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Whether you're looking to increase brand awareness, generate new leads, or build stronger relationships with customers, event marketing can help you achieve big goals. By blending traditional and digital marketing strategies, and leveraging both in-person and live-streamed events, you can reach your audience in impactful ways.

But putting together a successful event takes more than just booking a venue and inviting guests. It requires a solid plan, creative promotion, and smart follow-up to maximize engagement.

In this guide, we’ll walk you through every step of event marketing, from planning and promotion to tracking results. Get ready to take your marketing to the next level and bring your brand to life through powerful, engaging event experiences!

What is event marketing?

Event marketing is a strategy that brings your brand to life by hosting or participating in events—whether face-to-face or virtual—to showcase what you offer. These events can be anything from intimate meet-and-greets to large-scale conferences, trade shows, or even live-streamed webinars. They’re all about creating unique, real-time experiences that allow you to connect with event attendees in ways other channels just can’t match.

At its core, event marketing is about building meaningful relationships. It lets your audience engage with your brand in a tangible way, giving them an experience that stays with them long after the event.

Why event marketing matters

Event marketing is a powerful strategy that allows businesses to connect with people on a deeper, more personal level. Here’s why it’s so valuable:

• Build personal connections and relationships: Meeting your customers face-to-face (or virtually!) lets you connect in a way that feels genuine and real-time. By engaging directly with event attendees, you gain insights into what matters to them, helping you shape messaging and products to meet their needs.
• Boost brand awareness and generate leads: Events create excitement around your brand, increasing visibility and sparking interest. By incorporating both in-person and live-streamed options, you can expand your reach and attract new leads eager to learn more about your brand.
• Drive sales: Events give attendees a chance to experience your products or services firsthand. By blending digital marketing techniques with live interactions, you help address any questions or hesitations attendees might have. Add in a special promotion or exclusive event discount, and you can motivate attendees to make a purchase on the spot.

From building connections to driving sales, event marketing transforms brand impact and reaches goals in ways that both digital marketing and face-to-face interactions complement each other.

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Types of events

There are various ways to approach event marketing, and the best choice depends on what you’re hoping to achieve. Events can be in-person, virtual, or a hybrid of both, allowing you to reach your audience wherever they are.

This flexibility means you can tailor the event experience to fit your goals, budget, and target audience.

Here are some popular types of events and how they can work for your brand:

• Conferences and trade shows: Large gatherings where industry professionals come together to showcase products, share knowledge, and make connections. These events are perfect for positioning your brand among peers and reaching a broad audience through in-person experiences or live streaming sessions.
• Meet-and-greets: Smaller, more intimate events that give you the chance to engage with customers and prospects face-to-face. These are ideal for building stronger connections, gathering direct feedback, and offering personalized experiences.
• Product launches: Events focused on introducing new products or services, generating excitement, and showcasing product benefits in real time. Product launches can be held in-person or live-streamed to reach a wider digital audience.
• Workshops and training sessions: Hands-on events where attendees can gain valuable knowledge or skills, delivered face-to-face or through a virtual platform. Hosting workshops positions your brand as an expert in the field, giving attendees something truly useful and interactive.
• Community events: Events that foster connection among specific groups and build shared experiences, whether in person or online. These events help build relationships within a particular community and highlight your brand’s commitment to that group.

Each of these event types allows you to engage attendees in unique ways, whether through face-to-face interactions, digital marketing elements, or real-time virtual connections.

Further reading: 9 video ideas to market your digital, physical or phygital event on social media

Setting goals for your event

Whatever type of event you choose, having clear goals and a strategy in place is key to success. Here’s how to set meaningful goals to ensure you’re getting the most from your investment:

1. Identify your target audience

Before planning any details, think about who you want at your event. Are they looking for face-to-face experiences, or will a live-streamed or hybrid event better suit their needs? Knowing your audience helps you create messaging and experiences that resonate. For instance, a tech conference might target software developers, IT professionals, and entrepreneurs. By understanding their needs and preferences, you can tailor the event experience to meet their expectations.

2. Define clear objectives

Once you know your audience, set specific goals. Here are a few common objectives:

• Increase brand awareness: If your brand is new or less known, focus on promoting the event to spread the word through social media, email, and digital marketing channels.
• Generate leads: Create opportunities for attendees to interact with your brand, such as through demos, networking sessions, or real-time Q&As.
• Drive sales: If you’re selling a product or service, offer special discounts or limited-time promotions to encourage purchases at the event.
• Strengthen customer relationships: For established customers, consider a VIP experience or personalized interaction to build loyalty and appreciation.

Make your objectives specific and measurable. For example, instead of saying, “increase brand awareness,” aim to “boost website traffic by 20% in the month following the event.” This makes it easier to track progress and evaluate success.

3. Measure your success

To determine your event’s impact, track key metrics before, during, and after the event:

• Attendance: How many people showed up, either in person or virtually? This tells you how effective your promotion was.
• Engagement: Measure attendee interaction with your brand, such as social media mentions, email opens, and website visits.
• Leads generated: Count the number of leads collected at the event to gauge your lead-generation strategy.
• Sales closed: Look at sales directly linked to the event to calculate ROI and assess your sales approach.

Tracking these metrics helps you understand what worked, make adjustments, and improve for future events.

Promoting your event

After all your hard work, it’s time to get the word out! Effective promotion is key to boosting attendance and creating excitement. Here are some tried-and-true strategies to help you promote your event:

1. Leverage social media

Social media is an essential tool for building buzz in real-time. Start by creating a unique hashtag for your event and use it consistently across all posts. You can also:

• Create a Facebook event page to centralize details and boost engagement
• Run targeted ads on platforms like Instagram, Facebook, and LinkedIn
• Partner with influencers to amplify your reach and draw more interest

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Case Study Inspiration: The Swedish Marketing Association has successfully utilized video to enhance their event marketing efforts. By using Storykit, they’ve been able to create engaging, professional-quality videos to promote events, highlight event experiences, and attract new attendees. This approach has helped them expand their reach and showcase the value of their events to a broader audience.

2. Utilize email marketing

Email remains one of the most effective ways to reach your audience directly. Create a series of emails to:

• Introduce and promote the event
• Share details about speakers, sessions, or special features
• Send timely updates and reminders to encourage registration and engagement

3. Create engaging content

Building valuable, relevant content can help draw people in. Consider creating videos, blog posts, or infographics that:

• Highlight event details and benefits
• Offer tips related to your industry or the event’s theme
• Showcase speakers, panelists, or event highlights to get people excited

Further reading: Drive attendance with the best event marketing tools available

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Follow up after your event

Following up after your event is key to extending its impact and building lasting relationships. Here’s how to make the most of your post-event follow-up:

1. Send thank-you emails

Show appreciation to attendees, sponsors, speakers, and partners by sending personalized thank-you emails. Share event highlights, key takeaways, and any resources you promised. This thoughtful touch leaves a positive impression and helps attendees feel valued.

2. Share event highlights on social media

Post photos, videos, and testimonials across your social media channels to keep the momentum going. Highlighting these moments can attract engagement from those who missed the event and spark interest for future ones.

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3. Gather and analyze feedback

Send out surveys to capture attendees’ insights and feedback. Ask what they enjoyed and where there’s room for improvement. Use this feedback to understand your strengths and fine-tune future events.

4. Nurture leads and follow up with prospects

Keep the conversation going with personalized emails or calls to nurture the leads generated. Provide additional resources, answer any questions, and guide prospects further along your sales funnel.

5. Repurpose event content

Maximize the value of content from the event by repurposing it into blog posts, videos, or podcasts. Share this content on your website, social media, and newsletters to reach new audiences and provide ongoing value.

6. Measure event success

Review your metrics—attendance, engagement, lead generation, and sales closed—to evaluate the event’s impact. These insights are invaluable for refining your strategy and making data-driven improvements for future events.

7. Maintain relationships

Stay connected with attendees, sponsors, and speakers. Engage with them on social media, invite them to future events, or share exclusive offers and industry news. Building these relationships fosters loyalty and opens doors for future partnerships.

Your next move: Make event marketing work for you

Event marketing is a powerful way to connect with your audience in real-time and create meaningful, face-to-face interactions that drive engagement. Whether you're hosting or participating, events give you the opportunity to showcase your brand, build awareness, generate leads, and drive sales—all while creating memorable experiences for your audience.

In this guide, we’ve explored everything you need to know to make your events successful: from understanding the importance of event marketing to setting clear goals, choosing the right format, and planning each step for maximum impact.

1. SMART-goals

Make sure that your goals are so-called “SMART-goals”. To set SMART-goals, they should be: Specific, Measurable, Attainable, Relevant, and Time-based. This will make the goals clearer and easier to use when working with strategy and analyzing results.

Here are 2 examples of SMART social media goals you can set in 2025: 

1. LinkedIn: Grow following by 20% in Q1 (4 months)

• Specific: Increase the number of followers on the LinkedIn company page.
• Measurable: Aim for a 20% growth.
• Achievable: Increase organic posting from 3 times a week to 5 times a week, and comment on 4 posts a week.
• Relevant: More followers can lead to increased brand visibility and potential leads.
• Time-Bound: Accomplish this within the first quarter of the year.

2. LinkedIn: Generate 50 new German leads and 50 new USA leads in Q1 (4 months)

• Specific: Target and acquire new business leads from the US and German markets through LinkedIn.
• Measurable: Aim for 100 new leads total.
• Achievable: Created a wide variety of content in both English and German and use LinkedIn's organic and paid advertising to reach the right audience. (Content tip: You can translate videos made in Storykit to multiple languages in just one click).
• Relevant: Acquiring leads is essential for business expansion and market penetration, especially in a key market like the USA and Germany.
• Time-Bound: Accomplish this within a four-month timeframe.

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An important reminder when crafting SMART social media goals:

The SMART goals provided are examples to inspire your social media strategy. In our business, we operate on a tertial basis, meaning we set and aim to achieve our goals within a 4-month period before reassessing and setting new objectives. I encourage you to adopt a similar approach for your business, aligning your goals with your specific operational timeline and using the social platforms that are best for your business. This method ensures continuous progress and adaptability, key factors in the dynamic landscape of social media marketing. If you find that certain goals aren't met within this period, it's not a cause for concern. Instead, it provides a realistic benchmark and valuable insights for future planning.

2. Create a solid content strategy using your 2024 content

You've read about the importance of having a solid content strategy in place a million times, but it's because it's true! Especially when working on social media.

Few brands have ever grown on social media by posting every now and then—and when you don’t have a solid plan in place, that is what happens.

If you want a successful social media content plan, you need to specify goals, define target groups and create a plan on WHO, WHY, WHAT, HOW, and WHEN content will be published.

Publishing and distributing your content consistently is key here.

And how can you do that in an efficient way that won’t burn you out? Well, it’s simple, use the gold mind of content you have from 2024.

Follow these steps which should complement the SMART goals you've established:

1. Define your WHO: Who is your target audience? For personas, we utilize 2-week sprints to concentrate on various groups and use cases, allowing us to efficiently address our broad audience. For instance, we may dedicate two weeks to sales professionals, then shift focus to marketers, HR, etc. This approach helps us maintain efficiency and relevance.
2. Define your WHY: Remind yourself why you are targeting these people. What value does your service or product bring to this audience? For example, sales professionals use video to influence buyers on social media and in email campaigns, making our product an ideal solution. Similarly, HR professionals might use video to communicate company policies effectively.
3. Define your WHAT: What are you going to use to get their attention? Select your most impactful blog articles, case studies, and email newsletters that already exist and resonate with the challenges and needs of your target personas. Compile these already approved and under-utilized pieces together and make them the foundation of your strategy.
4. Define your HOW: How are you going to distribute your content? For example, we will transform these content pieces into concise videos, each tailored to engage at different stages of the marketing funnel. This approach aims to educate and guide prospects through their buying journey. The next section will detail how to execute this efficiently.
5. Define your WHEN: You may have already outlined this in your SMART goals. For example, we will post 5 times a week organically and run three full-funnel paid ad campaigns to both the US and German markets during this 4-month period.

Achieving your social media goals becomes significantly more attainable once you've set clear objectives and matched them with the necessary content. Dive into our comprehensive guide to smash out a social media plan in 2025 with repurposed content here.

3. Transform your content into video and distribute it

In 2023, 92% of marketers said that video gave them a positive ROI, and 96% said video was an important part of their marketing strategy (Wyzowl, 2023). And these numbers will definitely not decrease in 2024. We are certainly not impartial, but there is plenty of proof showing that video is the number one content in social media marketing. You can get all the juicy statistics here (if you need to convince yourself/your boss/your colleagues/your grandma). 

But how will you find the time to create all of video that you need in 2025? 

Easy… You just turn the content you listed above into video by copying the link or the text into Storykit AI and it will transform your already approved and on-brand text into engaging videos for social media. 

For instance, one blog article can easily be turned into 5 unique videos for social media. The same goes for repurposing other content like web pages, case studies, etc.

And the best part is, you can create one video at a time or you can use "Campaigns" and create five videos at a time from one text. 

Here is a video showing how the "Campaigns" feature works:

And then if you have goals like we set above, to focus on multiple markets, you can just translate the videos that you have into the different languages that you need (Psst… Localizing to the local language of the market you are targeting makes a huge impact on social media).

And we know what you’re thinking. What about paid campaigns? How do we determine what to invest money into? When it comes to paid advertising here are some resources to help you know what to run and how to set up your campaigns: 

• 4 top LinkedIn video ad examples and why they work
• Maximize social media video ads: The full-funnel approach

4. Keep an eye on new social media trends and features

When you’re working with social media you need to keep up with all the new features, platforms and trends. It’s an area that is continuously developing and new exciting digital tools are always launching. 

What worked yesterday, might not always work today. 

Therefore, keep an eye on what’s happening and if you’re one of the first trying something out, you might find a golden spot! A tip is to follow the social media platforms' own updates but also other stakeholders that you appreciate.

To get some insights about social media trends, read this report from Hootsuite.

5. Find a productive workflow and GO!

As marketers, we are often great at making plans, budgeting and discussing new creative ways of reaching target groups. But, we also need to take ACTION. We need to produce, publish, and follow up. 

This is especially important in social media where we should create consistent content. So, to get some action we need to stop overthinking ideas, waiting too long for the right mandate or trying to create the most perfect content. Just do it!

Text overlay has become an indispensable tool for engaging audiences and effectively delivering messages. By strategically integrating text into your videos, you can dramatically enhance the impact and reach of your content. This guide is your roadmap to mastering the art of text overlay in videos.

What is text overlay? 

Text overlay refers to the practice of placing text directly onto images or videos. It's a technique widely used to add context, highlight important information, or simply add aesthetic appeal to visual content. 

Why is text overlay important? 

In the realm of marketing and online media, text overlay is a key component in creating engaging, informative, and shareable content. 

In short, text overlay makes viewers stop and watch, especially in a sound-off social world.

For example, if someone sees this image without anything on it in a social media post, they won’t know what to do with it. 

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If someone sees that same image with text overlay like this, it gives the whole post so much more meaning.

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Further reading: Scroll-stopping social media videos: Does music matter? 

Best practices for text overlay in videos

Designing text overlay isn't rocket science, but involves more than just placing text over an image—especially if you’re a brand. 

Designing effective text overlays It requires consideration of font styles, sizes, colors, and background contrast to ensure readability and visual harmony. Key practices include using legible fonts, maintaining a balance between text and image, and ensuring the overlay complements the overall design.

1. Keep it clear and concise: The primary goal of text overlay is to convey a message effectively. Use short, impactful phrases that viewers can quickly read and understand. Avoid overcrowding your video with too much text, as this can overwhelm viewers and dilute your message.
2. Ensure readability: Choose fonts and colors that stand out against the background of your video. High contrast between text and background enhances readability. Stick to simple, legible fonts and avoid overly decorative styles, especially for smaller screens like mobile devices.
3. Strategic placement: Position your text overlays where they won't obstruct key visual elements in the video. Ideally, place text in areas of the screen that naturally draw the viewer's eye, such as the center or lower third. Be mindful of the “safe area” so that your text doesn't get cut off on different devices and platforms.
4. Timing is everything: The duration each text overlay appears on screen should be long enough for viewers to comfortably read and process the information, but not so long that it becomes a distraction. If your video has a fast pace, consider using shorter and more dynamic text snippets.
5. Complement your branding: Text overlay offers an opportunity to reinforce your brand identity. Use your brand’s font styles and color palette for your text overlays to maintain consistency across your content. This not only enhances the professional look of your videos but also strengthens brand recognition.

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5 examples of ways you can use text overlay

Whether you're crafting content for social media or your website, text overlays are a potent tool in your video-making arsenal. They not only enhance the visual appeal but also reinforce your message, ensuring it resonates with your audience. Here are 4 creative and effective ways to incorporate text overlays into your videos:

1. Show titles 

Present your video using text overlay. Write out the title of a webinar, blog post, press release etc. Tell your viewers what they should expect. 

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2. Emphasize key points

Use text overlays to highlight important information or main ideas in your video, ensuring viewers grasp and remember the critical messages.

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3. Create context and narration

Provide background information or a narrative thread through text overlays, guiding viewers through your video content in a cohesive manner.

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4. Showcase testimonials or quotes

Elevate the credibility and impact of your video by featuring customer testimonials or influential quotes using text overlays.

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5. Display Calls-to-Action (CTAs)

Encourage viewer engagement and action, like visiting a website, signing up for a service, or applying for a job, with clear and compelling CTAs.

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How to create videos with text overlay 

Creating videos with text overlay has become increasingly popular for various applications, from social media content to professional presentations. Thankfully, there are numerous tools available that cater to different needs and skill levels. Here are some notable options:

• Storykit: An excellent choice for creating videos with text overlays at scale, especially for storytelling and branding purposes. Storykit offers a range of templates and tools that make it easy to create engaging and professional-looking videos.
• Adobe Premiere Pro: A professional-grade video editing software that offers a wide range of features including advanced text overlay options. Ideal for those seeking high-quality results and have some experience in video editing.
• iMovie: A user-friendly option for Mac and iOS users. iMovie provides basic text overlay features, making it suitable for quick edits and personal projects.
• Canva: Known for its graphic design capabilities, Canva also offers video editing features, including text overlay. It's a great choice for those who prefer a more intuitive, drag-and-drop interface.
• InShot: A mobile app that's perfect for quick, on-the-go video edits. InShot is straightforward and offers a variety of text styles and animations, making it ideal for social media content.

In this article, we're diving into the dynamic landscape of marketing videos, unveiling ten exciting types you should explore, and providing you with the essential insights on how to create them. Get ready to supercharge your marketing efforts with engaging video content that's bound to captivate your audience!

Benefits of video marketing

Campaigns and strategies, no matter how well-crafted, can only be as effective as the medium through which they're delivered. Video marketing stands out as a powerhouse in the world of digital advertising, and its benefits are as compelling as they are undeniable.

1. High engagement: Video content is inherently captivating. It grabs and holds the viewer's attention far better than text or static images, making it ideal for conveying your message effectively.

2. Improved conversion rates: Incorporating video into your marketing efforts often results in higher conversion rates. Whether it's driving sales, generating leads, or increasing website traffic, video has the potential to boost your campaign's success.

3. Enhanced SEO: Search engines favor video content, giving it a higher ranking in search results. This can significantly increase your online visibility and drive more organic traffic to your website.

4. Increased social sharing: Videos tend to be more shareable on social media platforms. This can exponentially expand your reach as viewers share your content with their networks.

5. Better brand recall: People remember video content more than any other type of content. This means your brand and message are more likely to stick with your audience.

6. Effective storytelling: Videos allow for immersive storytelling, helping you connect with your audience on an emotional level, which can lead to brand loyalty and customer retention.

7. Versatility: There's a video format for every purpose – from explainer videos to product demos, testimonials to live streams. This versatility allows you to tailor your content to different stages of the customer journey.

8. Global reach: The internet has made it possible to reach a global audience, and video is a universal medium that transcends language barriers.

9. Analytics and insights: Video platforms offer detailed analytics, helping you understand viewer behavior, preferences, and engagement. This data can be invaluable for refining your marketing strategies.

10. Mobile optimization: With the increasing use of mobile devices, video content is easily accessible and consumed on smartphones and tablets, ensuring your message reaches your audience wherever they are.

In the realm of modern marketing, embracing video isn't just an option; it's a strategic necessity. As we delve into the various types of marketing videos for 2024, you'll discover how to harness these benefits to supercharge your marketing efforts.

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10 types of marketing videos you should try and how to make them

Now that you're familiar with the advantages of video marketing your wondering 'What types of videos should I create, and how can I create them effectively?' Well, that's precisely why we're here! 

Here are 10 enticing marketing video types to explore in 2025 (that you can create using the content you already have:

1. Video from your case study

Why it’s great: Case study videos showcase real-world success stories, helping to build trust with your audience. They can demonstrate the impact of your product or service through customer experiences.

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2. Trailer for your blog

Why it’s great: How do you get people to read your blog? You create a video that makes it shine. 

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3. Video from your report

‍Why it’s great: Transforming reports into video content can highlight important data and trends that your audience should know about, making the information more digestible.

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4. Video from your product page

Why it’s great: Videos on product pages can boost conversions by showing your product in action and highlighting its features and benefits.

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5. Testimonial video

Why it’s great: Customer testimonials are powerful tools for establishing credibility and persuading potential customers.

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6. Video from your newsletter

Why it’s great: A video newsletter can increase engagement with your audience by providing a lively and personal way of updating them on the latest news.

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7. About us video from website

Why it’s great: An 'About Us' video helps humanize your brand, allowing customers to see the faces behind the products or services.

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8. Informational video from your blog

Why it’s great: Repurposing blog content into video format makes it more engaging and accessible. It helps in explaining complex ideas simply and visually.

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9. Video from job description

‍Why it’s great: A job description video can attract top talent by showcasing the culture and energy of your workplace in a way that text simply can't.

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10. Event promo video

Why it’s great: Event promo videos build excitement and anticipation, encouraging more people to attend.

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How to make marketing videos quickly

Now that you have 10 inspiring marketing videos that you can make, here is exactly how you can create them in Storykit AI. 

1. Copy all text and paste it into Storykit AI 
2. Choose your creator (what kind of video you want to make)
3. Watch your video come to life

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Dive into 2025 video-ready

Ready to make a splash with your video marketing in 2025? With these ten creative video types and the innovative power of Storykit AI, you're set to engage and grow your audience more effectively than ever. Each video is an open canvas to illustrate your brand's story compellingly and memorably.

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Finding the right talent for your company can be a daunting task, especially in today's competitive job market. Whether you're a hiring manager, recruiter, or business owner, LinkedIn recruitment ads can help you streamline your hiring process, increase your reach, and stand out in a crowded job market.

In this article, we'll share everything you need to know to create successful LinkedIn recruitment ads that will attract the right candidates to your organization.

What are LinkedIn recruitment ads?

LinkedIn recruitment ads are advertisements placed on LinkedIn aimed at increasing awareness for job openings and ultimately attracting suitable candidates. To be successful with recruitment ads, it's crucial to approach them like any other advertising campaign by making them engaging and ensuring they are targeted at the right audience. This involves specifying criteria such as job titles, educational backgrounds, skills, and more, to reach potential candidates who match the job requirements.

Benefits of using LinkedIn for recruitment

Using LinkedIn for recruitment offers significant advantages due to its vast user base of over 700 million professionals worldwide, making it the premier platform for recruiters to discover and engage with potential job candidates. Here's a simplified breakdown of the benefits:

• Extensive reach: LinkedIn's status as the largest professional networking site allows recruiters to tap into a wide pool of potential candidates, including those who might not see job postings elsewhere.
• Targeted recruitment ads: LinkedIn enables recruiters to use targeted ads to reach specific groups based on job titles, education, skills, and more, ensuring that job postings are seen by qualified candidates.
• Rich candidate profiles: Unlike general job search websites, LinkedIn users often provide comprehensive details about their professional background, including work experience, educational history, and skills, making it easier for recruiters to identify suitable candidates.
• Advanced search and messaging: LinkedIn's sophisticated search features and direct messaging capabilities allow recruiters to efficiently find and reach out to potential candidates, streamlining the recruitment process.
• Employer branding: Companies can enhance their visibility and appeal to prospective employees by actively maintaining a LinkedIn company page, sharing updates, and highlighting their culture, values, and opportunities, which attracts candidates who share similar goals and values.

Overall, LinkedIn's recruitment tools and features offer a powerful and efficient way for companies to attract top talent by connecting with suitable candidates and promoting their employer brand.

Optimize your LinkedIn business page

The first step in creating successful LinkedIn recruitment ads is to ensure that your business page is set up correctly to attract job candidates.

When looking at your LinkedIn business page, it's important to keep in mind that this will be the first impression that potential candidates have of your company. It's crucial that your page is engaging and informative, with clear descriptions of your company's mission, values, and culture.

Creating an engaging business page

When it comes to creating an engaging LinkedIn business page, there are a few key elements to keep in mind:

• Make sure your company logo is prominently displayed on the page.
• Write a compelling company description that highlights your company's unique selling points.
• Include information about your company's culture, values, and mission statement
• Use high-quality images and videos to showcase your workplace and the types of projects and initiatives that your company is involved in

Defining your target audience

Before creating your LinkedIn recruitment ads, you'll need to define your target audience.

Identifying your ideal candidate

Take some time to identify the key characteristics of your ideal candidate, such as job title, years of experience, education level, and skills. You may also want to consider other factors, such as location and industry experience.

For example, if you're looking for a software engineer, you may want to target candidates with a degree in computer science, several years of experience in software development, and specific programming skills like Java or Python. Additionally, you may want to target candidates who have worked in the tech industry and are located in a city with a high concentration of technology companies.

Utilizing LinkedIn's targeting options

LinkedIn offers a wide range of targeting options that can help you reach your ideal candidates. These include targeting by:

• Job title,
• Skills,
• Company size,
• and more.

Be sure to take advantage of these options to ensure that your ads are reaching the right audience.

For instance, if you're looking for a marketing manager, you can target individuals who have listed "Marketing Manager" as their job title on their LinkedIn profile. You can also target individuals who have skills in areas like digital marketing, social media marketing, and content marketing. Additionally, you can target individuals who work at companies of a certain size or in a particular industry.

It's important to note that while targeting options can be helpful, it's also important to keep an open mind and not limit yourself too much. Sometimes, the perfect candidate may not fit all of your ideal criteria, so be sure to keep an eye out for individuals who may have transferable skills or a unique background that could make them a great fit for your team.

Crafting compelling ad content

Once you've defined your target audience, it's time to craft compelling ad content that will grab their attention and encourage them to apply for your open positions. But how do you create ad content that stands out from the rest? Here are some tips to help you create an ad that will get noticed.

Writing attention-grabbing headlines

Your ad headline is the first thing that job seekers will see, so it's important to make it count. A great headline should be short, sweet, and attention-grabbing. Use action-oriented language and highlight the key benefits of your open position. For example, instead of writing "Job Opening for Marketing Manager," try "Join our team as a Marketing Manager and take your career to the next level!"

Remember, your headline should be specific and to the point. Avoid using vague or generic language that doesn't provide any information about the job or your company. This will only lead to confusion and may deter potential candidates from applying.

Showcasing your company culture and values

Many job candidates are looking for a company that aligns with their values and culture. Use your ad to showcase what makes your company unique and illustrate the benefits of working for your organization. This can include things like your company's mission statement, core values, and employee benefits.

For example, if your company values work-life balance, you could mention your flexible work hours or remote work options. If your company is committed to sustainability, you could highlight your green initiatives and eco-friendly practices.

Remember, your ad should not only appeal to job seekers' skills and experience but also their values and passions. By showcasing your company culture and values, you can attract candidates who are not only qualified for the job, but also a good fit for your organization.

Using visuals to enhance your message

Visual content, such as images and recruitment videos, can be powerful tools to help showcase your workplace and highlight the benefits of your open positions. Be sure to use high-quality visuals that are relevant to your message.

For example, you could include photos of your office space, team members, or company events to give job seekers a glimpse into your company culture. You could also create a video that showcases what it's like to work at your company and the opportunities available to employees.

Further reading: Video recruitment guide: Attract candidates with these templates

Choosing the right ad format

These are the two best formats that we recommend for running recruitments ads on LinkedIn.

Sponsored content

Sponsored content ads appear in a user's LinkedIn feed, and can be used to promote your company and your open positions to a broader audience. These ads are designed to look like regular posts, making them less intrusive and more likely to be seen and engaged with by users. Sponsored content ads are a great option if you want to increase brand awareness and attract a wider pool of candidates.

When creating sponsored content ads, it's important to keep your messaging clear and concise. Use eye-catching visuals and compelling copy to grab the user's attention and encourage them to click through to your website or job posting.

Sponsored InMail

Sponsored InMail ads are sent directly to a user's LinkedIn inbox, and can be a great way to communicate with candidates who have shown interest in your company or who meet your target profile. These ads are personalized and highly targeted, making them a powerful tool for nurturing leads and encouraging conversions.

When creating Sponsored InMail ads, it's important to keep your messaging relevant and personalized. Use dynamic fields to include the recipient's name and job title, and tailor your messaging to their interests and needs. Keep your copy concise and focused, and include a clear call-to-action to encourage the user to take the next step.

Conclusion

By following these tips, you can create successful LinkedIn recruitment ads that will attract top talent to your organization. Remember to be clear, compelling, and targeted in your messaging, and to take advantage of LinkedIn's robust targeting and analytics tools to optimize your ads for success. Good luck!