So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 20, 2025
March 20, 2025
According to a recent study by Wyzowl, 87% of marketers credit video for increasing their sales, with product videos producing the highest ROI compared to other types of videos.
That’s not just impressive—it’s a wake-up call for marketers still relying solely on photos and copy.
In a world of shrinking attention spans, video does what static content can’t. It stops the scroll, tells a story, and connects emotionally in a matter of seconds. A great product video doesn’t just show what something looks like—it shows what it feels like to use it, to own it, to need it.
Because at the end of the day, seeing really is believing. And when customers can visualise the value of your product, they’re far more likely to take action.
But what exactly does a "product video" look like? And how can you use them effectively in your marketing strategy?
In this article, we’ll break down the top types of product videos, show real-world examples, and explain why they work so well.
A product video is a short video that showcases a product's features, benefits, and use cases. It can take many forms—from simple demos to high-production storytelling—and is designed to give potential customers a clear and engaging look at what you're offering.
These videos help bring your product to life by providing context, visual details, and emotional appeal that static images or written descriptions often can't convey.
Product videos can be used at various stages of the customer journey: raising awareness, answering questions, demonstrating value, and encouraging action.
They're especially effective in helping people quickly understand what a product does and why it matters to them.
When asked how they’d like to learn about a product or service, 78% of people say they’d most like to watch a short video. Why?
Because video makes information easier to absorb. It simplifies the complex, demonstrates real-world use, and helps people experience something visually and emotionally—far beyond what static images or written text can achieve
Whether it's on a product page, a social feed, or in an email, video brings clarity, context, and connection—fast.
So, what makes a great product video?
While there are many creative ways to showcase your product on video, three core formats consistently deliver results: demo videos and explainer videos and testimonials.
These are your go-to tools when you want to inform, engage, and convert your audience—all in a matter of seconds.
Explainer videos are a powerful way to communicate the value of your product—especially when you're solving a specific problem. They’re not just about telling your audience what your product is, but why it matters.
These videos often lean into storytelling to help viewers connect with your solution on a more emotional level.
Whether you're walking through features or using testimonials to highlight real-world impact, explainer videos help simplify the message and spotlight the benefits. They’re especially effective for complex offerings, and the numbers speak for themselves: 85% of users say they’re more likely to make a purchase after watching an explainer video.
Take Azelio, for example. Their energy storage solution isn’t exactly something you can explain in a sentence—but their explainer video breaks it down clearly, showing exactly how their product solves a real problem in the industry.
→ Check out the full case study here to see more awesome examples!
If your product has features or functions that need a bit of explaining, demo videos are your best friend.
These videos walk your audience through what your product does and how it works—step by step. Think of them as a guided product demonstration that puts the viewer in the driver’s seat.
They’re great for showing off the interface of a digital tool, the performance of a gadget, or even how to assemble a physical product.
The goal? Make it easy to say, “Ah, now I get it.”
And it's not just us saying this — 69% of consumers actually consider product demos to be the most helpful tool when making a purchase decision.
Here’s an example of a great 45 second product demo video from Slack, showing exactly what you need to get started.
Testimonial videos are some of the most persuasive content you can produce. They showcase real customers sharing honest feedback, which builds trust and adds credibility. These videos bring your product to life from the customer’s point of view and offer the kind of relatable validation that’s hard to ignore.
Here is an example of a customer testimonial video from Preem, explaining how they use Storykit to create videos for their press releases.
The easy answer? Because you know your product better than anyone else. That deep understanding makes you the most qualified person to tell its story—and do it in a way that’s authentic, flexible, and fast.
Many marketers hold back from creating their own product videos, thinking they need cinematic footage, polished voiceovers, and a professional studio setup. But here’s the reality: that mindset leads to big budgets, long timelines, and content that often becomes outdated the minute your product evolves.
While having one or two high-production videos might feel like a safety net, it’s not enough.
Your product is constantly improving. Social platforms move fast. Your target audience is evolving. And to really educate and stay top of mind, you need volume—lots of short, focused videos that are easy to create and quick to publish.
Creating videos in-house gives you that freedom. You can respond to trends, update messaging, and highlight different product angles without starting from scratch or waiting on an agency. The goal isn’t perfection—it’s relevance and reach.
And don’t forget: most people are watching on their phones. That means long, complex videos buried on your website aren’t going to cut it. Keep it short. Keep it shareable. Keep it moving.
When it comes to video marketing, 30% of marketers say they simply don’t have the time, and another 18% don’t know where to start. If that sounds familiar, you’re not alone—and that’s exactly why we built Storykit.
Our mission is to remove the roadblocks so you can start creating product videos that actually make an impact—without the stress, the studio, or the steep learning curve.
With Storykit, making professional product videos is easy, fast, and scalable. No cameras, no editing software, no production crew—just your existing content turned into high-quality, scroll-stopping videos in minutes.
Here’s how you do it:
At Storykit, we believe that your script should always come first. While visuals can certainly enhance your message, the priority should be on effectively communicating your core idea.
We know it's easy to get distracted during the creative process, so we've created a solution that simplifies things for you. Just copy the text from product page, paste it in our AI templates and a script will be made for you.
→ Further reading: How to use AI to turn your product pages into product videos
If you're creating an explainer video, our extensive library of stock footage and images is at your disposal. You can easily browse and select the visuals that best capture the emotions and ideas you want to convey in your video.
By incorporating these carefully chosen images into your video, you'll enhance its overall impact and help your audience better connect with your message.
If you're creating a demo video, you can capture footage of your product by filming it with your phone or using a free screen recording tool like Screencastify or Loom.
Worried the quality isn’t good enough? Storykit makes raw footage look super professional — we’re pretty proud of that.
"I love the fact that not everything has to be uber-professional-looking before it goes into the tool and becomes part of your creative process. You can use mobile phone camera footage - then edit it and apply effects and styling options - and come out with something really authentic and effective," Kristian Flanagan, Content Manager at Azelio.
Make your videos more engaging for viewers who choose to turn the sound on by adding catchy background music from Storykit's premium music library.
With Storykit, you have the flexibility to export your video in the exact dimensions that you need, ensuring that your content looks great on every platform and device.
Once you’ve created a great product video, don’t let it sit in your drafts—get it out into the world. Share it on social media, send it to your sales team, embed it on product pages, and include it in your emails.
The more visibility your video gets, the more it can do its job: educating, engaging, and converting your audience.
To show what's possible, we used a standard Amazon product page—featuring the LANBENA Blackhead Remover Strips—and transformed it into six unique video formats using Storykit's AI-powered tools
This format targets the awareness stage. It gives viewers a quick look at the issue your product solves and why it matters. It's short, clear, and hooks people in immediately.
Also great for awareness and early consideration. This version walks users through the product step-by-step, showing them how to use it and what makes it effective.
This format helps viewers understand the broader product category, then introduces your solution as the standout option. Ideal for audiences who are browsing or comparing.
For viewers closer to taking action, this video highlights your product’s three biggest strengths. It's perfect for those doing a quick evaluation before purchase.
Showcase who your product is ideal for by pairing standout features with specific customer needs. This helps the viewer picture themselves using the product.
Quick, punchy, and designed for social. This format summarises the product in a bold, benefits-led script—great for high-impact ads and fast-paced platforms
Product videos aren’t just a trend—they’re a strategic advantage. They educate, engage, and inspire action faster than any other content format. And in today’s fast-moving digital world, creating video content regularly isn’t optional anymore—it’s essential.
You don’t need a big budget or a production team to get started. You just need the right tools, a clear message, and the confidence to hit “publish.”
With Storykit, turning your ideas into professional, on-brand product videos is as easy as writing an email. So go ahead—create, share, and scale your video marketing with confidence.
Ready to see what your next product video could do? Try Storykit and start creating today.
March 19, 2025
March 19, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
In this article, we’re sharing simple yet effective hacks to help you create videos that truly resonate. Plus, we’ll show you real “before” and “after” examples so you can see the difference for yourself.
Explore our webinar, 'Video hacks that drive performance', featured below. It delves into the article's key points and guides you through the process of making case study videos.
One of the biggest mistakes I see in video creation (or any kind of content creation) is trying to do too much at once—too many messages, too many audiences, too many goals.
And the result? A muddled message with less impact.
Here’s a simple rule we swear by, 'the rule of 1':
1 subject + 1 target audience = 1 effective video.
The old way of thinking about video—when you only made one every six months—meant cramming everything into a single piece. You needed an interview, product information, and multiple angles because you wouldn’t get another chance for a while.
But we don’t have to do that anymore. With today’s fast-paced content creation, we can be more agile, making videos that are sharp, focused, and to the point.
Take Storykit, for example. Our customers use it in so many different ways—marketers use it for sharing content, HR teams use it for recruitment, and PR teams use it to promote press releases. But that doesn’t mean we should address all of these audiences in the same video.
INSTEAD of doing this: One video directed at multiple audiences with multiple solutions.
DO this: One video aimed at one audience with one solution.
When it comes to video creation, it's easy to fall down the rabbit hole of aesthetic details—spending countless hours selecting the perfect visual elements such as assets, colors, and transitions.
Although that might be fun, these elements will only add extra value if you already have an impactful script.
Fredrik Strömberg, CPO and Founder at Storykit, says:
“Start with the script first, the assets second, and the styling last. It’s the same as when you work with a more traditional media production – the text comes first, then the pictures and then you finish with the layout. I believe that’s important because the way you phrase your script will dictate which images you’re going to use and how you should work with them. Especially if you’re using stock photos. The text on the slide should dictate how you adapt your asset.”
Here are some tips for delivering scripts that will keep your audience hooked until the very end:
INSTEAD of doing this: Opening with the title of your report, blog, etc....
DO this: Open with something that commands attention – a startling fact, an inspirational quote, or a relatable problem. The most important information should go first.
INSTEAD of doing this: Making the text really long and heavy on each slide...
DO this: Spread it out and simplify your messages as much as possible on each slide.
Over-complication leads to disengagement. Keep your message clear and your language simple. Heidi Bordal, Community Manager at Storykit says, “Don’t be scared to knock off 70% of the words. Also, not everything has to be a complete sentence in a video. Maybe using fewer words is the best way to get your message across.”
INSTEAD of doing this: Using passive voice...
DO this: Use the active voice to create a dynamic pace and maintain a positive tone to inspire action.
INSTEAD of doing this: Having a broad CTA with no clear next steps...
DO this: Guide your viewers to the next step and make your call to action impossible to ignore.
Further reading: 22 ways to repurpose your existing content for social media with video
Once your script is finalised, it’s time to enhance it with the right visual elements. This includes background assets, transitions, gradients, and more.
Here’s how to make sure your visuals complement your message without overpowering it:
INSTEAD of doing this: Using "literal" assets that match what you're saying in your script...
DO this: Choose visuals that support and enhance the story you’re telling. They don’t need to be a literal translation of what you’re saying. They should be consistent with the tone and message of your script.
INSTEAD of doing this: Using designs with colors that don't match your branding...
DO this: Add duotone to your slides to make them align with your brand identity and make your brand more recognisable.
INSTEAD of doing this: Piecing together a lot of different background assets to tell your story...
DO this: Use one or two and drag them across storyboards to create a smooth flow of information.
In conclusion, driving results with better video content is an art that blends strategic planning with creative execution. Set clear goals, edit scripts so they speak directly to your audience, and craft stories that engage and inspire.
Remember, each video should serve as a standalone narrative, and your commitment to consistent posting will build the path to brand growth. As you refine your video strategy with these content hacks, your videos won't just capture attention; they'll drive action and deliver results.
March 18, 2025
March 18, 2025
Not just as a format, but as a force reshaping how brands communicate, build trust, and convert attention into action.
This isn’t just about flashy reels or viral TikToks. It’s about how people choose to consume information, and how businesses need to adapt if they want to stay visible and competitive.
In this piece, I’m digging into what’s really driving this momentum, what it means for businesses of all sizes, and how to approach marketing videos in a way that’s actually strategic—not just reactive.
Ask ten marketers to define video marketing, and you’ll probably get ten different answers. For some, it’s product explainers on YouTube. For others, it’s running pre-roll ads or going live on Instagram.
And they’re not wrong—but they’re also not quite getting to the heart of it.
At its core, video marketing is about using video content, in all it's forms, to communicate with your target audience, build connection, entertain, and meet your business goals.
Of course, video marketing is not new. It has existed for many years. But what’s changed is this: a marketing video used to be a one-off. A splashy video marketing campaign, a launch asset, something that lived outside your day-to-day content strategy.
But now? Video is the content strategy.
As Fredrik Strömberg, CTO at Storykit, puts it:
"In less than a decade, video has gone from being an extravagance to something that the audience demands in every situation."
It’s baked into how brands show up across platforms—not just as hero content, but as an ongoing, agile presence for building trust. From short-form social stories to thought leadership clips, internal comms to recruiting, the smartest brands are no longer treating video as a nice-to-have.
They’re building their entire marketing engine around it.
→ Further reading: The power of video content marketing in today's digital landscape
There’s no question that video has become the dominant language of the internet—and consumer behaviour is driving that shift. People simply prefer video. It’s fast, engaging, and more memorable than static content or text alone.
And the numbers back it up:
These aren’t just interesting stats, they reflect a fundamental shift in how audiences want to connect. For businesses, this presents a powerful opportunity: to show up in a way that feels natural, relevant, and impactful.
→ Further reading: Navigating top video marketing challenges [What I wish I knew earlier]
Over the years, I have seen one thing trip up businesses more than anything else with video: they make it too complicated. They think they need a creative reset or a brand-new playbook to make video work.
But in reality, you don’t need to start from scratch, you just need to shift how you think about content.
If you have something valuable to say, and most businesses do, video is the best way to share it. And to do that well, there are two key mindsets that make all the difference.
Why do you create blogs? Why publish white papers, write reports, build case studies, or attend events? It’s not for fun. It’s to share insights, deliver proof, build authority, spark interest, and move people closer to your product.
Yet when it comes to video, a lot of businesses hit pause. They overthink it. They assume they need a brand new strategy, entirely new messages, and big creative swings.
But here’s the truth: you don’t need to reinvent the message—you just need to change the format.
The real opportunity in video marketing isn’t about saying something different, it’s about saying the same things more powerfully, in a format people actually consume.
Your key stats, your best proof points, your customer wins, they all hit harder and stick longer when delivered through video. In fact, people retain up to 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
So don’t treat video like it’s separate. Use it to amplify what’s already working, and help it go further.
Of course, your videos should live across your ecosystem—on your website, in your emails, inside your product, and anywhere else they support the journey. But when it comes to where people actually discover and engage with your brand today, social media platforms are the place to be.
And in that environment, attention spans are short. People aren't sticking around for long, bloated videos that try to cover everything at once. They want short, specific videos that meet them in the feed, in the moment, with just enough value to stop the scroll.
And the data backs it up: short-form videos generate 2.5x more engagement than long-form videos, making them one of the most effective formats for attention and interaction
In addition, a recent Buffer study analysing over 100,000 users across Instagram, TikTok, Facebook, and LinkedIn found that the most consistent posters earned 5x more engagement per post than those who published inconsistently.
Viral videos are rare. One big hit won’t take you the distance. What actually works is showing up consistently, with a steady stream of useful, engaging content.
If you want to make an impact, create a lot of short videos and post often. Thought leadership takes, product tips, behind-the-scenes clips—this is how modern brands build brand awareness and trust through video.
As Heidi Bordal, Community Manager at Storykit, puts it:
“You are competing with a lot of content, and you need to not be afraid to post a lot and the same stuff over and over again. This is the only way you'll make an impact."
→ Here are 11 reasons why you should be creating more video.
One of the best ways to succeed with video is to learn from the people who are already doing it well.
You don’t need to guess what might work—just look at the brands and teams who are already using video in smart, strategic ways. What types of videos are they creating? How often are they posting? How are they using video across different channels?
Here are a few video marketing success stories that I think are worth paying attention to. Use them for inspiration—and as a reminder that you don’t have to reinvent the wheel. You just have to get started.
Waybler focused on driving brand awareness on LinkedIn through high-frequency video posts. Repurposing website content into various videos, they committed to consistent posting.
This strategy led to significant growth in reach and engagement.
They found that frequent posting generates more total views from multiple videos compared to a single, powerful video. Waybler's approach proved that consistent, high-volume video content can effectively boost brand visibility and engagement.
→ Read the full Waybler case story here
Canon aimed to make their products more emotionally engaging to attract potential customers and improve their employer brand to attract talent.
They tackled the challenge by leveraging video to tell their story and evoke emotions quickly and effectively.
As a result, Canon significantly amplified their video production, leading to a notable surge in audience engagement and a stronger connection with their brand philosophy of "Kyosei," which means "living and working together for the common good."
→ Read the full Canon case story here
Almi, a Swedish business development company, aimed to maintain an active presence on social media by reaching the right people with the right message.
They faced challenges with traditional video production methods, which were costly, time-consuming, and complicated. By shifting to in-house video production, Almi significantly increased their output, creating one video daily.
This consistent production rate led to a noticeable increase in engagement, especially on Facebook, and allowed them to better convey complex information. The success of this approach encouraged Almi to teach video production across their organisation, further enhancing their communication strategy
→ Read the full Almi case story here
Here are a few more examples of the kinds of videos you can create as part of your video marketing strategy. We made them just by repurposing content that we already have.
→ Want to see more? Check out all 22 videos here.
Now we’re at my favourite part: how to actually create the videos that will help you succeed.
I’ve read so many articles that say things like:
“When creating videos, make sure to use good editing software like Adobe or iMovie. Add dynamic imagery! Don’t forget subtitles!”
And sure, that’s all good advice, in theory. But let’s be honest: if you're just getting started, where do you even begin with all that?
Most people aren’t video editors. And if you’re creating videos for your brand, the last thing you want is for them to look like they were made by an amateur. People expect a certain level of quality, and your content needs to meet that standard.
One popular approach is the webinar-style video—just talking into the camera, sharing your perspective, and trying to land some key insights. And that can work. But those videos are harder to make than they seem. They require structure, clarity, and more editing than most people realise.
So what’s a better way to do this?
In my experience, the best and most scalable option for creating effective videos is test-based video creation using a tool like Storykit. It basically automates the entire video creation process for you.
Here's how it works:
Let’s say you’ve got a blog post, a report, a case study, a press release—whatever it is, you can take that text and turn it into a completely finished video with Storykit. Or, if you want, you can create multiple videos from that same piece of content, like a series of takeaways, stats, or quotes, in just a few clicks.
You paste in your text, pick the kind of video you want to create (something like “3 key insights” or “quick highlights”), and the system does the rest. It builds a full video for you—script, visuals, transitions, music—all styled to your brand.
What I like is that you’re not starting from scratch. You’re starting from what you already know, and the tool helps you shape it into something people will actually watch.
Once your video is generated, you’re not locked in—you can change anything you want.
Personally, I love that I can tweak the script, swap out visuals, adjust the music, or even add a voiceover if I want to. You have full control over the final result, the background assets, the layout, the timing, the style, all of it.
Sometimes I want to keep things super simple and hit publish right away. Other times, I want to dial it in a bit more. Either way, the flexibility is there, and I never feel like I’m stuck with something that doesn’t feel right when creating content.
It’s that mix of speed and creative control that makes it work — especially when you’re creating videos regularly.
One thing that used to frustrate me was making a great video and then realising I needed three different versions of it just to share it everywhere I wanted.
Let’s say you’ve made a short video explaining your product’s key benefits. You’ll probably want to add it to your website, post it on LinkedIn, and maybe share it on Facebook or Instagram. That means different formats, different sizes, and often a lot of annoying resizing.
But with Storykit, that’s all handled. You can export your video in the exact format and size you need for each platform, without extra editing or starting from scratch.
I’ve said it a few times in this piece, but it’s worth repeating: video doesn’t have to be complicated. You already have the messages—you just need to put them in a format people actually want to consume.
Video marketing isn’t about doing something totally new. It’s about making what you’re already doing more powerful, more visible, and more likely to stick. That’s the real opportunity.
March 10, 2025
March 10, 2025
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
Your social feed is filled with people at all different stages of the marketing funnel. If you want to be successful, you need to reach each one where they are.
In this article, we’ll break down what the social media marketing funnel is, why it's important, and how to create the best video content for each stage of the funnel—so you can make sure your feed is hitting every audience at the right time.
A social media marketing funnel is a step-by-step framework that moves potential customers from brand discovery to becoming leads, customers, and ultimately loyal advocates.
Each stage of the funnel serves a specific purpose in moving your audience closer to conversion.
Here’s a breakdown of the key stages:
Each of these stages plays a crucial role in turning a casual scroller into a long-term customer.
Let's be honest. When people scroll on social media, they want to stay on social media.
That’s why it’s so important to make sure there’s something for everyone on your feed at all times—hitting every stage of the funnel.
A common mistake many businesses make is focusing too much on conversion-driven content, leaving gaps in their overall strategy.
This is where the 95-5 rule comes in: research shows that 95% of your potential buyers aren’t ready to make a purchase today.
Therefore, 95% of your content should focus on building brand awareness and engaging your audience. Only a small portion should be conversion-focused, aimed at the 5% who are ready to buy.
If you focus too much on conversions, you risk pushing too hard, too fast—without giving your audience the chance to understand, trust, or even consider your product.
To avoid this mistake, ask yourself:
Remember, posting a lot is great, but it’s important to ensure your videos span all stages of the funnel. Focus strongly on building awareness and trust at the top, so by the time you focus on conversions, your audience is already primed and ready to take action.
Video is the most powerful type of content on social media, and it's essential for every stage of the funnel.
Here’s what marketers have found from using video:
Incorporating video into your marketing funnel gives you a major advantage, making it easier to capture attention, build trust, and drive conversions.
Here are some video ideas to help you engage your audience at each stage.
At this stage, your goal is to introduce your brand and provide value—without immediately selling. A great way to do this is by repurposing blog content into engaging, shareable videos.
Example:
We took this article—25 facts about video you need to know in 2025—and turned it into:
By doing this, we attract attention to our brand while also building demand for our product.
Once people are aware of your brand, they need to understand how your product or service works. A simple way to do this is by transforming product pages or descriptions into engaging video content.
Example: We took this blog post—Not just another video tool: Why Storykit is built for business, where we compare competitors and discuss product features—and turned it into:
This helps potential customers make informed decisions while building trust.
At this stage, social proof is key. People want to see real success stories before committing. Instead of leaving case studies buried in PDFs or web pages, we turn them into compelling videos.
Example:
We took this case study—Canon is bringing emotion to life in their products through the power of video—and turned it into:
This makes the decision process easier by showing proof of success in a way that's easy to consume in the feed.
Further reading: Winning strategies for full funnel social media video ads
A high-performing social media marketing funnel is all about creating a seamless experience for your audience at every stage.
By integrating videos into your funnel strategy, you can capture attention, build trust, drive conversions, and keep your audience coming back for more.
Videos are an essential tool for achieving this. With AI tools making video creation easier than ever, there’s no excuse not to harness this powerful format to drive results. Focus on creating videos that add value, engage your audience, and guide them smoothly through the funnel—from awareness all the way to loyalty.
February 27, 2025
February 27, 2025
Promotional videos help you tell your story in a way that sticks. They grab attention fast, explain what you do, and show people why they should care. Whether you’re launching something new, highlighting a campaign, or promoting an event, a good video puts your message front and centre.
And the best part? You don’t need a film crew or a big budget.
It’s hard to stand out online. Everyone’s fighting for attention. Video cuts through the noise.
Here’s what a promotional video can do:
Basically, it helps people see your value—and act on it.
There’s no single “right” format. It depends on what you want to promote.
Here are some common types:
Tell your brand’s story. Show who you are, what you do, and why it matters.
Highlight what makes your product great. Show it in action.
Promote an upcoming event or recap one you've just held.
Whatever the type, the goal is the same: help your audience understand what you're offering—and why they should care.
You could hire an agency. They’ll make you a slick video, no doubt. But here’s the catch: once it’s done, it’s done.
If you need to tweak a word, update a stat, or change a logo—you’ll likely have to go back, wait, and pay more. That’s fine if you only need one evergreen video. But most brands need more than that.
You need flexibility. You need to move fast.
That’s why more marketers are using in-house video production. With tools like Storykit, you can do it all yourself—no editing skills needed.
Just write your script, drop in your assets, and you’ve got a high-quality, on-brand video ready to go.
Here’s what makes or breaks a video:
This is everything. Your video needs a clear message. What are you trying to say? What do you want people to do?
Keep it short. Keep it simple. Think about what your audience needs to hear—not just what you want to say.
Great visuals support the story. You don’t always need product shots or flashy footage. Sometimes a few powerful images—or even just text—can carry the message.
Landscape shots, team photos, screenshots—they all work if they fit the story.
Making just one video for a product or campaign won’t cut it. People need to see your message a few times, in a few ways.
Make a few variations:
With Storykit, it’s easy to repurpose your script into multiple videos—all with a consistent look and feel.
Promotional video production doesn’t have to be slow or expensive. You just need a good story, the right assets, and the right tool to bring it to life.
Looking to promote a specific marketing initiative, product or event? Video can help you:
Storykit helps you do all that—without needing a production team. Try it for free.
February 26, 2025
February 26, 2025
These hidden gems offer unique features to help you connect with your audience, improve your processes, and optimise your marketing strategies.
In this article, we’ll introduce some of the best B2B marketing tools, starting with Storykit, and show how they can benefit your business.
B2B marketing tools are software, platforms, or services that help businesses market their products or services to other businesses.
These tools support various marketing activities such as lead generation, email marketing, content creation, customer relationship management (CRM), analytics, and more. Unlike B2C tools, B2B marketing tools are designed to handle longer sales cycles, multiple decision-makers, and the unique demands of b2b buyers.
By having the right tools for b2b in your tech stack, companies can streamline their marketing efforts, improve targeting, and ultimately drive more qualified leads and conversions.
Here is a list of the best B2B marketing tools every business should know about.
Storykit is an AI-powered video creation platform that turns text into engaging, on-brand videos. You can easily create professional-quality content for anything from social media and recruitment to employer branding, internal communications, and beyond.
You can create videos manually or put your content creation on autopilot—automating the production of exactly what you need, when you need it.
There are any advantages to video marketing in today’s digital marketing landscape—but creating it can be time-consuming and resource-heavy. In fact, 91% of businesses already use video as a marketing tool, and it’s become a must-have in B2B marketing—from thought leadership and product explainers to employer branding and internal communications. If you’re not using video yet, now’s the time to start.
Storykit makes video creation easy for marketing teams by automating the process, letting you turn written content into compelling videos in minutes. Anyone can use it—no video experience needed. That means no more bottlenecks, no more waiting on creative teams, and no more off-brand content.
With your brand guidelines locked into the platform, every video stays consistent, polished, and aligned with your company’s voice.
Aspia, a leading firm in accounting and tax services, recognised the power of video content and saw an opportunity to enable their employees to create videos in-house—empowering them to showcase their expertise and enhance the company’s brand. With Storykit, Aspia streamlined their video creation process, cutting out the reliance on external agencies and saving both time and money.
Previously, Aspia relied on external agencies to produce videos, a process that was expensive and slow. By switching to Storykit, they now create approximately 30 videos per month, significantly increasing their video output without the need for costly agency fees.
Dominika, who conducted a detailed analysis, found that Aspia is saving a remarkable 19 million SEK (around 1.6 million EUR) annually compared to what they would have spent on agencies.
Additionally, the ability to produce videos in-house has helped Aspia boost their LinkedIn presence. In just one year, their follower base grew by 30%, and their engagement rates consistently outperform LinkedIn’s average benchmarks. The ease of repurposing videos for different use cases—like internal communications, recruitment, and thought leadership—has further strengthened their social media strategy and brand visibility.
For Aspia, Storykit has not only been a cost-saver but also a game-changer in building a more dynamic, engaged, and efficient marketing team.
Storykit offers customised pricing plans based on specific business needs and usage.
Amanda AI is an AI-driven advertising platform that automates and optimises online advertising campaigns. It uses machine learning to adjust bids and budgets in real-time, ensuring your ads reach the right audience at the right time.
In the competitive world of B2B marketing, managing online ad campaigns effectively is crucial for driving high-quality leads and maximising ROI. However, optimising campaigns manually can be a complex and time-consuming task that often takes your focus away from the bigger picture. This is where Amanda AI comes in.
Amanda AI simplifies this process by leveraging advanced AI to automatically optimise your campaigns based on real-time performance data. This allows you to focus on the bigger picture—your overall strategy—while the platform takes care of the daily adjustments toward your target audience.
With Amanda AI, your ads are continuously fine-tuned, ensuring they always perform at their peak and deliver the best results possible.
Atea, one of Northern Europe's largest IT consultancy firms, partnered with Amanda AI to enhance their search marketing strategy as they ventured into the competitive hardware segment. By leveraging Amanda AI's capabilities, Atea automated nearly 200,000 daily optimisations, targeting less competitive, long-tail keywords that aligned with their existing client base's search behaviours.
This approach led to a remarkable ROI of nearly 40 times their investment, significantly outperforming their previous manual efforts, which yielded a 4-6x ROI. The automation not only saved valuable time for Atea's product managers but also provided actionable insights to refine landing pages and content, fostering continuous improvement in their marketing efforts.
This case exemplifies how B2B companies can effectively leverage AI-driven solutions to achieve substantial improvements in digital marketing performance.
Amanda AI offers a free trial and customised pricing plans based on your advertising needs.
Airtable is a flexible and collaborative platform that combines the features of a spreadsheet and a database. It allows teams to organize, track, and manage various projects and workflows in a highly customisable way.
In today’s fast-paced B2B marketing landscape, managing complex projects, ensuring effective collaboration, and staying organized are essential for success. Without the right tools, teams can quickly become overwhelmed with tasks, deadlines, and scattered data. That’s where Airtable comes in.
Airtable is the ultimate tool for B2B marketers who need a powerful and flexible platform to manage complex projects and collaborate seamlessly with team members. Its intuitive, user-friendly interface allows you to easily create custom workflows tailored to your specific needs, whether you're managing content calendars, tracking leads, planning email campaigns, or coordinating across departments.
With Airtable, marketing teams can automate repetitive tasks, saving time and reducing the potential for human error. Its versatile structure lets you visualize data in a way that makes sense for your team—whether it's in a grid, calendar, kanban, or gallery view. This flexibility helps you keep everything organized and in one place, making it easier to track progress, meet deadlines, and stay aligned with your marketing goals.
What’s more, Airtable’s collaboration features make it simple to work together, even when working across multiple time zones or departments. You can assign tasks, share information, and get real-time updates on project statuses—all while ensuring everyone is on the same page. From managing your team’s workload to analyzing campaign performance, Airtable is a comprehensive solution for optimizing your B2B marketing workflows and boosting efficiency.
EMMIE Collective, a marketing operations agency, faced challenges with system complexity while managing critical data across platforms like Adobe Marketo Engage and Salesforce.
To address this, they integrated Airtable into their workflow, centralising their marketing operations into a single, user-friendly platform. This transition allowed EMMIE Collective to streamline processes, enhance collaboration, and gain better control over their marketing activities.
By adopting Airtable, EMMIE Collective was able to simplify their marketing operations, leading to improved efficiency and effectiveness in their campaigns.
Airtable offers a free plan with basic features, with premium plans starting at $10 per user per month.
Leadfeeder is a powerful lead generation tool that identifies companies visiting your website and provides insights into their behaviour. It helps you uncover hidden sales opportunities and prioritise leads based on their level of engagement.
In B2B marketing, identifying and engaging with the right leads is crucial for driving growth and increasing conversions. However, many prospects don’t immediately convert or engage—often making it hard to understand where to focus your outreach. This is where Leadfeeder comes in.
Leadfeeder is an essential tool for B2B marketers who want to identify and engage with the correct target audience who are already showing interest in their products or services.
By providing valuable insights into website visitors and what specific content or pages they're viewing, Leadfeeder allows you to track visitor behaviour in real time. This data gives you a clear understanding of what prospects are interested in, enabling you to tailor your outreach and follow-up strategies with precision.
CloudTalk, a cloud-based call center software company, faced the challenge of identifying potential customers who engaged with their website but did not sign up for a trial. By implementing Leadfeeder, CloudTalk gained valuable insights into the companies visiting their site, enabling them to tailor their marketing strategies effectively.
Leadfeeder's integration allowed CloudTalk to identify approximately 1,000 new prospects each month who browsed their website without initiating a trial. The platform provided detailed information on these visitors, including the content they viewed and the duration of their visits.
This data empowered CloudTalk's marketing team to create personalised campaigns targeting these prospects, resulting in a 20% increase in trial sign-ups.
CloudTalk seamlessly integrated Leadfeeder with their CRM system, ensuring that lead information was automatically updated. This integration facilitated timely and personalised follow-ups, enhancing the efficiency of their sales process. By leveraging the insights provided by Leadfeeder, CloudTalk's sales team could prioritise leads based on engagement levels, leading to more effective outreach and higher conversion rates.
Through the strategic use of Leadfeeder, CloudTalk transformed anonymous website traffic into actionable leads, significantly boosting their lead generation efforts and contributing to overall business growth.
Leadfeeder offers a free 14-day trial, with pricing plans starting at $63 per month.
Surfer SEO is an on-page optimisation tool that helps you improve your website's search engine rankings. It provides data-driven insights and recommendations to optimise your content for better visibility and higher rankings.
SEO is crucial for B2B marketers looking to drive organic traffic and increase visibility to their website's landing pages. Surfer SEO makes it easy to optimise your content with real-time, data-driven insights. The platform analyses top-performing pages, provides keyword recommendations, and helps you improve on-page elements to enhance your rankings.
With Surfer SEO, you can quickly identify valuable keywords, audit existing content, and implement actionable changes that improve your site’s visibility. This tool is perfect for marketers aiming to attract more qualified leads and drive sustainable traffic. Surfer SEO takes the guesswork out of SEO, enabling you to create content that ranks well and attracts the right website visitors.
BugHerd, a visual feedback and bug tracking tool for web development teams, sought to enhance their content strategy to increase conversions. By integrating Surfer SEO into their workflow, BugHerd achieved a remarkable 127% year-over-year growth in conversions.
BugHerd utilised Surfer SEO to refine their existing content, ensuring it met recommended keyword densities, structural guidelines, and readability standards. This optimisation made their content more accessible and appealing to their target audience.
By analysing top-performing pages and understanding user engagement metrics, BugHerd tailored their content to address user needs effectively, leading to increased interaction and conversion rates.
The strategic use of Surfer SEO's tools enabled BugHerd to enhance their content quality and relevance, directly contributing to a significant increase in conversions. This case exemplifies how leveraging data-driven SEO strategies can lead to substantial business growth
Surfer SEO offers a 7-day free trial, with pricing plans starting at $49 per month.
Screely is a simple tool that allows you to create beautiful mockups and screenshots for your marketing materials. It transforms plain screenshots into professional-looking images with customisable backgrounds and styling options.
In B2B marketing, how you present your product or service matters just as much as what you’re offering. If you’re showcasing a webpage, platform feature, or service flow, a plain screenshot often doesn’t do it justice. That’s where Screely comes in.
Screely instantly transforms raw screenshots into sleek, professional-looking mockups—perfect for presentations, websites, and social media. Whether you're showing off a new feature, building out a case study, or creating assets for your sales team, Screely helps you present your digital offerings in a way that feels polished and on-brand.
With customisable backgrounds, drop shadows, and browser frames, you can elevate your visuals without needing design experience. It’s a quick, easy way to make your screenshots stand out and communicate value more effectively.
Screely is free to use, with premium features available for a one-time fee of $49.
Loom is a video messaging platform that allows you to record and share video messages with ease. It’s perfect for creating quick video demos, tutorials, and presentations that can be shared with colleagues and clients.
Clear, personal communication is essential in B2B marketing—especially when you're trying to explain complex ideas, walk through product features, or maintain strong relationships across teams and clients. That’s where Loom shines.
Loom is a powerful yet simple video messaging tool that is beneficial for both B2B marketing and sales. Instead of writing long emails or scheduling yet another meeting, you can quickly record and share videos that combine your screen, webcam, and voice. This makes it incredibly easy to walk someone through a demo, explain a new campaign strategy, or onboard a client or teammate—without needing to be in the same room (or even the same time zone).
Whether you’re showcasing a product update, creating internal training materials, or sending personalised messages to prospects, Loom helps you deliver information in a way that feels more human and engaging. And because videos are automatically saved and shareable with just a link, it fits seamlessly into your existing workflows.
Braze, a customer engagement platform, sought to diversify its marketing strategy by incorporating video content to enhance brand awareness and lead generation.
Facing challenges with traditional video production's cost and complexity, they turned to Loom. Utilising Loom's intuitive platform, Braze rapidly launched "Braze TV," a series of personalised videos featuring internal experts discussing industry insights, client success stories, and product features.
This initiative led to the production of over 100 videos, significantly boosting website engagement with 1,800 unique page views within weeks and an 18% increase in blog post visitors when videos were embedded.
Loom offers a free plan with basic features, with premium plans starting at $12.50 per user per month.
Hotjar is a behaviour analytics tool that helps you understand how users interact with your website. It provides insights into user behaviour through heatmaps, session recordings, and feedback polls, allowing you to optimise your site for better user experience.
Understanding how users interact with your website is crucial for optimising conversions, enhancing user experience, and ultimately driving business growth. Simply tracking metrics with a standard analytics platform, like page visits and bounce rates, doesn't provide the full picture.
Hotjar offers a robust suite of tools that allows you to gain deeper insights into user behaviour on your site. From heatmaps that show where users are clicking and how far they scroll, to session recordings that let you watch real user interactions, Hotjar gives you the visibility you need to identify friction points in the user journey.
By analysing this data, you can make informed decisions to improve everything from your website's layout and content to its overall functionality, ensuring that every page is optimised to meet user needs. Whether you're aiming to increase conversions, reduce drop-offs, or enhance your website's usability,
Hotjar helps you see exactly what's working and what needs attention. These insights can guide your design, content, and marketing strategies, leading to improved engagement, better user retention, and a more efficient website that serves your business goals.
s360, a performance marketing agency, leverages Hotjar to enhance user experience (UX) and conversion rate optimisation (CRO) for their clients. By using Hotjar's heatmaps, session recordings, and surveys, s360 gains valuable insights into user behaviour, identifying conversion barriers and pain points.
This data allows them to implement targeted website improvements, leading to measurable results like a 10% increase in mobile conversions for one client.
Additionally, s360 uses Hotjar to conduct workshops that empower clients to optimize their sites independently, while also integrating it into A/B testing to validate changes. Ultimately, Hotjar enables s360 to provide data-driven recommendations that improve user engagement, conversions, and client satisfaction.
Hotjar offers a free plan with basic features, with premium plans starting at $39 per month.
Having a bunch of tools doesn’t automatically guarantee B2B marketing success. It’s about finding the right ones that align with your strategy and business goals.
These lesser-known tools offer unique features that can enhance your marketing efforts. Explore them to see which ones fit your needs, and remember that success comes from using the right tools effectively to make a real impact.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
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Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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