So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
March 7, 2023
March 7, 2023
The world of digital content is constantly evolving. If you're not getting the results you want from your digital content marketing strategy, it may be time to shake things up.
In this article, we will show you how you can elevate your current content strategy by using video.
Rather than create a new strategy from scratch, learn how you can use video to reach your current content further, educate your audience, drive more traffic to your site, and ultimately increase conversions. In addition, we have included video templates that will enable you to start maximizing your current content with ease.
Content marketers plan, produce and distribute blog posts, white papers, guides, case studies, and ebooks to attract and guide their audience at every stage of the marketing funnel and ultimately convert them into customers.
If you’re a content marketer with a well-thought-out digital content strategy, you’ll be working behind the scenes too, understanding your audience’s needs and what makes them tick, and how to reach them – whether that’s through smart SEO, distribution channels or keeping up with the latest content trends, from formats to topics in your industry.
After all the effort you put into your content strategy, it sometimes feels like the job is never done.
You keep up with all the latest trends and run on the content marketing hamster wheel for dear life, producing content at breakneck speed to keep up with the demand from search engines, social channels, and newsletters only to finally step off the wheel and find the results underwhelming at best.
If any of this sounds like you, it’s time to think about tweaking your digital content marketing strategy so that it works for you . No more hamster wheels.
With around 6000 Tweets sent every second (we counted), you can’t be surprised that the one article you shared this week or the one video that finally got signed off barely got any views or engagement.
You can’t share one thing and hope it sticks. With SEO, you can often make a great pillar page and drive traffic with that one piece of content.
However, with social channels, sharing one link to your article won’t get you anywhere.
Focusing on quantity truly is the best content marketing plan that drives revenue from organic social. When you focus on the best content for the best distribution channels, you’ll start to see the results you want.
How do you put it into practice and clean up your distribution and production plan?
Let’s start by reviewing your social stats. Great videos almost always outperform text or image-based posts, as algorithms are laser-focused. By turning all your content into videos – articles, podcasts, guides and reports – you’ll improve your reach and help drive traffic to wherever your content lives. You’ll also give all the content a second, third and even fourth life, meaning you actually need to produce less.
When you understand your audience, you can tailor your messaging to meet their needs. And those needs will be different! That’s why it’s critical when creating your digital content strategy – after all, you wouldn’t tell the same story in the pub that you would with your in-laws (unless you would, in which case, we have questions!).
So it's non-negotiable to break down your content to target each sector of your audience, because a deep audience understanding helps you create content that cuts through and resonates.
One of the easiest ways to tailor the messaging in your content without wasting time or energy starting from scratch is to duplicate video content and then tweak it for each target audience. By creating a single video and then editing the content, tone, or style to cater to each audience, you can save time and resources while still producing high-quality, personalized content.
Learn how Dun & Bradstreet tailors their video content for their audiences.
Distribution of your content is as important as the content itself and video is among the most effective ways to add value to your content, rank on Google and get views on social media – you’ve hooked your viewer in, and they don’t even need to leave the platform!
A lot of your marketing funnel is made up of top and mid-funnel content, which means being informative and telling compelling stories. No surprises here: video is essential! It’s a great way to allow your audience to consume your brand’s messages and make the content in your long-form texts more engaging. With video, the audience can consume the whole content where they find it without needing to tap away to a blog or web link.
Using a video tool like Storykit helps you as a content creator get your message across, work more effectively, and minimize your time (and money) investment to produce different versions of your content optimized for different channels and audience segments. It’s how you achieve your internal and external KPIs all at once.
If the only result of your content plan is your own burnout, you need to read this.
You don’t have to make more content to get better results: you need to work smarter with the content you make or already have. Start with a thorough examination of your distribution plan (or lack of one – no judgment here!).
How are you currently distributing content? Be honest: after you write an article, do you have time to do what you should with it? If you share it out once if you’re lucky, it’s great you’re here!
If you have one piece of great content that truly understands your audience — maybe your last ebook — take out the main points and turn those into short 30-second videos that you can distribute on your social feeds.
It’s a low-effort, low-cost way to improve your reach and performance, and when you get content in front of more eyes, it’s easier to evaluate what your audience responds to. Then, you keep producing what works, and more importantly, distributing the impactful content you’ve already created to drive more traffic to it.
Marketers around the world use Storykit as a natural extension to the way they already work.
It’s simple: you write a ton of words in your day job already; Storykit just sits on top of a video script and creates video content for you, like a natural extension to the way you already work. Minimal extra work. Loads of extra content.
Here’s how you can use it in your workflow:
Elevate your digital content game with these easy-to-use video templates. Don't let your existing content go to waste - impact every stage of the funnel by turning your existing articles, podcasts, guides and reports into videos that help you improve your reach and drive traffic to wherever your content lives.
At the top of the marketing funnel, the goal is to attract and engage a wide audience. By making your educational and informative content more digestible and engaging with video, you can get your ideas in front of more people and and drive more traffic your way. Repurpose blog posts, infographics, ebooks, podcasts, etc. that address common interests of your target audience.
Use this template as a trailer for your article. Share a summery of what's included along with CTA that will drive them to the whole piece.
Use this template to showcase the most attention grabbing stats from your last report and hook them in to read more.
Use this template to outline the main takeaways from a longer piece of content like an ebook or podcast episode.
In the middle of the funnel, you'll want to provide content that helps your potential customers determine that they need your product or service. Take main points from your your case studies, expert guides, webinars and company branding that address the common pain points of your target audience and make them memorable with video.
Use this template to highlight a particular angle or message taken from a full case study. Use it as a trailer to drive traffic to the original content piece or as standalone content that’s fantastic for in-feed engagement.
Use this template to present the underlying issues that led to your services or products (a.k.a. the pain points you solve).
Use this template to give quick answers to some of your target audience's most asked questions. Don't know where to start? Take the questions out of some of your low funnel SEO articles.
At the bottom of the funnel, you'll want to provide content that helps your potential customers better understand your product or service and why it's the best solution for their needs. Highlight key points from your product demos, testimonials and expert guides to demonstrate why they should choose you.
Use this template to turn your competitor comparison guides into video. Highlight one major difference that your product or service has compared to one of your competitors.
Use this template to give your audience a sneak peek into how your product works, without them having to book a demo. Show them a special feature that you know they would benefit from.
Use this template to showcase your customer testimonials and build trust in your product.
March 1, 2023
March 1, 2023
Join our upcoming webinar: Turn your reports into marketing fuel with smart distribution
Storytelling is a timeless art that has been used for centuries to connect with people, engage them emotionally, and convey important messages.
In recent years, companies have recognised the value of storytelling as a powerful tool to communicate their brand values, build emotional connections with their customers, and stand out in a crowded marketplace.
Whether you're a seasoned marketer or a business owner seeking to set your brand apart, mastering the art of storytelling can prove to be a game-changer for your organisation.
In this guide to corporate storytelling, we'll explore the different types of stories that companies can tell, the key elements of a successful corporate story, and the best practices for crafting and sharing compelling stories that resonate with your audience.
Corporate storytelling is the art of using stories to convey a company's brand values, mission, and vision in a way that resonates with its target audience.
It is a key component of brand building that involves creating and sharing stories that showcase a company's unique identity, history, and purpose in a way that emotionally engages and connects with its stakeholders.
These stories can take many different forms, such as customer success stories, employee experiences, company milestones, origin stories and product summaries. Basically anything can be a story.
The goal of corporate storytelling within corporate communications is to create a strong emotional connection with the audience and to communicate the company's message in a way that inspires and motivates them.
When done well, corporate storytelling can help build a strong brand identity, increase customer loyalty, and differentiate a company from its competitors.
As mentioned above, corporate storytelling can be used in a variety of ways, such as to humanize your brand, build customer loyalty, attract top talent, communicate your values and mission, and differentiate your business from competitors.
However, it is also a key element that you need if you want to stand out in today's saturated digital world.
Every day, we encounter over 5,000 brand messages, yet we only register about 86 of them and are left with a mere 12 that leave a lasting impact on us.
If you want to be a part of that 12, then you need engaging stories that are memorable.
According to research conducted by the London School of Business, people remember 65 to 70 percent of information presented in a story, while only retaining 5 to 10 percent of information conveyed through statistics. Additionally, a study by Stanford University revealed that the brain is able to recall stories 22 times more effectively than simple facts.
By employing storytelling techniques, businesses can effectively address a range of objectives and use the power of narrative to connect with their audience in meaningful ways.
Corporate stories can be used to communicate the core values and mission of the company to employees, helping them to understand how their work contributes to the overall success of the company.
Stories about employee successes or notable achievements can inspire and motivate employees, creating a sense of pride and ownership in the company.
Corporate stories can help to reinforce shared values among employees, promoting a sense of unity and shared purpose.
By sharing stories about employees and their experiences, companies can create a sense of community among employees, helping to build strong relationships and a positive work environment.
Corporate storytelling can be a powerful tool for building a strong employer brand, helping to attract and retain top talent.
By sharing stories about innovative projects or approaches, companies can encourage creativity and innovation among employees, inspiring them to think outside the box and come up with new ideas.
Corporate stories can also enhance internal communication within a company, helping to create a shared understanding of important topics and initiatives.
Corporate storytelling can help businesses establish a strong brand identity by creating an emotional connection with their audience and differentiating themselves from competitors.
By sharing stories about the company's values, products, or services, businesses can connect with customers on a deeper level and build brand loyalty.
Compelling stories that demonstrate the impact of a company's products or services can help attract and retain customers, ultimately leading to increased sales.
Stories that highlight a company's commitment to social responsibility, sustainability, or ethical business practices can help build trust and credibility with customers and other stakeholders.
Corporate storytelling can also help attract investors by demonstrating the company's growth potential, unique value proposition, and commitment to long-term success.
Stories that showcase a company's unique qualities and strengths can help differentiate it from competitors in a crowded market.
The choice of stories that you use and the way in which you tell those stories depend on your brand, your audience and the specific needs of your company. If you are a shoe company for example, your corporate stories will be different from those of a law firm, since the types of brand stories that resonate with your customers and employees are likely to vary significantly.
Here are some of the types of corporate stories that companies are telling.
These are stories that explain the history and founding of a company, its early challenges and successes, and the vision that inspired its creation. Origin stories are often used to convey a sense of purpose and identity to customers and employees.
At Storykit, our identity is intertwined with our origin story. It all started with our founders noticing how video consumption was changing, and realizing that businesses required a more streamlined method to create professional-quality videos on a larger scale. Our deep understanding of the significance of video for storytelling and effective communication drives us, and we frequently share our origin story to illustrate why we're so passionate about our video software. While it's prominently featured on our website, we also share it across various other channels to showcase our pride in our roots.
These are stories that feature customers who have used the company's products or services and experienced positive outcomes. Customer success stories can be used to demonstrate the value of a company's offerings and build trust with potential customers.
Chilipiper is great at showcasing the success stories of their customers who have benefited from using their product. Their customer stories page is brimming with inspiring stories of how their customers have significantly increased their meeting bookings by leveraging Chilipiper's powerful tool. They also post about their customers’ successes frequently on their LinkedIn page - making their customers a key part of their brand.
These are stories that showcase the experiences and achievements of employees within the company. Employee stories can be used to inspire and motivate other employees, as well as demonstrate the company's commitment to employee development and well-being.
Komoot, the company behind an app for outdoor exploration, has put the spotlight on their employees' stories, making them a central aspect of their brand. Their love for the outdoors is infused in every aspect of the company culture, including a flexible work arrangement that encourages exploration. As a testament to this, Komoot regularly showcases their team's outdoor adventures on social media and proudly displays individual bios on their team page, outlining each employee's favorite outdoor activities.
These are stories that highlight the company's efforts to promote social responsibility, environmental sustainability, and ethical business practices. CSR stories can be used to communicate the company's values and commitment to making a positive impact on the world.
Salesforce does a great job using video storytelling to promote their efforts to support nonprofits through philanthropy grants. In the video below, Salesforce promotes their philanthropy efforts to support nonprofits through Team Earth, which aims to unite people to work towards a more sustainable and equitable future. Salesforce's video storytelling serves as a powerful tool in promoting their philanthropy efforts and encouraging others to make a difference.
These are stories that showcase the unique qualities and values of a company's brand, and what sets it apart from competitors. Brand stories can be used to build a strong emotional connection with customers and create a lasting impression of the company in their minds. According to a study by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
TOMS is a shoe company that has established a strong brand story that differentiates them from other shoe companies. Their brand story is centered around their "One for One" initiative, which donates a pair of shoes to a child in need for every pair of shoes purchased. This unique business model has helped TOMS to stand out in a crowded market, as it appeals to socially conscious consumers who want to make a positive impact with their purchases.
If you have brand story like Tom's on your website, then you should turn it into a video. Do it in 2 minutes by copying and pasting your text into Storykit AI. Try for free now.
These are stories that demonstrate the features and benefits of a company's products or services, and how they can solve customers' problems or improve their lives. Product or service stories can be used to educate customers and differentiate the company's offerings from those of competitors.
Hubspot is great at transforming their product updates into engaging stories that illustrate how their new features work and can enhance their customers' experiences. Instead of simply announcing the release of new free CMS tools, they leverage the power of storytelling by incorporating the 5 W's: who, what, where, when, and why.
Dropbox is also great at using storytelling to explain their products and services. By leveraging the 4 C's of storytelling, they capture the attention of their audience, but also demonstrate how the product can solve the common problem of file access.
Want to create effective product videos quickly? Learn how you can use AI to turn your product pages into product videos.
A data story is a narrative that transforms complex data or information into a compelling and understandable story for a specific audience. It involves using storytelling techniques to present the information in a way that engages and informs the reader, and can help to contextualize and humanize the data.
With good storytelling you can highlight key insights and trends in the data, and communicate them in a way that is more impactful than a simple list of numbers or graphs. In fact, facts are approximately 22 times more likely to be remembered if they are part of a story.
Over the past decade, Google has been using search data to curate its annual Year in Search campaign. This popular initiative produces a concise 1.5 to 3-minute video that highlights the year's most frequently searched terms, making it easily digestible for audiences.
Do you need inspiration on where you can find great stories within your organization? Check out our article 6 places you will find great brand stories for some ideas.
To write an effective corporate story, it's important to start by understanding the purpose of the story and the audience it's intended for. You should consider what message you want to convey and how you can make it engaging and memorable.
The story should have a clear beginning, middle, and end, and should be focused on a central theme or message. You also want to think about where this story is going to be presented. If it is a text story featured on your website then you can make it longer and more detailed.
If you are trying to write a script for your social media video that highlights an employee then you want it to be shorter and to the point.
The most important thing is, don't overthink it!
Remember that a story doesn't have to be long to be effective. In fact, at Storykit, we specialize in creating short videos that pack a punch.
Have a look at our LinkedIn feed here, which is full of short corporate stories.
Understanding your audience and what resonates with them is essential to creating a compelling story.
Avoid industry jargon or technical terms that your audience may not understand. Use clear, concise language to make your message accessible and easy to understand.
Emotion is key to engaging your audience and making your story memorable. Incorporate personal anecdotes or examples that evoke emotion and make a connection with your audience.
Use visuals or examples to bring your story to life and make it more impactful. This could include videos, images, or real-life case studies.
Authenticity is essential to building trust with your audience. Be honest and transparent about your company's values, mission, and impact.
Corporate stories should always focus on people, whether it's the employees, customers, or the impact your company is having on the community. This human element helps to create an emotional connection with your audience.
Keep your story concise and focused. Avoid tangents or unnecessary details that distract from the main message.
A strong narrative structure helps to create a clear beginning, middle, and end to your story. This makes it easier for your audience to follow along and understand the message.
Rehearsing your story and getting feedback from others can help you refine your message and delivery, making your storytelling more effective.
If you're new to corporate storytelling, it can feel like a daunting task to figure out where to begin. However, the best way to start is by diving right in.
As a storytelling platform that empowers companies to share their stories through video, we understand the importance of having a solid starting point.
That's why we've created video script templates that are ready for you to use, so you can get started right away without worrying about what story to tell first. By using our templates, you'll have a guide to help you structure your story and communicate your message effectively.
With practice, you'll develop your own storytelling style and become more confident in sharing your company's unique stories.
February 24, 2023
February 24, 2023
Starting a new job can be an exciting yet nerve-wracking experience for many new hires. It's important to make a great first impression and provide them with all the information and resources they need to start off on the right foot.
In addition, organisations with a strong onboarding process experience an impressive 82% improvement in new hire retention rates.
So, how do you build an onboarding process for your employees – that makes sense for them and you? In two words — onboarding videos.
In this article, we'll equip you with all the tools and insights you need to create effective and engaging onboarding videos in 2025. Learn why video is a powerful medium for welcoming new hires, what key information to include, and see examples of companies who have nailed it.
We'll also share best practices and video templates you can use to craft compelling videos that will help your new hires feel informed, valued, and ready to hit the ground running.
So, what exactly is an employee onboarding videos? Simply put, employee onboarding videos, or orientation videos, are short, informative videos that provide new hires with an overview of the company's culture, values, and mission, as well as important information about their role and responsibilities.
These videos can cover a wide range of topics, such as company history, workplace policies, job-specific training, and introductions to key team members.
We're going to let you in on a secret before you get to the bottom of this article... You can create impactful onboarding videos just by copying the text from your current onboarding documents and pasting it in Storykit AI. Try Storykit for free and see for yourself.
Video is an effective medium for onboarding because it is an engaging and interactive way to introduce new employees to your company culture and processes. Your company has stories to tell, but if you're relying on PDFs to do it, you may be falling short.
Also, with remote work now the norm, onboarding new hires has become even more challenging. In fact, 55% of companies said that onboarding was their biggest challenge when it comes to remote work.
Therefore, if you want to build an employee onboarding process that engages your new hire, no matter where they are, implementing onboarding videos for new employees is the best way to do it.
Here are several reasons why using video onboarding can be a more effective and efficient way to train new employees compared to traditional methods.
Rather than having a new hire sit through hours of presentations or read through lengthy documents, videos can condense information into easily digestible segments. This means that new hires can quickly get up to speed on everything they need to know and start contributing to the team sooner.
By providing a visual and engaging overview of your company culture, values, and mission, new hires can quickly understand what makes your organisation unique and what they can expect from working there. This can help them feel more comfortable and confident in their new role and help reduce churn.
Onboarding videos ensure that all new hires receive the same information and training, regardless of their location or who conducts the onboarding process. This can help to ensure consistency and reduce the risk of important information being missed or miscommunicated.
Videos are accessible and can be viewed from anywhere, at any time, and on any device. This means that new hires can easily access the information they need, even if they are working remotely or on-the-go.
Onboarding videos can be designed to be visually appealing, engaging, and interactive, which can help to hold the attention of new hires and improve knowledge retention. This can be particularly important for younger generations who may be more accustomed to learning through visual and interactive media.
While there may be some upfront costs associated with creating high-quality onboarding videos, in the long run, they can be a more cost-effective option than traditional onboarding methods. Videos can be reused for multiple new hires, reducing the need for repetitive in-person training sessions or printed materials.
The US tax authority IRS knows a thing or two about bringing new hires onboard – and they’ve unleashed the power of video in their onboarding to great effect: since they switched to video-based onboarding, video reduced their cost of training by 83% in only three years. You might need to read that again: a reduction of 83% in just three years!
Bringing new employees on using video-based onboarding should be critical for any business looking to stay competitive and keep their hiring costs down (by that, we mean every business). By using video, you’re not only making your onboarding process more accessible and cutting costs – but you’ll also have a better impact on the employee during one of the first major milestones within the company.
When creating an onboarding video, the content you should include depends on the specific goals you have for that specific video. In order to make valuable onboarding videos, you need to put yourself in your new hire’s shoes and imagine what they would like to hear. Consider what kind of instructions and introductions would go well with your narrative.
A best practice is don’t try to make your videos too long. It's also smart to divide the information into shorter parts – think of them like book chapters. If the onboarding video needs to be longer, you can easily create several different segments as Storykit videos. This way, you can also customise the onboarding process depending on who is watching.
Here is a breakdown of what you should include in your different types of onboarding videos.
In a welcome video for new employees, you may want to include a friendly introduction from the CEO or other key members of the organisation, an overview of the company culture, and information about the company's mission and values.
Additionally, you could provide an overview of the company's organisational structure, its history and accomplishments, and any recent news or updates.
Katarina Lorenz, Digital Project Manager at Einar Mattsson, a Swedish real estate firm that uses Storykit to transform their HR processes says:
“I always want to use video when we introduce our company to new employees. It's an excellent way to give them a feeling of our great culture, which is usually difficult to get a glimpse into, especially remotely.”
Overall, the goal of an employee welcome video is to provide new hires with a positive first impression of the company and help them feel welcomed and excited to be a part of the organisation.
This is a video that you can send out before your new hire even starts. In it you will want to tell them what they should expect during their first day, first weeks, and first months.
This can include everything from their technical setup, to the types of meetings they will be having and initial tasks they will be expected to complete. Setting expectations before they even walk in the door, will make them feel more comfortable diving into a new workplace.
When it comes to company policy videos, you will want to include anything that your new employee needs to know in regard to benefits and working life. This can be information about health insurance, retirement plans, vacation time, working hours, etc.
The points of these videos are to remove any gray areas and make your employee’s rights as clear as possible.
Katarina Lorenz says:
“Together with our HR department, we’re replacing parts of the induction process by creating videos in Storykit, for example by illustrating company policy using video. We can make simple and easily accessible videos about working with equality, diversity, and the like. In fact, we're discussing transforming our entire personnel manual into Storykit videos. Instead of reading a lot of text in a bulky PDF, our employees can watch a video about everything from how our pensions work to the holiday rules.”
If you are a SaaS company then you probably will want to make a product overview video for your new employees so they gain a solid understanding of your product — quickly.
Katrarina Lorenez stresses how valuable videos like this can be:
“Especially now that many are working remotely, people can become accustomed to the work much quicker if they have seen how things work”.
Here are several things you might want to include.
First and foremost, a comprehensive product demo is a great way to give new hires a sense of how your product works and what it can do for your customers. This might include a walk through of the different features and functions, as well as examples of how customers might use the product to achieve their goals.
Additionally, you might consider including interviews with key product managers or engineers who can provide additional context and insight into the product's development and evolution over time.
Finally, it can be helpful to share customer success stories or case studies that demonstrate the value your product can provide in real-world scenarios.
Overall, the goal of an onboarding product video should be to provide new employees with a clear and compelling understanding of your product, its key features and benefits, and the impact it can have on your customers.
The Storykit onboarding expectations video is a powerful tool for setting new hires up for success before they even step foot in the door. This video outlines what employees can expect during their first day, first two weeks, first month, third month, and fifth month, including meetings, activities, and tasks. By providing new employees with a clear understanding of what to expect in their role, this video helps them feel prepared and confident from day one.
This Dropbox product overview video is great for onboarding new hires. In it, they present a clear understanding of their customer’s pain points and the solutions they provide using a well-crafted scenario. It’s concise, engaging, and easy to grasp for anyone entering the company.
Google does a great job setting the tone of the workplace with this video. Not only do they have different employees explain what its like to work at Google, but they show them working in different places around the organisation. This is a great way for new hires to visualise what a day in the life could look like.
Netflix provides an insightful culture video that delves into the company's core value of "Freedom and Responsibility." The video sheds light on what this value truly means and how it translates into day-to-day operations. By featuring employees from across the globe, viewers gain a firsthand understanding of how F&R manifests in their work and personal lives. This comprehensive insight into the company culture is an invaluable tool for new hires to assimilate and thrive within the organisation.
True Car's CEO has created an engaging welcome video that offers an exceptional opportunity for new employees to hear directly from the person in charge and gain insights into the company culture and vision. This is particularly beneficial in large organisations, where it may be challenging for new hires to meet the CEO in person. Having a video like this can set employees up for success and foster a sense of belonging from day one.
Amazon offers a comprehensive series of training videos for new delivery associates, providing a thorough understanding of their new role. These videos are a valuable tool for ensuring consistency in information and best practices among all new hires. The accessibility of these videos also enables employees to revisit the training material at their own convenience, reinforcing their knowledge and skills as needed. Amazon's commitment to providing high-quality training through video demonstrates the company's dedication to equipping their employees with the tools and knowledge necessary to succeed in their role.
At Storykit we know that having awesome professional videos is so fun for your newcomers, your company and your employer brand. However, we also know that creating awesome onboarding videos can be costly, time-consuming, and difficult to keep up-to-date.
That's why we recommend using Storykit, a platform that allows you to create unlimited onboarding videos that are powerful, informative, and cost-effective. With Storykit's templates, you can quickly and easily create engaging videos that deliver your message effectively.
Explain why you do what you do to your new hire. This could be your mission and vision, explaining why your product is designed the way it is or why you use a certain marketing strategy to achieve your goals.
Use this template to give the history of your organisation. In order for your new employees to understand where you’re going, they need to know where you’ve been.
Introduce your new hires to the different parts of your organisation this template. Make a video to showcase each department or give insights into the way you work.
Use this template to present important information from your handbook.
Use the ‘How-To’ Template to demonstrate what your product is or how it works for your new employees.
Use the ‘Leadership Message’ Template to allow your CEO to give a welcome message to your new employees or catch them up on what is going on.
Need more ideas? Check out the rest of our awesome templates!
Creating onboarding videos may seem like a daunting task, but it doesn't have to be. Don't stress yourself out by trying to create everything at once.
Start by identifying the most critical pieces of information that new hires need to know, and create videos around those topics. Or better yet, pick one topic and just start with that.
Over time, you can add more videos and refine your onboarding process to ensure a smooth and effective transition for new employees. Remember, the goal is to make onboarding a positive experience, not a source of stress for you or your new hires.
Here are 4 tips to keep in mind when you start making your first onboarding video.
Just because the topics may be serious or nitty gritty doesn’t mean you have to be! It’s also better to make several shorter videos than one long video, to keep interest.
Let your great company culture shine through.
People remember and engage more with faces in video, so use talking heads and interviews in your onboarding content
It’s easy to use “we”, but try and refocus the talk about your employees and what you as a company want to do for them.
For more onboarding best practices have a look at 12 onboarding best practices.
By this point you should be feeling inspired and ready to turn your company onboarding strategy up a notch. With Storykit, anyone can create professional-quality onboarding videos.
Our platform offers an AI that can turn any text into engaging video, as well as pre-made templates that make it easy to get started, even if you're new to video creation. You can choose from a range of options, including employee welcome videos, product tutorials, and much more.
We want to help you create engaging, informative onboarding videos that will help your new hires hit the ground running.
February 20, 2023
February 20, 2023
Let's face it, corporate communications can be as exciting as watching paint dry. Text-heavy documents, plain emails with lots of numbers and dry press releases can make even the most dedicated employee's eyes glaze over… but it doesn’t have to. This is where video and storytelling can make all the difference.
When you use video for your corporate communications, you can transform your annual report, company updates or CSR initiative into an engaging and captivating story and increase the chances of it being consumed by your target audience — whether that is on social media, corporate websites or internal channels.
We know creating high-quality videos for all your communications can seem overwhelming, especially when you have a million other tasks on your to-do list. That's why we've outlined eight specific ways you can use video to enhance your internal and external corporate messaging to elevate your awareness, reach, and engagement. Plus, we've included easy-to-use video templates to get you started in no time.
Having good internal communications is vital to keeping employees informed, engaged and motivated. When employees feel informed about company updates, policies, and changes, they can work more efficiently and effectively. In contrast, a lack of communication can lead to misunderstandings, decreased productivity, and disengaged employees.
Here are four ways you can use video to transform dry, text-heavy messages into more dynamic and captivating content that employees are more likely to watch and retain.
Ensuring that all of your employees share a common understanding of your organisation's mission, vision, and principles is essential to building a cohesive and motivated team. But let's face it, reading about them in a long onboarding document rarely inspires an emotional connection.
That's why we recommend using our 'Why Do We Do It' template to turn your mission and vision statements into a compelling video that captures your employees' hearts and minds. Share this video regularly within your organisation to reinforce your shared purpose and keep everyone focused on your collective goals.
Effective communication of company policies and procedures is crucial for ensuring employees understand their entitlements and reducing any confusion. Rather than relying on lengthy handbooks and documents, consider creating short videos outlining your policies.
For example, start with policies around vacation or wellness. Clearly explain how many vacation days your employees are entitled to, when they can take them, and how to request them. Using the ‘From the Books’ template can help you convey this information in a clear and engaging manner, increasing employee confidence and understanding within the organisation.
Ensuring that your organisational goals, such as CSR goals, are transparent and communicated effectively to your staff is crucial for maintaining motivation and accountability. It's not enough to simply set goals and hope for the best - you need to actively track your progress and share updates regularly with your team.
To make it easier, try using our 'Progress Meter' template to keep track of your CSR goals and share updates with your staff. By communicating what you're doing to make a difference and what the next steps are, you'll remind your team that corporate social responsibility is a serious commitment for your organisation. This level of transparency and accountability will help build trust and motivate your staff to work together towards your collective goals.
Organisational change is a constant in any business. Whether it's new hires, internal promotions, or employees leaving for other opportunities, it's important to be transparent about what's happening to maintain control of the narrative.
Using the 'Moving People' template, you can celebrate colleagues who are moving to new positions by highlighting their history and showcasing different career paths within the organisation. By doing so, you'll not only keep everyone informed, but also create a positive and supportive company culture where employees feel valued and recognised.
In today's fast-paced digital world, people are constantly bombarded with information and have short attention spans. If you don’t deliver engaging corporate communications it can have a significant impact on your brand's reputation, investor relations, customer loyalty, and sales.
Here are four ways you can use video to stand out from the crowd and deliver your corporate messages in a way that captures your audience's attention and increases engagement.
When it comes to releasing a report, it's important to showcase the highlights in a variety of ways to ensure that your findings are easily understood and so you can establish yourself as an expert in your field.
Next time you release a report, break it down with the 'Stakeholder Detail Debrief' template. This template breaks down your key findings by using a series of quickfire questions that can be answered by someone within your company. Not only does this keep the videos engaging and dynamic, it also helps you communicate your message more effectively and capture the attention of your audience.
It's important to regularly update your stakeholders, customers, and the public on your company's accomplishments, whether it's for a year, quarter, or an ongoing project. However, lengthy reports or emails can be overwhelming and difficult to process.
To make it easier for your audience to digest your company's progress, try using ‘The Year in Review’ video template. This template allows you to provide a concise summary of the most important highlights during the given period. By giving a brief overview, your audience can easily grasp the overall picture and then choose to delve deeper into specific areas that interest them.
Keeping up with regulatory changes is important for any business. If new regulations impact the way you do business, it's crucial to communicate the changes effectively to your stakeholders.
By providing information about the event and your response, you can mitigate any worries or misconceptions immediately. With the 'Research and Regulation' template, you can effectively shape the public perception of your business and ensure that your response is proactive and well-received.
To ensure the success of your upcoming event, it's important to effectively market it and attract the right attendees. Do this by using the ‘Save the Date’ template and creating multiple videos to promote even the smallest details on the event agenda.
Start by creating a video announcing the date and location, followed by another one announcing the first speaker and their topic. Keep releasing these videos leading up to the event to build excitement and anticipation. By using this approach, you can generate interest and ensure that your event is well-attended by your target audience.
In today’s digital age, video is no longer just a tool for entertainment but a key player in driving corporate success. By incorporating video into your corporate communications strategy, you can boost employee engagement, spark innovation, and increase brand awareness – all while having some fun along the way. And with platforms like Storykit, you can seamlessly integrate video into every aspect of your communication and really take your corporate messaging to the next level.
February 19, 2023
February 19, 2023
When it comes to corporate communications, the truth is, mapping out a plan on how and why you’ll talk to your stakeholders is essential to your business: be overly dull in your communications, and you’ll lose valuable eyes and ears – whether that’s internal (think employees, leadership and HR) or external (think shareholders, future employees and clients).
Read on to learn how to get in front of the right crowd, say something memorable and adopt a successful corporate communications strategy.
A corporate communications strategy outlines how, where and why you’ll communicate as a business. When you want to grab the attention of stakeholders, from employees and shareholders to potential future clients, you need a corporate communications strategy. A successful strategy is easy to understand internally, and effective externally. How do you know your plan is working? Simple: you’ll be closer to achieving your engagement goals.
If you don’t have a strategy (yet), you risk falling into the traps of a company that simply can’t communicate effectively. Symptoms include a misaligned brand (different teams saying wildly different messages), messages that fall flat, and a brand that is never able to resonate with its intended audience. If any of this sounds familiar, don’t worry – we’ve mapped out how to resolve these all-too-common business woes below.
Let’s keep things simple: here’s how to build out a new communications plan into five easy steps.
Before you even think about planning out your content and channels, you should understand your messaging goals. Start by getting an understanding of what needs to be said, instead of getting weighed down by how to say it. What areas of your business need to get messages across? Your product team will want new releases firmly on the map, your HR team will want to shout about new hires, and your sales team will want to share their acquisition successes. By mapping out these company priorities throughout the year with all parts of the business (customer, client and employees), you can weave them into the fabric of your corporate communications strategy.
Now you know your messaging, you can lean on the experience of your team (and customer personas, if you have them) to define who should receive each part of your messaging. You may want to focus on strengthening culture with your employees, and your investor relations could strengthen from regular communications about revenue streams. For times when your message overlaps into multiple audiences, think about tailoring how you deliver the same message in a unique format. Why? To make sure it suits each audience’s wants, needs and pain points. Your communications as a company becomes far more powerful when you understand the messaging angles you defined in the first stage, and match it with a deep understanding of your audience.
Your investors probably don’t follow your TikTok channel, and your potential new clients have likely moved on from Facebook. You’ll know better than us – open your social media analytics to work out the average age and demographic of your audience, so you can hone your messaging accordingly.
Here’s a common way to structure your social channels:
We’re sure you’ve heard enough about algorithms, but hey, they’re important: make sure you’re working with the algorithm and your social analytics, rather than going against the data.
Employees not reading that monthly newsletter? Opt for scroll-stopping video instead. When you produce content that intrigues your stakeholders and targets their pain points, you’ll be more likely to see a boost in engagement.
So you’ve built the perfect recipe for content that tells powerful stories, builds intrigue and boosts your brand’s engagement. What next? Measure, measure, measure. Every piece of content is an experiment in what your audience truly resonates with, and you can measure engagement through social analytics (look for stats on reach and engagement) and internal surveys, as well as benchmarking against your old communication method.
You might be surprised at the open rate of your corporate newsletter vs your social posts. Every audience is unique – so keep testing and learning.
To hit the ground running with your corporate communications, and build a consistent structure, we recommend using video templates throughout your corporate communications. By featuring content you know works, and using narrative structures you can re-use again and again, you’ll have more ways to amplify your message in less time.
Not sure where to start? We’ve got 7 great corporate communication templates to help bring your message to life, and prevent you from getting lost in a sea of bland.
Telling a joke without the buildup? No-one will laugh. Don’t sell your messaging short either – the way you present it is often as important as the message itself.
Try these video templates for your corporate communications and watch your engagement rise while you chop away at needless content admin time. We’ve done all the hard work for you, so you can focus on honing in on your corporate messages.
Sharing news of a new product launch, department or project? Tie it all together with The ‘This Period’ In Template template.
Who’s it for? Investors, current and prospective employees
Made an offer they can’t refuse? Now let the world know. Bring the story of your business to life with The ‘Stakeholder Update’ Template.
Who’s it for? Stakeholders, investors, prospective stakeholders
Reports on your business progress are hard to nail. How do you build intrigue? Use The ‘Year in Review’ Template to put your numbers in context that gets your audience stopping their scroll.
Who’s it for? Existing employees and investors
Tired of the same old “We’re delighted to announce” LinkedIn posts? Us too! Shout about your successes using the The ‘Progress Metre’ Template and make it easy to chart and measure your success with your business awards, achievements and progress.
Who’s it for? Prospective and existing investors, clients and employees
Content about your company’s mission and vision can be wishy-washy. Make yours crystal clear and show you truly mean what you say with the The ‘Why Do We Do It’ Template.
Who’s it for? Prospective clients, employees and investors
The ‘Daily News’ Template means you can easily keep track of PR assets, articles about your company and interviews. Sharing a screen recording of the show is good, but doing it in a branded, considered way can bring better results. Try it!
Who’s it for? Prospective and current employees, investors and clients
Company updates, events, onboarding and resources don’t have to be just another dull email for your team to wade through. Try The ‘From The Books’ Template to keep in touch with employees in a way that works for them!
Who’s it for? Current employees
In today's fast-paced and highly competitive business environment, a successful corporate communications strategy is essential for any organisation looking to effectively engage and connect with its stakeholders. By implementing these tried-and-true strategies, businesses can forge deep connections both inside and outside the organisation, improve their brand image, and score big wins in the communication game.
February 6, 2023
February 6, 2023
So nobody wants to come to your event yet. How do you generate the kind of “buzz” around your events that gets people joining your mailer, buying your tickets – and sharing your content during the event too?
It might surprise you to learn, it doesn’t have to take long, and you don’t need to reinvent the wheel to get there. Here’s our guide to marketing your event on social media in 2023, with a video-based strategy that gets chairs filled and mailing lists long:
Before your event starts - To build hype and awareness among current and potential audiences
During your event - To maximise its reach, achieve your event marketing goals, and maximise your return on investment
Afterwards - To extend the length of your content, increase reach and create brand awareness
Use social media to market your event because it’s a great place to reach the broadest possible audience. You can drive brand awareness and push more traffic to your event page by building that all-important hype.
Speakers and sponsors have likely already built their own communities, which you can leverage by engaging with them. Social networks have done all the hard work for you in cultivating communities – now you just need to swoop in to the right ones, and build some excitement!
Your social media marketing goals just breathed a sigh of relief: with all this relevant, thought-through content aimed at your audience, you can get weeks of content from your one event, to help achieve your broader social media marketing KPIs, and sell more tickets. Win/win!
With attention spans waning, the channels you should use for event-based marketing are the ones with the strongest reach. For many, that’s Instagram (Reels), LinkedIn and Twitter. Right now, video plays a huge and growing role on social media: short-form, snappy clips fill feeds, grab the audience’s attention and bring them closer to the action.
Video opens up your ability to tell more powerful stories that keeps eyes lingering for longer, and gives your engagement rate a boost as a result. Plus, filming new faces at your events means fresh content for weeks to come – and people really love seeing people, not faceless corporations (who knew?!)
Don’t get lost in a sea of scrolls. Video takes up more space on phones, which means more chances for your event to be noticed. And with more bite-sized content, you can give your content a longer life with the ability to cut up, repurpose and repackage your video content for different purposes.
When was the last time you actually clicked the link in bio? Don’t push your users elsewhere: make their time worthwhile, create content they’ll want to digest, and hey – they might just stick around.
As soon as your event itinerary is confirmed, you should start your pre-event posting. There’s a reason why Glastonbury sells tickets before they’ve even confirmed their performers (but we’re not promising people will start camping out before your event – that would be odd!).
Your pre-event marketing goals should focus on driving ticket sales, creating buzz and excitement around your event – and with excitement should come some social sharing, to amplify your reach. So how do you get there? By making videos, of course!
Why relegate the FAQs section to the bottom of your event page? Build excitement among potential attendees by sharing how attendees can make the most of the whole day.
How to use it: Whether it’s a video on your team’s go-to spots for lunch, coffee and post-work drinks, a video on how to make the most of a morning or afternoon at your event – or even for the freebie freeloaders (guilty!), why not create a tongue-in-cheek “how to maximise your goody bag potential” video? The more you talk to your audience in their language, the more they’ll listen.
People resonate with people. They’re more interesting than a faceless corporation, and it’s not hard to see why! This template works so well for exactly that reason – in place of a bland graphic with what’s to come, inject a truckload of personality!
How to use it: Share the topics your team are most excited to hear your speakers cover, the itineraries they’ve added to their calendars, and ask your team members to share the parts of your event that are getting them the most excited!
Ever scrolled past an event on LinkedIn thinking you couldn’t possibly get anything out of it? That’s because it was badly marketed. Help your audience feel seen and build that all-important FOMO. The more that employees and HR teams see themselves represented, the more likely they’ll attend!
How to use it: Pull out key themes of your event; speakers, topics or even the category of companies attending, and build videos around all the ways you’re catering to those specific needs. Ironically, the more videos you make targeting different niches, the broader you’re casting your net – and that’s a good thing!
This one’s self-explanatory! The minute you’ve got a speaker confirmed, shine the spotlight all over them. This will encourage the speaker’s followers to attend your event and start growing awareness.
Telling people at the event to follow your social channels? Keep your accounts to-the-minute fresh with updates, to maximise your impact and broaden the event’s reach.
You can save on time by using these templates for your event screens too, for pre-planned event comms and speedy announcements people just can’t miss (“HAPPENING RIGHT NOW: popcorn war in the Main Hall”).
Remember that all the content you push to socials should make them feel as close to the action as possible.
Marketing goals during your event should focus on making your buzz as loud as possible. This means focusing on views and engagement. You want to make everyone feel like they’re in the centre of the excitement, and make anyone who isn’t attending feel like they’re catching the best bits (and have just enough FOMO to want to attend your next event!). This is your opportunity to maximise your brand’s reach and create evergreen content that can outlast your event’s lifespan. No pressure!
If a quote can light up a room, it’s probably gold for your social channels too. This template on Storykit is the easiest way to spot speakers’ big “aha!” moments and quickly transform them into easy-to-digest videos.
How to use it: Make a note of a great quote as soon as you catch it, then fill it over the top of a picture of your speaker (ideally one you’ve got at the event, depending on how speedy your photographer is!). Then pop it into the template. Yep, it’s really that simple!
Use your event screens and social channels to give attendees some behind-the-scenes insight into what’s happening, when, and why it’s interesting by letting event organizers and moderators give their take on what not to miss.
How to use it: Make a few of these that you can rotate on your event screen for each day of the event. People love seeing faces, so grab the person you’re featuring in the video and record a few short video clips of them with your phone to make this extra engaging. Check out our selfie-guide with tips for capturing video-ready portraits.
For those who didn’t make the leap to buy a ticket, this format lets you sell the value of your next event, and provides a great behind-the-scenes bonus for existing attendees. It’s a win/win template, and a great chance to get maximum brand awareness from your speaker’s audience, too!
How to use it: There are two ways you can be smart with this template. First, only ask good questions that you think your audience actually wants to hear the answer to. Be ruthless! Secondly, ask as many questions as possible, then trim down, and you’ll be able to make multiple videos from your single conversation.
Event over? Your content shouldn’t be! You should have a powerful bank of testimonials, speaker clips, and everything in between by now. By sharing post-event content, you’ll be opening the floor for attendees to share their glowing feedback, and you’ll create the kind of FOMO that could have people asking for next year’s tickets already!
Your post-event marketing goals should be all about driving strong engagement and mobilizing your event’s attendees on social media, to boost your brand awareness. That’s why you should be using video to extend the life of your content as much as possible.
Why try to make your event sound impressive when your attendees can do it better? We just can’t resist seeing what a smiling face has to say: and we trust them more, too! That’s why this template is a gold mine for your post-event marketing content. Just find a friendly-looking attendee, grab some video, and keep moving!
How to use it: Consider asking questions that go beyond simply what they enjoyed – ask them for the funniest moment, or the most powerful quote they heard. The more you can reel the audience in, the better.
If you serve up the best bits of your event in bite-size chunks, how could your audience resist? Package up your punchiest, most inspiring moments to deliver post-event marketing with serious polish, and help it shine on social feeds.
How to use it: Consider asking questions that elicit a deeper response – ask them who their favorite speaker was and why, or the most valuable insight they gained from the event. The more information shared, the more engaging and informative it will be for your audience.
Phew – who knew you could get so much great content out of one event? We hope this guide has inspired some new ideas and served as proof that you can still make your event a roaring success on your social channels without breaking the bank or burning yourself out. Best of luck, and we’re only an email away if you need us!
Discover strategies to save time and maintain consistency, while maximizing your impact across platforms. We'll will share practical tips for automating routine tasks, creating content more effectively, and leveraging tools to engage with your audience.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
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