So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
September 5, 2024
September 5, 2024
Join our upcoming webinar: Streamline your social media efforts for maximum impact
Process automation uses software and technology to take over complex processes and routine tasks. It’s all about making your business run more smoothly and efficiently, whether you’re creating content, hiring new employees, or delivering great customer service.
In simpler terms, process automation:
Peder Bonnier, CEO and co-founder of Storykit, notes:
“Process automation isn't just about efficiency; it's about transforming the way we work. By automating the repetitive and mundane, we allow teams to focus on what truly matters—creative problem solving and innovation.”
“All the video your organisation needs to make, made in the most efficient way possible—that’s what process automation in video creation is all about,” says Peder Bonnier.
In other words, video created from pre-existing material without requiring almost any work from a human.
Here’s what that entails:
While the process can be largely automated, Peder emphasizes that there’s always room for human involvement.
Whether it’s guiding the machine to produce the desired outcome or making final tweaks to perfect the output, human creativity and oversight remain essential.
Social media is where brands connect, learn, and grow. However, success on these platforms depends on posting frequently.
The more you post, the more likely you are to engage your audience and stand out.
The Digital Media Team conducted research to determine the optimal posting frequency on social media for maximising results. While there's no exact formula, their findings clearly show that posting multiple times a day is essential for increasing engagement.
Here’s what they discovered for each platform:
Okay, so you need to post a lot. But why post with mainly video?
Peder explains, “Video is simply unbeatable. It grabs attention, drives engagement, and communicates your message more effectively than any other format out there. And if you check any statistic, you’ll see just how much better it performs in the feeds.”
.jpeg)
But here’s the challenge: As a business owner himself, Peder understands that resources are often limited, especially in the creative department.
“We’re all strapped for resources,” he acknowledges. “Most businesses can't just throw more money or people at the problem to create more video content. Scaling video production the traditional way can be painfully expensive and time-consuming.”
So, what’s the solution?
According to Peder Bonnier, the solution is simple: Automate it.
“Automation allows you to crank out way more content with the resources you already have.”
By automating your video creation process, you can keep up a high posting frequency without breaking the bank, making sure you stay visible and competitive in the crowded social media landscape.
Our social world has changed how people not only consume content but want to consume content.
"We’re so used to binge watching videos and learning through videos, that long articles and PDFs just don't have the same appeal they used to. If you take the same findings from a long report and share them through videos instead, I guarantee the videos will have a much bigger impact. And this goes for anything,” says Peder.
Here are a few studies to back this up: People process visual content 60,000 times faster than text, and viewers retain 95% of a video's message, compared to just 10% when reading the text version.
This makes video the ideal format for everything from marketing to internal communications and more.
If video is so effective, why isn’t everyone using it for all their communication needs?
The biggest hurdles have always been the cost and time involved in video production. After all, when a single video from an agency can cost around 50,000 SEK (4,800 USD), it’s just not realistic for most businesses.
“But when it comes to automation,” Peder explains, “you can dramatically cut both time and cost, making it possible to create videos for everything—from SEO-boosting YouTube content to recruitment ads and help desk videos.”
Peder’s favourite use cases for video automation are all tied to the everyday tasks that keep businesses running.
“It's in those routine activities where consistency and communication are key that automation truly shines,” says Peder.
1. Recruitment ads: Many of the customers at Storykit, are constantly recruiting on a large scale. Being able to turn every job posting from their ATS into a video not only makes their recruitment efforts more engaging but also helps them reach a wider audience.
As Peder describes, this means "attracting top talent with minimal effort."
2. Content marketing: Peder emphasizes that content marketing is one of Storykit's strongest in-house use cases. For the marketing team, a blog post or case study isn’t considered fully utilized until they’ve created and distributed at least 10 videos from it.
“It’s about taking that content and really amplifying its reach,” Peder explains, “ensuring your message gets the attention it deserves.”
3. Newsletter promotion: Peder highlights newsletters as a perfect example of a routine task where video automation can bring unexpected value. "Picture this," he says. "From every newsletter, a promotional video is created to raise awareness and attract new subscribers. In addition, the content within the newsletter is repurposed into multiple videos for your social media feed."
This approach not only maximises the impact of each newsletter but also ensures a steady flow of fresh content across all channels.
According to Peder Bonnier, these examples are just scratching the surface. Storykit is also exploring new areas with significant potential, such as program promotion at universities and news sharing at media houses.
“We’re just beginning to develop custom workflows for universities,” Peder explains, “allowing them to automatically create personalised videos for prospective students directly from their program pages.”
Additionally, Storykit has just completed integrating automated video creation directly into the publishing system of NTM, one of Sweden’s local media groups. This means that 320 reporters now have the power to create videos with just 2-3 clicks.
“Doing this manually would be a massive undertaking, but with automation, it becomes totally achievable. The possibilities are endless.”
According to Peder, by not automating these processes, you're losing value in three key areas:
It’s natural to view the work we do as uniquely human and irreplaceable. However, as Peder Bonnier points out, “the truth is, many aspects of creative services can be automated—and that’s not something to shy away from or fear.”
By putting routine tasks on autopilot, like video creation, you can enhance output, streamline processes, and focus on the work that truly requires your expertise.
And the key thing to remember is that even though a machine is doing the heavy lifting, the human element remains crucial. “We’re not talking about 100% automation,” Peder explains. “Instead, we aim to automate up to 90% of the process, ensuring that the human touch is applied where it’s most needed.”
Ultimately, the goal is to leverage automation to maximise efficiency while preserving the creativity and insight that only humans can provide.
Get all the insights to how NTM has applied video automation to their organization.
August 20, 2024
August 20, 2024
Join our upcoming webinar: Streamline your social media efforts for maximum impact
This guide dives into the heart of effective B2B video marketing.
Unlock the secrets to transforming your B2B marketing strategy and engaging your target audience more effectively than ever.
Simply put, B2B video marketing is the use of video content to promote a business, product, or service to other businesses.
It differs from B2C (business-to-consumer) video marketing in that the target audience is other businesses instead of individual consumers.
Businesses today are constantly looking for new ways to reach their target audience and stand out from the competition. B2B video marketing provides a unique opportunity to do just that. By creating engaging video content that speaks directly to businesses, you can capture their attention and build trust with your target audience.
Now that we've defined B2B video marketing, you may be wondering why is video so important compared to other B2B marketing methods.
Well here are 5 reasons:
Further reading: 23 facts you need to know about video in 2025
Creating a successful B2B video marketing strategy is easier said than done. Here are some key things to think about when you get started.
Before you start creating videos, it's important to know what you hope to achieve with your B2B video marketing strategy.
For example, if your goal is to increase brand awareness, you may want to create a series of videos that showcase your company culture, values, and mission statement. These videos can help potential customers get to know your brand and build trust with your company.
Further reading: Turn smartphone videos into employer branding content in 3 steps
If you're trying to educate and drive demand for your product or service, then turning the content you already have into videos is a great way to do that. For example, you can transform the content in your blog into video so that it is in a more engaging and digestible format for social media.
Further reading: Steal this hack to turn your articles into videos that get 5x the reach
If your objective is to generate leads, you may want to create a video that highlights the benefits of your product or service and encourages viewers to sign up for a free trial or consultation.
Further reading: Use your case study to create leads
Finally, if your goal is to boost conversions, you may want to create a series of product videos that showcase the features and benefits of your product in action. These videos can help potential customers understand how your product can solve their pain points and ultimately lead to more sales.
Further reading: How to use AI to turn your product pages into product videos
By defining your goals and objectives, you can tailor your videos to meet those specific needs.
You've probably heard this a million times, but knowing your target audience is key to creating effective B2B videos that resonate with your viewers. Take the time to understand your ideal customer profile – their pain points, needs, and challenges – and create videos that speak directly to those issues.
For example, if your target audience is small business owners, you may want to create a series of videos that address common challenges faced by entrepreneurs, such as time management, budgeting, and marketing. These videos can help establish your company as a thought leader in your industry and build trust with potential customers.
If your target audience is enterprise-level companies, you may want to create more technical videos that showcase the features and benefits of your product or service. These videos can help establish your company as a reliable and trustworthy solution provider.
Hoping for that one viral B2B video to generate a flood of leads?
It's a common dream, but the reality is usually different. It often takes multiple interactions with your brand before someone decides to become a customer.
This is where the 'Rule of 7' comes into play, suggesting that customers need to see your brand at least seven times, sometimes even more, before they commit to a purchase.
To hit these multiple touch-points, it's crucial to create and distribute a variety of videos. Each type serves a unique purpose in building familiarity and trust with your brand. Here are a few ideas to get you started:
A typical issue for B2B marketers venturing into video is lacking a clear strategy for creating the desired content. This often results in starting from scratch and unnecessarily complicating the workflow.
Here's a smarter approach: leverage your existing content.
Whether it's blog posts, ebooks, sales decks, case studies, product pages, or even the 'About Us' section on your website, these resources are goldmines for your video content.
Transforming existing text into video doesn’t mean abandoning your current strategy or starting something entirely new. It's about repurposing what you already have and know what works with your audience. You already possess the insights and information they need.
Now, it's just a matter of presenting it in a more dynamic, engaging video format. Remember, the transition to video doesn't require a complete overhaul, but a strategic enhancement of your current content strategy.
Further reading: 22 ways to repurpose your existing content for social media with video
While B2B marketing is often associated with dry, technical content, videos are a great way to turn your "dry content" into compelling stories. Here's everything you need to know about creating engaging B2B marketing videos.
.jpeg)
"Whenever we talk to businesses, they often say they don't have stories to tell. But that they don't realise is that everything is a story!" -Jonna Ekman, Marketing Director, Storykit
Storytelling is a powerful tool that can be used to connect with your audience on an emotional level. By telling stories that resonate with your viewers, you can build a strong relationship with them and establish your brand as a thought leader in your industry.
But how do you do it?
Well, there are actually storytelling methods that you can use to make your video script more engaging, like:
Or... you could use AI to help you find your stories and present them through video in the best way possible.
For example Storykit's text to video AI takes your existing text and restructures it the ways that are proven to be the most engaging through video.
You can see how it works in this episode of "Let's Storykit it", where we take the text on a company's website and turn it into engaging videos using AI.
→ Storykit's text-to-video AI is free to start using now.
It's time to challenge the conventional wisdom found in most B2B marketing guides about video creation.
You've likely come across tips like:
But here's a bold suggestion: set these aside.
Why?
Because this advice often leads to confusion, misplaced focus, and unnecessary spending on equipment.
The truth is, creating one high-budget video isn't the game-changer; it's the messages that you are getting across through a bunch of videos.
In B2B video marketing, your story or message is the most important part of your video.
Remember, the goal is to educate your audience.
That's why it’s crucial to prioritize your script. A well-crafted script is the foundation of your video and should be supported by appropriate visuals and assets, not overshadowed by them.
If this minimalist video still communicates effectively, then everything else – sound, visuals, animations – is just an added bonus. A strong script ensures that even with simple visuals, your message remains clear and engaging. It's not about the flashiness of the production; it’s about making every word count.
Music and sound effects are great for setting your video's tone, but remember, they're not the main event.
With many viewers watching videos on mobile with sound off, your visuals and text take center stage. Craft your video to communicate its message clearly, even in silence. Then, use sound to add an extra layer of engagement for those who do listen.
This approach ensures your video resonates with all viewers, whether they’re watching in silence or soaking in every note
Further reading: Scroll-stopping social media videos: Does sound matter?
Your videos should be an extension of your brand, so it's important to incorporate your brand identity throughout the content.
This includes using your brand's colors, fonts, and imagery, as well as incorporating your company's message and tone of voice. By staying true to your brand, you can help build brand recognition and establish a strong, consistent message across all of your marketing channels.
Further reading: Video for enterprise: Key criteria to empower more in-house video creation
Creating a great video is only half the battle; you also need to know how to distribute it effectively. Here are some distribution channels to consider to reach your B2B audience:
Social media platforms like LinkedIn, Facebook, and Twitter are excellent places to share your B2B videos. These platforms offer a large potential audience and a variety of ways to distribute content.
For example, you can use sponsored ads to reach a specific target market or share your videos organically to your followers.
Additionally, social media platforms provide valuable engagement metrics, such as likes, comments, and shares, which can help you measure the success of your video content.
It's important to note that each social media platform has its own strengths and weaknesses when it comes to video marketing.
For example, LinkedIn is a great platform for B2B companies targeting professionals, while Facebook is better suited for B2C companies targeting consumers.
Twitter, on the other hand, is ideal for short-form videos that can be easily shared and retweeted.
But remember, no matter what platform you decide to use, the most important thing is that you're not afraid to post A LOT. The social feed is competitive and if you want to catch your audience's attention then you need to be consistent.
Further reading: Smash out a social media plan for 2025 with repurposed content
Video hosting websites like YouTube and Vimeo are also valuable distribution channels for B2B video marketing. These platforms allow you to host your videos in one place, making it easy to share them across a variety of channels.
Additionally, they provide valuable SEO benefits, as videos hosted on these platforms are more likely to appear in search engine results pages (SERPs).
When using video hosting websites, it's important to optimize your videos for search by including relevant keywords in your video titles, descriptions, and tags. You should also consider creating a YouTube channel for your business, which can help you build a loyal following and increase your brand awareness.
Email marketing is another effective way to distribute your B2B videos to interested parties. By including videos in your newsletters, not only can you can educate, engage, and delight your audience in a format that's easily digestible, but it can also boost your open rates by 20% and triple your click-through rates.
Additionally, you can use email marketing to nurture leads and move them further down the sales funnel.
When using email marketing for video distribution, it's important to keep your videos short and sweet. Most people don't have the time or attention span to watch a long video, so aim for a length of 2-3 minutes. You should also include a clear call-to-action (CTA) at the end of your video, such as a link to your website or a sign-up form.
Embedding videos on your website pages is a winning strategy for both your content and SEO. Videos enhance your written information, making it more engaging and easier for your audience to digest.
This not only enriches the user experience but also favorably impacts your site's search engine ranking.
By integrating video, you're not just adding visual appeal; you're also creating a more dynamic and interactive online presence that both users and search engines love.
There are many distribution channels available for B2B video marketing, each with their own strengths and weaknesses. By using a combination of these channels, you can reach a wider audience and increase the effectiveness of your video content.
As you can see, B2B video marketing is a powerful tool for businesses looking to engage and convert other businesses. By following the strategies and tips outlined in this article, you can create effective B2B videos that help you achieve your goals and stand out in a crowded market.
August 19, 2024
August 19, 2024
If we asked your HR department, "How well do employees understand your handbook, internal policies, or even company values?" most would probably admit, "Not well."
And when it comes to recruiting new employees through social media, the typical response might be, "We usually ask the marketing team to post something via the company channel."
These responses highlight three common challenges HR teams face when it comes to content creation:
The solution is simple: HR needs the ability to create their own content independently, with the confidence that it is on-brand and effective.
In this article, we'll:
Read on to discover the tools and strategies your HR team needs to make content creation efficient, scalable, and seamlessly integrated into daily operations.
When was the last time a PDF really grabbed your attention? Now think about how often a video has made you pause, reflect, or even smile.
Videos are not just another medium; they're game-changers for HR departments looking to communicate more effectively.
Takeaway: Video content is easy to create and dramatically enhances HR's ability to communicate effectively and engage employees.
In the introduction, we touched upon a couple of use cases for HR: communicating internal policies and recruitment. However, the potential for video in HR goes far beyond these examples.
Under the HR umbrella, roles such as HR Manager, Recruiter, Learning and Development, Talent Acquisition, and Engagement and Inclusion all have unique needs that can be effectively addressed through video content.
Incorporating video into HR functions opens up a wealth of opportunities across various roles.
Video transforms traditional training materials into engaging modules that significantly boost learning retention and engagement.
Employees are more likely to absorb and remember text presented in a visual format, making training more effective and enjoyable. For instance, video tutorials can break down complex concepts into digestible pieces, catering to different learning styles and improving overall comprehension.
This is especially critical in industries like construction, where workers must stay up-to-date with constantly changing safety information.
Here is one of our own videos, showing how to add talking head clips to a video in Storykit:
Recruitment videos can make job postings more dynamic and appealing by showcasing your company culture, employer branding, and highlighting open positions.
This approach not only helps attract top talent but also gives candidates a better understanding of what it's like to work at your company. For example, a video tour of your office, testimonials from current employees, or a day-in-the-life series can provide candidates with an authentic glimpse into your workplace, helping them connect with your brand and values.
Here is a recruitment ad Listgrove created for one of their many clients:
Videos that promote a transparent workplace culture can foster inclusivity and unity, motivating and inspiring teams across the organization.
By sharing real stories and experiences through video, HR can create a sense of belonging and community among employees. This might include spotlighting employee achievements, celebrating diversity and inclusion initiatives, or highlighting team-building activities.
Video content can also be used to address sensitive topics within minutes, providing a safe space for discussion and encouraging open dialogue.
Peab wants to create a more inclusive workforce and found that the most effective way to attract the women candidates they want, is to promote the presence of women within their workforce through video. Here is an examples of one of their videos:
HR Managers can use video to streamline internal communications, ensuring important messages are delivered consistently across the organization. From policy updates to company news, video keeps everyone informed and aligned. Leadership messages via video can reinforce company values, build trust, and foster transparency.
Additionally, making these communications accessible by adapting them to different learning preferences ensures that all employees clearly understand the information.
Here is a video that PostNord created to remind all internal staff to take their employee survey:
Many companies have successfully used video to transform their HR operations. Here are a few that we have chatted with:
PostNord, a leading logistics provider in the Nordic region, needed to strengthen their employer brand and manage recruitment efficiently across diverse markets.
With over 20,000 employees and the need to recruit 1,000 new hires during peak summer months, they faced challenges in reaching diverse audiences and maintaining effective internal communications.
By implementing Storykit, PostNord automated video production, enabling them to create up to 40 recruitment videos by using their job descriptions and enhance their internal communications by transforming articles, company updates, and more into engaging video content.
Key achievements:
"Using Storykit doesn’t just help us attract better candidates; it also raises our profile as a vibrant place to work," says Petra Almert, Employer Branding Specialist at PostNord.
PostNord's use of video automation with Storykit led to significant improvements in recruitment and internal communications, strengthening their employer brand and operational efficiency.
→ Explore the full case study and watch video examples
Einar Mattsson, a family-owned real estate company in Stockholm, enhanced its HR strategy by using video as a primary communication tool. With over 350 employees, including nearly 200 at construction sites, they needed an effective way to engage both employees and potential recruits.
By implementing Storykit, Einar Mattsson automated video production, allowing them to efficiently create high-quality content for recruitment and internal communications.
Key achievements:
"We see significant results: our videos get more views than the news, blog posts, images, and other material that we publish onto our other digital platforms," says Katarina Lorenz, Digital Project Manager at Einar Mattsson.
Einar Mattsson’s use of video automation with Storykit has improved HR operations, resulting in better communication, stronger recruitment outcomes, and a more cohesive employer brand.
→ Explore the full case study and watch video examples
Listgrove, a global recruitment and HR specialist, sought to enhance its social media presence and incorporate video into its marketing strategy. With Storykit, Listgrove was able to create high-quality videos in-house, leading to significant growth in their social media following.
Key achievements:
"When we started using Storykit we had 58,000 followers on LinkedIn, and now we have 78,000," says Airelle Charra, Director of Marketing at Listgrove.
Listgrove’s use of Storykit for video production transformed their social media strategy, resulting in substantial growth in their online presence and increased engagement with their audience.
→ Explore the full case study and watch video examples
As HR professionals, we know the unique challenges that come with keeping employees engaged, communicating key messages effectively, and attracting the right talent. We also understand the frustration of relying on external teams for content creation. With Storykit, you can turn those challenges into opportunities.
By using Storykit, your HR team can transform into a content powerhouse, driving better engagement, fostering a strong workplace culture, and attracting the talent that fits your organization. Embrace the power of video, and watch your HR initiatives come to life like never before.
August 8, 2024
August 8, 2024
In this article, we’ll explore some of the best internal communication tools that can help streamline your processes and enhance collaboration within your organization in 2025.
We’ll focus on popular platforms like Slack and Storykit, highlight how companies like PostNord utilize these tools, and discuss the benefits of using video conferencing solutions like Google Meet.
Slack is a powerful messaging platform designed for teams. It offers real-time messaging, file sharing, and integrations with a wide range of other tools, making it a central hub for team communication.
Slack simplifies team communication by organizing conversations into channels, allowing for focused discussions on specific topics or projects. It supports direct messaging, group chats, and video calls, ensuring that your team stays connected no matter where they are. Slack’s integration capabilities mean you can connect it with other tools you use daily, creating a streamlined workflow.
Slack offers a free plan with basic features, with premium plans starting at $6.67 per user per month.
Storykit is a versatile platform that uses AI to create engaging video content from text. It’s perfect for creating and sharing important company updates, policies, and other internal communications in a format that’s easy to consume.
Communicating major updates and policies can be challenging, especially in large organizations. Storykit simplifies this process by allowing you to create professional-quality videos that can be shared across your company. This ensures that your messages are not only seen but also understood and remembered.
Companies like PostNord use Storykit to keep their teams informed and engaged. Helen Ridger, Communicator at Group Level at PostNord, explains how Storykit’s process automation has drastically improved their ability to share information:
"They say it takes seven touch points for a message to resonate, so for internal communication, we produce five unique videos from a single document and distribute them in various places—topping articles on Viva Engage, displaying on large screens throughout the office, on LinkedIn, and even integrating into our coffee machines. In addition, each video that is created is automatically rendered in the correct dimensions for each placement. It saves me a ton of time."
Storykit offers customized pricing plans based on specific business needs and usage.
Google Meet is a robust video conferencing tool that integrates seamlessly with Google Workspace. It’s ideal for live meetings, webinars, and remote team collaborations.
With many teams working remotely, having a reliable video conferencing tool is crucial. Google Meet provides high-quality video and audio, along with features like screen sharing, real-time captions, and integration with Google Calendar. This makes scheduling and joining meetings straightforward and efficient.
Google Meet is included with Google Workspace plans, which start at $6 per user per month.
Trello is a visual project management tool that helps teams organize tasks and collaborate on projects. It uses boards, lists, and cards to create an intuitive workflow.
Trello’s visual approach to project management makes it easy for teams to see what needs to be done and who is responsible for each task. It supports file attachments, comments, and checklists, allowing for detailed task management. Trello’s flexibility means it can be adapted to a variety of workflows, from simple to complex projects.
Trello offers a free plan with basic features, with premium plans starting at $5 per user per month.
Microsoft Teams is a collaboration platform that combines chat, video meetings, file storage, and application integration. It’s part of the Microsoft 365 suite.
Microsoft Teams offers a comprehensive solution for internal communication and collaboration. It integrates with Office 365, allowing seamless access to Word, Excel, and other Microsoft applications. Teams supports persistent chat, video conferencing, and file sharing, making it a versatile
Having the right tools doesn't automatically guarantee internal communication success. It’s about finding the right ones that align with your strategy and business goals. Tools like Slack, Storykit, Google Meet, Trello, and Microsoft Teams offer unique features that cater to different communication needs. Whether it’s for daily team chats, important company updates, live meetings, or project management, these tools can help streamline your processes and enhance collaboration. Explore these options to find the ones that best fit your organization’s requirements and improve your internal communication strategy.
June 30, 2024
June 30, 2024
Diving into corporate video production can be a bit intimidating. Whether you’re already working with an agency or have an in-house team, the process can sometimes feel like a lot to manage.
Maybe you’re searching for a smoother workflow or just a better way to get things done.
The good news? You’re not alone.
In this guide, we’re here to give you the full scoop on corporate video production for 2025. From understanding the basics to exploring more efficient ways to create great content, we’ll share insights that will make the whole process easier.
Corporate video production is the process of creating professional video content specifically designed for businesses or organizations. It involves everything from planning and filming to editing and post-production.
There is not a single definition for a corporate video, since a corporate video can serve a variety of purposes, such as conveying specific messages, promoting products or services, showcasing company culture, delivering training, and supporting other communication goals.
People prefer video. It’s as simple as that. In today’s fast-paced digital world, where attention spans are short, video content helps you stand out and grab your audience’s attention.
Internally, videos make it easy to keep your team informed, whether it’s for updates, training, or celebrating wins. They help everyone stay connected and aligned.
Externally, videos give potential customers and partners an inside look at your business. Whether you’re showcasing products or telling your brand’s story, videos help build trust and inspire people to take action
Don’t believe us, here are a few facts to back it up:
BKS Bank, a well-established institution headquartered in Austria with over 1,100 employees across six countries, has embraced video as an essential part of its communication strategy. Facing growing demand for video content both internally and externally, BKS Bank turned to Storykit for a solution. They now use video for everything—from employer branding and product marketing to corporate social responsibility and even fun holiday content.
By using Storykit, BKS Bank was able to significantly streamline its video production process. Previously, they found external video production costly and time-consuming. Now, they can create videos quickly, ensuring brand consistency with minimal effort. The result? A notable increase in engagement on platforms like Facebook, Instagram, and LinkedIn, as well as more effective internal communication with employees.
Marion Jester, Head of Communications at BKS Bank, says, “My team uses video for everything. I honestly don’t think that we could live without it anymore.”
→ Read the full BKS Bank case study here
When it comes to creating corporate videos, there’s no one-size-fits-all approach.
Companies want to ensure their videos are high-quality, visually engaging, and a direct reflection of their brand. There are different ways to go about it, depending on your goals, budget, and timeline.
Below, we’ll explore a few common approaches and their costs.
One of the most traditional ways to create a corporate video is by hiring an external agency. These agencies offer end-to-end production services, handling everything from scriptwriting and filming to editing and final delivery.
If you have some in-house video skills, you can opt to create your video internally using professional editing software like Adobe Premiere Pro or Final Cut Pro. This approach gives you a lot of creative freedom, but it requires time, skills, and resources to execute.
A more modern and efficient option is using an AI video creation platform like Storykit. These platforms allow you to create branded, professional-quality videos quickly without the need for any editing skills. It’s ideal for businesses that want to create high-quality videos quickly and at a lower cost.
To help you begin your corporate video journey, here are a few examples of the types of videos you can make to spark your imagination.
Videos featuring executives or leaders addressing important topics, announcements, or insights can foster transparency and leadership communication.
Featuring satisfied customers or clients, these videos provide real-world evidence of your products or services' effectiveness, building trust and credibility.
Used for sharing company news, updates, or training, these videos keep employees informed, aligned, and engaged.
These videos showcase how your products work and their key features, helping potential buyers understand their value.
These videos narrate the story behind your brand, its values, mission, and journey. They help build a strong emotional connection with your audience.
Highlight your workplace atmosphere, values, and employee experiences to attract talent and connect with your audience on a personal level.
Capture the essence of conferences, seminars, workshops, or other events. These videos can be used for promotion, documentation, or sharing insights.
Showcase your company culture, work environment, and employee experiences to attract potential candidates and enhance recruitment efforts.
Educate and engage your audience by providing valuable information, insights, or entertainment related to your industry or niche.
See 99 corporate videos to inspire you >
Before diving into the specifics of creating corporate videos, it’s important to understand some essential best practices. You might have noticed that the examples above are primarily text-based, and that's no accident. Your observation is spot-on!
While it can be tempting to go all out with big-budget productions to get that “wow-factor,” it’s crucial to evaluate whether such an investment truly enhances your message or helps you achieve your goals.
It’s a bit like chasing vanity metrics—something we’ve all been guilty of at one time or another.
The good news? These videos are easy and fast to create and adjust. If something doesn’t resonate with your audience, you can quickly tweak it or try something new, without the high threshold or cost of traditional production. This flexibility allows you to experiment and refine your message as you go, which is typically what most companies need.
Before you start any project, always ask yourself:
Now, if you want to spend your entire marketing budget on one high-end video, or invest in expensive cameras and software, be my guest. But if you’d rather create 200% more videos with 95% less budget, then the Storykit method is for you.
Follow these steps to get started:
At the very start, ask yourself a fundamental question: Who are you making these corporate videos for and what do you want to achieve? Are you looking to attract exceptional talent? Boost brand recognition? Make your products or services clearer to your audience? Or maybe you're aiming to captivate potential investors?
Remember, you're not limited to just one goal. It's likely you have a range of ambitions, but this will help you pinpoint different types of videos that you can be making.
For this example, let's focus on two objectives: recruiting and building your brand. You want to allure top-notch candidates and establish your organization as an appealing workplace.
Start brainstorming a list like this:
Now that you've determined your video goals, gather the resources at your disposal to help you achieve them. Utilize materials like job descriptions, the "About Us" page on your website, employee benefits information, and more.
If your organization already has videos and images, be sure to gather those, too. Don't stress if you don't currently have any—it's perfectly fine. High-quality stock images and photos are more than enough for most videos.
However, if you want to add a personal touch, consider capturing footage using your smartphone in and around your office premises.
You can learn how to do that here: Turn smartphone videos into employer branding content in 3 steps
Utilize a platform such as Storykit AI to craft a series of videos using the text resources you gathered.
Simply copy the text from step 3 and paste it into the system. The AI will condense the text into different scripts depending on what you want and create complete videos with stock assets or assets from your personal libraries that you can set up.
If you want to incorporate your own footage, the AI ensures it seamlessly blends for a professional finish, much like the videos shown earlier.
Distribute the videos across platforms or embed them on your website. Export them in precise dimensions without the need for additional editing.
If you need more information on how to distribute your videos then check out our article here: Distributing 101: Turn one text into an endless stream of posts.
Transform your blog posts into videos that resonate with your target audience using the AI. Convert product descriptions into videos that cater to each stage of the marketing funnel. Capture a quote and pair it with an image of the speaker. Upload a webinar recording and turn the transcription into a video. The possibilities are endless.
Corporate video production doesn’t have to be complicated or costly. With tools like Storykit AI, creating professional, impactful videos is easier and more efficient than ever. So, take the leap, streamline your video creation process, and start using the power of video to drive your business forward.
June 27, 2024
June 27, 2024
Join our upcoming webinar: 2025 content planning made easy: From concepts to calendar
In this article, we’ll explore the magic behind listicles—those simple yet effective tools that turn information into engaging, bite-sized pieces.
We’ll unpack why they work so well, share practical tips, and offer real-life examples to help you use them effectively, whether you’re writing, presenting, or posting on social media.
So, what’s a listicle? It’s not just any list; it’s more like telling a story in list form.
A listicle has a clear structure with bullets or numbers to organize information, but it goes a step further by adding explanations or comments for each item. This format not only organizes details but also gives context, making complex topics much easier to digest.
That’s why listicles have become so popular—they make information quick to read, easy to scan, and fun to follow.
Listicles originated in the early 2000s when the words "list" and "article" were combined to create this catchy term. Traditional articles with long paragraphs lost some of their appeal as the internet became more popular and listicles became a solution because they are short, reader-friendly, and visually appealing.
Websites like BuzzFeed and Cracked gained fame by creating entertaining lists on various subjects, such as "10 Ways to Boost Your Productivity" or "15 Funny Cat Memes to Brighten Your Day."
However, today, the term "listicle" isn't limited to just articles. It can be applied to a wide range of formats. Whether you're writing an article, making a presentation, or crafting a social media post, they can be a versatile and effective tool for getting your message across.
Ever wondered why lists have such a strong hold on our brains?
Well, it's not just chance—it's science! Our brains have an innate love for order and categorization, and lists deliver exactly that. This fascination with lists goes way back, deep into our evolutionary past, making them a natural fit for our cognitive processes.
Here’s why:
Listicles aren’t just for articles; they’re flexible enough to be used across different platforms and formats. Here’s how we use them in various contexts:
We often dedicate entire blog posts to listicles, like our recent one "11 reasons why you should be creating more video." Sometimes, we even use lists within longer articles to break down complex details. If something feels unclear, turning it into a structured list can instantly make it easier to understand.
Our rule of thumb? If something seems unclear, we transform it into a structured list – it's that straightforward.
.jpeg)
Listicles also work well on social media, where short, punchy content grabs attention. We use lists to share key ideas or repurpose parts of articles in engaging formats, like videos.
Here's a tip: try reversing your list for better engagement. Starting with the highest number (like 5) instead of 1 can hook viewers, as they’re curious to find out what ranks at the top.
In a crowded inbox, readers appreciate concise content. That's why we include lists in our newsletters, like this one: How to fuel your content engine: Give your content a second life using video. It helps readers get the essentials quickly, without wading through too much text.
Listicles find their place on our website too. For instance, on our Why Storykit? page, we've presented the main reasons you should use Storykit in a list format, ensuring clarity for our visitors.
.jpeg)
There you have it—from simplifying complex ideas to tapping into the psychology of how we process information, listicles are a powerful tool for communication. Next time you’re aiming to convey ideas in an engaging, easy-to-read format, consider using a listicle. Your audience will thank you for it!
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
