So. You've got the leading video automation platform on your side. But what stories are you going to tell? Dip into our community blog for ideas, inspiration and plenty of handy how-tos.
December 6, 2022
December 6, 2022
Marketing is absolutely essential to your business. It shouldn’t be treated as a “nice to have”, but rather as a core cog in the machinery of your operation. So make wise moves with your marketing budget now, and you’ll be able to survive a harsh winter and even emerge with more market share.
Some of the largest brands in the world only got there by growing while others shrank during recessions. In 2008, McDonald’s gobbled up market share from Burger King and KFC with a combination of exploiting cheaper advertising space, adding affordable premium coffee to give more reasons to visit throughout the day, and adopting a lower pricing strategy.
They used the opportunity that the recession brought, and reinforced the strength of their brand to their target audience. Businesses that innovated and took strides to react to the needs of their customers came out on top.
It may sound obvious – but is your messaging reflecting the reality of your customers right now, or are you selling something they don’t want to hear?
Ling Koay, Chief Brand Officer at Oneflow, joined our latest episode of Storykit Talks to bring her expertise: “Instead of talking about the dream scenario that you can have, our messaging is now talking about how you can maximize the investment that you have already made”.
Look at your messaging across the board, from advertising to customer support: are you being compassionate, reflecting the needs of the day and inspiring your audience to stay with you? "Think about the cost of doing nothing", said Ling Koay.
How do you justify every last penny / dime / cent of your brand marketing budget? By knowing what works and why.
There are two ways you can do this; the top down approach and the bottom up approach. They may be all too familiar to you, says Ling - but a refresher won’t hurt!
The bottom up approach from Benet and Field is a really simple calculation: your brand’s share of search. Compared to your competitors on Google Trends. If you have a drop in your share of search, you can be sure that six months later, you’ll see a drop in sales. It’s a correlation they’ve proven time and time again. So it’s crucial to establish a share of search metric in your company and invest in improving it.
The bottom down approach starts by identifying the market size of your category. If you went to the bank today, how much would they value your industry? Then, you correlate your percentage of share you have in that total addressable market. And then you get the percentage of market share.
While a brand is running a marathon, marketing is running in sprints. Because while you can measure and change marketing strategies daily, you can't really change your brand tactic, because your strategy remains the same.
Content that’s all over the place won’t stick, so build a content engine based on your brand beliefs”, said Ling Koay, Chief Brand Officer at Oneflow. Your goal is to become top-of-mind when a customer is considering their options, and to do that, you need to add to your brand’s footprint: while ebooks, whitepapers and blog articles all have their place – to be remembered, you’ll need to think about what your consumer is consuming: it’s probably videos.
Sounds expensive, we hear you say. But it doesn’t have to be that way. You can repurpose existing content, from re-using old assets from shoots to using new formats to tell the same stories: make more from what you already have. You don’t need to reinvent the wheel!
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Ling Koay, Chief Brand Officer at Oneflow, joined episode 10 of Storykit Talks to bring her expertise at the helm of the Oneflow brand and shared what she’s learned from other brands in recessions and her favorite brand-building tactics with our Marketing Director, Jonna Ekman. Listen to the podcast here, or watch it on demand, here.
November 23, 2022
November 23, 2022
Well, yes. But it’s not as daunting as it might sound!
There’s a lot of talk about storytelling in marketing circles these days, from how you do your brand marketing or pitch your product, to creating a strategic narrative that supports your position in the market.
Storytelling can seem really BIG, and really time consuming. You’d be excused for wondering how you’re supposed to find the time to bring storytelling into your everyday content. Not to worry. When we say storytelling we don’t mean epic tales of heroes and villains (well, not always, and definitely not in the manner of a full length feature film).
But there’s something to be learnt from the way epic tales are told and why they work. And that something is creating your content with a narrative structure. Do that and you’re way more likely to hook your audience, keep them watching – and make sure they remember you and what you’re saying.
The narrative structure of a video, blog post or ad is not the specific information you’re presenting. The narrative structure is how you present that information and in what order.
Let’s take a simple example that most people can relate to. Your company releases a report – it could be annual financial results, it could be market research – and you need to create a post or article about that report. You might lead with the title of the report, mention the purpose and a few bullets of what’s covered, followed by a link. That’s one way to structure it.
Or you could lead with a major takeaway from the report that you know your audience will love, provide just enough information to pique attention, and then present the title of the report and where they can read more. That’s another way. The information is the same, but the structure is different.
It’s knowing how to use narrative structures that brings the power of storytelling to your content.
When we talk about using storytelling in your content, what we mean is making use of a narrative structure to convey your message in a way that supports the objective or goal of your content. Whether that’s to keep the audience consuming your content to the end, to follow a CTA, or to respond to your content in some other way.
But, coming up with an effective, original narrative structure every time you write an article, script a video or compose a post for social media isn't easy, and takes time that we’re not willing to spend.
Engaging narrative structures are everywhere, you see them in great marketing content, magazines, movies, books and TV. We’ve been using them to pass on information as long as storytelling has existed. If you're curious, a quick search will uncover a bunch of different ones that you can adapt for your own content.
Edit 05/12/22: We've built 99 templates based on the most effective narrative structures and content formats around. We call them Script Templates and they are here for the taking!
At Storykit we see these narrative structures as a way to bring the power of storytelling into all kinds of different content. By using well-designed and effective narrative formats as part of your content creation and distribution toolbox you’ll see benefits to productivity and performance:
If you produce content that engages your audience, you get better reach; the algorithm prioritises your content because people respond well to it, and your audience is more willing to share it.
It seems banal to say, but the added quality of making your content entertaining or engaging to your audience has a real impact on their ability to retain your message and respond to your CTA
Knowing what to expect helps the audience follow and understand the message you want to convey. Just look at some of the most addictive TV programs and you’ll see they’re built on one of a few formats that have been used forever.
With storytelling formats, you don’t need to reinvent the wheel with every new piece of content, and you’ll be able to plan and execute faster when the bulk of the work is done upfront!
When you already know what works, you can cut out guesswork and cut to the chase – instead of testing what to say, you’ll be able to tweak how you deliver it
Time and money goes into producing good content - so one of the most important things you need to do is distribute that content so it gets seen by the right people and your content ROI goes up.
Storytelling formats make repurposing and reformatting your content really efficient. Different people find the same article interesting for different reasons - the key to getting more people to consume your content is to present them with the right “bait”, so to speak. The right storytelling format is the key to reaching them. Here’s how:
1. Longer-form content, like a video, article or report, can be spliced into smaller pieces to suit each of your audience segments simply by finding a format that works and swapping out the points you highlight.
2. Formats help you distribute your content effectively. Depending on the nature of the channels your audience frequents, you’ll find that different formats work better for different channels, even if the underlying information is the same.“We have to tell the story differently on YouTube from the way we tell it on Instagram”, said Peder Bonnier, CEO & Founder of Storykit, on episode 9 of Storykit Talks Live.
In Storykit Talks ep. 9, Jonna & Peder dive into storytelling and talk about:
Apple Podcasts Spotify Podcasts
Curious about putting storytelling formats into practice?
You’ll find actionable tips in episode 8 of Storykit Talks: Why the formula for content efficiency is storytelling formats.
Apple Podcasts Spotify Podcasts
We dig into:
November 9, 2022
November 9, 2022
The best storytellers of all time didn’t need to reinvent the wheel: they followed clear narrative structures, and readers came back to turn page after page. Jealous? Don’t be. Follow narrative templates in your storytelling and:
Here’s a list of storytelling techniques that work just as well for a lecture as for a video or Facebook post. Read through and you’ll have your audience hooked on every word in no time.
Steve Jobs needs no introduction (but we’ll give you one anyway). As one of the most successful commercial storytellers of his time, he’s a crash course in how to tell stories about your brand and product without driving your audience away. We’re advocates for borrowing content and so was he – in fact, one of the most classic storytelling structures in his speeches was borrowed directly from Hollywood.
Steve Jobs divided his storytelling narratives into three acts: “Setup”, “Confrontation”, and “Resolution”
The marketer Dave Gerhardt at Drift sat down and studied Jobs’ lectures and created his version of Jobs' storytelling structure.
If you haven’t seen Simon Sinek's TED Talk “How Great Leaders Inspire Action” then now’s the time. With his storytelling method, you can quickly notice what type of story ‘goes deep’:
We’re pulling the curtain back on this classic copywriter trick. Best of all, it’s actually easy to use in any type of storytelling:
This is another excellent trick borrowed directly from the copywriter world. You can use it to paint a picture in your story:
This model is great – and best of all, it’s so easy to remember too. Imagine three things: a star, a chain, and a hook. Now you’re ready to tell a stellar story.
Another way of looking at this structure is that the ‘star’ catches the audience's attention, the ‘chain’ loops them in by their need for the solution and the ‘hook’ drags them into the net and shows how they can find the solution.
Like a fine wine, Aristotle’s storytelling method has aged beautifully with time. Thousands of years ago, he mused that a story is composed of three parts: a beginning, a middle, and an end. And it sounds obvious, but it’s critical to use this to underpin your video storytelling: a really clear beginning, middle and end should create movement, feels familiar to your audience and gets to the point. Unless, of course, you’re a neighbour telling us about bin day… then there really is no end to the bin story!
“But surely a 30-second video can’t be a story?”, we hear you ask. Of course it can, and if you want to write a great script, you’ll have to regard it as just that.
If you think of all your content as stories, it’ll help drive every piece of content forwards along the way. Think of billboard ads; they tell entire stories in either a single picture or in just a few words. You know why? Because they start with the story. Now it’s your turn!
How to tell your story using two clever journalist tricks
Journalists perfect the art of expressing themselves concisely while still getting people to engage. Here are two clever tricks that most journalists use and how you can apply them to your storytelling and content.
If you’re reading an article, you should be able to understand what it concerns simply through reading the headline, first paragraph and a section of the running text or a quote. Don’t leave anything to the imagination.
The core of this storytelling method is based on the pragmatic fact that people seldom read an entire article or watch an entire video. If your message is at the end, there’s a great risk that no one will ever see it.
This is a great trick for any situation where you are trying to tell your audience a message. This trick is less useful in such instances when the audience has to understand the chain of events or in instances when there are arguments and counterarguments. But when it comes to straight news, the trick is unbeatable.
Do you like documentaries? Or longer articles? If so, chances are that you’re already familiar with this storytelling trick.
Simply put, this method consists of two steps:
November 7, 2022
November 7, 2022
There are two key things to help you understand and create a winning video marketing strategy: defining your audience, and setting your goals. If you have these two ingredients in place, we have a feeling you’ll be surprised at the results video can help you achieve.
You need to know your audience, because, let’s face it - if you’re unsure at all about why you should use video, who your target audience is or what your goals are, you’re going to quickly encounter problems.
And, of course, it’s likely you’ll have defined user personas by now. Even though you know your customer, there is a problem; before you even begin working on your video, you may realise the proposed target audience is too broad.
After all, each individual customer needs to feel targeted and heard. How do you do this? By properly understanding their needs through devising an effective video strategy. Long story short; your videos should make an audience feel properly wined and dined.
The biggest mistake you might make when embarking on a new video is by thinking too big and trying to do too much, both for choices of subject and target audience. As Magnus Dahl, Creative Director at KIT, “It’s often tempting to try to tell several things in a video or tell one thing to several target audiences, and this never ends well.”
This problem exists in every aspect of social media content production; your proposed target audience is probably much larger than the few individuals who actually will care about what you’re trying to say right here and right now.
Marketers love to split their targeted audiences into personas.
By producing content for a specific persona, an elaborate description of an archetype in your target audience, many believe that it’s possible to represent an entire group of individuals.
Of course, this can be helpful in certain situations, but on social media, we are more than just a bundle of personas; they’re completely worthless when creating your own video strategy for social media.
“On social media, we simply don’t click on or interact with content that doesn’t truly appeal specifically to us,” says Peder Bonnier, CEO at Storykit. “We don’t consume content just because it happens to be close to the things we’re interested in; we only click on content that completely aligns with our current interests.” But how do we make content that serves these goals?
To create better content, start by organising the company’s main target audience into micro-target audiences.
Of course, you may need to adjust it over time, and you should be flexible, particularly if you notice that your target audience responds better to a particular topic.
This might sound like a difficult task. We hear the jaded marketers at the back thinking, “how could I possibly make tons of videos for several micro audiences?”. With algorithms needing to surface more content than ever, your chances of being found and seen are maximised by making more content.
And when making “more” video is a good thing, this way of looking at your target audience becomes a positive.
You can create a video that does both, by distributing it to a larger target audience while also modified into fitting with micro-target audiences – do this by creating several versions of the same video and changing its images or title.
Swedish bank Skandia does exactly this by using Storykit:
“We have specific topics like pensions, mortgages, and health, but we talk to many target audiences, such as companies, private individuals, and different age groups. A 25-year-old who has just started receiving a pension from their employer is undeniably a different target audience to a 45-year-old in the middle of his career or a 65-plus person who is about to select their pension. Storykit helps us to quickly duplicate a video and rewrite the message to each target group,” says Jesper Carlson, who is responsible for Skandia's editorial office.
This is where we have to talk about ‘likes.’
It is perhaps shallow to single out ‘likes’ alone, so let’s use the term vanity metrics; they may make you and your brand look good, but they don't say much. They don’t help you to reach your goals nor do they help inform decisions for future strategies. Keep this front of mind when setting goals.
For example, if your company books thousands of meetings every month thanks to your video strategy, but almost none of them lead to more business, then something’s wrong. It’s a pointless metric. You have to be ruthlessly honest about these.
However, in the context of video, social vanity metrics stand in the way of our work.
After having made a great video, it’s common to expect an enormous flood of likes and comments (and then be let down).
It's not strange that these types of goals have become ‘The Goal’ on social media. This is partly due to the fact they are visible; every extra thumbs-up or heart on your post is a public statistic you can measure yourself with. Even the algorithm interprets these interactions and uses them to push out your content, increasing the organic reach of your videos.
So, vanity metrics are not always an ugly thing.
However, the problem with relying on them is, as aforementioned, they don't actually help you reach your goals or to make informed decisions about them. And, they can be completely counterproductive. So, make content that drives people to make the right choices.
Drive business without driving likes.
What should you look at if you shouldn’t look at vanity metrics? What should you focus your video strategy on? Can you even use video for something other than the early stages of the targeting audiences? Can video really provide business benefits? Let's talk about that.
First, a quick refresher on the funnel: The marketing funnel is a model to visualise what you want to achieve within your operations.
It’s shaped like a funnel, and in the end it sifts through the consumers that are ready to buy your product. This model makes it easy to decide the goal of your video strategy and gets your message across in the best way.
So you really could, no, you really should, use video in every step of the buyer’s journey.
A disclaimer before we begin; telling other companies what goals they should set for their marketing activities is as stupid as explaining to other parents how they should raise their children. No purchase funnel is the same: set goals that reflect what you really want to achieve for your customers.
Here, we use experiences from our business to show what you can do.
Further reading: How to make a video marketing strategy that works
When you pour the audience down into the top of the funnel, the purpose is to make them aware of the problems that your product solves. It also needs to make audiences know you and your brand actually exists. For this reason, video can play a crucial role in helping you reach the audience, wherever they are, with whatever topics they are interested in.
At this stage of the funnel, you can really explore and go crazy with your storytelling and the topics that your audience is curious about.
Right now, the feeling you want to evoke in the recipient is much more important than what you want to say about the product. You can also establish thought leadership by talking about an issue that is close to your customers’ hearts that can, coincidentally, be linked to your product.
Just remember to be clear when it comes to your brand. You want to evoke feelings that will become associated with your brand, and this can be done through clear colors, logos, jingles, or slogans.
At the top of the funnel, you throw out a large net and hope to catch lots of fish. In addition, you usually want your video to be received well and for engagement to be high. But as we have just said: think carefully about whether your video, and its goal, really is the type of content that should drive ‘likes.’
This type of engagement is often driven by classic social media tricks such as playing on strong emotions or encouraging someone to ‘tag a friend.’
Is working this way suitable for your organisation? If yes, then go on! But for most organisations, this type of communication is both pointless and harmful, skirting on acting like the ‘cool mum’ from Mean Girls. Simply put, you're trying too hard!
In such a case, it’s much better to look at the number of views and retention, aka how long people have watched your video.
Top of funnel KPI examples:
At the middle of the funnel, we take a big step closer towards selling without losing the focus on creative user value. At this stage, you should be helping the audience to make informed decisions: you need to be a credible and lovable sidekick along this journey.
At this point, you often want the audience to leave the platform and go to your site. Balance telling a good story and making them come back for more. Save a slice of your brand cake for later so that they come again, clicking and hungry. To do this, don't stray away from creating eye-catching and teasing videos.
Mid-funnel KPI examples:
Depending on the type of product or service your company sells, these goals can differ greatly but should always have a common aim of being able to see that the audience has taken a step closer to buying from you.
It’s time to sell! Your video content needs to drive a call to action. The purpose is to get the user to buy, buy, buy. The audience by now should know what your company stands for and what they can do with your product. You no longer have to tiptoe around the elephant in the room.
“When using ads on Facebook, don’t be discreet. It’s better to be crystal clear from the beginning,” says Josefine Billström, Creative Strategist at Facebook.
Additionally, should you ever invest resources in creating many different types of videos, do it during this final phase. Don’t do it to convey a thousand different messages though; do it to test a thousand different ways to continuously find what attracts the most potential buyers.
Bottom of funnel KPI examples:
Of course, these goals depend on the business you run. What they should all have in common is that the customer should be entering the "buying" phase. And for us at Storykit, this is about being able to fill the sellers' calendars with qualified meetings.
November 3, 2022
November 3, 2022
Of course, some headline-grabbing research is built to go viral by design – but there’s a lot more that lacks the glossy PR punch and drifts under the radar.
There’s a big difference between writing articles published in scholarly publications and bringing that same research to broader audiences, like students, stakeholders and the public.
And for many universities, sharing research isn’t a choice: it’s an essential duty.
In the battle for attention, some argue there’s a risk that we could lose the researchers of the future, who are probably on TikTok right now. How can your university bring its work to a wider audience without maxing out on budget?
There’s work to do: universities need to train students and researchers alike to communicate their research in a more accessible way.
The Swedish Foundation for Strategic Research (SSF) funds research in science, technology and medicine. SFF wanted to reach a wider population, become part of the social debate, and increase the interest of Swedes in research.
Long term, the big goal is to attract young people to become scientists.
One goal was to reach young adults aged 25-44, predominantly women – both groups that have been traditionally hard to reach with science news, but easy to reach on social media.
Eva Regårdh, then Head of Communications, was convinced there was already strong interest in the research field among Swedes – the missing piece in the puzzle was adopting the right tone, format and channel to reach them.
Content had to be engaging and exciting, without being frivolous; so SSF joined forces with the social media agency KIT.
The strategy was to use explainer formats to maximise reach and engagement for increasingly video-heavy social algorithms.
All video was produced using Storykit, to make video production intuitive, open it up to more team members, and allow their content to move at the speed of social. Each video finds the golden nugget of the research to pique interest, then provides rich color and detail to add context.
The Explainer format is a successful way to do this, posing an interesting, enticing question on-screen then answering it, often with the help of a researcher.
Using Storykit as a video tool “transformed our relationship with the audience. Now they care about what we have to say and we're building a community – and all firmly within budget,” says Linda Öhrn Lernström, former Head of Creative Studio and CEO at KIT.
One of the countless videos they produced, “Web-connected implants are the future - but how safe are they?”, is based on Thiemo Voigt’s Uppsala University study “Don’t hack my body”. The project, funded by the SSF, aims to increase the safety of surgical implants.
By pulling back the curtain and interviewing the researcher, the content highlighted the importance of the study in the first place.
Anne Kolehmainen, editor at KIT, always start with asking herself, “what’s the big deal here?”. With this study, this allowed her to quickly build up a picture of widespread concern about mesh implants – the most interesting thing for swathes of the target group.
When Anne selects studies and finds angles, she doesn’t always start from a study, but rather from the everyday life of the target group and where the social debate is. After all, that’s what they care about.
“I always have the target group in mind when I choose angles. Based on this, I look at what research can answer questions, concerns and accepted truths - preferably with the help of a researcher who can do this in an educational way.
An example of this is the video where we tackle conspiracy theories,” adds Anne Kolehmainen.
Since they started five years ago, SFF and KIT have produced 100s of videos. Now, most adult Swedes have at some point been reached by their video content - and engagement is strong, with the greatest impact in the target group of women aged 25-44.
“We’re extremely pleased with the results. Now, we’re reaching young adults and a majority of women – a difficult group for us to reach otherwise!,” said Eva Regårdh in a previous interview.
These are smart people who would certainly find great ways to score highly on the algorithm and drive more eyes to content if they were given the right conditions: so give them a social media playbook, illustrated with examples.
A video tool everyone can use opens opportunities for you to effectively produce more video content for social, for more audiences – which means more chances for your work to be read!
Start from the everyday lives of your target audience. Find where the social conversation is, and work backwards.
Engage your audience further – ask them questions, and be quick to respond to incoming questions. For example, can the researcher behind the study be active in the comments section? You can also use comments to link back to the research article.
November 3, 2022
November 3, 2022
The hard truth: Colleges are spending billions on marketing, which means that prospective students are inundated with an overwhelming barrage of information from universities across every channel, and it’s making their decision harder.
Staying top of mind with prospective students today needs an effective social presence that feels accessible, relatable and desirable to students.
It’s no mean feat.
But many universities fall behind, focusing their content on existing followers and forgetting to have an outreach content strategy for new students at all, let alone one that resonates with students, new or old.
To make an impact on social, use video.
Your institution can take prospective students through the entire customer journey: from awareness, to consideration - to ultimately conversion to applications.
Engage, enthuse, ask questions, use trends judiciously – and do it all from the audience’s perspective. You have to make content they truly want to watch.
It’s a strategy that works. One study shows that universities can achieve a 73% higher conversion rate by using relevant video for every stage of the marketing funnel to recruit new students.
In central Stockholm, Berghs School of Communication is a vocational school and one of Sweden’s most reputable in the field of communication. Every year, hundreds of prospective students nervously await the results of their applications.
Despite its success, Berghs had noticed that the number of applications had stalled, and that those who applied were largely from a similar demographic. Berghs wanted more applications – and it wanted to broaden the pool of students who applied, too.
Berghs had tried several different marketing strategies, and the recommendation from the social media agency KIT was to put all other marketing activities on hold and focus on social-first and mobile-first content.
“We wanted to help Berghs reach out to more potential students in a broad way by establishing a relatable brand identity, and giving concrete facts about what an education with them can actually lead to. We contacted former students who were asked to tell us about something they had created or achieved after their education, and share what they were proudest of”, says Linda Öhrn Lernström, then Head of Creative Studio at KIT.
The videos and articles were distributed across social. And the result? “Brilliant. In every way. All we had to do was sit back and take in all the applications,” said Johan Malmgren, Operational Project Manager at Berghs School of Communication. Never before had Berghs received so many applications in such a short time. By distributing more content to more audiences, they also managed to broaden the demographics of the students who applied for the courses.
So video works for recruiting new students. Isn’t it a huge drain on money and time? Actually, no! You need a content strategy and an easy-to-use video tool where everyone in your organisation can easily learn how to produce video themselves.
A content strategy will ensure you’re delivering the right messages to the right customers. Always have a clear customer journey in mind to validate your decision making — it’ll make it easier!
What channels are your prospective students on? Make sure your video content is optimised for the channel you are distributing it on, and build out a customer journey based on each channel.
Chances are, they’re your very best marketers — you just don’t know it yet. Let them feature in your communications, but don’t forget to think about demographic spread. Use students of different genders and backgrounds - and from your different educational backgrounds.
Always ask the question, “Who do I want to reach with this video - will that person be interested in what I’m saying?”. Refer to current trends and add to the conversation where possible, instead of always starting your own!
Students appreciate feeling that the institution is communicating directly to them — it shows that they want to get to know them better, and direct address grabs attention (replace thinking about “we” to thinking about “you”). Be active in the comments section - invite questions and make sure you are organised to respond quickly to questions that are asked.
In this webinar, we’ll uncover how to transform your static reports into dynamic marketing assets that *actually get seen, *using smarter strategies and the power of video to expand reach and drive engagement.
Need videos for social media, sales, HR, or internal communication? With Storykit, any team can create professional videos. These videos can match their brand and work for any platform, format, or language. No editing skills are needed. Whether for LinkedIn, corporate presentations, or global campaigns, Storykit ensures your videos are engaging and optimised for impact.
It’s that time of year again—when we all start scrambling for ideas and templates to piece together our social media plan for the new year. Trust me, I’ve been there too. The endless Googling, the overcomplicated strategies… it can get overwhelming fast.
That’s why we're here to make it easy for you. We're giving you our social media plan for 2025—complete with all the resources and tips to help you nail it without the stress. Ready to steal it?
Storykit is the leading video automation platform. It helps thousands of clients in automating and optimizing their video production, boosting productivity, efficiency, and return on investment. With Storykit, you can put your video creation on autopilot.
Anyone! Storykit is made for companies and organizations and works great for anyone with communication needs of any kind. The tool is ideal for digital marketing, PR, HR, social media, corporate communication, sales, events, recruitment, customer success – every team.
With Storykit’s text-to-video AI functionality, you don’t need video editing experience or expensive equipment to create unique and amazing videos.
Absolutely not. Storykit’s intuitive AI-powered platform allows anyone to create professional videos quickly and seamlessly, without any video editing experience or special equipment.
Certainly. Storykit is designed to turn any text into eye-catching video, so it’s perfect for everything from social media posts to corporate communication and employer branding.
Whether you're aiming to engage with clients, disseminate information internally, or enhance your brand, Storykit simplifies the process. It helps you create high-quality videos that appeal to your audience.
Yes, they work like magic on your phone, large display screens, and in your keynotes. We even have customers using Storykit to make videos for their coffee machines!
You can create many things. From social media content and ads to employer branding and internal communications – plus educational videos that boost brand awareness, strengthen reputation, build loyalty, and deliver real impact. The possibilities are endless.
Yes, keeping your videos on-brand is a priority for us. Storykit ensures every video matches your brand guidelines, from fonts and colors to logos. For even more customization, simply reach out to us.
Yes, you can upload your own visuals and integrate them seamlessly into your videos. You can also add voiceovers and audio for a more engaging experience – available in Pro and Enterprise plans. Check out our full feature list.
Yes! Producing video content in various languages allows you to engage a worldwide audience.
Creating different videos for different platforms is simple and fast in Storykit. You can easily change the aspect ratio, assets, music, languages, and stories with just a few clicks. This means you can create videos tailored for all major platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube.
Storykit offers different pricing plans based on your needs. Book a call for a customized quote, tailored to your preferences.
Yes, we offer tailored plans for teams, companies and organisations of all sizes. Book a call to find the best plan for your video content needs.
The Pro and Enterprise plans have advanced features for companies and organizations that want to grow their video marketing. These include voiceovers, custom templates and modules, a premium library of videos, images, and music, and more. Check our feature list for details.
Absolutely, you can start your free trial and create your first video within minutes. No editing skills or credit card needed.
We offer extensive customer support, onboarding help, and useful resources. This way, you can always get the most from Storykit. Our Enterprise solution also includes a dedicated Enterprise Activation Manager to support you every step of the way.
Absolutely! Our API solution allows you to integrate AI-enhanced video generation into your existing tools. Contact us, and we’ll help you build a customized video production system that fits your needs.
Don’t wait to create! Reach out to us for a demo or start a free trial today!
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