So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 24, 2023
March 24, 2023
The construction industry is still one of the most male-dominated industries in the world. In Europe and the United States, the proportion of women is around 10 percent - and most of them hold administrative or office jobs.
However, if you ask women who work in the construction industry, you get a positive outlook. In a US survey conducted in 2022, 80 percent of the responding women said they loved their job.
Recruiting more women is a challenge that many companies are trying to solve today. With increased focus on equality and diversity, it is a must to actively work with these issues.
Having more even gender distribution is not just a hygiene factor, but also leads to greater success. According to the Peterson Institute, construction companies with more female employees have increased productivity. Among the companies that are among the top 25 percent in terms of gender equality, 46 percent have a greater chance of outperforming their competitors.
Another study conducted by Credit Suisse shows that companies, where half of the managers are women, have ten percent higher returns than companies with fewer female managers.
The need for more women in the industry is something that Maria Wilund, PR manager at Peab, one of the leading construction and civil engineering companies in the Nordics, agrees with.
– We know that mixed workplaces perform better, but we also have a major skills shortage. Our industry has difficulty finding personnel to recruit, so both men and women are needed - it is not just men who can build society.
Peab's strategic goal is to recruit more women than are graduating from relevant education. To increase the proportion of women who choose to join the industry, they have started "Building Year”.
"Building Year" is a paid apprenticeship year for women. With this, they aim to create debate in society and concretely make young girls aware of the industry, says Maria.
Want to read more about how Storykit helps property and real estate development companies capitalize on their communication? Learn more here!
"Building Year" is a broad campaign for Peab, but they also continuously work on lifting up women: getting more interested in the industry and ultimately wanting to work for Peab.
Social media has proven to be very effective for Peab in terms of employer branding.
– We used to work with traditional job ads when we were recruiting, and we noticed an incredible response with many more applications when we started recruiting on social media.
What type of content on social media have you seen the best response to?
– It is clearly when we highlight our own employees.
What is your best tip for reaching women on social media?
– What works best for us is to work with recognition. To attract women, we must show the women who work for us, who are "ordinary" women that most people can identify with. For example, we have a series where female employees have filmed themselves to get more women to join the industry. These have had incredibly high engagement on social media, concludes Maria Wilund.
At Peab, they create content in different formats for different channels - both for internal and external communication. Video is an important format for reaching out - whether it's about advertising, internal training, or simple videos optimized for social media.
With Storykit, they can easily produce the number of videos they needed.
– Just in the past year, we have produced more than 300 films with the help of Storykit, says Carina Nilsson, who is in charge of communications.
What are the important ingredients to get women interested in you as an employer in the content you create?
– Being honest and showing what reality is and looks like. It's important to have a personal tone with the recipient. If you want to reach women, it's important to show women in the content we create to give a sense of identification. We try to use our employees in all the content we produce for social media as much as possible, says Carina.
In this video, they talk about how Peab's permanent offices and construction sites have been equipped with free menstrual products.
In this video, they highlight Peab's support for "All Women's Houses".
This video addresses the importance of a healthier work environment.
Want to read more about how Storykit helps property and real estate development companies capitalise on their communication? Learn more here!
March 22, 2023
March 22, 2023
Instagram filters offer a range of benefits for businesses, from boosting brand recognition to creating a consistent look across your posts.
In this article, we'll delve into the world of Instagram filters and explore how they can benefit your business. We'll also reveal our top picks for the best Instagram filters (along with a few of our own) that will elevate your brand's visual identity and make your posts and stories stand out.
Instagram filters are pre-designed digital effects that you apply to your photos and videos to enhance their visual appearance.
These filters are built into the Instagram app and can be accessed from the editing screen after you've taken a photo or video. They come in a variety of forms ranging from simple color adjustments to complex image enhancements.
For instance, you can choose filters that add warmth or coolness to your photos, or create a vintage look with a black-and-white or sepia filter. Some filters can even change the saturation or brightness of your images, making them appear more vibrant or muted.
In addition, many filters offer special effects like blurring, vignettes, or lens flares that can add a professional touch to your posts.
Traditional Instagram filters are different than AR filters. AR filters offer more interactive and engaging features such as animated effects and face filters that track your movements in real-time (e.g. when you see someone with dog ears). In addition, they are only available when you're making a Story, a Reels video, or when you're using Instagram Live.
Here are some of the benefits of using a specific filter, or filters, for your business.
If you’re not sure where to start with Instagram filters, we recommend trying these five to add a professional touch to your photos and videos within the feed.
This is one of Instagram's most popular filters, and for good reason. It adds a subtle brightness and warm tone to your photos, making them look more inviting and professional.
Another popular filter, Juno adds a cool, bluish tint to your photos while also enhancing the color saturation. This filter is especially effective for product shots or images that feature a lot of color.
This filter adds a slightly muted, vintage look to your photos while also enhancing their contrast and brightness. It is a great choice for photos that need a little extra pop and visual interest.
If you're looking for a filter that gives your photos a classic, timeless look, Gingham is a good choice. This filter adds a subtle, desaturated effect to your photos, making them look more polished and refined.
For images that have a lot of natural light or bright colors, Lark can be a great choice. This filter adds a cool, bright tone to your photos while also enhancing their clarity and sharpness.
If you want to maintain a consistent look and feel for your posts or ads on Instagram — whether they're videos or images — then it is smarter to apply your filters before you even upload your content onto the app. By applying your own unique filters, such as those featuring your brand's signature color, you can create a consistent look and feel across your entire profile.
Plus, filtering your content prior to uploading will also streamline your workflow, as you won't need to spend time editing individual posts once they're on the platform.
Due to the popularity of videos on Instagram, and the introduction of features like Reels, filters are now just as important for videos as they have traditionally been for images.
At Storykit, we're dedicated to helping businesses create eye-catching videos with custom filters that perfectly match their brand and style.
We understand the importance of consistency, which is why we have ‘rule sets’. ‘Rule sets’ allow an organization to lock in the filters they allow, making is it easy for anyone at an organization to produce high-quality videos without sacrificing their unique vibe.
Oh, and speaking of filters, we've curated a list of our top 10 most popular ones that our clients absolutely love. From subtle enhancements to bold transformations, each filter adds a professional touch that sets your videos apart from the rest.
March 21, 2023
March 21, 2023
Getting everyone on the same page and strengthening employee engagement means you might need to adjust the way your business communicates. How you talk externally is just as important as how you talk on the inside, and the same principles apply too - if your message doesn’t resonate, it won’t be remembered or even opened, and things quickly get slow, messy and confusing.
When you switch your messages to video for internal communication, you’ll engage more employees, get your whole message across at once, and ensure the information you're communicating really gets heard.
Here are three reasons why video is the best way to communicate internally:
The brain processes visual information 60,000 times faster than text and the average viewer retains 95% of a message if it’s in video form. Whether it’s a product update or company policy, video is a truly compelling way to get your message across in a way emails often can’t come close to.
79% of employees believe that using screenshots or video would improve their business and 59% of executives would rather watch video than read text. As video-native Gen X and Gen Z enter the workforce and more people work remotely, keeping your communications visual is key to bridging the gap, staying with the times and fostering a sense of community among employees.
You read that right. Making high-quality videos used to be expensive, meaning only big companies could afford to, but now, there are easy video maker tools like Storykit adopted by small and medium business marketers to make their own videos on the cheap and on the fly. In addition, using videos for things like product updates and onboarding actually saves you time and money in the future, as they can be reused and referred to over and over. In fact, US tax authority IRS reduced their cost of training by 83% in just three years since switching to video-based onboarding.
You don’t have to become a presenter overnight to deliver your internal communications with video. Using ready-made video templates is a quick and easy way to deliver news, updates and memos that resonate with your team. Push them out to your company message boards and social media, and gear up for stronger employee engagement.
Here are twelve ways you can start using video in your internal communications plan as soon as today.
Share briefs and your corporation's current goals with your employees and give the roadmap on how you’ll start working towards them. Make sure you stick to one goal per video so that each topic gets the airtime it deserves and nothing is lost. Try the ‘Why we do it’ template.
When was the last time you actually read a whole handbook? Instead of inspiring a flurry of inbox deletions, bring your policies to life with the power of video. The template ‘From the books’ is simple and to the point. Simply choose a relevant stock image or clip and add a concise but catchy headline. By bringing in visuals, you’ll increase memory retention!
Someone making waves in your company? Film it! Shining a light on coworkers’ successes and potential career paths (and promotions) is key to keeping spirits high. Try using a template like this and focus on one or two employees who have really impressed you. Using reporter-style questions could also be a creative and fun way to give recognition!
Try using this video template to motivate and encourage others with an employee’s career journey. Don’t just focus on the typical ladder-climbing - dig deep and show their adventure at your organization. Try framing the video with headings like ‘The Origins’ and ‘Where are you now?’ to keep it engaging.
Surveys are usually lost within the piles of emails, junk mails and internal discussions. Dare we say it – they also go purposefully ignored! Using a video format to create internal surveys can ensure they don’t get forgotten again. These videos can be entertaining; asking about employees favorite coffee spots, or they can help make crucial company decisions. By using the ‘Survey’ template, you can do both! Simply find your question, a stock image and you're good to go.
Breaking the ice doesn’t have to be tedious, and you can bring the same message to every part of your organization who would otherwise miss out on it. Using video can help your employees bond without being put on the spot. These videos should be a light-hearted chance to show the human side of your company. To do this, try using this template.
Making sure everyone starts the day out on the right footing is important. And it’s never been more simple as with a video message. Summarize what the day has in store for your company by using the Morning bell template. You’ll find that your employees are more prepared and organized for what is on the agenda.
Remind your team about important specific events and meetings coming up with the ‘Don’t forget’ template; simply put a headline of the event over a relevant stock image and send it off. Try making it witty and concise, and you’ll be even more memorable.
We’ve covered how to keep everyone on the same page with reminders and day summaries, but what about introducing goings-on at your company in an exciting new way? The ‘This period in’ template allows 2-5 updates – plenty enough to explain all of those key moments to your staff.
Creating a video to update employees from the company’s executives is a great way to efficiently convey what has been going on in the higher-ups. This short-form video template utilizes a newsletter format that delivers news with clarity, but it's less than half the work of an actual newsletter.
Sustainability goals. Equality targets. Business development. How far are you with your plans, and how can you rally your team around them? First, you need to get your team to pay attention to them! Use the Progress Metre template to get your goals across in an interesting way.
So you’ve built a new process. Or made an existing one better. When you’ve got changes to share, don’t start typing out a long email – create a video with this template to get your message across with impact.
Ready to ditch your company-wide emails in favor of an internal communication style that brings everyone on the same page? Of course you are. With Storykit, you can create videos as fast as newsletters (or sometimes even faster)! Just add your script and the tool does the rest. Sign up and watch your engagement soar.
March 10, 2023
March 10, 2023
TikTok has rapidly become one of the most popular social media platforms in the world, with over one billion active users.
This video-sharing app has captured the attention of individuals and businesses alike, providing a unique opportunity for massive exposure and growth.
However, with so many users on the platform, it's crucial to make sure your profile stands out. How do you do that? Start with the first thing that everyone sees — your profile picture or PFP.
In this guide, we'll cover everything you need to know about your TikTok PFP, from sizing to design tips, to help you create a profile that will grab attention and help you stand out on this highly competitive platform.
On TikTok, PFP stands for profile picture. It refers to the image that represents your account and appears next to your username in all of your posts and interactions on the platform.
Your PFP is an essential element of your TikTok profile, as it can help people recognize and remember your account, and it can also give a sense of your personal brand or style.
In other words, your TikTok PFP is like the face of your account, and it's important to choose a memorable and attention-grabbing image to represent yourself on this highly visual platform.
We're going to let you in on a secret before you get to the bottom of this article... if you aren’t creating awesome videos for your TikTok account then it won’t matter how perfect your PFP is. Try Storykit free and start creating on brand videos for TikTok faster that ever.
The recommended TikTok profile photo size is 200 x 200 pixels. This means that your PFP should be a square image that is at least 200 pixels wide and 200 pixels tall.
It's a good idea to use an image editing tool or app to resize and crop your image to ensure that it meets these dimensions before uploading it to your TikTok account. When you export it, either a large, high-quality jpg or png will work fine.
Here are some four image-cropping tools that you can use to get the right dimension:
When it comes to choosing the right TikTok PFP, there isn't a one-size-fits-all approach. The type of profile picture you should have will depend on what your account is for.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
Finally, if you have a business account where you try to educate your target audience, you may want to choose a more professional-looking image that reflects your brand and expertise. Ultimately, your TikTok PFP should be chosen with your goals and target audience in mind, as it can be an important tool to attract and retain followers.
To help inspire you and provide some ideas for your TikTok PFP, we've compiled a list of examples of profile pictures that are being used effectively on the platform.
If you are a business, then you should strongly consider using your logo for your PFP. You want to make sure the awesome content you post is associated with your brand. This is an effective way to build brand recognition and awareness.
Here are three examples of companies using their logo for their profile on TikTok: Storykit, Ryan Air, and Duolingo.
If you are setting up a personal account on TikTok, then you should consider using a photo of yourself. By featuring your own face in your PFP, you can create a more personal connection with your followers and make it easier for them to identify and connect with you.
Here are three examples of individual profiles that have pictures of themselves for their profiles on TikTok: Charli D’Amelio, Lizzo, The Rock.
If you have a creative account on TikTok, such as one focused on sharing food and recipes or showcasing travel destinations or sports, using a picture of something related to your content can be a great option for your profile picture. This approach can help give users a quick idea of what your account is all about and what they can expect to see if they follow you.
Here are three examples of creative profiles, with pictures that relate to their account: Wishful Destinations, Golf News, Cooking with Hel.
If you need more ideas then here are 28 more PFP ideas to get you started.
If you don’t have a profile pic that you want to use and want to take a new one then follow these three tips. Remember your PFP is small, so the clearer you can make it the better.
Lighting can make or break a photo, so it's important to choose a location with plenty of natural light or use a lighting setup to ensure that your subject is well-lit. Avoid harsh overhead lighting or direct sunlight, which can cast unflattering shadows or make the subject squint. Soft, diffused lighting is often the most flattering for portrait-style PFPs.
The angle of your photo can significantly impact how it is perceived. Experiment with different angles to find the one that looks best for you or your subject. Generally, it's best to shoot from slightly above eye level, as this can help define facial features. Additionally, tilting the head slightly can add visual interest and create a more dynamic composition.
A well-composed photo can help draw the viewer's eye and make the subject stand out. Consider the background of your photo and ensure that it doesn't distract from the subject. Additionally, use the rule of thirds to create a balanced composition by placing the subject off-center and aligning them with one of the intersecting lines. Finally, make sure that the focus is sharp and the image is in focus, as a blurry or out-of-focus image can detract from the overall quality of the photo.
Would you like to make your profile picture stand out? Here are some tips to create a customized and unique look.
One way to create a custom PFP is to use stock images and get creative with them. You can find free stock images on sites like Unsplash or Pexels and use photo editing software like Photoshop or Canva to add filters and effects or manipulate the image to create something new and unique. For example, you could zoom in on a specific section of an image to create a minimalist and abstract PFP.
Another way to create a custom PFP is to add text or graphics to your image. You can use design tools like Canva or Photoshop to add text overlays, shapes, or graphics to your image. This can help make your PFP stand out and reflect your brand or personality.
Finally, you can experiment with color gradients to create a custom PFP. You can use photo editing software to apply a color gradient to your image using your branding colors or use a tool like Coolors to generate a color palette and apply it to your design. This can help create a unique and visually appealing PFP that stands out on TikTok.
That's it! You have successfully uploaded your profile picture to TikTok.
Congrats, you're officially a TikTok pro! Now that you know how to upload or change your profile picture, it's time to start creating amazing videos that will help you grow your following. If you're using TikTok for your business, it's crucial to ensure that your videos are on-brand and that you can produce them quickly.
That's where Storykit comes in. With Storykit, you can create all the TikTok videos you need in no time thanks to built-in branding and pre-made templates. Reach out to learn more so you can start creating content that resonates with your audience, and take your TikTok presence to the next level.
Not sure where to start when it comes to video marketing? Have a look at The definitive guide to video marketing, to help guide you.
March 7, 2023
March 7, 2023
The world of digital content is constantly evolving. If you're not getting the results you want from your digital content marketing strategy, it may be time to shake things up.
In this article, we will show you how you can elevate your current content strategy by using video.
Rather than create a new strategy from scratch, learn how you can use video to reach your current content further, educate your audience, drive more traffic to your site, and ultimately increase conversions. In addition, we have included video templates that will enable you to start maximizing your current content with ease.
Content marketers plan, produce and distribute blog posts, white papers, guides, case studies, and ebooks to attract and guide their audience at every stage of the marketing funnel and ultimately convert them into customers.
If you’re a content marketer with a well-thought-out digital content strategy, you’ll be working behind the scenes too, understanding your audience’s needs and what makes them tick, and how to reach them – whether that’s through smart SEO, distribution channels or keeping up with the latest content trends, from formats to topics in your industry.
After all the effort you put into your content strategy, it sometimes feels like the job is never done.
You keep up with all the latest trends and run on the content marketing hamster wheel for dear life, producing content at breakneck speed to keep up with the demand from search engines, social channels, and newsletters only to finally step off the wheel and find the results underwhelming at best.
If any of this sounds like you, it’s time to think about tweaking your digital content marketing strategy so that it works for you . No more hamster wheels.
With around 6000 Tweets sent every second (we counted), you can’t be surprised that the one article you shared this week or the one video that finally got signed off barely got any views or engagement.
You can’t share one thing and hope it sticks. With SEO, you can often make a great pillar page and drive traffic with that one piece of content.
However, with social channels, sharing one link to your article won’t get you anywhere.
Focusing on quantity truly is the best content marketing plan that drives revenue from organic social. When you focus on the best content for the best distribution channels, you’ll start to see the results you want.
How do you put it into practice and clean up your distribution and production plan?
Let’s start by reviewing your social stats. Great videos almost always outperform text or image-based posts, as algorithms are laser-focused. By turning all your content into videos – articles, podcasts, guides and reports – you’ll improve your reach and help drive traffic to wherever your content lives. You’ll also give all the content a second, third and even fourth life, meaning you actually need to produce less.
When you understand your audience, you can tailor your messaging to meet their needs. And those needs will be different! That’s why it’s critical when creating your digital content strategy – after all, you wouldn’t tell the same story in the pub that you would with your in-laws (unless you would, in which case, we have questions!).
So it's non-negotiable to break down your content to target each sector of your audience, because a deep audience understanding helps you create content that cuts through and resonates.
One of the easiest ways to tailor the messaging in your content without wasting time or energy starting from scratch is to duplicate video content and then tweak it for each target audience. By creating a single video and then editing the content, tone, or style to cater to each audience, you can save time and resources while still producing high-quality, personalized content.
Learn how Dun & Bradstreet tailors their video content for their audiences.
Distribution of your content is as important as the content itself and video is among the most effective ways to add value to your content, rank on Google and get views on social media – you’ve hooked your viewer in, and they don’t even need to leave the platform!
A lot of your marketing funnel is made up of top and mid-funnel content, which means being informative and telling compelling stories. No surprises here: video is essential! It’s a great way to allow your audience to consume your brand’s messages and make the content in your long-form texts more engaging. With video, the audience can consume the whole content where they find it without needing to tap away to a blog or web link.
Using a video tool like Storykit helps you as a content creator get your message across, work more effectively, and minimize your time (and money) investment to produce different versions of your content optimized for different channels and audience segments. It’s how you achieve your internal and external KPIs all at once.
If the only result of your content plan is your own burnout, you need to read this.
You don’t have to make more content to get better results: you need to work smarter with the content you make or already have. Start with a thorough examination of your distribution plan (or lack of one – no judgment here!).
How are you currently distributing content? Be honest: after you write an article, do you have time to do what you should with it? If you share it out once if you’re lucky, it’s great you’re here!
If you have one piece of great content that truly understands your audience — maybe your last ebook — take out the main points and turn those into short 30-second videos that you can distribute on your social feeds.
It’s a low-effort, low-cost way to improve your reach and performance, and when you get content in front of more eyes, it’s easier to evaluate what your audience responds to. Then, you keep producing what works, and more importantly, distributing the impactful content you’ve already created to drive more traffic to it.
Marketers around the world use Storykit as a natural extension to the way they already work.
It’s simple: you write a ton of words in your day job already; Storykit just sits on top of a video script and creates video content for you, like a natural extension to the way you already work. Minimal extra work. Loads of extra content.
Here’s how you can use it in your workflow:
Elevate your digital content game with these easy-to-use video templates. Don't let your existing content go to waste - impact every stage of the funnel by turning your existing articles, podcasts, guides and reports into videos that help you improve your reach and drive traffic to wherever your content lives.
At the top of the marketing funnel, the goal is to attract and engage a wide audience. By making your educational and informative content more digestible and engaging with video, you can get your ideas in front of more people and and drive more traffic your way. Repurpose blog posts, infographics, ebooks, podcasts, etc. that address common interests of your target audience.
Use this template as a trailer for your article. Share a summery of what's included along with CTA that will drive them to the whole piece.
Use this template to showcase the most attention grabbing stats from your last report and hook them in to read more.
Use this template to outline the main takeaways from a longer piece of content like an ebook or podcast episode.
In the middle of the funnel, you'll want to provide content that helps your potential customers determine that they need your product or service. Take main points from your your case studies, expert guides, webinars and company branding that address the common pain points of your target audience and make them memorable with video.
Use this template to highlight a particular angle or message taken from a full case study. Use it as a trailer to drive traffic to the original content piece or as standalone content that’s fantastic for in-feed engagement.
Use this template to present the underlying issues that led to your services or products (a.k.a. the pain points you solve).
Use this template to give quick answers to some of your target audience's most asked questions. Don't know where to start? Take the questions out of some of your low funnel SEO articles.
At the bottom of the funnel, you'll want to provide content that helps your potential customers better understand your product or service and why it's the best solution for their needs. Highlight key points from your product demos, testimonials and expert guides to demonstrate why they should choose you.
Use this template to turn your competitor comparison guides into video. Highlight one major difference that your product or service has compared to one of your competitors.
Use this template to give your audience a sneak peek into how your product works, without them having to book a demo. Show them a special feature that you know they would benefit from.
Use this template to showcase your customer testimonials and build trust in your product.
March 1, 2023
March 1, 2023
Storytelling is a timeless art that has been used for centuries to connect with people, engage them emotionally, and convey important messages.
In recent years, companies have recognised the value of storytelling as a powerful tool to communicate their brand values, build emotional connections with their customers, and stand out in a crowded marketplace.
Whether you're a seasoned marketer or a business owner seeking to set your brand apart, mastering the art of storytelling can prove to be a game-changer for your organisation.
In this guide to corporate storytelling, we'll explore the different types of stories that companies can tell, the key elements of a successful corporate story, and the best practices for crafting and sharing compelling stories that resonate with your audience.
Corporate storytelling is the art of using stories to convey a company's brand values, mission, and vision in a way that resonates with its target audience.
It is a key component of brand building that involves creating and sharing stories that showcase a company's unique identity, history, and purpose in a way that emotionally engages and connects with its stakeholders.
These stories can take many different forms, such as customer success stories, employee experiences, company milestones, origin stories and product summaries. Basically anything can be a story.
The goal of corporate storytelling within corporate communications is to create a strong emotional connection with the audience and to communicate the company's message in a way that inspires and motivates them.
When done well, corporate storytelling can help build a strong brand identity, increase customer loyalty, and differentiate a company from its competitors.
As mentioned above, corporate storytelling can be used in a variety of ways, such as to humanize your brand, build customer loyalty, attract top talent, communicate your values and mission, and differentiate your business from competitors.
However, it is also a key element that you need if you want to stand out in today's saturated digital world.
Every day, we encounter over 5,000 brand messages, yet we only register about 86 of them and are left with a mere 12 that leave a lasting impact on us.
If you want to be a part of that 12, then you need engaging stories that are memorable.
According to research conducted by the London School of Business, people remember 65 to 70 percent of information presented in a story, while only retaining 5 to 10 percent of information conveyed through statistics. Additionally, a study by Stanford University revealed that the brain is able to recall stories 22 times more effectively than simple facts.
By employing storytelling techniques, businesses can effectively address a range of objectives and use the power of narrative to connect with their audience in meaningful ways.
Corporate stories can be used to communicate the core values and mission of the company to employees, helping them to understand how their work contributes to the overall success of the company.
Stories about employee successes or notable achievements can inspire and motivate employees, creating a sense of pride and ownership in the company.
Corporate stories can help to reinforce shared values among employees, promoting a sense of unity and shared purpose.
By sharing stories about employees and their experiences, companies can create a sense of community among employees, helping to build strong relationships and a positive work environment.
Corporate storytelling can be a powerful tool for building a strong employer brand, helping to attract and retain top talent.
By sharing stories about innovative projects or approaches, companies can encourage creativity and innovation among employees, inspiring them to think outside the box and come up with new ideas.
Corporate stories can also enhance internal communication within a company, helping to create a shared understanding of important topics and initiatives.
Corporate storytelling can help businesses establish a strong brand identity by creating an emotional connection with their audience and differentiating themselves from competitors.
By sharing stories about the company's values, products, or services, businesses can connect with customers on a deeper level and build brand loyalty.
Compelling stories that demonstrate the impact of a company's products or services can help attract and retain customers, ultimately leading to increased sales.
Stories that highlight a company's commitment to social responsibility, sustainability, or ethical business practices can help build trust and credibility with customers and other stakeholders.
Corporate storytelling can also help attract investors by demonstrating the company's growth potential, unique value proposition, and commitment to long-term success.
Stories that showcase a company's unique qualities and strengths can help differentiate it from competitors in a crowded market.
The choice of stories that you use and the way in which you tell those stories depend on your brand, your audience and the specific needs of your company. If you are a shoe company for example, your corporate stories will be different from those of a law firm, since the types of brand stories that resonate with your customers and employees are likely to vary significantly.
Here are some of the types of corporate stories that companies are telling.
These are stories that explain the history and founding of a company, its early challenges and successes, and the vision that inspired its creation. Origin stories are often used to convey a sense of purpose and identity to customers and employees.
At Storykit, our identity is intertwined with our origin story. It all started with our founders noticing how video consumption was changing, and realizing that businesses required a more streamlined method to create professional-quality videos on a larger scale. Our deep understanding of the significance of video for storytelling and effective communication drives us, and we frequently share our origin story to illustrate why we're so passionate about our video software. While it's prominently featured on our website, we also share it across various other channels to showcase our pride in our roots.
These are stories that feature customers who have used the company's products or services and experienced positive outcomes. Customer success stories can be used to demonstrate the value of a company's offerings and build trust with potential customers.
Chilipiper is great at showcasing the success stories of their customers who have benefited from using their product. Their customer stories page is brimming with inspiring stories of how their customers have significantly increased their meeting bookings by leveraging Chilipiper's powerful tool. They also post about their customers’ successes frequently on their LinkedIn page - making their customers a key part of their brand.
These are stories that showcase the experiences and achievements of employees within the company. Employee stories can be used to inspire and motivate other employees, as well as demonstrate the company's commitment to employee development and well-being.
Komoot, the company behind an app for outdoor exploration, has put the spotlight on their employees' stories, making them a central aspect of their brand. Their love for the outdoors is infused in every aspect of the company culture, including a flexible work arrangement that encourages exploration. As a testament to this, Komoot regularly showcases their team's outdoor adventures on social media and proudly displays individual bios on their team page, outlining each employee's favorite outdoor activities.
These are stories that highlight the company's efforts to promote social responsibility, environmental sustainability, and ethical business practices. CSR stories can be used to communicate the company's values and commitment to making a positive impact on the world.
Salesforce does a great job using video storytelling to promote their efforts to support nonprofits through philanthropy grants. In the video below, Salesforce promotes their philanthropy efforts to support nonprofits through Team Earth, which aims to unite people to work towards a more sustainable and equitable future. Salesforce's video storytelling serves as a powerful tool in promoting their philanthropy efforts and encouraging others to make a difference.
These are stories that showcase the unique qualities and values of a company's brand, and what sets it apart from competitors. Brand stories can be used to build a strong emotional connection with customers and create a lasting impression of the company in their minds. According to a study by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
TOMS is a shoe company that has established a strong brand story that differentiates them from other shoe companies. Their brand story is centered around their "One for One" initiative, which donates a pair of shoes to a child in need for every pair of shoes purchased. This unique business model has helped TOMS to stand out in a crowded market, as it appeals to socially conscious consumers who want to make a positive impact with their purchases.
If you have brand story like Tom's on your website, then you should turn it into a video. Do it in 2 minutes by copying and pasting your text into Storykit AI. Try for free now.
These are stories that demonstrate the features and benefits of a company's products or services, and how they can solve customers' problems or improve their lives. Product or service stories can be used to educate customers and differentiate the company's offerings from those of competitors.
Hubspot is great at transforming their product updates into engaging stories that illustrate how their new features work and can enhance their customers' experiences. Instead of simply announcing the release of new free CMS tools, they leverage the power of storytelling by incorporating the 5 W's: who, what, where, when, and why.
Dropbox is also great at using storytelling to explain their products and services. By leveraging the 4 C's of storytelling, they capture the attention of their audience, but also demonstrate how the product can solve the common problem of file access.
Want to create effective product videos quickly? Learn how you can use AI to turn your product pages into product videos.
A data story is a narrative that transforms complex data or information into a compelling and understandable story for a specific audience. It involves using storytelling techniques to present the information in a way that engages and informs the reader, and can help to contextualize and humanize the data.
With good storytelling you can highlight key insights and trends in the data, and communicate them in a way that is more impactful than a simple list of numbers or graphs. In fact, facts are approximately 22 times more likely to be remembered if they are part of a story.
Over the past decade, Google has been using search data to curate its annual Year in Search campaign. This popular initiative produces a concise 1.5 to 3-minute video that highlights the year's most frequently searched terms, making it easily digestible for audiences.
Do you need inspiration on where you can find great stories within your organization? Check out our article 6 places you will find great brand stories for some ideas.
To write an effective corporate story, it's important to start by understanding the purpose of the story and the audience it's intended for. You should consider what message you want to convey and how you can make it engaging and memorable.
The story should have a clear beginning, middle, and end, and should be focused on a central theme or message. You also want to think about where this story is going to be presented. If it is a text story featured on your website then you can make it longer and more detailed.
If you are trying to write a script for your social media video that highlights an employee then you want it to be shorter and to the point.
The most important thing is, don't overthink it!
Remember that a story doesn't have to be long to be effective. In fact, at Storykit, we specialize in creating short videos that pack a punch.
Have a look at our LinkedIn feed here, which is full of short corporate stories.
Understanding your audience and what resonates with them is essential to creating a compelling story.
Avoid industry jargon or technical terms that your audience may not understand. Use clear, concise language to make your message accessible and easy to understand.
Emotion is key to engaging your audience and making your story memorable. Incorporate personal anecdotes or examples that evoke emotion and make a connection with your audience.
Use visuals or examples to bring your story to life and make it more impactful. This could include videos, images, or real-life case studies.
Authenticity is essential to building trust with your audience. Be honest and transparent about your company's values, mission, and impact.
Corporate stories should always focus on people, whether it's the employees, customers, or the impact your company is having on the community. This human element helps to create an emotional connection with your audience.
Keep your story concise and focused. Avoid tangents or unnecessary details that distract from the main message.
A strong narrative structure helps to create a clear beginning, middle, and end to your story. This makes it easier for your audience to follow along and understand the message.
Rehearsing your story and getting feedback from others can help you refine your message and delivery, making your storytelling more effective.
If you're new to corporate storytelling, it can feel like a daunting task to figure out where to begin. However, the best way to start is by diving right in.
As a storytelling platform that empowers companies to share their stories through video, we understand the importance of having a solid starting point.
That's why we've created video script templates that are ready for you to use, so you can get started right away without worrying about what story to tell first. By using our templates, you'll have a guide to help you structure your story and communicate your message effectively.
With practice, you'll develop your own storytelling style and become more confident in sharing your company's unique stories.
We’ve teamed up with Daniel Bromberg, paid ads expert at LinkedIn, to give you the ultimate playbook on LinkedIn video ads.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
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