So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 21, 2023
March 21, 2023
Getting everyone on the same page and strengthening employee engagement means you might need to adjust the way your business communicates. How you talk externally is just as important as how you talk on the inside, and the same principles apply too - if your message doesn’t resonate, it won’t be remembered or even opened, and things quickly get slow, messy and confusing.
When you switch your messages to video for internal communication, you’ll engage more employees, get your whole message across at once, and ensure the information you're communicating really gets heard.
Here are three reasons why video is the best way to communicate internally:
The brain processes visual information 60,000 times faster than text and the average viewer retains 95% of a message if it’s in video form. Whether it’s a product update or company policy, video is a truly compelling way to get your message across in a way emails often can’t come close to.
79% of employees believe that using screenshots or video would improve their business and 59% of executives would rather watch video than read text. As video-native Gen X and Gen Z enter the workforce and more people work remotely, keeping your communications visual is key to bridging the gap, staying with the times and fostering a sense of community among employees.
You read that right. Making high-quality videos used to be expensive, meaning only big companies could afford to, but now, there are easy video maker tools like Storykit adopted by small and medium business marketers to make their own videos on the cheap and on the fly. In addition, using videos for things like product updates and onboarding actually saves you time and money in the future, as they can be reused and referred to over and over. In fact, US tax authority IRS reduced their cost of training by 83% in just three years since switching to video-based onboarding.
You don’t have to become a presenter overnight to deliver your internal communications with video. Using ready-made video templates is a quick and easy way to deliver news, updates and memos that resonate with your team. Push them out to your company message boards and social media, and gear up for stronger employee engagement.
Here are twelve ways you can start using video in your internal communications plan as soon as today.
Share briefs and your corporation's current goals with your employees and give the roadmap on how you’ll start working towards them. Make sure you stick to one goal per video so that each topic gets the airtime it deserves and nothing is lost. Try the ‘Why we do it’ template.
When was the last time you actually read a whole handbook? Instead of inspiring a flurry of inbox deletions, bring your policies to life with the power of video. The template ‘From the books’ is simple and to the point. Simply choose a relevant stock image or clip and add a concise but catchy headline. By bringing in visuals, you’ll increase memory retention!
Someone making waves in your company? Film it! Shining a light on coworkers’ successes and potential career paths (and promotions) is key to keeping spirits high. Try using a template like this and focus on one or two employees who have really impressed you. Using reporter-style questions could also be a creative and fun way to give recognition!
Try using this video template to motivate and encourage others with an employee’s career journey. Don’t just focus on the typical ladder-climbing - dig deep and show their adventure at your organization. Try framing the video with headings like ‘The Origins’ and ‘Where are you now?’ to keep it engaging.
Surveys are usually lost within the piles of emails, junk mails and internal discussions. Dare we say it – they also go purposefully ignored! Using a video format to create internal surveys can ensure they don’t get forgotten again. These videos can be entertaining; asking about employees favorite coffee spots, or they can help make crucial company decisions. By using the ‘Survey’ template, you can do both! Simply find your question, a stock image and you're good to go.
Breaking the ice doesn’t have to be tedious, and you can bring the same message to every part of your organization who would otherwise miss out on it. Using video can help your employees bond without being put on the spot. These videos should be a light-hearted chance to show the human side of your company. To do this, try using this template.
Making sure everyone starts the day out on the right footing is important. And it’s never been more simple as with a video message. Summarize what the day has in store for your company by using the Morning bell template. You’ll find that your employees are more prepared and organized for what is on the agenda.
Remind your team about important specific events and meetings coming up with the ‘Don’t forget’ template; simply put a headline of the event over a relevant stock image and send it off. Try making it witty and concise, and you’ll be even more memorable.
We’ve covered how to keep everyone on the same page with reminders and day summaries, but what about introducing goings-on at your company in an exciting new way? The ‘This period in’ template allows 2-5 updates – plenty enough to explain all of those key moments to your staff.
Creating a video to update employees from the company’s executives is a great way to efficiently convey what has been going on in the higher-ups. This short-form video template utilizes a newsletter format that delivers news with clarity, but it's less than half the work of an actual newsletter.
Sustainability goals. Equality targets. Business development. How far are you with your plans, and how can you rally your team around them? First, you need to get your team to pay attention to them! Use the Progress Metre template to get your goals across in an interesting way.
So you’ve built a new process. Or made an existing one better. When you’ve got changes to share, don’t start typing out a long email – create a video with this template to get your message across with impact.
Ready to ditch your company-wide emails in favor of an internal communication style that brings everyone on the same page? Of course you are. With Storykit, you can create videos as fast as newsletters (or sometimes even faster)! Just add your script and the tool does the rest. Sign up and watch your engagement soar.
March 13, 2023
March 13, 2023
In today's competitive marketplace, it's more important than ever for businesses to have a strong brand identity — and one of the most effective ways to showcase your brand personality, values, and products is through video.
That's why we've put together this comprehensive guide to give you all the resources you need to create high-quality, engaging, and effective brand videos that stand out from the crowd.
Brand videos are a type of promotional video that is created to showcase a company or organization's brand identity. They typically include elements such as the company's:
The goal of a brand video is to communicate the essence of the brand and create a connection with the audience.
A brand video can take many different forms, from a short social media clip to a longer corporate video. It may include a combination of live-action footage, animation, graphics, voiceover, and music. The specific style and tone of a brand video will depend on the company's branding guidelines and target audience.
Oberlo found that 91% of consumers want to see more online video content from brands.
One of the key benefits of a brand video is that it allows a company to showcase its unique personality and values. By telling a story that resonates with viewers, a brand video can help to build trust and establish a relationship with potential customers. It can also help to differentiate a company from its competitors and reinforce its positioning in the marketplace.
Overall, a brand video is an essential tool for any company or organization looking to promote its brand and connect with its audience. By capturing the essence of the brand in a compelling way, a brand video can help to create a lasting impression and drive engagement and loyalty over time.
Embark on a journey through various types of brand videos, each designed to cater to distinct company objectives and target audiences:
Dive into the roots of your brand, narrating its inception, evolution, and mission. This video serves as a visual journey that connects emotionally with your audience, sharing where you’ve been and where you’re headed.
Illuminate the functionality, features, and benefits of your product or service. This video acts as a virtual demonstration, showcasing your offerings in action and illustrating their value to potential customers.
Let your satisfied customers do the talking. This video features real users sharing genuine experiences and successes with your brand, building credibility and trust among prospective clients.
Further reading: Use your case study to create leads
Break down complex concepts or products into digestible, engaging content. This video simplifies intricate information, making it accessible and understandable to your audience.
Shine a light on your company’s ethos, work environment, and team. This video provides a behind-the-scenes look, revealing the personalities and values that drive your brand forward.
Capture the essence and highlights of events hosted or sponsored by your company. This video serves as both a recap for attendees and a showcase to wider audiences, extending the reach of your event.
Offer a practical guide on utilizing your product or service. This video serves as a helpful resource for users, ensuring they extract maximum value from your offerings.
Educational Video
Establish your brand as a thought leader by sharing knowledge on topics pertinent to your industry. This video positions your brand as an expert, providing value to your audience through informative content.
Engage your social audience with short, visually compelling content. This video is tailored for shareability and interaction, enhancing your brand’s presence across social platforms.
Attract top talent by showcasing your company’s culture and opportunities. This video serves as a window into your organization, enticing potential candidates with a glimpse of life at your company.
Each type of brand video serves a unique purpose, enabling you to communicate varied aspects of your brand and engage with diverse segments of your audience. Tailoring your video content strategy to incorporate a mix of these formats will enrich your brand’s visual storytelling, enhancing connection and conversion across your customer base.
Need some inspiration? Here are some well known companies that are killing the brand video game!
Nike's "Dream Crazier" brand video features women breaking down barriers in sports and encourages women to push beyond limits.
Airbnb's "Belong Anywhere" brand video showcases the company's mission of providing unique and personalized travel experiences.
Coca-Cola's "Share a Coke" campaign encourages customers to share their Coca-Cola experience.
Slack's "So Yeah, We Tried Slack…" video is a humorous and engaging explainer video that highlights the benefits of using their product.
The "Life Inside Dropbox" video series is an intimate look at the people behind the product at Dropbox.
Squarespace's "Make it Real" brand video features successful entrepreneurs sharing their stories and how Squarespace helped them build their businesses.
Before creating any brand video, it's crucial to understand why you're making it. What message do you want to convey? What are your goals for the video? Knowing your "why" will help you create a video that resonates with your audience and effectively communicates your brand message
To make a successful brand video, you need to understand who your target audience is. Who are you making the video for? What are their interests and pain points? Knowing your audience will help you create content that is relevant and engaging to them.
A video without a story is like a ship without a sail. To capture your audience's attention and get your message across, you need to write a compelling script that tells a story. The script should be clear, concise, and easy to follow, and should align with your brand messaging and tone of voice.
Consistency is key when it comes to branding, and videos are no exception. Make sure to use consistent branding elements such as colors, fonts, and logos throughout your video. This will help your audience identify your brand and create a cohesive visual identity.
In addition to branding elements, it's important to maintain a consistent messaging and tone of voice throughout your videos. This will help your audience connect with your brand and create a consistent experience across all touch-points. Whether you're creating a series of videos or just one, ensure that your messaging and tone are consistent and aligned with your brand values.
When it comes to creating a brand video, a quick Google search will reveal prices in the thousands. However, before you click on these links and book an agency that will charge you an arm and a leg, there are a few things to consider.
Investing such a large sum into a single video may not be the most effective use of your marketing budget. A successful branding strategy requires multiple videos to effectively communicate all of your brand messages, and your brand will likely evolve faster than you expect, making your video outdated in a short amount of time.
Your second option is you could make your own branding videos for free using a platform like Canva. These types of services offer a wide range of free features to help you create impressive videos. However, bear in mind that it can be difficult to maintain a consistent brand look when there are endless templates, colors, and designs to use, and having inconsistent content floating around could harm your brand in the long run.
A better option is to use a platform like Storykit, which allows you to make high-quality professional videos at a fraction of the cost of an agency. With Storykit, you can be confident that your branding is always consistent because it is locked in with ‘Rule Sets’ when you get the platform. There are also a ton of branding video templates ready to go (we have shared some of them with you below!) so you don’t need to start from scratch and wonder what to make. This is the most efficient way to make branding videos that count.
Further reading: Why bring video production in-house
Use the ‘Our Origins’ Template to highlight a pivotal moment in your organization’s history and showcase your origins from a certain angle.
Use the ‘Organizational Insight’ Template to show your audience the different parts of your company.
Use the ‘Causes And Outreach’ Template to shine a light on the outreach and community work that your organization is involved in.
Use the ‘Culture Spotlight’ Template to create interest in an open position you’re recruiting for and show job applicants the type of culture you have.
Use the ‘Meet Your Colleague’ Template to show off your existing employees to your applicants and show them what their future colleagues are like and what they do.
Use the ‘Great Place To Work’ Template to show off the coolest things about your organization and build a strong and attractive brand for talent acquisition.
Use the ‘Idea Behind’ Template to make your product or service stand out by showing innovation and highlighting the colleagues behind it.
Use the ‘Today at The Office Template’ template to give your brand some personality. Use it as a reminder internally for an event or share it outside of the organization to promote an awesome workplace.
Have an 'About Us' page? Possess 'Service Descriptions'? Own a 'Company Mission Statement'? You're already set to create a brand video!
With Storykit AI, transforming your text into a video is just a copy and paste away. Simply input your text, and voila, a video is generated! Utilizing text-based videos not only effectively communicates your messages but also significantly boosts brand recognition among your audience.
Don't delay in creating your brand videos. Begin today and start earning the recognition your company deserves
March 10, 2023
March 10, 2023
TikTok has rapidly become one of the most popular social media platforms in the world, with over one billion active users.
This video-sharing app has captured the attention of individuals and businesses alike, providing a unique opportunity for massive exposure and growth.
However, with so many users on the platform, it's crucial to make sure your profile stands out. How do you do that? Start with the first thing that everyone sees — your profile picture or PFP.
In this guide, we'll cover everything you need to know about your TikTok PFP, from sizing to design tips, to help you create a profile that will grab attention and help you stand out on this highly competitive platform.
On TikTok, PFP stands for profile picture. It refers to the image that represents your account and appears next to your username in all of your posts and interactions on the platform.
Your PFP is an essential element of your TikTok profile, as it can help people recognize and remember your account, and it can also give a sense of your personal brand or style.
In other words, your TikTok PFP is like the face of your account, and it's important to choose a memorable and attention-grabbing image to represent yourself on this highly visual platform.
We're going to let you in on a secret before you get to the bottom of this article... if you aren’t creating awesome videos for your TikTok account then it won’t matter how perfect your PFP is. Try Storykit free and start creating on brand videos for TikTok faster that ever.
The recommended TikTok profile photo size is 200 x 200 pixels. This means that your PFP should be a square image that is at least 200 pixels wide and 200 pixels tall.
It's a good idea to use an image editing tool or app to resize and crop your image to ensure that it meets these dimensions before uploading it to your TikTok account. When you export it, either a large, high-quality jpg or png will work fine.
Here are some four image-cropping tools that you can use to get the right dimension:
When it comes to choosing the right TikTok PFP, there isn't a one-size-fits-all approach. The type of profile picture you should have will depend on what your account is for.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
If you have a personal account where you share fun stuff about your life, you may want to choose a more casual or playful image that reflects your personality. If you have a creative account where you share recipes or new dances, you may want to use an image that showcases your creativity or features the types of content you create.
Finally, if you have a business account where you try to educate your target audience, you may want to choose a more professional-looking image that reflects your brand and expertise. Ultimately, your TikTok PFP should be chosen with your goals and target audience in mind, as it can be an important tool to attract and retain followers.
To help inspire you and provide some ideas for your TikTok PFP, we've compiled a list of examples of profile pictures that are being used effectively on the platform.
If you are a business, then you should strongly consider using your logo for your PFP. You want to make sure the awesome content you post is associated with your brand. This is an effective way to build brand recognition and awareness.
Here are three examples of companies using their logo for their profile on TikTok: Storykit, Ryan Air, and Duolingo.
If you are setting up a personal account on TikTok, then you should consider using a photo of yourself. By featuring your own face in your PFP, you can create a more personal connection with your followers and make it easier for them to identify and connect with you.
Here are three examples of individual profiles that have pictures of themselves for their profiles on TikTok: Charli D’Amelio, Lizzo, The Rock.
If you have a creative account on TikTok, such as one focused on sharing food and recipes or showcasing travel destinations or sports, using a picture of something related to your content can be a great option for your profile picture. This approach can help give users a quick idea of what your account is all about and what they can expect to see if they follow you.
Here are three examples of creative profiles, with pictures that relate to their account: Wishful Destinations, Golf News, Cooking with Hel.
If you need more ideas then here are 28 more PFP ideas to get you started.
If you don’t have a profile pic that you want to use and want to take a new one then follow these three tips. Remember your PFP is small, so the clearer you can make it the better.
Lighting can make or break a photo, so it's important to choose a location with plenty of natural light or use a lighting setup to ensure that your subject is well-lit. Avoid harsh overhead lighting or direct sunlight, which can cast unflattering shadows or make the subject squint. Soft, diffused lighting is often the most flattering for portrait-style PFPs.
The angle of your photo can significantly impact how it is perceived. Experiment with different angles to find the one that looks best for you or your subject. Generally, it's best to shoot from slightly above eye level, as this can help define facial features. Additionally, tilting the head slightly can add visual interest and create a more dynamic composition.
A well-composed photo can help draw the viewer's eye and make the subject stand out. Consider the background of your photo and ensure that it doesn't distract from the subject. Additionally, use the rule of thirds to create a balanced composition by placing the subject off-center and aligning them with one of the intersecting lines. Finally, make sure that the focus is sharp and the image is in focus, as a blurry or out-of-focus image can detract from the overall quality of the photo.
Would you like to make your profile picture stand out? Here are some tips to create a customized and unique look.
One way to create a custom PFP is to use stock images and get creative with them. You can find free stock images on sites like Unsplash or Pexels and use photo editing software like Photoshop or Canva to add filters and effects or manipulate the image to create something new and unique. For example, you could zoom in on a specific section of an image to create a minimalist and abstract PFP.
Another way to create a custom PFP is to add text or graphics to your image. You can use design tools like Canva or Photoshop to add text overlays, shapes, or graphics to your image. This can help make your PFP stand out and reflect your brand or personality.
Finally, you can experiment with color gradients to create a custom PFP. You can use photo editing software to apply a color gradient to your image using your branding colors or use a tool like Coolors to generate a color palette and apply it to your design. This can help create a unique and visually appealing PFP that stands out on TikTok.
That's it! You have successfully uploaded your profile picture to TikTok.
Congrats, you're officially a TikTok pro! Now that you know how to upload or change your profile picture, it's time to start creating amazing videos that will help you grow your following. If you're using TikTok for your business, it's crucial to ensure that your videos are on-brand and that you can produce them quickly.
That's where Storykit comes in. With Storykit, you can create all the TikTok videos you need in no time thanks to built-in branding and pre-made templates. Reach out to learn more so you can start creating content that resonates with your audience, and take your TikTok presence to the next level.
Not sure where to start when it comes to video marketing? Have a look at The definitive guide to video marketing, to help guide you.
March 7, 2023
March 7, 2023
The world of digital content is constantly evolving. If you're not getting the results you want from your digital content marketing strategy, it may be time to shake things up.
In this article, we will show you how you can elevate your current content strategy by using video.
Rather than create a new strategy from scratch, learn how you can use video to reach your current content further, educate your audience, drive more traffic to your site, and ultimately increase conversions. In addition, we have included video templates that will enable you to start maximizing your current content with ease.
Content marketers plan, produce and distribute blog posts, white papers, guides, case studies, and ebooks to attract and guide their audience at every stage of the marketing funnel and ultimately convert them into customers.
If you’re a content marketer with a well-thought-out digital content strategy, you’ll be working behind the scenes too, understanding your audience’s needs and what makes them tick, and how to reach them – whether that’s through smart SEO, distribution channels or keeping up with the latest content trends, from formats to topics in your industry.
After all the effort you put into your content strategy, it sometimes feels like the job is never done.
You keep up with all the latest trends and run on the content marketing hamster wheel for dear life, producing content at breakneck speed to keep up with the demand from search engines, social channels, and newsletters only to finally step off the wheel and find the results underwhelming at best.
If any of this sounds like you, it’s time to think about tweaking your digital content marketing strategy so that it works for you . No more hamster wheels.
With around 6000 Tweets sent every second (we counted), you can’t be surprised that the one article you shared this week or the one video that finally got signed off barely got any views or engagement.
You can’t share one thing and hope it sticks. With SEO, you can often make a great pillar page and drive traffic with that one piece of content.
However, with social channels, sharing one link to your article won’t get you anywhere.
Focusing on quantity truly is the best content marketing plan that drives revenue from organic social. When you focus on the best content for the best distribution channels, you’ll start to see the results you want.
How do you put it into practice and clean up your distribution and production plan?
Let’s start by reviewing your social stats. Great videos almost always outperform text or image-based posts, as algorithms are laser-focused. By turning all your content into videos – articles, podcasts, guides and reports – you’ll improve your reach and help drive traffic to wherever your content lives. You’ll also give all the content a second, third and even fourth life, meaning you actually need to produce less.
When you understand your audience, you can tailor your messaging to meet their needs. And those needs will be different! That’s why it’s critical when creating your digital content strategy – after all, you wouldn’t tell the same story in the pub that you would with your in-laws (unless you would, in which case, we have questions!).
So it's non-negotiable to break down your content to target each sector of your audience, because a deep audience understanding helps you create content that cuts through and resonates.
One of the easiest ways to tailor the messaging in your content without wasting time or energy starting from scratch is to duplicate video content and then tweak it for each target audience. By creating a single video and then editing the content, tone, or style to cater to each audience, you can save time and resources while still producing high-quality, personalized content.
Learn how Dun & Bradstreet tailors their video content for their audiences.
Distribution of your content is as important as the content itself and video is among the most effective ways to add value to your content, rank on Google and get views on social media – you’ve hooked your viewer in, and they don’t even need to leave the platform!
A lot of your marketing funnel is made up of top and mid-funnel content, which means being informative and telling compelling stories. No surprises here: video is essential! It’s a great way to allow your audience to consume your brand’s messages and make the content in your long-form texts more engaging. With video, the audience can consume the whole content where they find it without needing to tap away to a blog or web link.
Using a video tool like Storykit helps you as a content creator get your message across, work more effectively, and minimize your time (and money) investment to produce different versions of your content optimized for different channels and audience segments. It’s how you achieve your internal and external KPIs all at once.
If the only result of your content plan is your own burnout, you need to read this.
You don’t have to make more content to get better results: you need to work smarter with the content you make or already have. Start with a thorough examination of your distribution plan (or lack of one – no judgment here!).
How are you currently distributing content? Be honest: after you write an article, do you have time to do what you should with it? If you share it out once if you’re lucky, it’s great you’re here!
If you have one piece of great content that truly understands your audience — maybe your last ebook — take out the main points and turn those into short 30-second videos that you can distribute on your social feeds.
It’s a low-effort, low-cost way to improve your reach and performance, and when you get content in front of more eyes, it’s easier to evaluate what your audience responds to. Then, you keep producing what works, and more importantly, distributing the impactful content you’ve already created to drive more traffic to it.
Marketers around the world use Storykit as a natural extension to the way they already work.
It’s simple: you write a ton of words in your day job already; Storykit just sits on top of a video script and creates video content for you, like a natural extension to the way you already work. Minimal extra work. Loads of extra content.
Here’s how you can use it in your workflow:
Elevate your digital content game with these easy-to-use video templates. Don't let your existing content go to waste - impact every stage of the funnel by turning your existing articles, podcasts, guides and reports into videos that help you improve your reach and drive traffic to wherever your content lives.
At the top of the marketing funnel, the goal is to attract and engage a wide audience. By making your educational and informative content more digestible and engaging with video, you can get your ideas in front of more people and and drive more traffic your way. Repurpose blog posts, infographics, ebooks, podcasts, etc. that address common interests of your target audience.
Use this template as a trailer for your article. Share a summery of what's included along with CTA that will drive them to the whole piece.
Use this template to showcase the most attention grabbing stats from your last report and hook them in to read more.
Use this template to outline the main takeaways from a longer piece of content like an ebook or podcast episode.
In the middle of the funnel, you'll want to provide content that helps your potential customers determine that they need your product or service. Take main points from your your case studies, expert guides, webinars and company branding that address the common pain points of your target audience and make them memorable with video.
Use this template to highlight a particular angle or message taken from a full case study. Use it as a trailer to drive traffic to the original content piece or as standalone content that’s fantastic for in-feed engagement.
Use this template to present the underlying issues that led to your services or products (a.k.a. the pain points you solve).
Use this template to give quick answers to some of your target audience's most asked questions. Don't know where to start? Take the questions out of some of your low funnel SEO articles.
At the bottom of the funnel, you'll want to provide content that helps your potential customers better understand your product or service and why it's the best solution for their needs. Highlight key points from your product demos, testimonials and expert guides to demonstrate why they should choose you.
Use this template to turn your competitor comparison guides into video. Highlight one major difference that your product or service has compared to one of your competitors.
Use this template to give your audience a sneak peek into how your product works, without them having to book a demo. Show them a special feature that you know they would benefit from.
Use this template to showcase your customer testimonials and build trust in your product.
March 1, 2023
March 1, 2023
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
Storytelling is a timeless art that has been used for centuries to connect with people, engage them emotionally, and convey important messages.
In recent years, companies have recognised the value of storytelling as a powerful tool to communicate their brand values, build emotional connections with their customers, and stand out in a crowded marketplace.
Whether you're a seasoned marketer or a business owner seeking to set your brand apart, mastering the art of storytelling can prove to be a game-changer for your organisation.
In this guide to corporate storytelling, we'll explore the different types of stories that companies can tell, the key elements of a successful corporate story, and the best practices for crafting and sharing compelling stories that resonate with your audience.
Corporate storytelling is the art of using stories to convey a company's brand values, mission, and vision in a way that resonates with its target audience.
It is a key component of brand building that involves creating and sharing stories that showcase a company's unique identity, history, and purpose in a way that emotionally engages and connects with its stakeholders.
These stories can take many different forms, such as customer success stories, employee experiences, company milestones, origin stories and product summaries. Basically anything can be a story.
The goal of corporate storytelling within corporate communications is to create a strong emotional connection with the audience and to communicate the company's message in a way that inspires and motivates them.
When done well, corporate storytelling can help build a strong brand identity, increase customer loyalty, and differentiate a company from its competitors.
As mentioned above, corporate storytelling can be used in a variety of ways, such as to humanize your brand, build customer loyalty, attract top talent, communicate your values and mission, and differentiate your business from competitors.
However, it is also a key element that you need if you want to stand out in today's saturated digital world.
Every day, we encounter over 5,000 brand messages, yet we only register about 86 of them and are left with a mere 12 that leave a lasting impact on us.
If you want to be a part of that 12, then you need engaging stories that are memorable.
According to research conducted by the London School of Business, people remember 65 to 70 percent of information presented in a story, while only retaining 5 to 10 percent of information conveyed through statistics. Additionally, a study by Stanford University revealed that the brain is able to recall stories 22 times more effectively than simple facts.
By employing storytelling techniques, businesses can effectively address a range of objectives and use the power of narrative to connect with their audience in meaningful ways.
Corporate stories can be used to communicate the core values and mission of the company to employees, helping them to understand how their work contributes to the overall success of the company.
Stories about employee successes or notable achievements can inspire and motivate employees, creating a sense of pride and ownership in the company.
Corporate stories can help to reinforce shared values among employees, promoting a sense of unity and shared purpose.
By sharing stories about employees and their experiences, companies can create a sense of community among employees, helping to build strong relationships and a positive work environment.
Corporate storytelling can be a powerful tool for building a strong employer brand, helping to attract and retain top talent.
By sharing stories about innovative projects or approaches, companies can encourage creativity and innovation among employees, inspiring them to think outside the box and come up with new ideas.
Corporate stories can also enhance internal communication within a company, helping to create a shared understanding of important topics and initiatives.
Corporate storytelling can help businesses establish a strong brand identity by creating an emotional connection with their audience and differentiating themselves from competitors.
By sharing stories about the company's values, products, or services, businesses can connect with customers on a deeper level and build brand loyalty.
Compelling stories that demonstrate the impact of a company's products or services can help attract and retain customers, ultimately leading to increased sales.
Stories that highlight a company's commitment to social responsibility, sustainability, or ethical business practices can help build trust and credibility with customers and other stakeholders.
Corporate storytelling can also help attract investors by demonstrating the company's growth potential, unique value proposition, and commitment to long-term success.
Stories that showcase a company's unique qualities and strengths can help differentiate it from competitors in a crowded market.
The choice of stories that you use and the way in which you tell those stories depend on your brand, your audience and the specific needs of your company. If you are a shoe company for example, your corporate stories will be different from those of a law firm, since the types of brand stories that resonate with your customers and employees are likely to vary significantly.
Here are some of the types of corporate stories that companies are telling.
These are stories that explain the history and founding of a company, its early challenges and successes, and the vision that inspired its creation. Origin stories are often used to convey a sense of purpose and identity to customers and employees.
At Storykit, our identity is intertwined with our origin story. It all started with our founders noticing how video consumption was changing, and realizing that businesses required a more streamlined method to create professional-quality videos on a larger scale. Our deep understanding of the significance of video for storytelling and effective communication drives us, and we frequently share our origin story to illustrate why we're so passionate about our video software. While it's prominently featured on our website, we also share it across various other channels to showcase our pride in our roots.
These are stories that feature customers who have used the company's products or services and experienced positive outcomes. Customer success stories can be used to demonstrate the value of a company's offerings and build trust with potential customers.
Chilipiper is great at showcasing the success stories of their customers who have benefited from using their product. Their customer stories page is brimming with inspiring stories of how their customers have significantly increased their meeting bookings by leveraging Chilipiper's powerful tool. They also post about their customers’ successes frequently on their LinkedIn page - making their customers a key part of their brand.
These are stories that showcase the experiences and achievements of employees within the company. Employee stories can be used to inspire and motivate other employees, as well as demonstrate the company's commitment to employee development and well-being.
Komoot, the company behind an app for outdoor exploration, has put the spotlight on their employees' stories, making them a central aspect of their brand. Their love for the outdoors is infused in every aspect of the company culture, including a flexible work arrangement that encourages exploration. As a testament to this, Komoot regularly showcases their team's outdoor adventures on social media and proudly displays individual bios on their team page, outlining each employee's favorite outdoor activities.
These are stories that highlight the company's efforts to promote social responsibility, environmental sustainability, and ethical business practices. CSR stories can be used to communicate the company's values and commitment to making a positive impact on the world.
Salesforce does a great job using video storytelling to promote their efforts to support nonprofits through philanthropy grants. In the video below, Salesforce promotes their philanthropy efforts to support nonprofits through Team Earth, which aims to unite people to work towards a more sustainable and equitable future. Salesforce's video storytelling serves as a powerful tool in promoting their philanthropy efforts and encouraging others to make a difference.
These are stories that showcase the unique qualities and values of a company's brand, and what sets it apart from competitors. Brand stories can be used to build a strong emotional connection with customers and create a lasting impression of the company in their minds. According to a study by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
TOMS is a shoe company that has established a strong brand story that differentiates them from other shoe companies. Their brand story is centered around their "One for One" initiative, which donates a pair of shoes to a child in need for every pair of shoes purchased. This unique business model has helped TOMS to stand out in a crowded market, as it appeals to socially conscious consumers who want to make a positive impact with their purchases.
If you have brand story like Tom's on your website, then you should turn it into a video. Do it in 2 minutes by copying and pasting your text into Storykit AI. Try for free now.
These are stories that demonstrate the features and benefits of a company's products or services, and how they can solve customers' problems or improve their lives. Product or service stories can be used to educate customers and differentiate the company's offerings from those of competitors.
Hubspot is great at transforming their product updates into engaging stories that illustrate how their new features work and can enhance their customers' experiences. Instead of simply announcing the release of new free CMS tools, they leverage the power of storytelling by incorporating the 5 W's: who, what, where, when, and why.
Dropbox is also great at using storytelling to explain their products and services. By leveraging the 4 C's of storytelling, they capture the attention of their audience, but also demonstrate how the product can solve the common problem of file access.
Want to create effective product videos quickly? Learn how you can use AI to turn your product pages into product videos.
A data story is a narrative that transforms complex data or information into a compelling and understandable story for a specific audience. It involves using storytelling techniques to present the information in a way that engages and informs the reader, and can help to contextualize and humanize the data.
With good storytelling you can highlight key insights and trends in the data, and communicate them in a way that is more impactful than a simple list of numbers or graphs. In fact, facts are approximately 22 times more likely to be remembered if they are part of a story.
Over the past decade, Google has been using search data to curate its annual Year in Search campaign. This popular initiative produces a concise 1.5 to 3-minute video that highlights the year's most frequently searched terms, making it easily digestible for audiences.
Do you need inspiration on where you can find great stories within your organization? Check out our article 6 places you will find great brand stories for some ideas.
To write an effective corporate story, it's important to start by understanding the purpose of the story and the audience it's intended for. You should consider what message you want to convey and how you can make it engaging and memorable.
The story should have a clear beginning, middle, and end, and should be focused on a central theme or message. You also want to think about where this story is going to be presented. If it is a text story featured on your website then you can make it longer and more detailed.
If you are trying to write a script for your social media video that highlights an employee then you want it to be shorter and to the point.
The most important thing is, don't overthink it!
Remember that a story doesn't have to be long to be effective. In fact, at Storykit, we specialize in creating short videos that pack a punch.
Have a look at our LinkedIn feed here, which is full of short corporate stories.
Understanding your audience and what resonates with them is essential to creating a compelling story.
Avoid industry jargon or technical terms that your audience may not understand. Use clear, concise language to make your message accessible and easy to understand.
Emotion is key to engaging your audience and making your story memorable. Incorporate personal anecdotes or examples that evoke emotion and make a connection with your audience.
Use visuals or examples to bring your story to life and make it more impactful. This could include videos, images, or real-life case studies.
Authenticity is essential to building trust with your audience. Be honest and transparent about your company's values, mission, and impact.
Corporate stories should always focus on people, whether it's the employees, customers, or the impact your company is having on the community. This human element helps to create an emotional connection with your audience.
Keep your story concise and focused. Avoid tangents or unnecessary details that distract from the main message.
A strong narrative structure helps to create a clear beginning, middle, and end to your story. This makes it easier for your audience to follow along and understand the message.
Rehearsing your story and getting feedback from others can help you refine your message and delivery, making your storytelling more effective.
If you're new to corporate storytelling, it can feel like a daunting task to figure out where to begin. However, the best way to start is by diving right in.
As a storytelling platform that empowers companies to share their stories through video, we understand the importance of having a solid starting point.
That's why we've created video script templates that are ready for you to use, so you can get started right away without worrying about what story to tell first. By using our templates, you'll have a guide to help you structure your story and communicate your message effectively.
With practice, you'll develop your own storytelling style and become more confident in sharing your company's unique stories.
February 24, 2023
February 24, 2023
Starting a new job can be an exciting yet nerve-wracking experience for many new hires. It's important to make a great first impression and provide them with all the information and resources they need to start off on the right foot.
In addition, organisations with a strong onboarding process experience an impressive 82% improvement in new hire retention rates.
So, how do you build an onboarding process for your employees – that makes sense for them and you? In two words — onboarding videos.
In this article, we'll equip you with all the tools and insights you need to create effective and engaging onboarding videos in 2025. Learn why video is a powerful medium for welcoming new hires, what key information to include, and see examples of companies who have nailed it.
We'll also share best practices and video templates you can use to craft compelling videos that will help your new hires feel informed, valued, and ready to hit the ground running.
So, what exactly is an employee onboarding videos? Simply put, employee onboarding videos, or orientation videos, are short, informative videos that provide new hires with an overview of the company's culture, values, and mission, as well as important information about their role and responsibilities.
These videos can cover a wide range of topics, such as company history, workplace policies, job-specific training, and introductions to key team members.
We're going to let you in on a secret before you get to the bottom of this article... You can create impactful onboarding videos just by copying the text from your current onboarding documents and pasting it in Storykit AI. Try Storykit for free and see for yourself.
Video is an effective medium for onboarding because it is an engaging and interactive way to introduce new employees to your company culture and processes. Your company has stories to tell, but if you're relying on PDFs to do it, you may be falling short.
Also, with remote work now the norm, onboarding new hires has become even more challenging. In fact, 55% of companies said that onboarding was their biggest challenge when it comes to remote work.
Therefore, if you want to build an employee onboarding process that engages your new hire, no matter where they are, implementing onboarding videos for new employees is the best way to do it.
Here are several reasons why using video onboarding can be a more effective and efficient way to train new employees compared to traditional methods.
Rather than having a new hire sit through hours of presentations or read through lengthy documents, videos can condense information into easily digestible segments. This means that new hires can quickly get up to speed on everything they need to know and start contributing to the team sooner.
By providing a visual and engaging overview of your company culture, values, and mission, new hires can quickly understand what makes your organisation unique and what they can expect from working there. This can help them feel more comfortable and confident in their new role and help reduce churn.
Onboarding videos ensure that all new hires receive the same information and training, regardless of their location or who conducts the onboarding process. This can help to ensure consistency and reduce the risk of important information being missed or miscommunicated.
Videos are accessible and can be viewed from anywhere, at any time, and on any device. This means that new hires can easily access the information they need, even if they are working remotely or on-the-go.
Onboarding videos can be designed to be visually appealing, engaging, and interactive, which can help to hold the attention of new hires and improve knowledge retention. This can be particularly important for younger generations who may be more accustomed to learning through visual and interactive media.
While there may be some upfront costs associated with creating high-quality onboarding videos, in the long run, they can be a more cost-effective option than traditional onboarding methods. Videos can be reused for multiple new hires, reducing the need for repetitive in-person training sessions or printed materials.
The US tax authority IRS knows a thing or two about bringing new hires onboard – and they’ve unleashed the power of video in their onboarding to great effect: since they switched to video-based onboarding, video reduced their cost of training by 83% in only three years. You might need to read that again: a reduction of 83% in just three years!
Bringing new employees on using video-based onboarding should be critical for any business looking to stay competitive and keep their hiring costs down (by that, we mean every business). By using video, you’re not only making your onboarding process more accessible and cutting costs – but you’ll also have a better impact on the employee during one of the first major milestones within the company.
When creating an onboarding video, the content you should include depends on the specific goals you have for that specific video. In order to make valuable onboarding videos, you need to put yourself in your new hire’s shoes and imagine what they would like to hear. Consider what kind of instructions and introductions would go well with your narrative.
A best practice is don’t try to make your videos too long. It's also smart to divide the information into shorter parts – think of them like book chapters. If the onboarding video needs to be longer, you can easily create several different segments as Storykit videos. This way, you can also customise the onboarding process depending on who is watching.
Here is a breakdown of what you should include in your different types of onboarding videos.
In a welcome video for new employees, you may want to include a friendly introduction from the CEO or other key members of the organisation, an overview of the company culture, and information about the company's mission and values.
Additionally, you could provide an overview of the company's organisational structure, its history and accomplishments, and any recent news or updates.
Katarina Lorenz, Digital Project Manager at Einar Mattsson, a Swedish real estate firm that uses Storykit to transform their HR processes says:
“I always want to use video when we introduce our company to new employees. It's an excellent way to give them a feeling of our great culture, which is usually difficult to get a glimpse into, especially remotely.”
Overall, the goal of an employee welcome video is to provide new hires with a positive first impression of the company and help them feel welcomed and excited to be a part of the organisation.
This is a video that you can send out before your new hire even starts. In it you will want to tell them what they should expect during their first day, first weeks, and first months.
This can include everything from their technical setup, to the types of meetings they will be having and initial tasks they will be expected to complete. Setting expectations before they even walk in the door, will make them feel more comfortable diving into a new workplace.
When it comes to company policy videos, you will want to include anything that your new employee needs to know in regard to benefits and working life. This can be information about health insurance, retirement plans, vacation time, working hours, etc.
The points of these videos are to remove any gray areas and make your employee’s rights as clear as possible.
Katarina Lorenz says:
“Together with our HR department, we’re replacing parts of the induction process by creating videos in Storykit, for example by illustrating company policy using video. We can make simple and easily accessible videos about working with equality, diversity, and the like. In fact, we're discussing transforming our entire personnel manual into Storykit videos. Instead of reading a lot of text in a bulky PDF, our employees can watch a video about everything from how our pensions work to the holiday rules.”
If you are a SaaS company then you probably will want to make a product overview video for your new employees so they gain a solid understanding of your product — quickly.
Katrarina Lorenez stresses how valuable videos like this can be:
“Especially now that many are working remotely, people can become accustomed to the work much quicker if they have seen how things work”.
Here are several things you might want to include.
First and foremost, a comprehensive product demo is a great way to give new hires a sense of how your product works and what it can do for your customers. This might include a walk through of the different features and functions, as well as examples of how customers might use the product to achieve their goals.
Additionally, you might consider including interviews with key product managers or engineers who can provide additional context and insight into the product's development and evolution over time.
Finally, it can be helpful to share customer success stories or case studies that demonstrate the value your product can provide in real-world scenarios.
Overall, the goal of an onboarding product video should be to provide new employees with a clear and compelling understanding of your product, its key features and benefits, and the impact it can have on your customers.
The Storykit onboarding expectations video is a powerful tool for setting new hires up for success before they even step foot in the door. This video outlines what employees can expect during their first day, first two weeks, first month, third month, and fifth month, including meetings, activities, and tasks. By providing new employees with a clear understanding of what to expect in their role, this video helps them feel prepared and confident from day one.
This Dropbox product overview video is great for onboarding new hires. In it, they present a clear understanding of their customer’s pain points and the solutions they provide using a well-crafted scenario. It’s concise, engaging, and easy to grasp for anyone entering the company.
Google does a great job setting the tone of the workplace with this video. Not only do they have different employees explain what its like to work at Google, but they show them working in different places around the organisation. This is a great way for new hires to visualise what a day in the life could look like.
Netflix provides an insightful culture video that delves into the company's core value of "Freedom and Responsibility." The video sheds light on what this value truly means and how it translates into day-to-day operations. By featuring employees from across the globe, viewers gain a firsthand understanding of how F&R manifests in their work and personal lives. This comprehensive insight into the company culture is an invaluable tool for new hires to assimilate and thrive within the organisation.
True Car's CEO has created an engaging welcome video that offers an exceptional opportunity for new employees to hear directly from the person in charge and gain insights into the company culture and vision. This is particularly beneficial in large organisations, where it may be challenging for new hires to meet the CEO in person. Having a video like this can set employees up for success and foster a sense of belonging from day one.
Amazon offers a comprehensive series of training videos for new delivery associates, providing a thorough understanding of their new role. These videos are a valuable tool for ensuring consistency in information and best practices among all new hires. The accessibility of these videos also enables employees to revisit the training material at their own convenience, reinforcing their knowledge and skills as needed. Amazon's commitment to providing high-quality training through video demonstrates the company's dedication to equipping their employees with the tools and knowledge necessary to succeed in their role.
At Storykit we know that having awesome professional videos is so fun for your newcomers, your company and your employer brand. However, we also know that creating awesome onboarding videos can be costly, time-consuming, and difficult to keep up-to-date.
That's why we recommend using Storykit, a platform that allows you to create unlimited onboarding videos that are powerful, informative, and cost-effective. With Storykit's templates, you can quickly and easily create engaging videos that deliver your message effectively.
Explain why you do what you do to your new hire. This could be your mission and vision, explaining why your product is designed the way it is or why you use a certain marketing strategy to achieve your goals.
Use this template to give the history of your organisation. In order for your new employees to understand where you’re going, they need to know where you’ve been.
Introduce your new hires to the different parts of your organisation this template. Make a video to showcase each department or give insights into the way you work.
Use this template to present important information from your handbook.
Use the ‘How-To’ Template to demonstrate what your product is or how it works for your new employees.
Use the ‘Leadership Message’ Template to allow your CEO to give a welcome message to your new employees or catch them up on what is going on.
Need more ideas? Check out the rest of our awesome templates!
Creating onboarding videos may seem like a daunting task, but it doesn't have to be. Don't stress yourself out by trying to create everything at once.
Start by identifying the most critical pieces of information that new hires need to know, and create videos around those topics. Or better yet, pick one topic and just start with that.
Over time, you can add more videos and refine your onboarding process to ensure a smooth and effective transition for new employees. Remember, the goal is to make onboarding a positive experience, not a source of stress for you or your new hires.
Here are 4 tips to keep in mind when you start making your first onboarding video.
Just because the topics may be serious or nitty gritty doesn’t mean you have to be! It’s also better to make several shorter videos than one long video, to keep interest.
Let your great company culture shine through.
People remember and engage more with faces in video, so use talking heads and interviews in your onboarding content
It’s easy to use “we”, but try and refocus the talk about your employees and what you as a company want to do for them.
For more onboarding best practices have a look at 12 onboarding best practices.
By this point you should be feeling inspired and ready to turn your company onboarding strategy up a notch. With Storykit, anyone can create professional-quality onboarding videos.
Our platform offers an AI that can turn any text into engaging video, as well as pre-made templates that make it easy to get started, even if you're new to video creation. You can choose from a range of options, including employee welcome videos, product tutorials, and much more.
We want to help you create engaging, informative onboarding videos that will help your new hires hit the ground running.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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