So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
February 20, 2024
February 20, 2024
Here, we cut to the chase by addressing what AI is, aiming to reduce the fears you have around it, and offering practical tips on using AI tools like ChatGPT and Storykit to supercharge your creativity, not replace it.
Let's explore how AI can become your marketing edge.
In the digital space that almost all of us operate in, standing out requires more. More content. More information. Just more.
Which means being more productive. But how are marketers supposed to achieve this with shrinking budgets and resources? AI.
And many marketers know that. In fact, here is what they’re saying:
Sources: Forbes & The Marketing Hustle
However, realizing AI's importance is one thing; truly making it work for you is another. If you want to harness AI's full power, you need to understand how it works and how you can use it to create:
And that's exactly what we'll show you how to do.
The term AI, Artificial Intelligence, is a broad term that encompasses all types of computer systems designed to mimic human intelligence. This includes understanding language, recognizing patterns, solving problems, and learning from data. AI can be as simple as a program that plays chess or as complex as a self-driving car's navigation system.
In this article, our focus is on Generative AI, which is a subset of AI focused on creating new content, whether that be text, images, videos, music, or other forms of media. It works by learning from a vast amount of existing material and then using that knowledge to generate new, original pieces that resemble the learned content but are not direct copies. This type of AI is what powers tools like ChatGPT for text generation, DALL-E for image creation and Storykit for video creation. It's "generative" because it generates new outputs based on the input and training it has received.
AI can feel uncertain. Especially when it comes to using generative AI to produce content.
Here are some of the concerns that we often hear when it comes to AI:
The thing with platforms like ChatGPT is that all of these concerns are valid. It's a machine, learning from heaps of data, so double-checking facts, tweaking the style, and keeping things on-brand is all on you.
Plus, figuring out the right prompts to steer the writing your way is a learning curve and is never fully consistent. This is why although it is useful, AI isn’t always the most productive tool for on-brand reliable content creation.
And remember: When we (marketers) do creative stuff we put ourselves into it. We put our facts, knowledge, and selves into the material. And that is something that AI can not replace.
When adding AI features in Storykit the aim was to strip away the unreliability and craft an AI that not only works efficiently but also produces on-brand content in bulk. How?
By taking your meticulously crafted, on-brand content and transforming it into on-brand videos, using nothing but your own words. No external sources involved.
Fredrik Strömberg, CEO & Co-founder of Storykit, says:
“AI has immense power, but if you want it to be productive you have to focus it like a laser.”
And that is what we do with Storykit. Frederik says:
“Storykit is productive because it makes the ability to distribute your on-brand material through engaging video 1000% times faster and that frees up time for everything else.”
Think about it like this: Just reading an article to create a script takes time. Instead, you can have the AI read it in seconds. And it doesn't just read your text; it's programmed with set rules to extract specific elements, allowing it to produce diverse, meticulously crafted scripts.
Further reading: Get video superpowers with Storykit AI
Now that you understand the difference, here is how you can weave AI into your daily tasks to boost efficiency and effectiveness.
First, a reminder of the essentials for successful marketing and communication:
Given the high engagement with video content over text, converting text into videos will enhance your content's reach and impact.
Here is a video showing how you can make four videos instantly from one piece of content:
Further reading: 11 reasons why you should be creating more video
AI isn't the end of creativity in marketing; it's a new beginning. By getting to grips with AI, you can unlock its potential to supercharge your strategies, making your content more impactful than ever.
February 19, 2024
February 19, 2024
Think about this: 82% of people out there decide to buy something after they watch a video about it. In addition, if you're telling your story in text, you're only getting 10% of the message to stick. But with video? That jumps to 95%.
The key to staying ahead in the manufacturing industry isn't just about producing high-quality products; it's also about how you share your story, showcase your processes, and connect with your audience.
And in this digital world, where zoom meetings have replaced in-person meetings and handshakes, video content steps in as a game-changer. Let's break down the simple truths about why your manufacturing company should be embracing video.
When it comes to video, there are a lot of ways that manufacturing companies can use it to give them a competitive edge. Here are a few of them:
Video allows manufacturing companies to showcase their products and the processes behind them in a detailed and dynamic way. This is especially useful for complex products or machinery that benefit from a visual explanation. Through video, potential customers can get a closer look at the intricacies and understand the value of the products more deeply.
Manufacturing often involves complex and technical procedures that are not easily understood. By using video to open up these processes to the public, companies can build trust with their audience. Showing the behind-the-scenes workings of the production process can also address any concerns regarding safety and quality.
Video can be an invaluable tool for training employees in manufacturing settings, where safety and precision are paramount. Through instructional videos, employees can visually learn about machinery operation, safety protocols, and production techniques. This can considerably reduce training times and ensure consistent understanding across the workforce.
Social media and other digital platforms are increasingly video-centric. Manufacturing companies can leverage this by creating engaging content that highlights their innovation, technology, and the people behind the products. This not only improves brand visibility but also helps in reaching a broader and younger audience who prefer video content over text.
Video testimonials from happy customers can be much more persuasive than written reviews. Manufacturing companies can showcase their satisfied customers and the successful projects or products they've delivered. These testimonials add a personal touch and can significantly influence potential clients’ purchasing decisions.
The reach of video content goes beyond local boundaries, enabling you to connect with a global audience. Videos can easily be shared and understood across different cultures and languages, allowing you to showcase your products and services to a worldwide market, expanding your potential customer base.
According to an article on Conveyor Marketing's blog, Jet Pulverizer is leading the way in the manufacturing world, embracing video to inform and engage potential buyers—a strategy many peers have yet to adopt.
Fred Surville, the company's VP of Sales and Marketing, reports "tangible results from B2B sales video production," noting not just enhanced SEO and social engagement but direct sales linked to their video efforts.
"We’ve actually sold about 5 different services thanks directly to the videos," he says, highlighting the videos' dual role in education and technical explanation.
Countering the notion that video might hinder personal sales relationships, Surville argues the opposite, pointing out video's role in modern research and purchasing habits. "Video assists with the classic in-person sales discussion," he explains, adding that it broadens reach and instills a sense of familiarity and professionalism among customers.
Jet Pulverizer's video strategy aligns with its broader marketing goals, allowing for direct communication and customer education. "We decided to invest in video marketing because it fits nicely into our marketing strategy," Surville concludes, underscoring video's integral role in conveying the company's technology and services.
According to the full case study on Storykit, SKF, the world's largest bearing manufacturer, recognized that video was the solution to standing out on social media and effectively reaching its extensive global audience across 130 markets in 10-12 languages.
The notion might seem unlikely at first—what could a century-old company known for ball-bearings and seals possibly offer on social media platforms?
Yet, SKF's strategic move to incorporate video content into its social media strategy debunked such assumptions. Sarah Larsson Bernhardt, SKF's formal Head of Social, stressed the universal importance of a social media presence for companies, especially when facing the challenge of engaging a diverse international audience.
"Social media presence is incredibly important for all types of companies," she noted, emphasizing the need to be a part of customers' daily digital lives.
SKF leveraged video to break through language barriers and cultural differences. The company discovered that video content could convey complex ideas about their products and processes in a more digestible, engaging, and universal manner, making technical topics accessible and interesting to a wide audience.
Getting started with videos for your manufacturing company doesn't have to be daunting even without prior video editing experience.
These days, advanced video platforms like Storykit enable manufacturing companies to easily transform their text-based content into compelling video narratives—no editing experience or expensive agencies required.
Don’t wait any longer. Embrace video as a communication tool to start sharing your stories and growing your business.
February 9, 2024
February 9, 2024
It is often stated that a viewer remembers 95% of the content, if it's in a video, compared to a text. And that a one-minute video can contain as much information as a text of 1800 words, or that our brains can process visual communication up to 60,000 times faster than written communication.
These are great facts, but instead of looking at numbers, let's talk about what we do know. And that is the what video storytelling is and why it is unbeatable for your business.
Video storytelling is just what it sounds like. Storytelling through video. It combines the emotional power of storytelling with the visual impact of video, making it an effective tool for capturing and retaining audience attention.
This approach is particularly valuable in marketing, as it allows businesses to convey complex messages in a relatable and memorable way, increasing brand awareness, engagement, and the potential for conversion. In an era of short attention spans and digital media saturation, video storytelling stands out for its ability to create a strong emotional connection with viewers, making it an unbeatable asset for any business.
From the other perspective, video is also great since it forces the storyteller to prioritize their message. Since you can't fit everything you want to say in a 60 second video, you have to focus on your storytelling, and simplify your message.
Whenever we talk to businesses, they often say they don't have stores to tell. But what they don't realize is that everything is a story!
Letting creativity flow when making content for social channels is incredibly important. But it’s also important to be tough on yourself. Test your stories and make sure you're creating valuable content.
Before you start writing your script, you naturally need a notion of what story you want to tell. But how do you know you’re onto something good?
Many creators describe this sensation as something they feel in their entire body; they just know they have a great idea. It’s these kinds of feelings you should listen to, even though they’re difficult to implement. A piece of advice is to ask yourself these questions:
February 7, 2024
February 7, 2024
In this article, we'll break down the essentials of recruitment marketing, show you how it can revolutionize your hiring, and reveal its positive ripple effects on your entire brand image.
Recruitment marketing is a crucial aspect of any organization's growth strategy. It is the process of attracting and engaging potential candidates by using a combination of marketing and human resources techniques. The ultimate goal of recruitment marketing is to build a strong employer brand, attract the best candidates, and convert them into hires.
Recruitment marketing is becoming increasingly important in today's competitive job market. With so many companies vying for top talent, it is essential to stand out from the crowd. By prioritizing recruitment marketing, organizations can gain a competitive edge and attract the best candidates for their open positions.
The objective of recruitment marketing is to build a pipeline of highly qualified candidates who are not just looking for any job, but are specifically interested in being part of your team. This strategic approach ensures your company isn't just a choice for them, but the choice, making your hiring process smoother, faster, and more effective.
Traditional recruitment often zeroes in on filling current openings, whereas recruitment marketing plays the long game. It's about building a magnetic employer brand that not only fills today's roles but also turns your company into a talent magnet for years to come.
Recruitment marketing has come a long way over the years.
In the past, companies relied primarily on job postings to attract potential candidates. However, with the rise of technology and social media, the recruitment landscape has changed dramatically.
Today, companies have access to a wide range of channels to connect with potential candidates. Social media platforms, such as LinkedIn, Facebook, and Twitter, are powerful tools for building employer brands and reaching a broader audience. Email marketing campaigns and employee referral programs are also effective methods for attracting top talent.
As the recruitment landscape continues to evolve, it is essential for companies to develop a recruitment marketing strategy that enables them to attract and engage the best candidates.
The recruitment marketing funnel is a powerful tool that can help employers conceptualize the candidate journey. It's built on four pillars: attraction, engagement, conversion, and retention, each playing a crucial role in nurturing top talent through their journey, much like the stages consumers experience from brand discovery to loyalty.
Here are some key tips to help you succeed at every step:
Attraction is the process of creating and promoting your employer brand to potential candidates. A good way to do this is through social media networks like LinkedIn where professionals gather.
Posting content that highlights your company's unique culture, values, and mission can help attract candidates who share your vision. For example, a company can use LinkedIn to share updates about the company's latest products or services and how they are making a difference in the world.
This can help potential candidates see that the company is innovative and committed to making a positive impact and encourage eligible candidates to want to work there even if you're not even hiring yet. In other words, you're building demand.
Further reading: How top employers advertise a job on social media for maximum attention
And if you really want to make an impact, then you should promote your open positions with video. Videos get 5x the engagement on LinkedIn and job posts with video icons get 12% more views.
Further reading: Video recruitment guide: Attract candidates with these recruitment guides
Engagement involves interacting and communicating with your target audience to build relationships and establish trust. This can be achieved by replying to comments on social posts, or replying quickly to job applications so candidates feel valued immediately.
Conversion is the process of guiding candidates through the hiring process, from their initial application to being offered a job. This involves providing a seamless candidate experience and ensuring that the candidates feel valued throughout the process.
To ace this stage, take a close look at your application process and how you follow up with applicants. If you're dealing with a lot of candidates, using automated emails to keep them informed about the next steps can be super helpful.
Retention involves providing an optimal experience for your new hires to ensure they remain motivated and engaged within the company. This can be achieved through effective onboarding, training, and ongoing support.
By focusing on these key components, organizations can build a strong recruitment marketing strategy that attracts and retains the best talent.
→ Need help creating engaging recruitment content? Storykit's text-to-video AI is free to start using now.
Recruitment marketing is an essential component of hiring for companies looking to attract top talent but it is also closely intertwined with employer branding. Not only only are you attracting top talent but also shaping how potential candidates and customers perceive your company.
When candidates have a fantastic experience with your brand during the hiring process, it not only leaves a lasting impression but also sets the stage for potential future customers or advocates. That's why getting recruitment marketing and employer branding right is essential—it's not just about finding the best talent, but also about showcasing what makes your company stand out in the market.
January 30, 2024
January 30, 2024
Recruiting top talent is competitive, and video is one of the most powerful ways to attract and engage potential candidates. But creating a recruitment video from scratch? That used to be time-consuming and expensive—until now.
With Storykit’s AI-powered text-to-video tool, you can transform your job postings, company info, and recruitment messages into engaging videos in seconds. No editing skills needed!
Start with your existing job description, company introduction, or any recruitment-related text—no need to write anything new!
Storykit’s AI-powered templates are designed for on-brand, high-performing recruitment videos. Just choose the template that fits your needs and click "Create Script."
With a single click, Storykit transforms your text into a fully formatted, visually engaging recruitment video. AI does the heavy lifting, crafting dynamic scenes that highlight your message.
Once your video is ready, publish it directly to LinkedIn, Instagram, Facebook, or any other platform where you want to reach job seekers.
🎯 Fact: Recruitment videos increase job post engagement by up to 800% compared to text-only ads. (Source: LinkedIn)
January 29, 2024
January 29, 2024
Let's face it – videos are everywhere, and we can't get enough of them.
Facebook has over 4 billion video views every day. Users on YouTube watch 5 billion hours of video daily. Also, mobile video consumption doubles each year.
What does this mean?
Well if you’re going to get your audience to pay attention to you, then you need to create videos, and a lot of them.
Whether you're just starting out or you're looking to up your video game in 2025, this guide is perfect for you. It's packed with all the tips and tricks you need to make video content that grabs people's attention and makes your brand stand out.
So you want to get into video content creation? Here are some stats to get you up-to-date in the world of video.
Let's look at some numbers from the Wyzowl video marketing report:
For more interesting stats about video, we collected 24 video facts you should know in 2025.
Before we start talking about how to create videos, let's clear up the myths that stop many people from getting started or keeping at it.
Video is not rocket science. It is fun and effective when you know what you’re doing—which you will by the end of this guide!
Further reading: Navigating top video marketing challenges [What I wish I knew earlier]
Where do I start when it comes to video content creation? What should I create? How do I create it? What equipment do I need? These are the questions that often hold companies back when they decide to start creating video.
So, before you move on with anything, ask yourself these questions instead:
Have trouble answering them? Good, we’re going to help you.
Further reading: Your most-asked questions on video creation, answered
Navigating the world of video creation can be a bit like solving a puzzle. Many businesses aren't aware of the different types of videos they can create, leading to unnecessary spending on external experts, wrestling with complex software, or producing videos that don't quite hit the target.
We're here to simplify things for you by breaking down your options and helping you focus on what's most effective.
Text-based videos are the secret weapon in your video arsenal. They're super easy to make (no need for any editing expertise), highly effective on social media platforms where silent feeds are the norm, and they democratize content creation within your team.
But here's a tip: while tools like Canva and Adobe Premiere Pro can create text-based videos, they usually require some editing know-how and aren't the easiest to scale.
Our preferred solution? Storykit. This is because you start with the text and turn it to video, rather than the other way around. We'll explain this in more detail further down.
Here is an example of a text-based video made in Storykit:
These videos are trending, especially in sales. They are perfect for adding a personal touch to individual profiles and interactions. But remember, they might not be the best choice for larger-scale brand messaging. Want to give them a try? Platforms like Loom make creating these videos easy and efficient.
Here is an example of a talking head video:
Webinars and interview-style videos are fantastic for in-depth storytelling and engaging with your audience on a more personal level. They're perfect for educational content, expert discussions, or deep-dives into specific topics. While they require a bit more planning and might involve coordinating with guests, platforms like Zoom and Contrast can simplify the process considerably.
Here is an example of a webinar video:
Animated videos, like the ones you've seen from Dropbox, are fun and can make a big impact. However, they require a bit more expertise to ensure they stay on-brand and consistent. You can create these videos using platforms like Animaker, but be prepared for a learning curve.
Here is an example of an animated video:
Think about major players like Google, Apple, or Nike. They have the budget for high-end, professionally shot campaigns that showcase their brand and products. However, if you're a smaller or mid-sized company, this approach might be overkill. These videos are expensive, not always evergreen, and hard to produce frequently. So, if you're just starting with video, you might want to hold off on this type.
Here is a an example of a big production style video:
Further reading: Why bring video production in-house?
There are numerous video creation tools available, but selecting the right one depends on your specific needs and resources. For example, Canva serves as an excellent starting point for cost-conscious creators and small businesses, Adobe Premiere Pro is the best for professional video editors creating big productions, and Storykit offers a more sophisticatd solution for larger organizations prioritizing brand cohesion and creating a lot of video at scale.
→ Storykit's text-to-video AI is free to start using now.
Now it's time to map out your video creation strategy. This isn't just about choosing the right type of video; it's about understanding the 'why' behind your videos, determining 'what' you want to communicate, and figuring out 'how' to kickstart the process smoothly.
First word of advice: Don’t start from scratch. Don’t think of original videos you want to produce. Start by thinking of the content that you already have that you can turn into video.
“Did you know you already have everything you need to execute a high-paced, on-brand video strategy?” Jonna Ekman, Marketing Director at Storykit
Are you pondering over these questions?
Let's pause for a moment. If you want to excel in video creation without burning out, integrating it into your existing content strategy is key.
Consider the resources you already have and think about how you can repurpose your existing content.
Do you run a blog? Think about its purpose. Is it to educate and guide your audience through the sales funnel? How many times have you distributed your articles? Are you satisfied with the traffic they generate?
This is your starting point. Repurpose your blog articles into engaging videos and share them across your social channels.
The objective remains the same: to inform and guide your audience through the funnel (just in a more engaging format).
This approach isn't limited to blogs. You are sitting on a gold mine of content.
Start with what you have:
...turn the text in these documents into video and watch your video strategy flourish.
Further reading: How to fuel your content engine: Give your content a second life using video
Want a few more ideas...
Did you share posts on social media last year? If those messages still resonate with your goals, why not repurpose them into videos? You might be surprised at how few people remember the original posts, and even more so at the significant boost in engagement you'll achieve.
Or maybe your communication goals are internal? Your staff isn’t following policy because they haven't read the handbook? Turn your handbook into videos.
The point is to align your video content creation with your current content plan or communication goals. You're using video so that your messages get better consumed.
Enhance your video content strategy by dynamically incorporating the latest news, fresh content, and even elements of employer branding.
Is there a buzz-worthy report recently published in your industry? Highlight it in a video.
Thats' what we did with Wyzowl's report below.
Have you just released new blog articles? Amplify their reach with engaging video summaries like we did with this video using out blog post "The benefits of effective internal communications."
Connect with your audience on a deeper level by incorporating employer branding content into your video strategy. Are you expanding your team?
Create compelling videos to showcase your job openings. Highlight the vibrant culture of your workplace, celebrate your new hires, and give a behind-the-scenes look at your work environment.
This blend of content not only enriches your video strategy but also paints a dynamic and inviting picture of your company for prospective candidates and customers alike.
The biggest mistake you can make when it comes to video content creation is to post one video and be done. Your audience wants a lot of video. That's why they check their social channels a million times a day. And when they do, you want to be there for them with new content.
The social feed is crowded. You are competing with so much competition.
So if you want to make an impact you need to create A LOT of video and post a lot. One will not do the job.
Check out the Storykit LinkedIn feed to see what we mean.
Further reading: 11 reasons you should be creating more video
Keep putting out content changing assets and seeing what resonates with your audience. A good way to do this if you want results fast is to run video ads. By tracking view time, you can see what resonates with your audience.
There are many different ways that you can approach video creation with Storykit depending on how you like to work.
This is the fastest way to create videos and the way that we always recommend starting. With text-to-video AI you just put in your source text—could be a blog, case study, product page, newsletter, etc.—and the AI will write the script for you and add in background assets and even music.
Check it out!
→ Storykit's text-to-video AI is free to start using now.
Do you like working from video templates? Great, you can create your own and use them over and over again or just borrow one of the many that we have ready for you.
For example, the new hire video we shared above is what we use as a template for all new hire videos and we make available for you too in the platform.
Here is an image of a few of the templates we offer:
By script-to-video approach, we mean start with text and then make the video. You can use the text-to-video AI like we introduced above, you can write your own script, or you can use our various video script templates that we offer and then build the video from there.
Want to know how other people use a text-to-video for their marketing and communication? Take inspiration from Canon, a company that is weaving emotion into their products through video.
Videos on social media don't follow the same rules as videos on YouTube for example. You only have a few seconds to get the user's attention.
Here are the key components of creating great videos for social media.
When crafting videos for social media, focus is key. Speak directly to a specific audience about a single subject in each video. This targeted approach ensures your message resonates strongly rather than getting diluted. Avoid the urge to blend various topics or appeal to different audiences at once; such attempts often lead to a message that resonates with no one.
Further reading: Craft engaging videos: The key dos/don'ts for impactful results
Your script is the most important part of the video. A strong script can captivate audiences even with minimal visual elements, while the most dazzling visuals can't salvage a weak script. Treat visual assets and stylistic elements like transitions as enhancements that complement your narrative, not as the main focus.
With Storykit text to video AI, the platforms handles all the stylistic assets for you so you can really focus on the story you're telling.
The explosion of video in social media has in many ways changed how we look upon moving images, and one of the fundamental changes is that most viewers are watching video without sound. In fact, 80-90% of online videos are viewed without sound, so it's crucial to ensure they're engaging in silent scenarios. This is why text-based videos excel.
For brand awareness campaigns targeting new audiences, opt for longer video formats. Ideal lengths for top-of-funnel content on social media, such as thought leadership pieces, how-to guides, and company updates, range from 40 to 60 seconds. This duration provides ample opportunity for storytelling and introducing your brand or product to potential customers who are just beginning to discover you.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
