So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 27, 2023
March 27, 2023
We already know that the real estate industry has a major impact on the environment – buildings and real estate account for about 40% of the EU's energy consumption and about one-third of greenhouse gas emissions.
The industry faces a number of challenges to achieve the goal of being carbon neutral by 2050 – and increased energy efficiency in our homes, workplaces, schools and hospitals will play a key role.
There is another factor to consider when it comes to your company's sustainability efforts.
In order for you and your company to create long-term value and build relationships with stakeholders and investors, you need to communicate what you are doing and what your long-term strategies are to contribute to achieving climate goals. The switch to climate-friendly concrete or the expansion of solar panels are not only important investments – but also stories that you should use in marketing your company.
How you succeed in communicating your sustainability efforts can likely affect your business – as investors no longer just look at companies from a financial perspective – but also how you contribute to climate goals.
You may have already heard of ESG? Environmental, Social and Governance (ESG) is a financial industry standard used to measure a company's sustainability.
The purpose of ESG is to make it easier for investors to find sustainable companies to invest in. The standard makes it possible to map and compare companies based on sustainability criteria. ESG is an important topic at this year's influential real estate conference MIPIM.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
With an effective sustainability strategy on social media, you can help your company become more successful and more interesting to investors, journalists and the general public.
First and foremost, sustainability needs to be a prioritized topic in your content strategy with clear goals for how you reach out, to whom, how often, where – and what types of content formats you will work with.
There are many companies that are good examples that you can be inspired by.
Andreas Ivarsson works at the world-leading communication agency BCW and has worked with social media and digital video for over ten years. We asked him to choose some actors to be inspired by, all of whom use Storykit's video tool to work with sustainability communication on social media.
JM, one of the Nordic's leading project developers of housing, emphasizes sustainability primarily with a focus on the environment and climate. In this video, they show practical examples of how they work with sustainability through efficiency in newly built apartments. The video is a so-called listicle video, a clear list of points illustrated with environmental images. The format often works well and is not difficult to produce. If you look closely, you can also see that they do not use video, instead, it is still images that feel alive thanks to smooth panning and zooming.
Peab, one of the Nordic's leading construction and civil engineering companies, is very concrete and often lets employees be visible when communicating about sustainability. They use both employees to provide credible stories and identification to the recipients, but also to contribute their expertise. Using employees in communication also builds an even stronger team and increases internal pride.
Stena Fastigheter rents out, sells, manages, and constructs homes and premises. In this video, they show what their Swan-labeled properties look like. In this case, it becomes clear how easily consumable facts can become when combined with moving images. The video is a clear example of concrete actions the company is taking in sustainability. The fact that it is also good advertising for their new building project doesn't make it worse. In the post's text, they have chosen to add some "nerd facts" that can certainly attract people interested in sustainable building technology.
Avoid fluff in your communication and do not exaggerate the effects of what your company does. In social media, presenting messages that aren’t entirely true can "at best" lead to your content underperforming, and "at worst" require you to do crisis communication.
Since social media is about conveying a story, moving content is preferred. Our brains engage more easily with video, and it is an effective way to explain more complex messages with images and text in harmony.
People are drawn to other people, and this applies even when scrolling through social media feeds. Highlight people who speak out or portray your story; it engages more than pictures of facades and machines.
You need engagement on social media for your content to be successful. Always ask yourself if the recipient will want to consume - and share - the content.
After someone has taken part in your fantastic content, what should they do next? Always have a call to action! It can be a question that generates comments, a link to register for a webinar, or something in between.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
March 24, 2023
March 24, 2023
The construction industry is still one of the most male-dominated industries in the world. In Europe and the United States, the proportion of women is around 10 percent - and most of them hold administrative or office jobs.
However, if you ask women who work in the construction industry, you get a positive outlook. In a US survey conducted in 2022, 80 percent of the responding women said they loved their job.
Recruiting more women is a challenge that many companies are trying to solve today. With increased focus on equality and diversity, it is a must to actively work with these issues.
Having more even gender distribution is not just a hygiene factor, but also leads to greater success. According to the Peterson Institute, construction companies with more female employees have increased productivity. Among the companies that are among the top 25 percent in terms of gender equality, 46 percent have a greater chance of outperforming their competitors.
Another study conducted by Credit Suisse shows that companies, where half of the managers are women, have ten percent higher returns than companies with fewer female managers.
The need for more women in the industry is something that Maria Wilund, PR manager at Peab, one of the leading construction and civil engineering companies in the Nordics, agrees with.
– We know that mixed workplaces perform better, but we also have a major skills shortage. Our industry has difficulty finding personnel to recruit, so both men and women are needed - it is not just men who can build society.
Peab's strategic goal is to recruit more women than are graduating from relevant education. To increase the proportion of women who choose to join the industry, they have started "Building Year”.
"Building Year" is a paid apprenticeship year for women. With this, they aim to create debate in society and concretely make young girls aware of the industry, says Maria.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
"Building Year" is a broad campaign for Peab, but they also continuously work on lifting up women: getting more interested in the industry and ultimately wanting to work for Peab.
Social media has proven to be very effective for Peab in terms of employer branding.
– We used to work with traditional job ads when we were recruiting, and we noticed an incredible response with many more applications when we started recruiting on social media.
What type of content on social media have you seen the best response to?
– It is clearly when we highlight our own employees.
What is your best tip for reaching women on social media?
– What works best for us is to work with recognition. To attract women, we must show the women who work for us, who are "ordinary" women that most people can identify with. For example, we have a series where female employees have filmed themselves to get more women to join the industry. These have had incredibly high engagement on social media, concludes Maria Wilund.
At Peab, they create content in different formats for different channels - both for internal and external communication. Video is an important format for reaching out - whether it's about advertising, internal training, or simple videos optimized for social media.
With Storykit, they can easily produce the number of videos they needed.
– Just in the past year, we have produced more than 300 films with the help of Storykit, says Carina Nilsson, who is in charge of communications.
What are the important ingredients to get women interested in you as an employer in the content you create?
– Being honest and showing what reality is and looks like. It's important to have a personal tone with the recipient. If you want to reach women, it's important to show women in the content we create to give a sense of identification. We try to use our employees in all the content we produce for social media as much as possible, says Carina.
In this video, they talk about how Peab's permanent offices and construction sites have been equipped with free menstrual products.
In this video, they highlight Peab's support for "All Women's Houses".
This video addresses the importance of a healthier work environment.
Want to read more about how Storykit helps property and real estate development companies capitalise on their communication? Learn more here!
March 22, 2023
March 22, 2023
Instagram filters offer a range of benefits for businesses, from boosting brand recognition to creating a consistent look across your posts.
In this article, we'll delve into the world of Instagram filters and explore how they can benefit your business. We'll also reveal our top picks for the best Instagram filters (along with a few of our own) that will elevate your brand's visual identity and make your posts and stories stand out.
Instagram filters are pre-designed digital effects that you apply to your photos and videos to enhance their visual appearance.
These filters are built into the Instagram app and can be accessed from the editing screen after you've taken a photo or video. They come in a variety of forms ranging from simple color adjustments to complex image enhancements.
For instance, you can choose filters that add warmth or coolness to your photos, or create a vintage look with a black-and-white or sepia filter. Some filters can even change the saturation or brightness of your images, making them appear more vibrant or muted.
In addition, many filters offer special effects like blurring, vignettes, or lens flares that can add a professional touch to your posts.
Traditional Instagram filters are different than AR filters. AR filters offer more interactive and engaging features such as animated effects and face filters that track your movements in real-time (e.g. when you see someone with dog ears). In addition, they are only available when you're making a Story, a Reels video, or when you're using Instagram Live.
Here are some of the benefits of using a specific filter, or filters, for your business.
If you’re not sure where to start with Instagram filters, we recommend trying these five to add a professional touch to your photos and videos within the feed.
This is one of Instagram's most popular filters, and for good reason. It adds a subtle brightness and warm tone to your photos, making them look more inviting and professional.
Another popular filter, Juno adds a cool, bluish tint to your photos while also enhancing the color saturation. This filter is especially effective for product shots or images that feature a lot of color.
This filter adds a slightly muted, vintage look to your photos while also enhancing their contrast and brightness. It is a great choice for photos that need a little extra pop and visual interest.
If you're looking for a filter that gives your photos a classic, timeless look, Gingham is a good choice. This filter adds a subtle, desaturated effect to your photos, making them look more polished and refined.
For images that have a lot of natural light or bright colors, Lark can be a great choice. This filter adds a cool, bright tone to your photos while also enhancing their clarity and sharpness.
If you want to maintain a consistent look and feel for your posts or ads on Instagram — whether they're videos or images — then it is smarter to apply your filters before you even upload your content onto the app. By applying your own unique filters, such as those featuring your brand's signature color, you can create a consistent look and feel across your entire profile.
Plus, filtering your content prior to uploading will also streamline your workflow, as you won't need to spend time editing individual posts once they're on the platform.
Due to the popularity of videos on Instagram, and the introduction of features like Reels, filters are now just as important for videos as they have traditionally been for images.
At Storykit, we're dedicated to helping businesses create eye-catching videos with custom filters that perfectly match their brand and style.
We understand the importance of consistency, which is why we have ‘rule sets’. ‘Rule sets’ allow an organization to lock in the filters they allow, making is it easy for anyone at an organization to produce high-quality videos without sacrificing their unique vibe.
Oh, and speaking of filters, we've curated a list of our top 10 most popular ones that our clients absolutely love. From subtle enhancements to bold transformations, each filter adds a professional touch that sets your videos apart from the rest.
March 21, 2023
March 21, 2023
Getting everyone on the same page and strengthening employee engagement means you might need to adjust the way your business communicates. How you talk externally is just as important as how you talk on the inside, and the same principles apply too - if your message doesn’t resonate, it won’t be remembered or even opened, and things quickly get slow, messy and confusing.
When you switch your messages to video for internal communication, you’ll engage more employees, get your whole message across at once, and ensure the information you're communicating really gets heard.
Here are three reasons why video is the best way to communicate internally:
The brain processes visual information 60,000 times faster than text and the average viewer retains 95% of a message if it’s in video form. Whether it’s a product update or company policy, video is a truly compelling way to get your message across in a way emails often can’t come close to.
79% of employees believe that using screenshots or video would improve their business and 59% of executives would rather watch video than read text. As video-native Gen X and Gen Z enter the workforce and more people work remotely, keeping your communications visual is key to bridging the gap, staying with the times and fostering a sense of community among employees.
You read that right. Making high-quality videos used to be expensive, meaning only big companies could afford to, but now, there are easy video maker tools like Storykit adopted by small and medium business marketers to make their own videos on the cheap and on the fly. In addition, using videos for things like product updates and onboarding actually saves you time and money in the future, as they can be reused and referred to over and over. In fact, US tax authority IRS reduced their cost of training by 83% in just three years since switching to video-based onboarding.
You don’t have to become a presenter overnight to deliver your internal communications with video. Using ready-made video templates is a quick and easy way to deliver news, updates and memos that resonate with your team. Push them out to your company message boards and social media, and gear up for stronger employee engagement.
Here are twelve ways you can start using video in your internal communications plan as soon as today.
Share briefs and your corporation's current goals with your employees and give the roadmap on how you’ll start working towards them. Make sure you stick to one goal per video so that each topic gets the airtime it deserves and nothing is lost. Try the ‘Why we do it’ template.
When was the last time you actually read a whole handbook? Instead of inspiring a flurry of inbox deletions, bring your policies to life with the power of video. The template ‘From the books’ is simple and to the point. Simply choose a relevant stock image or clip and add a concise but catchy headline. By bringing in visuals, you’ll increase memory retention!
Someone making waves in your company? Film it! Shining a light on coworkers’ successes and potential career paths (and promotions) is key to keeping spirits high. Try using a template like this and focus on one or two employees who have really impressed you. Using reporter-style questions could also be a creative and fun way to give recognition!
Try using this video template to motivate and encourage others with an employee’s career journey. Don’t just focus on the typical ladder-climbing - dig deep and show their adventure at your organization. Try framing the video with headings like ‘The Origins’ and ‘Where are you now?’ to keep it engaging.
Surveys are usually lost within the piles of emails, junk mails and internal discussions. Dare we say it – they also go purposefully ignored! Using a video format to create internal surveys can ensure they don’t get forgotten again. These videos can be entertaining; asking about employees favorite coffee spots, or they can help make crucial company decisions. By using the ‘Survey’ template, you can do both! Simply find your question, a stock image and you're good to go.
Breaking the ice doesn’t have to be tedious, and you can bring the same message to every part of your organization who would otherwise miss out on it. Using video can help your employees bond without being put on the spot. These videos should be a light-hearted chance to show the human side of your company. To do this, try using this template.
Making sure everyone starts the day out on the right footing is important. And it’s never been more simple as with a video message. Summarize what the day has in store for your company by using the Morning bell template. You’ll find that your employees are more prepared and organized for what is on the agenda.
Remind your team about important specific events and meetings coming up with the ‘Don’t forget’ template; simply put a headline of the event over a relevant stock image and send it off. Try making it witty and concise, and you’ll be even more memorable.
We’ve covered how to keep everyone on the same page with reminders and day summaries, but what about introducing goings-on at your company in an exciting new way? The ‘This period in’ template allows 2-5 updates – plenty enough to explain all of those key moments to your staff.
Creating a video to update employees from the company’s executives is a great way to efficiently convey what has been going on in the higher-ups. This short-form video template utilizes a newsletter format that delivers news with clarity, but it's less than half the work of an actual newsletter.
Sustainability goals. Equality targets. Business development. How far are you with your plans, and how can you rally your team around them? First, you need to get your team to pay attention to them! Use the Progress Metre template to get your goals across in an interesting way.
So you’ve built a new process. Or made an existing one better. When you’ve got changes to share, don’t start typing out a long email – create a video with this template to get your message across with impact.
Ready to ditch your company-wide emails in favor of an internal communication style that brings everyone on the same page? Of course you are. With Storykit, you can create videos as fast as newsletters (or sometimes even faster)! Just add your script and the tool does the rest. Sign up and watch your engagement soar.
March 13, 2023
March 13, 2023
In today's competitive marketplace, it's more important than ever for businesses to have a strong brand identity — and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
Brand videos are a type of promotional video that is created to showcase a company or organization's brand identity. They typically include elements such as the company's:
The goal of a brand video is to communicate the essence of the brand and create a connection with the audience.
A brand video can take many different forms, from a short social media clip to a longer corporate video. It may include a combination of live-action footage, animation, graphics, voiceover, and music. The specific style and tone of a brand video will depend on the company's branding guidelines and target audience.
Oberlo found that 91% of consumers want to see more online video content from brands.
One of the key benefits of a brand video is that it allows a company to showcase its unique personality and values. By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.
Overall, a brand video is an essential tool for any company or organization looking to promote its brand and connect with its audience. By capturing the essence of the brand in a compelling way, a brand video can help to create a lasting impression and drive engagement and loyalty over time.
Embark on a journey through various types of brand videos, each designed to cater to distinct company objectives and target audiences:
Dive into the roots of your brand, narrating its inception, evolution, and mission. This video serves as a visual journey that connects emotionally with your audience, sharing where you’ve been and where you’re headed.
Illuminate the functionality, features, and benefits of your product or service. This video acts as a virtual demonstration, showcasing your offerings in action and illustrating their value to potential customers.
Let your satisfied customers do the talking. This video features real users sharing genuine experiences and successes with your brand, building credibility and trust among prospective clients.
Further reading: Use your case study to create leads
Break down complex concepts or products into digestible, engaging content. This video simplifies intricate information, making it accessible and understandable to your audience.
Shine a light on your company’s ethos, work environment, and team. This video provides a behind-the-scenes look, revealing the personalities and values that drive your brand forward.
Capture the essence and highlights of events hosted or sponsored by your company. This video serves as both a recap for attendees and a showcase to wider audiences, extending the reach of your event.
Offer a practical guide on utilizing your product or service. This video serves as a helpful resource for users, ensuring they extract maximum value from your offerings.
Educational Video
Establish your brand as a thought leader by sharing knowledge on topics pertinent to your industry. This video positions your brand as an expert, providing value to your audience through informative content.
Engage your social audience with short, visually compelling content. This video is tailored for shareability and interaction, enhancing your brand’s presence across social platforms.
Attract top talent by showcasing your company’s culture and opportunities. This video serves as a window into your organization, enticing potential candidates with a glimpse of life at your company.
Each type of brand video serves a unique purpose, enabling you to communicate varied aspects of your brand and engage with diverse segments of your audience. Tailoring your video content strategy to incorporate a mix of these formats will enrich your brand’s visual storytelling, enhancing connection and conversion across your customer base.
Need some inspiration? Here are some well known companies that are killing the brand video game!
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalized travel experiences.
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos. However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform. There are also a ton of branding video templates ready to go (we have shared some of them with you below!) so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
Further reading: Why bring video production in-house
Use the ‘Our Origins’ Template to highlight a pivotal moment in your organization’s history and showcase your origins from a certain angle.
Use the ‘Organizational Insight’ Template to show your audience the different parts of your company.
Use the ‘Causes And Outreach’ Template to shine a light on the outreach and community work that your organization is involved in.
Use the ‘Culture Spotlight’ Template to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
Use the ‘Meet Your Colleague’ Template to show off your existing employees to your applicants and show them what their future colleagues are like and what they do.
Use the ‘Great Place To Work’ Template to show off the coolest things about your organization and build a strong and attractive brand for talent acquisition.
Use the ‘Idea Behind’ Template to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
Use the ‘Today at The Office Template’ template to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organization to promote an awesome workplace.
Have an 'About Us' page? Possess 'Service Descriptions'? Own a 'Company Mission Statement'? You're already set to create a brand video!
With Storykit AI, transforming your text into a video is just a copy and paste away. Simply input your text, and voila, a video is generated! Utilizing text-based videos not only effectively communicates your messages but also significantly boosts brand recognition among your audience.
Don't delay in creating your brand videos. Begin today and start earning the recognition your company deserves
March 10, 2023
March 10, 2023
TikTok has rapidly become one of the most popular social media platforms in the world, with over one billion active users.
This video-sharing app has captured the attention of individuals and businesses alike, providing a unique opportunity for massive exposure and growth.
However, with so many users on the platform, it's crucial to make sure your profile stands out. How do you do that? Start with the first thing that everyone sees — your profile picture or PFP.
In this guide, we'll cover everything you need to know about your TikTok PFP, from sizing to design tips, to help you create a profile that will grab attention and help you stand out on this highly competitive platform.
On TikTok, PFP stands for profile picture. It refers to the image that represents your account and appears next to your username in all of your posts and interactions on the platform.
Your PFP is an essential element of your TikTok profile, as it can help people recognize and remember your account, and it can also give a sense of your personal brand or style.
In other words, your TikTok PFP is like the face of your account, and it's important to choose a memorable and attention-grabbing image to represent yourself on this highly visual platform.
We're going to let you in on a secret before you get to the bottom of this article... if you aren’t creating awesome videos for your TikTok account then it won’t matter how perfect your PFP is. Try Storykit free and start creating on brand videos for TikTok faster that ever.
The recommended TikTok profile photo size is 200 x 200 pixels. This means that your PFP should be a square image that is at least 200 pixels wide and 200 pixels tall.
It's a good idea to use an image editing tool or app to resize and crop your image to ensure that it meets these dimensions before uploading it to your TikTok account. When you export it, either a large, high-quality jpg or png will work fine.
Here are some four image-cropping tools that you can use to get the right dimension:
When it comes to choosing the right TikTok PFP, there isn't a one-size-fits-all approach. The type of profile picture you should have will depend on what your account is for.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
Finally, if you have a business account where you try to educate your target audience, you may want to choose a more professional-looking image that reflects your brand and expertise. Ultimately, your TikTok PFP should be chosen with your goals and target audience in mind, as it can be an important tool to attract and retain followers.
To help inspire you and provide some ideas for your TikTok PFP, we've compiled a list of examples of profile pictures that are being used effectively on the platform.
If you are a business, then you should strongly consider using your logo for your PFP. You want to make sure the awesome content you post is associated with your brand. This is an effective way to build brand recognition and awareness.
Here are three examples of companies using their logo for their profile on TikTok: Storykit, Ryan Air, and Duolingo.
If you are setting up a personal account on TikTok, then you should consider using a photo of yourself. By featuring your own face in your PFP, you can create a more personal connection with your followers and make it easier for them to identify and connect with you.
Here are three examples of individual profiles that have pictures of themselves for their profiles on TikTok: Charli D’Amelio, Lizzo, The Rock.
If you have a creative account on TikTok, such as one focused on sharing food and recipes or showcasing travel destinations or sports, using a picture of something related to your content can be a great option for your profile picture. This approach can help give users a quick idea of what your account is all about and what they can expect to see if they follow you.
Here are three examples of creative profiles, with pictures that relate to their account: Wishful Destinations, Golf News, Cooking with Hel.
If you need more ideas then here are 28 more PFP ideas to get you started.
If you don’t have a profile pic that you want to use and want to take a new one then follow these three tips. Remember your PFP is small, so the clearer you can make it the better.
Lighting can make or break a photo, so it's important to choose a location with plenty of natural light or use a lighting setup to ensure that your subject is well-lit. Avoid harsh overhead lighting or direct sunlight, which can cast unflattering shadows or make the subject squint. Soft, diffused lighting is often the most flattering for portrait-style PFPs.
The angle of your photo can significantly impact how it is perceived. Experiment with different angles to find the one that looks best for you or your subject. Generally, it's best to shoot from slightly above eye level, as this can help define facial features. Additionally, tilting the head slightly can add visual interest and create a more dynamic composition.
A well-composed photo can help draw the viewer's eye and make the subject stand out. Consider the background of your photo and ensure that it doesn't distract from the subject. Additionally, use the rule of thirds to create a balanced composition by placing the subject off-center and aligning them with one of the intersecting lines. Finally, make sure that the focus is sharp and the image is in focus, as a blurry or out-of-focus image can detract from the overall quality of the photo.
Would you like to make your profile picture stand out? Here are some tips to create a customized and unique look.
One way to create a custom PFP is to use stock images and get creative with them. You can find free stock images on sites like Unsplash or Pexels and use photo editing software like Photoshop or Canva to add filters and effects or manipulate the image to create something new and unique. For example, you could zoom in on a specific section of an image to create a minimalist and abstract PFP.
Another way to create a custom PFP is to add text or graphics to your image. You can use design tools like Canva or Photoshop to add text overlays, shapes, or graphics to your image. This can help make your PFP stand out and reflect your brand or personality.
Finally, you can experiment with color gradients to create a custom PFP. You can use photo editing software to apply a color gradient to your image using your branding colors or use a tool like Coolors to generate a color palette and apply it to your design. This can help create a unique and visually appealing PFP that stands out on TikTok.
That's it! You have successfully uploaded your profile picture to TikTok.
Congrats, you're officially a TikTok pro! Now that you know how to upload or change your profile picture, it's time to start creating amazing videos that will help you grow your following. If you're using TikTok for your business, it's crucial to ensure that your videos are on-brand and that you can produce them quickly.
That's where Storykit comes in. With Storykit, you can create all the TikTok videos you need in no time thanks to built-in branding and pre-made templates. Reach out to learn more so you can start creating content that resonates with your audience, and take your TikTok presence to the next level.
Not sure where to start when it comes to video marketing? Have a look at The definitive guide to video marketing, to help guide you.
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
