From every newsletter, a promotional video is created to raise awareness and attract new subscribers. In addition, the content within the newsletter is repurposed into multiple videos for your social media feed."
This approach not only maximises the impact of each newsletter but also ensures a steady flow of fresh content across all channels.
According to Peder Bonnier, these examples are just scratching the surface. Storykit is also exploring new areas with significant potential, such as program promotion at universities and news sharing at media houses.
“We’re just beginning to develop custom workflows for universities,” Peder explains, “allowing them to automatically create personalised videos for prospective students directly from their program pages.”
Additionally, Storykit has just completed integrating automated video creation directly into the publishing system of NTM, one of Sweden’s local media groups. This means that 320 reporters now have the power to create videos with just 2-3 clicks.
“Doing this manually would be a massive undertaking, but with automation, it becomes totally achievable. The possibilities are endless.”
According to Peder, by not automating these processes, you're losing value in three key areas:
It’s natural to view the work we do as uniquely human and irreplaceable. However, as Peder Bonnier points out, “the truth is, many aspects of creative services can be automated—and that’s not something to shy away from or fear.”
By putting routine tasks on autopilot, like video creation, you can enhance output, streamline processes, and focus on the work that truly requires your expertise.
And the key thing to remember is that even though a machine is doing the heavy lifting, the human element remains crucial. “We’re not talking about 100% automation,” Peder explains. “Instead, we aim to automate up to 90% of the process, ensuring that the human touch is applied where it’s most needed.”
Ultimately, the goal is to leverage automation to maximise efficiency while preserving the creativity and insight that only humans can provide.
Get all the insights to how NTM has applied video automation to their organization.
Marketing Strategy
B2B video marketing: The essential guide for 2024December 17, 2024
August 20, 2024
Join our upcoming webinar: How to reach your social media goals in 2025
This guide dives into the heart of effective B2B video marketing.
Unlock the secrets to transforming your B2B marketing strategy and engaging your target audience more effectively than ever.
Simply put, B2B video marketing is the use of video content to promote a business, product, or service to other businesses.
It differs from B2C (business-to-consumer) video marketing in that the target audience is other businesses instead of individual consumers.
Businesses today are constantly looking for new ways to reach their target audience and stand out from the competition. B2B video marketing provides a unique opportunity to do just that. By creating engaging video content that speaks directly to businesses, you can capture their attention and build trust with your target audience.
Now that we've defined B2B video marketing, you may be wondering why is video marketing so important compared to other B2B marketing methods.
Well here are 5 reasons:
Further reading: 23 facts you need to know about video in 2024
Creating a successful B2B video marketing is easier said than done. Here are some key things to think about when you get started.
Before you start creating videos, it's important to know what you hope to achieve with your B2B video marketing strategy.
For example, if your goal is to increase brand awareness, you may want to create a series of videos that showcase your company culture, values, and mission statement. These videos can help potential customers get to know your brand and build trust with your company.
Further reading: Turn smartphone videos into employer branding content in 3 steps
If you're trying to educate and drive demand for your product or service, then turning the content you already have into videos is a great way to do that. For example, you can transform the content in your blog into video so that it is in a more engaging and digestible format for social media.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
If your objective is to generate leads, you may want to create a video that highlights the benefits of your product or service and encourages viewers to sign up for a free trial or consultation.
Further reading: Use your case study to create leads
Finally, if your goal is to boost conversions, you may want to create a series of product videos that showcase the features and benefits of your product in action. These videos can help potential customers understand how your product can solve their pain points and ultimately lead to more sales.
Further reading: How to use AI to turn your product pages into product videos
By defining your goals and objectives, you can tailor your videos to meet those specific needs.
You've probably heard this a million times, but knowing your target audience is key to creating effective B2B videos that resonate with your viewers. Take the time to understand your ideal customer profile – their pain points, needs, and challenges – and create videos that speak directly to those issues.
For example, if your target audience is small business owners, you may want to create a series of videos that address common challenges faced by entrepreneurs, such as time management, budgeting, and marketing. These videos can help establish your company as a thought leader in your industry and build trust with potential customers.
If your target audience is enterprise-level companies, you may want to create more technical videos that showcase the features and benefits of your product or service. These videos can help establish your company as a reliable and trustworthy solution provider.
Hoping for that one viral video to generate a flood of leads?
It's a common dream, but the reality is usually different. It often takes multiple interactions with your brand before someone decides to become a customer.
This is where the 'Rule of 7' comes into play, suggesting that customers need to see your brand at least seven times, sometimes even more, before they commit to a purchase.
To hit these multiple touchpoints, it's crucial to create and distribute a variety of videos. Each type serves a unique purpose in building familiarity and trust with your brand. Here are a few ideas to get you started:
A typical issue for B2B marketers venturing into video is lacking a clear strategy for creating the desired content. This often results in starting from scratch and unnecessarily complicating the workflow.
Here's a smarter approach: leverage your existing content.
Whether it's blog posts, ebooks, sales decks, case studies, product pages, or even the 'About Us' section on your website, these resources are goldmines for your video content.
Transforming existing text into video doesn’t mean abandoning your current strategy or starting something entirely new. It's about repurposing what you already have and know what works with your audience. You already possess the insights and information they need.
Now, it's just a matter of presenting it in a more dynamic, engaging video format. Remember, the transition to video doesn't require a complete overhaul, but a strategic enhancement of your current content strategy.
Further reading: 22 ways to repurpose your existing content for social media with video
While B2B marketing is often associated with dry, technical content, videos are a great way to turn your "dry content" into compelling stories. Here's everything you need to know about creating engaging B2B video content.
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"Whenever we talk to businesses, they often say they don't have stories to tell. But that they don't realize is that everything is a story!" -Jonna Ekman, Marketing Director, Storykit
Storytelling is a powerful tool that can be used to connect with your audience on an emotional level. By telling stories that resonate with your viewers, you can build a strong relationship with them and establish your brand as a thought leader in your industry.
But how do you do it?
Well, there are actually storytelling methods that you can use to make your video script more engaging, like:
Or... you could use AI to help you find your stories and present them through video in the best way possible.
For example Storykit's text to video AI takes your existing text and restructures it the ways that are proven to be the most engaging through video.
You can see how it works in this episode of "Let's Storykit it", where we take the text on a company's website and turn it into engaging videos using AI.
→ Storykit's text-to-video AI is free to start using now.
It's time to challenge the conventional wisdom found in most B2B marketing guides about video creation.
You've likely come across tips like:
But here's a bold suggestion: set these aside.
Why?
Because this advice often leads to confusion, misplaced focus, and unnecessary spending on equipment.
The truth is, creating one high-budget video isn't the game-changer; it's the messages that you are getting across through a bunch of videos.
In B2B video marketing, your story or message is the most important part of your video.
Remember, the goal is to educate your audience.
That's why it’s crucial to prioritize your script. A well-crafted script is the foundation of your video and should be supported by appropriate visuals and assets, not overshadowed by them.
If this minimalist video still communicates effectively, then everything else – sound, visuals, animations – is just an added bonus. A strong script ensures that even with simple visuals, your message remains clear and engaging. It's not about the flashiness of the production; it’s about making every word count.
Music and sound effects are great for setting your video's tone, but remember, they're not the main event.
With many viewers watching videos on mobile with sound off, your visuals and text take center stage. Craft your video to communicate its message clearly, even in silence. Then, use sound to add an extra layer of engagement for those who do listen.
This approach ensures your video resonates with all viewers, whether they’re watching in silence or soaking in every note
Further reading: Scroll-stopping social media videos: Does sound matter?
Your videos should be an extension of your brand, so it's important to incorporate your brand identity throughout the content.
This includes using your brand's colors, fonts, and imagery, as well as incorporating your company's message and tone of voice. By staying true to your brand, you can help build brand recognition and establish a strong, consistent message across all of your marketing channels.
Further reading: Video for enterprise: Key criteria to empower more in-house video creation
Creating a great video is only half the battle; you also need to know how to distribute it effectively. Here are some distribution channels to consider to reach your B2B audience:
Social media platforms like LinkedIn, Facebook, and Twitter are excellent places to share your B2B videos. These platforms offer a large potential audience and a variety of ways to distribute content.
For example, you can use sponsored ads to reach a specific target market or share your videos organically to your followers.
Additionally, social media platforms provide valuable engagement metrics, such as likes, comments, and shares, which can help you measure the success of your video content.
It's important to note that each social media platform has its own strengths and weaknesses when it comes to video marketing.
For example, LinkedIn is a great platform for B2B companies targeting professionals, while Facebook is better suited for B2C companies targeting consumers.
Twitter, on the other hand, is ideal for short-form videos that can be easily shared and retweeted.
But remember, no matter what platform you decide to use, the most important thing is that you're not afraid to post A LOT. The social feed is competitive and if you want to catch your audience's attention then you need to be consistent.
Further reading: Smash out a social media plan for 2024 with repurposed content
Video hosting websites like YouTube and Vimeo are also valuable distribution channels for B2B video marketing. These platforms allow you to host your videos in one place, making it easy to share them across a variety of channels.
Additionally, they provide valuable SEO benefits, as videos hosted on these platforms are more likely to appear in search engine results pages (SERPs).
When using video hosting websites, it's important to optimize your videos for search by including relevant keywords in your video titles, descriptions, and tags. You should also consider creating a YouTube channel for your business, which can help you build a loyal following and increase your brand awareness.
Email marketing is another effective way to distribute your B2B videos to interested parties. By including videos in your newsletters, not only can you can educate, engage, and delight your audience in a format that's easily digestible, but it can also boost your open rates by 20% and triple your click-through rates.
Additionally, you can use email marketing to nurture leads and move them further down the sales funnel.
When using email marketing for video distribution, it's important to keep your videos short and sweet. Most people don't have the time or attention span to watch a long video, so aim for a length of 2-3 minutes. You should also include a clear call-to-action (CTA) at the end of your video, such as a link to your website or a sign-up form.
Embedding videos on your website pages is a winning strategy for both your content and SEO. Videos enhance your written information, making it more engaging and easier for your audience to digest.
This not only enriches the user experience but also favorably impacts your site's search engine ranking.
By integrating video, you're not just adding visual appeal; you're also creating a more dynamic and interactive online presence that both users and search engines love.
There are many distribution channels available for B2B video marketing, each with their own strengths and weaknesses. By using a combination of these channels, you can reach a wider audience and increase the effectiveness of your video content.
As you can see, B2B video marketing is a powerful tool for businesses looking to engage and convert other businesses. By following the strategies and tips outlined in this article, you can create effective B2B videos that help you achieve your goals and stand out in a crowded market.
