So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
February 20, 2023
February 20, 2023
Let's face it, corporate communications can be as exciting as watching paint dry. Text-heavy documents, plain emails with lots of numbers and dry press releases can make even the most dedicated employee's eyes glaze over… but it doesn’t have to. This is where video and storytelling can make all the difference.
When you use video for your corporate communications, you can transform your annual report, company updates or CSR initiative into an engaging and captivating story and increase the chances of it being consumed by your target audience — whether that is on social media, corporate websites or internal channels.
We know creating high-quality videos for all your communications can seem overwhelming, especially when you have a million other tasks on your to-do list. That's why we've outlined eight specific ways you can use video to enhance your internal and external corporate messaging to elevate your awareness, reach, and engagement. Plus, we've included easy-to-use video templates to get you started in no time.
Having good internal communications is vital to keeping employees informed, engaged and motivated. When employees feel informed about company updates, policies, and changes, they can work more efficiently and effectively. In contrast, a lack of communication can lead to misunderstandings, decreased productivity, and disengaged employees.
Here are four ways you can use video to transform dry, text-heavy messages into more dynamic and captivating content that employees are more likely to watch and retain.
Ensuring that all of your employees share a common understanding of your organisation's mission, vision, and principles is essential to building a cohesive and motivated team. But let's face it, reading about them in a long onboarding document rarely inspires an emotional connection.
That's why we recommend using our 'Why Do We Do It' template to turn your mission and vision statements into a compelling video that captures your employees' hearts and minds. Share this video regularly within your organisation to reinforce your shared purpose and keep everyone focused on your collective goals.
Effective communication of company policies and procedures is crucial for ensuring employees understand their entitlements and reducing any confusion. Rather than relying on lengthy handbooks and documents, consider creating short videos outlining your policies.
For example, start with policies around vacation or wellness. Clearly explain how many vacation days your employees are entitled to, when they can take them, and how to request them. Using the ‘From the Books’ template can help you convey this information in a clear and engaging manner, increasing employee confidence and understanding within the organisation.
Ensuring that your organisational goals, such as CSR goals, are transparent and communicated effectively to your staff is crucial for maintaining motivation and accountability. It's not enough to simply set goals and hope for the best - you need to actively track your progress and share updates regularly with your team.
To make it easier, try using our 'Progress Meter' template to keep track of your CSR goals and share updates with your staff. By communicating what you're doing to make a difference and what the next steps are, you'll remind your team that corporate social responsibility is a serious commitment for your organisation. This level of transparency and accountability will help build trust and motivate your staff to work together towards your collective goals.
Organisational change is a constant in any business. Whether it's new hires, internal promotions, or employees leaving for other opportunities, it's important to be transparent about what's happening to maintain control of the narrative.
Using the 'Moving People' template, you can celebrate colleagues who are moving to new positions by highlighting their history and showcasing different career paths within the organisation. By doing so, you'll not only keep everyone informed, but also create a positive and supportive company culture where employees feel valued and recognised.
In today's fast-paced digital world, people are constantly bombarded with information and have short attention spans. If you don’t deliver engaging corporate communications it can have a significant impact on your brand's reputation, investor relations, customer loyalty, and sales.
Here are four ways you can use video to stand out from the crowd and deliver your corporate messages in a way that captures your audience's attention and increases engagement.
When it comes to releasing a report, it's important to showcase the highlights in a variety of ways to ensure that your findings are easily understood and so you can establish yourself as an expert in your field.
Next time you release a report, break it down with the 'Stakeholder Detail Debrief' template. This template breaks down your key findings by using a series of quickfire questions that can be answered by someone within your company. Not only does this keep the videos engaging and dynamic, it also helps you communicate your message more effectively and capture the attention of your audience.
It's important to regularly update your stakeholders, customers, and the public on your company's accomplishments, whether it's for a year, quarter, or an ongoing project. However, lengthy reports or emails can be overwhelming and difficult to process.
To make it easier for your audience to digest your company's progress, try using ‘The Year in Review’ video template. This template allows you to provide a concise summary of the most important highlights during the given period. By giving a brief overview, your audience can easily grasp the overall picture and then choose to delve deeper into specific areas that interest them.
Keeping up with regulatory changes is important for any business. If new regulations impact the way you do business, it's crucial to communicate the changes effectively to your stakeholders.
By providing information about the event and your response, you can mitigate any worries or misconceptions immediately. With the 'Research and Regulation' template, you can effectively shape the public perception of your business and ensure that your response is proactive and well-received.
To ensure the success of your upcoming event, it's important to effectively market it and attract the right attendees. Do this by using the ‘Save the Date’ template and creating multiple videos to promote even the smallest details on the event agenda.
Start by creating a video announcing the date and location, followed by another one announcing the first speaker and their topic. Keep releasing these videos leading up to the event to build excitement and anticipation. By using this approach, you can generate interest and ensure that your event is well-attended by your target audience.
In today’s digital age, video is no longer just a tool for entertainment but a key player in driving corporate success. By incorporating video into your corporate communications strategy, you can boost employee engagement, spark innovation, and increase brand awareness – all while having some fun along the way. And with platforms like Storykit, you can seamlessly integrate video into every aspect of your communication and really take your corporate messaging to the next level.
February 19, 2023
February 19, 2023
When it comes to corporate communications, the truth is, mapping out a plan on how and why you’ll talk to your stakeholders is essential to your business: be overly dull in your communications, and you’ll lose valuable eyes and ears – whether that’s internal (think employees, leadership and HR) or external (think shareholders, future employees and clients).
Read on to learn how to get in front of the right crowd, say something memorable and adopt a successful corporate communications strategy.
A corporate communications strategy outlines how, where and why you’ll communicate as a business. When you want to grab the attention of stakeholders, from employees and shareholders to potential future clients, you need a corporate communications strategy. A successful strategy is easy to understand internally, and effective externally. How do you know your plan is working? Simple: you’ll be closer to achieving your engagement goals.
If you don’t have a strategy (yet), you risk falling into the traps of a company that simply can’t communicate effectively. Symptoms include a misaligned brand (different teams saying wildly different messages), messages that fall flat, and a brand that is never able to resonate with its intended audience. If any of this sounds familiar, don’t worry – we’ve mapped out how to resolve these all-too-common business woes below.
Let’s keep things simple: here’s how to build out a new communications plan into five easy steps.
Before you even think about planning out your content and channels, you should understand your messaging goals. Start by getting an understanding of what needs to be said, instead of getting weighed down by how to say it. What areas of your business need to get messages across? Your product team will want new releases firmly on the map, your HR team will want to shout about new hires, and your sales team will want to share their acquisition successes. By mapping out these company priorities throughout the year with all parts of the business (customer, client and employees), you can weave them into the fabric of your corporate communications strategy.
Now you know your messaging, you can lean on the experience of your team (and customer personas, if you have them) to define who should receive each part of your messaging. You may want to focus on strengthening culture with your employees, and your investor relations could strengthen from regular communications about revenue streams. For times when your message overlaps into multiple audiences, think about tailoring how you deliver the same message in a unique format. Why? To make sure it suits each audience’s wants, needs and pain points. Your communications as a company becomes far more powerful when you understand the messaging angles you defined in the first stage, and match it with a deep understanding of your audience.
Your investors probably don’t follow your TikTok channel, and your potential new clients have likely moved on from Facebook. You’ll know better than us – open your social media analytics to work out the average age and demographic of your audience, so you can hone your messaging accordingly.
Here’s a common way to structure your social channels:
We’re sure you’ve heard enough about algorithms, but hey, they’re important: make sure you’re working with the algorithm and your social analytics, rather than going against the data.
Employees not reading that monthly newsletter? Opt for scroll-stopping video instead. When you produce content that intrigues your stakeholders and targets their pain points, you’ll be more likely to see a boost in engagement.
So you’ve built the perfect recipe for content that tells powerful stories, builds intrigue and boosts your brand’s engagement. What next? Measure, measure, measure. Every piece of content is an experiment in what your audience truly resonates with, and you can measure engagement through social analytics (look for stats on reach and engagement) and internal surveys, as well as benchmarking against your old communication method.
You might be surprised at the open rate of your corporate newsletter vs your social posts. Every audience is unique – so keep testing and learning.
To hit the ground running with your corporate communications, and build a consistent structure, we recommend using video templates throughout your corporate communications. By featuring content you know works, and using narrative structures you can re-use again and again, you’ll have more ways to amplify your message in less time.
Not sure where to start? We’ve got 7 great corporate communication templates to help bring your message to life, and prevent you from getting lost in a sea of bland.
Telling a joke without the buildup? No-one will laugh. Don’t sell your messaging short either – the way you present it is often as important as the message itself.
Try these video templates for your corporate communications and watch your engagement rise while you chop away at needless content admin time. We’ve done all the hard work for you, so you can focus on honing in on your corporate messages.
Sharing news of a new product launch, department or project? Tie it all together with The ‘This Period’ In Template template.
Who’s it for? Investors, current and prospective employees
Made an offer they can’t refuse? Now let the world know. Bring the story of your business to life with The ‘Stakeholder Update’ Template.
Who’s it for? Stakeholders, investors, prospective stakeholders
Reports on your business progress are hard to nail. How do you build intrigue? Use The ‘Year in Review’ Template to put your numbers in context that gets your audience stopping their scroll.
Who’s it for? Existing employees and investors
Tired of the same old “We’re delighted to announce” LinkedIn posts? Us too! Shout about your successes using the The ‘Progress Metre’ Template and make it easy to chart and measure your success with your business awards, achievements and progress.
Who’s it for? Prospective and existing investors, clients and employees
Content about your company’s mission and vision can be wishy-washy. Make yours crystal clear and show you truly mean what you say with the The ‘Why Do We Do It’ Template.
Who’s it for? Prospective clients, employees and investors
The ‘Daily News’ Template means you can easily keep track of PR assets, articles about your company and interviews. Sharing a screen recording of the show is good, but doing it in a branded, considered way can bring better results. Try it!
Who’s it for? Prospective and current employees, investors and clients
Company updates, events, onboarding and resources don’t have to be just another dull email for your team to wade through. Try The ‘From The Books’ Template to keep in touch with employees in a way that works for them!
Who’s it for? Current employees
In today's fast-paced and highly competitive business environment, a successful corporate communications strategy is essential for any organisation looking to effectively engage and connect with its stakeholders. By implementing these tried-and-true strategies, businesses can forge deep connections both inside and outside the organisation, improve their brand image, and score big wins in the communication game.
February 6, 2023
February 6, 2023
So nobody wants to come to your event yet. How do you generate the kind of “buzz” around your events that gets people joining your mailer, buying your tickets – and sharing your content during the event too?
It might surprise you to learn, it doesn’t have to take long, and you don’t need to reinvent the wheel to get there. Here’s our guide to marketing your event on social media in 2023, with a video-based strategy that gets chairs filled and mailing lists long:
Before your event starts - To build hype and awareness among current and potential audiences
During your event - To maximise its reach, achieve your event marketing goals, and maximise your return on investment
Afterwards - To extend the length of your content, increase reach and create brand awareness
Use social media to market your event because it’s a great place to reach the broadest possible audience. You can drive brand awareness and push more traffic to your event page by building that all-important hype.
Speakers and sponsors have likely already built their own communities, which you can leverage by engaging with them. Social networks have done all the hard work for you in cultivating communities – now you just need to swoop in to the right ones, and build some excitement!
Your social media marketing goals just breathed a sigh of relief: with all this relevant, thought-through content aimed at your audience, you can get weeks of content from your one event, to help achieve your broader social media marketing KPIs, and sell more tickets. Win/win!
With attention spans waning, the channels you should use for event-based marketing are the ones with the strongest reach. For many, that’s Instagram (Reels), LinkedIn and Twitter. Right now, video plays a huge and growing role on social media: short-form, snappy clips fill feeds, grab the audience’s attention and bring them closer to the action.
Video opens up your ability to tell more powerful stories that keeps eyes lingering for longer, and gives your engagement rate a boost as a result. Plus, filming new faces at your events means fresh content for weeks to come – and people really love seeing people, not faceless corporations (who knew?!)
Don’t get lost in a sea of scrolls. Video takes up more space on phones, which means more chances for your event to be noticed. And with more bite-sized content, you can give your content a longer life with the ability to cut up, repurpose and repackage your video content for different purposes.
When was the last time you actually clicked the link in bio? Don’t push your users elsewhere: make their time worthwhile, create content they’ll want to digest, and hey – they might just stick around.
As soon as your event itinerary is confirmed, you should start your pre-event posting. There’s a reason why Glastonbury sells tickets before they’ve even confirmed their performers (but we’re not promising people will start camping out before your event – that would be odd!).
Your pre-event marketing goals should focus on driving ticket sales, creating buzz and excitement around your event – and with excitement should come some social sharing, to amplify your reach. So how do you get there? By making videos, of course!
Why relegate the FAQs section to the bottom of your event page? Build excitement among potential attendees by sharing how attendees can make the most of the whole day.
How to use it: Whether it’s a video on your team’s go-to spots for lunch, coffee and post-work drinks, a video on how to make the most of a morning or afternoon at your event – or even for the freebie freeloaders (guilty!), why not create a tongue-in-cheek “how to maximise your goody bag potential” video? The more you talk to your audience in their language, the more they’ll listen.
People resonate with people. They’re more interesting than a faceless corporation, and it’s not hard to see why! This template works so well for exactly that reason – in place of a bland graphic with what’s to come, inject a truckload of personality!
How to use it: Share the topics your team are most excited to hear your speakers cover, the itineraries they’ve added to their calendars, and ask your team members to share the parts of your event that are getting them the most excited!
Ever scrolled past an event on LinkedIn thinking you couldn’t possibly get anything out of it? That’s because it was badly marketed. Help your audience feel seen and build that all-important FOMO. The more that employees and HR teams see themselves represented, the more likely they’ll attend!
How to use it: Pull out key themes of your event; speakers, topics or even the category of companies attending, and build videos around all the ways you’re catering to those specific needs. Ironically, the more videos you make targeting different niches, the broader you’re casting your net – and that’s a good thing!
This one’s self-explanatory! The minute you’ve got a speaker confirmed, shine the spotlight all over them. This will encourage the speaker’s followers to attend your event and start growing awareness.
Telling people at the event to follow your social channels? Keep your accounts to-the-minute fresh with updates, to maximise your impact and broaden the event’s reach.
You can save on time by using these templates for your event screens too, for pre-planned event comms and speedy announcements people just can’t miss (“HAPPENING RIGHT NOW: popcorn war in the Main Hall”).
Remember that all the content you push to socials should make them feel as close to the action as possible.
Marketing goals during your event should focus on making your buzz as loud as possible. This means focusing on views and engagement. You want to make everyone feel like they’re in the centre of the excitement, and make anyone who isn’t attending feel like they’re catching the best bits (and have just enough FOMO to want to attend your next event!). This is your opportunity to maximise your brand’s reach and create evergreen content that can outlast your event’s lifespan. No pressure!
If a quote can light up a room, it’s probably gold for your social channels too. This template on Storykit is the easiest way to spot speakers’ big “aha!” moments and quickly transform them into easy-to-digest videos.
How to use it: Make a note of a great quote as soon as you catch it, then fill it over the top of a picture of your speaker (ideally one you’ve got at the event, depending on how speedy your photographer is!). Then pop it into the template. Yep, it’s really that simple!
Use your event screens and social channels to give attendees some behind-the-scenes insight into what’s happening, when, and why it’s interesting by letting event organizers and moderators give their take on what not to miss.
How to use it: Make a few of these that you can rotate on your event screen for each day of the event. People love seeing faces, so grab the person you’re featuring in the video and record a few short video clips of them with your phone to make this extra engaging. Check out our selfie-guide with tips for capturing video-ready portraits.
For those who didn’t make the leap to buy a ticket, this format lets you sell the value of your next event, and provides a great behind-the-scenes bonus for existing attendees. It’s a win/win template, and a great chance to get maximum brand awareness from your speaker’s audience, too!
How to use it: There are two ways you can be smart with this template. First, only ask good questions that you think your audience actually wants to hear the answer to. Be ruthless! Secondly, ask as many questions as possible, then trim down, and you’ll be able to make multiple videos from your single conversation.
Event over? Your content shouldn’t be! You should have a powerful bank of testimonials, speaker clips, and everything in between by now. By sharing post-event content, you’ll be opening the floor for attendees to share their glowing feedback, and you’ll create the kind of FOMO that could have people asking for next year’s tickets already!
Your post-event marketing goals should be all about driving strong engagement and mobilizing your event’s attendees on social media, to boost your brand awareness. That’s why you should be using video to extend the life of your content as much as possible.
Why try to make your event sound impressive when your attendees can do it better? We just can’t resist seeing what a smiling face has to say: and we trust them more, too! That’s why this template is a gold mine for your post-event marketing content. Just find a friendly-looking attendee, grab some video, and keep moving!
How to use it: Consider asking questions that go beyond simply what they enjoyed – ask them for the funniest moment, or the most powerful quote they heard. The more you can reel the audience in, the better.
If you serve up the best bits of your event in bite-size chunks, how could your audience resist? Package up your punchiest, most inspiring moments to deliver post-event marketing with serious polish, and help it shine on social feeds.
How to use it: Consider asking questions that elicit a deeper response – ask them who their favorite speaker was and why, or the most valuable insight they gained from the event. The more information shared, the more engaging and informative it will be for your audience.
Phew – who knew you could get so much great content out of one event? We hope this guide has inspired some new ideas and served as proof that you can still make your event a roaring success on your social channels without breaking the bank or burning yourself out. Best of luck, and we’re only an email away if you need us!
January 23, 2023
January 23, 2023
Our CEO, Peder Bonnier, knows this all too well:
“What’s happened in social is that distribution and quality are intrinsically linked. If you publish something that's bad, no one will see it, but if you publish something that's great, you'll get a ton of distribution. Of course, it's really hard to know beforehand. So the only way to solve the problem is to just keep iterating and publishing, and when things do well, ask yourself why”.
But achieving a stream of posts that perform well is easier said than done. It’s made easier when you have an inherent ‘feeling' for what resonates. How do you become that discerning content manager? Simple: by making more mistakes.
Understanding what works, and what doesn’t, means knowing your audience’s wants and needs inside out. It means being able to draw on content pillars that truly inspire them. It means testing out your ideas, and putting work live without tweaking it to perfection.
Opening yourself up to making mistakes always feels vulnerable, particularly as social is so public. But it’s time to unlearn the idea that social content needs to be a perfect highlight reel: that assumes there’s a captive audience even watching the reel in the first place. Not anymore!
How many times have you gone back and forth over the specifics of a simple post, sculpting, adjusting amending and perfecting until it feels perfectly on-brand?
How many times has that post actually worked?
Brand guidelines are important when treated as guardrails, but make sure they’re working for you, not against you.
Instead of getting bogged down in endless revision meetings, ask yourself how you can create MORE content:
The more you test, the more you’ll know. The more you post, the more you’ll be rewarded.
It’s faster to make, repurpose and share your video content when you use Storykit. Find new angles in your story, then create and share them faster than ever. Just share a line of text and our AI will turn it into a video. It’s that simple.
January 9, 2023
January 9, 2023
Buckle up: the job market is getting tough for employers.
Your potential new recruit is pitting you against a sea of brands thirsty for new talent, many of which have big budgets and an enviable array of benefits. Is your employer brand strong enough to attract their attention, or - let’s be honest - are you more of an employer bland?
Employer branding is one of the most essential ways to hire the best candidate for the job. Add video into the mix, and you’re on your way to building the kind of employer branding strategy that’ll have potential new recruits biting your hand off for an interview (not literally, of course).
If you’re ready to attract a higher caliber of talent to your company, read on…
Your employer brand is what springs to mind when potential employees look at your company as a place to work. It’s influenced by your culture, values, and benefits - get that mixture right, and you’re halfway to convincing potential new hires as a place they’d want to work. Communicate it well, and you might just win them over. After all, it’s not just you who is making a big decision when offering them a role – they are, too!
The chances are, yes it does! As companies shift to working remotely, the pool of jobs gets wider and wider, and your net gets smaller. If you’re already finding yourself struggling to pit yourself against competitors, losing candidates to better offers, or even failing to fill your roles without a recruitment agency, you need a compelling employer branding strategy – and that starts on social media.
We’re sure there are plenty of benefits to working for you, but a jobs board on your website just isn’t a competitive enough way to show that anymore. By making social media part of your recruitment process, you’re able to add a much-needed human element to convince would-be employees of why they should work for you, and only you. Show you care, and if you invest in your recruitment process, you’re more likely for the right candidate to invest in you.
How do you stop letting your company be overlooked by potential employees? Use social media to amplify your employer branding – and you’ll start standing out in a crowded job market.
Before you start creating your content, it's important to have a clear understanding of who you're trying to reach. Which departments will be ramping up hiring soon, or what areas of your business are you struggling to recruit for? This will help you tailor your content, so you can hone your message. For example, if you’re hiring a senior developer, you could interview the hiring manager, feature a behind-the-scenes video or a day in the life of the team. But all of that content only works if you know your audience first!
Once you’ve built an image of your target, work out where they’re spending their time and talk to them there. Maybe they’re in Reddit forums in the evening, perhaps they browse Instagram before work, or maybe they religiously update their LinkedIn profile. Once you know where they are, you can focus your energy on those platforms. Don’t feel like you have to be everywhere - just choose the channels that make the most sense!
Once you understand your audience, you can start creating your stories with confidence. What threads of your company life can you weave into beautiful blankets? Which watercooler chats about an employee’s progress would actually lay the groundwork for captivating reads? There are stories everywhere. And you’re in luck, because we’ve also got bucketfuls of ideas for employer branding content:
Social media is called social for a reason – it's about engaging with your followers and building relationships. Respond to comments, share user-generated content, and crucially, interact with other industry players by sharing their content or leaving thoughtful comments on their content. Play the long game: build a strong, positive employer brand and your followers will keep coming back for more.
Finally, it's important to track the success of your employer branding efforts on social media. Are they moving the needle effectively? Use platform-native analytics tools (they’re free!) to see how your content is performing, so you can understand what to invest more time into and what to cut from your plan. Combine this with surveying your recruits on what caught their attention, and you’ll be able to fine-tune your strategy and ensure your employer branding efforts are delivering maximum return on your investment.
Congratulations! You’ve gotten through Employer Branding 101.
Now, let’s get to the actionable stuff – what employer branding videos should you make, and how do you make them?
Wonder no more - because we’ve got you covered. Here are are 4 employer branding videos that you can turn into staple content.
Show off the things you love about your office, your colleagues or your company events with this list video. This is a great format for some informal video clips or photos to give your audience a peak behind the scenes!
Highlight the success your colleagues have achieved with this video. It’s a great way to show the challenging and rewarding work people can look forward to getting stuck into when they join the company.
You want your potential recruits to know about the perks of working at your company. Forget about posting a bullet list of activities and benefits. Use the video idea to create a handfull of report-style videos where you take your audience a long for the ride. It’s a deceptively easy format to put together and a really effective one at that.
December 12, 2022
December 12, 2022
Tighter budgets and uncertainty make people less inclined to buy.
It’s hard to commit when you’re not sure what the next few months will bring, and even harder if the budget just isn't there.
But, people who aren’t looking to commit are still open to seeing what’s out there and finding out what they like. Recession-time is dating-time for brands and their audiences, and brand marketing is the name of the game.
This is a roundabout way of saying that it makes sense to align your marketing focus with where the market is at – if you notice that your lead capture efforts are quieting down, the knee-jerk reaction could be to throw more budget, time and effort at lead gen tactics.
But what we’ve learnt from previous recessions is that you’ll likely be throwing good money after bad.
So, what do you do?
You start dating.
For your brand, that is.
Shift your focus to creating and distributing content that’s aimed at getting your brand seen and understood – make it decision-making and help your target market develop their relationship with your brand.
Because that relationship is one of the most valuable things you can have. A person’s relationship to a brand often trumps all the other rational decision-making that we imagine goes into buying decisions.
Whether that’s by biassing the comparison of alternatives or simply ruling out the alternatives altogether.
Just remember, this is dating. Not The Bachelor. Resist the temptation to make this about getting people to sign up or buy in the short term. Let this be about getting the market acquainted with your brand, no strings attached.
How do you get your target market to fall in love with your brand? Here’s a checklist of the kind of tactics and content you should aim to share.
Consider expanding where you show up - if your audience is there, create content that’s optimised for discovery and consumption behaviour on that platform. You want to be as visible as possible, so put money behind this and go broad. You could redirect the budget from underperforming lead gen ads - it’s going towards the same goal, you’re just driving the process from an earlier stage in the customer journey.
This kind of content is short, memorable, and makes a clear connection between your brand name or logo and the brand identity and values or mission. You want people to know your name and what to think of when they see or hear it. They don’t need the details, they just need to make the connection.
At this point, people have seen your brand around, they know your name, but that’s about it. So, keep going broad when it comes to distribution & targeting (and re-targeting) – this is when you get them to go from aware to curious.
This content should help the audience understand what kind of brand you are – but don’t just tell people what values and characteristics your brand has, show them! How well does it work when a person walks up to you and says “Hey, I’m really cool!”?
Yeeeaah. Not half as well as it would have if they had just been cool.
Moral of the story: Be your-brand-self. How? Storytelling. Let the audience connect the dots themselves, it’s really so much more effective than giving them a list.
So, if we get back to our Tinder analogy for just a second, we’ve come to the part where you start chatting with a smaller portion of the dating pool. In other words, it’s tiiiiime toooooo segmeeeeeent! Start targeting narrower segments of your audience so you can speak specifically to their experience.
Create content that resonates with each segment’s perspective, problems, preferences or frame of mind. You want to show that your brand gets them, and what they care about. Connect your brand to something (relevant) that stands out to them, in a way that reflects the kind of brand that you are and the role you would play in their lives
It’s all very well giving you brand marketing advice that could double as some kind of dating manual.
What you really need is a way to get it done, right? Very well.
Here are three video templates that you can use, today, to create the brand marketing content outlined in the checklist.
The great thing about these video templates is that each one is designed around a narrative structure that weaves the power of storytelling into your videos, helping you create more effective content that drives your results.
Not sure what narratives and storytelling have to do with anything? Check out this article: Storytelling: the secret sauce of high-performing marketing content.
You don’t. You could adapt these templates and use the outline to create a blog post or carousel. BUT. Video is just so much more effective when it comes to getting your audience’s attention and getting your message across. Why? Two things:
Something is happening right away, right in front of your audience that draws them in.
There’s no initial weighing up of whether it’s worth consuming a video, like you would with a blog post or something that requires more active engagement. It just happens. And that’s really essential for getting the broad reach that you need for brand marketing. (In light of this: Thank you for reading - I appreciate you).
There’s something about length that scares people off. But like a good Typeform form, you don’t really notice the length of the video before you start watching.
If the first chunk is interesting, you wait for the next, and if that’s interesting too, you wait for the next. So, if you do your job right (super easy with these templates) your audience is just going to stick around until your entire message has been served.
Enough beating around the bush. Here are the templates.
This format might be simple, but if you choose the right message, it's also very effective. Lead with a strong statement, back it up with a quote, add supporting visuals and you're good to go.
Bring in some storytelling with this template - instead of telling people what kind of brand you are, show them, with a story that illustrates what you're all about.
Show your target market that you care about what they care about by connecting their problems or goals to your brand mission.
The 'Underlying Issue' Template
When good times come around, lead capture starts ticking and budgets fill out again, all this brand-dating you’ve been working on will pay off. Because your target market will know exactly which brand they want to live happily ever after with.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
.jpg)
